Master Experiment

Experiment presentation for my studies as Master of Arts in Design.

Transcript

1. EXPERIMENT Benjamin Wiederkehr, 01.06.2012 Benjamin Wiederkehr Zürcher Hochschule der Künste Master of Arts in Design Interaction Design 1
2. Benjamin Wiederkehr, 01.06.2012 Content and representation models for the exploration, evaluation and communication of personal financial information. Practice- and application-oriented (Type A) Supervised by Prof. Dr. Gerhard Buurman 2 Visual Instruments for Personal Finances
3. Benjamin Wiederkehr, 01.06.2012 01 INTRUDUCTION Relevance Problem Research Question State of the Art Knowledge Gap 3
4. Benjamin Wiederkehr, 01.06.2012 Problem The abstract nature of finance in conjunction with the myriad of options for earning, spending and saving and the unforeseeable impact of choices makes it hard for inexperienced people to make informed decisions. 4
5. Benjamin Wiederkehr, 01.06.2012 Challenge 1: Complexity of Information 5
6. Benjamin Wiederkehr, 01.06.2012 Challenge 1: Complexity of Information 6
7. Benjamin Wiederkehr, 01.06.2012 Challenge 2: Trust in Assistance 7
8. Benjamin Wiederkehr, 01.06.2012 Challenge 2: Trust in Assistance 8
9. Benjamin Wiederkehr, 01.06.2012 Hypothesis 1: Contextualize 9 Gregory Brian Judelman Knowledge Visualization — Problems and Principles for Mapping the Knowledge Space (p.31) Judelman, G.B. (2004). Knowledge Visualization: Problems and Principles for Mapping the Knowledge Space.
10. Benjamin Wiederkehr, 01.06.2012 Hypothesis 2: Advise 10 Gregory Brian Judelman Knowledge Visualization — Problems and Principles for Mapping the Knowledge Space (p.31) Judelman, G.B. (2004). Knowledge Visualization: Problems and Principles for Mapping the Knowledge Space.
11. Benjamin Wiederkehr, 01.06.2012 Research Question The essential question of this thesis is, how the content and representation model of personal financial information influences understanding for inexperienced people. 11
12. Benjamin Wiederkehr, 01.06.2012 Research Question What specific configuration of information is relevant, meaningful and useful to the user in the different contexts of handling finances? 12
13. Benjamin Wiederkehr, 01.06.2012 Research Question What specific configuration of information is relevant, meaningful and useful to the user in the different contexts of handling finances? 12
14. Benjamin Wiederkehr, 01.06.2012 Research Question What specific configuration of information is relevant, meaningful and useful to the user in the different contexts of handling finances? How does the visual and functional design of an instrument for the exploration, evaluation and communication of personal financial information need to be, to facilitate an intuitively accessible, memorable and actionable comprehension. 12
15. Benjamin Wiederkehr, 01.06.2012 State of the Art: Evolution of Financial Instruments 13
16. Benjamin Wiederkehr, 01.06.2012 State of the Art: Persuasion Grid 14 Risdon, C. (2012). Behavior Change as Value Proposition.
17. Benjamin Wiederkehr, 01.06.2012 Knowledge Gap: Persuasion Grid 15
18. Benjamin Wiederkehr, 01.06.2012 Persuasive Design Principles 16 Lockton, D., Harrison, D., Holley, T. (2012). Influencing Interaction: Development of the Design with Intent Method
19. Benjamin Wiederkehr, 01.06.2012 State of the Art: In-Person Counsel 17
20. Benjamin Wiederkehr, 01.06.2012 Knowledge Gap: Collective Counsel 18
21. Benjamin Wiederkehr, 01.06.2012 Knowledge Gap: Collective Transparency 19
22. Benjamin Wiederkehr, 01.06.2012 02 METHODS 20
23. Benjamin Wiederkehr, 01.06.2012 Analysis of target audience Methods 1. Contextual Inquiry (video, photography, transcriptions of the conversations) 2. Cultural Probes (photography, journals) Material →User Personas →User Scenarios →Mapping of User Needs 21
24. Benjamin Wiederkehr, 01.06.2012 Analysis of existing instruments Methods 1. Affinity Diagram 2. Expert Review Material →Collection and categorization →State of the art in research and industry →Discrepancy between demand and supply 22
25. Benjamin Wiederkehr, 01.06.2012 Conception and development Methods 1. Parallel Design 2. Iterative Design 3. Competitive Testing 4. Walkthroughs 5. A/B Testing Material →Set of prototypes →Functional instrument 23
26. Benjamin Wiederkehr, 01.06.2012 03 RESULTS 24
27. Benjamin Wiederkehr, 01.06.2012 Nested Model for Visualization Design and Validation 25 Munzner, T. (2009). A Nested Model for Visualization Design and Validation.
28. Benjamin Wiederkehr, 01.06.2012 04 DISCUSSION 26
29. Benjamