We DESIGN it. - ビズリーチのデザイン組織の哲学 / BIZREACH DESIGN

Designship 2018 での登壇資料です。
https://design-ship.jp

Transcript

1. BIZREACH DESIGN
   We DESIGN it. - ϏζϦʔνͷσβΠϯ૊৫ͷ఩ֶ
   ాத༟Ұ
   גࣜձࣾϏζϦʔνɹ$%0
   Copyright (C) 2018 BizReach, Inc.
   

   View Slide

2. Copyright (C) 2018 BizReach, Inc.
   ా த ༟ Ұ
   גࣜձࣾϏζϦʔν$%0σβΠϯຊ෦ຊ෦௕
   !ZVJDIJUBOBDB
   גࣜձࣾσΟʔ
   ɾ
   Τψ
   ɾ
   Τʔ
   גࣜձࣾϏζϦʔν
   
   ̓
   ࣄۀձࣾ
   ɾ
   ੍࡞ձࣾͳͲ
   ̌
   ̒
   σβΠφʔσΟϨΫλʔ
   69σβΠφʔσβΠϯϚωʔδϟ
   ΤΫεϖϦΤϯεσβΠφʔσβΠϯετϥςδετ
   

   View Slide

3. Copyright (C) 2018 BizReach, Inc.
   ೥݄
   ࣄۀ։࢝
   ೆ૖Ұ࿠
   ୅දऀ
   ʢࢿຊ४උۚΛؚΉʣ
   ̐
   ̍
   ԯԁ
   ࢿຊۚ
   ̔೥݄࣌఺
   ໊
   ैۀһ਺
   ౦ژɺେࡕɺ໊ݹ԰ɺ෱Ԭɺ
   γϯΨϙʔϧ
   ڌ఺
   ΠϯλʔωοτΛ׆༻ͨ͠αʔϏεࣄۀ
   ࣄۀ಺༰
   About BIZREACH
   

   View Slide

4. Copyright (C) 2018 BizReach, Inc.
   σβΠϯਓࡒ
   ໿
   ໊
   

   View Slide

5. Copyright (C) 2018 BizReach, Inc.
   ΠϯλʔωοτͷྗͰɺ
   ੈͷதͷબ୒ࢶͱՄೳੑΛ޿͍͛ͯ͘
   

   View Slide

6. Copyright (C) 2018 BizReach, Inc.
   ͋ΒΏΔࣾձ՝୊Λ
   Social Issue
   ϓϩμΫτͷྗͰ
   Product
   େ͖͘ղܾ͢Δ
   Scalability
   

   View Slide

7. Copyright (C) 2018 BizReach, Inc.
   ࠾༻ͷ͋ΓํΛม͑Δ
   ٻਓݕࡧΤϯδϯ
   ௅ઓ͢Δ୅ͷస৬αΠτ
   ଈઓྗਓࡐͱاۀΛͭͳ͙స৬αΠτ
   0#0(๚໰ωοτϫʔΫαʔϏε
   ઓུਓࣄΫϥ΢υ
   ಇ͖ํͷ͋ΓํΛม͑Δ
   ਓࣄ
   ɾ
   ܦӦऀ޲͚ઐ໳ϝσΟΞ
   ࣄۀঝܧ."ϓϥοτϑΥʔϜ
   ೔ຊͷੜ࢈ੑΛม͑Δ ͋ΒΏΔࣾձ՝୊ղܾ΁
   

   View Slide

8. Copyright (C) 2018 BizReach, Inc.
   ϏζϦʔν͸σβΠϯʹྗΛೖΕ·͢
   ೥݄ʹએݴ
   

   View Slide

9. Copyright (C) 2018 BizReach, Inc.
   αʔϏεΠϯλϥΫγϣϯσβΠϯͰड৆
   

   View Slide

10. Copyright (C) 2018 BizReach, Inc.
    σβΠϯڭՊॻͷ։ൃ֎෦ߨࢣڞಉݚम
    

    View Slide

11. Copyright (C) 2018 BizReach, Inc.
    Ϟϊͮ͘Γਓࡒ΁ͷઃඋπʔϧ౤ࢿ
    

    View Slide

12. Copyright (C) 2018 BizReach, Inc.
    औΓ૊ΈΛۀքʹؐݩͯ͠د༩͍ͨ͠
    ʮσβΠφʔϒϩάʯ
    ͰݕࡧҐ
    

    View Slide

13. Copyright (C) 2018 BizReach, Inc.
    શࣾԣஅͷϒϥϯυ69ηϯλʔ্ཱͪ͛
    σβΠϯͷઓུઐ೚ਓࡒ
    $%0ઃஔ
    ೥݄ຊ֨తʹܦӦʹσβΠϯΛ
    ܦӦ௚Լ΁ͷσβΠϯຊ෦ઃཱ
    

    View Slide

14. Copyright (C) 2018 BizReach, Inc.
    

    View Slide

15. Copyright (C) 2018 BizReach, Inc.
    σβΠϯͷνΧϥͰɺ
    େ͖ͳ՝ ୊Λղ ܾ͠ɺ৽͍͠Ձ ஋Λ૑ग़͍ͨ͠ɻ
    

    View Slide

16. Design x Strategy
    Copyright (C) 2018 BizReach, Inc.
    

    View Slide

17. Copyright (C) 2018 BizReach, Inc.
    ܦӦى఺ͷ՝୊ΛσβΠϯͷઓུͰղܾ͠ɺ
    த௕ظͷܦӦʹՁ஋ΛੜΈग़͢
    

    View Slide

18. Copyright (C) 2018 BizReach, Inc.
    ࢿ࢈ྖҬ ϒϥϯυྖҬ
    ਓࡒྖҬ αʔϏεྖҬ
    ϦιʔεʢώτɾϞϊɾΧωʣϚωδϝϯτ
    ஌తࡒ࢈ઓུʢσβΠϯΛڝ૪༏Ґੑʹʣ
    σβΠϯࢿ࢈ͷ։ൃʢσβΠϯγεςϜͳͲʣ
    $*7*
    #*7*
    σβΠϯɾϒϥϯσΟϯά
    σβΠϯਓࡒͷ࠾༻ઓུ
    ಉਓࡒͷҭ੒ɾΩϟϦΞ։ൃ
    ݚम੍౓ɾ؀ڥઃඋ౤ࢿ
    ԣஅ69෦໳ʹΑΔࣄۀΞγετ
    σβΠϯϓϩηεࢧԉ
    σβΠϯ੒ՌɾධՁͷՄࢹԽ
    σβΠϯઓུͷର৅υϝΠϯ
    

    View Slide

19. Copyright (C) 2018 BizReach, Inc.
    σβΠϯͷ
    ʮઓ ུͱ఩ ֶ ʯ
    

    View Slide

20. Copyright (C) 2018 BizReach, Inc.
    ࣄۀձࣾͷσβΠφʔ๊͕͕͑ͪͳ໰୊
    

    View Slide

21. Copyright (C) 2018 BizReach, Inc.
    ̍ɽσβΠϯ૊৫ɺॎԣ໰୊
    ̎ɽࣄۀϑΣʔζͷมԽͰٻΊΒΕΔ͜ͱ͕มΘΔ໰୊
    ̏ɽϏδωεϞσϧͰมΘΔՁ஋؍໰୊
    

    View Slide

22. Copyright (C) 2018 BizReach, Inc.
    มԽ
    

    View Slide

23. Copyright (C) 2018 BizReach, Inc.
    ͲͷΑ͏ͳ؀ڥɺ
    ͲͷΑ͏ͳঢ়گͷมԽʹ΋
    ༳Δ͕ͳ͍ɺ
    େ੾ʹ͢Δڞ௨ͷ৴೦
    

    View Slide

24. Copyright (C) 2018 BizReach, Inc.
    σβΠϯͷ఩ֶΛͭ͘Ζ͏
    

    View Slide

25. Copyright (C) 2018 BizReach, Inc.
    

    View Slide

26. Copyright (C) 2018 BizReach, Inc.
    

    View Slide

27. ϓϩμΫτɺαʔϏεɺίϛϡχέʔγϣϯɺϒϥϯυɺମݧɺίϛϡχςΟɺ
    ࢓૊ΈɺڭҭɺΩϟϦΞɺಇ͖ํɺ૊৫ɺઓུɺϏδωεɺܦӦɺࣾձʜ
    ࢲ͕ͨͪσβΠϯΛ͢Δର৅͸ɺ͢΂ͯͰ͢ɻ
    σβΠϯͱ͸ɺ՝୊ղܾ΍Ձ஋૑଄ͷͨΊͷϓϩηεͦͷ΋ͷɻ
    ϏδϡΞϧ͸΋ͪΖΜɺࢥߟ΍ܭըɺઃܭ΋σβΠϯͰ͢ɻ
    ͔ͩΒͦ͜ࢲͨͪ͸ɺσβΠϯ͕͸ͨΒ͘΂͖ϑΟʔϧυ͸͢΂ͯͰ͋ΔͱຊؾͰߟ͍͑ͯ·͢ɻ
    ਓͱؔΘΔ͋ΒΏΔ෺ࣄͷຊ࣭తͳ՝୊Λ
    σβΠϯͷྗΛۦ࢖ͯ͠ղܾ͠ɺੈͷதΛΞοϓσʔτ͍ͯ͘͜͠ͱɻ
    ߋʹ͸ɺਓʑͷՁ஋؍Λม͑Δ৽͍͠αʔϏεΛੜΈग़͠ɺ
    ʮ͜Ε͕ͳ͍ੜ׆͸ߟ͑ΒΕͳ͍ʯ
    ͱࢥΘΕΔ͘Β͍ͷະདྷͷΞλϦϚΤΛ͍ͭͬͯ͘͘͜ͱɻ
    ͦΕ͕ɺσβΠφʔͰ͋Δࢲ͕ͨͪ
    ϏζϦʔνͷ͢΂ͯͷ஥ؒͱͱ΋ʹ੒͠਱͍͛ͨੈքͰ͢ɻ
    ͦͷͨΊʹɺ୭ΑΓ΋σβΠϯͷՄೳੑΛ৴͡ɺ௅ઓ͠ɺ
    ӨڹྗΛ޿͍͛ͯ͘Μͩͱ͍͏ܾҙΛɺࢲͨͪͷϑΟϩιϑΟʔͱͯ͠ܝ͛·͢ɻ
    Copyright (C) 2018 BizReach, Inc.
    

    View Slide

28. Copyright (C) 2018 BizReach, Inc.
    ࢿ࢈ྖҬ
    ਓࡒྖҬ αʔϏεྖҬ
    ϦιʔεʢώτɾϞϊɾΧωʣϚωδϝϯτ
    ஌తࡒ࢈ઓུʢσβΠϯΛڝ૪༏Ґੑʹʣ
    σβΠϯࢿ࢈ͷ։ൃʢσβΠϯγεςϜͳͲʣ
    σβΠϯਓࡒͷ࠾༻ઓུ
    ಉਓࡒͷҭ੒ɾΩϟϦΞ։ൃ
    ݚम੍౓ɾ؀ڥઃඋ౤ࢿ
    ԣஅ69෦໳ʹΑΔࣄۀΞγετ
    σβΠϯϓϩηεࢧԉ
    σβΠϯ੒ՌɾධՁͷՄࢹԽ
    σβΠϯઓུͷର৅υϝΠϯ
    ϒϥϯυྖҬ
    $*7*
    #*7*
    σβΠϯɾϒϥϯσΟϯά
    

    View Slide

29. Copyright (C) 2018 BizReach, Inc.
    DESIGN Headquarters
    σβΠϯຊ෦
    DESIGN Strategic Promotion Office
    σβΠϯઓུਪਐࣨ
    Experience Strategy Office
    ΤΫεϖϦΤϯεઓུࣨ
    Product Design Office
    ϓϩμΫτσβΠϯࣨ
    Brand Strategy Office
    ϒϥϯυઓུࣨ
    Communication Design Office
    ίϛϡχέʔγϣϯσβΠϯࣨ
    

    View Slide

30. Copyright (C) 2018 BizReach, Inc.
    

    View Slide

31. Copyright (C) 2018 BizReach, Inc.
    σβΠϯઓུਪਐࣨ
    ϛογϣϯ
    ओͳ໾ׂ
    We DESIGN the Power of Design.
    DESIGN Strategic promotion Office
    σβΠϯ͕࣋ͭՄ ೳ ੑΛ࠷ େ Խ͢ΔͨΊ
    ʮ σβΠϯͷνΧϥʯ
    Λ࠶ ఆ ٛ͠ɺ

    ઓ ུʹམͱ͠ɺ࣮ ߦ·Ͱ੹ ೚Λ࣋ͭ͜ͱͰɺσβΠϯͷΧϧνϟʔΛ࡞Γ্ ͛·͢ɻ
    w σβΠϯϒϥϯσΟϯά σβΠϯ޿ ใ ࠾༻ϚʔέςΟϯά
    w σβΠϯਓ ࡒ ࠾༻ ઓ ུ ࠾༻ ܭ ը
    w σβΠϯਓ ࡒ ҭ ੒ɾ
    ΩϟϦΞ։ ൃ ੍ ౓ ઃ ܭ ݚ म ا ը
    w ಇ͘؀ ڥͷ੔ උɾ޲ ্
    w ༧ ࢉɾࢿ ݯ ௐ ୡ ֎ ෦ύʔτφʔ࿈ ܞ
    w ຊ ෦ͷܦ Ӧ ا ը ɺ$ % 0 ௚ Լ Ҋ ݅ɾຊ ෦ શ ମͷϓϩδΣΫτϚωδϝϯτ
    w σβΠϯࢿ ࢈ͷ։ ൃͱ஌ త ࡒ ࢈ ઓ ུ
    

    View Slide

32. Copyright (C) 2018 BizReach, Inc.
    We DESIGN
    the Power of Design.
    We DESIGN
    a pride of BizReach.
    We DESIGN
    story.
    We DESIGN
    interaction.
    We DESIGN
    emotion.
    σβΠϯઓུਪਐࣨ ϒϥϯυઓུࣨ ΤΫεϖϦΤϯεઓུࣨ ϓϩμΫτσβΠϯࣨ ίϛϡχέʔγϣϯσβΠϯࣨ
    We DESIGN it.
    ̍ࢿ࢈ྖҬɹ̎ϒϥϯυྖҬɹ̏ਓࡒྖҬɹ̐αʔϏεྖҬ
    PHILOSOPHY
    σβΠϯઓུྖҬ
    ૊৫ͱͦΕͧΕͷϛογϣϯ
    

    View Slide

33. Copyright (C) 2018 BizReach, Inc.
    ૊৫͸ʮઓུͱ఩ֶʯΛମݱ͢Δ
    

    View Slide

34. Copyright (C) 2018 BizReach, Inc.
    

    View Slide

35. Copyright (C) 2018 BizReach, Inc.
    σβΠϯ͸ੈͷதΛྑ͘͢Δπʔϧɺߟ͑ํ
    ͦΕ͸Կ͔Λ੒͠਱͛Α͏ͱ͢ΔਓʑΈΜͳͷ΋ͷͩ
    

    View Slide

36. ͋ͳͨ͸ԿΛσβΠϯ͠·͔͢ʁ
    Copyright (C) 2018 BizReach, Inc.
    

    View Slide

37. Copyright (C) 2018 BizReach, Inc.
    

    View Slide

38. Thank you!
    Copyright (C) 2018 BizReach, Inc.
    

    View Slide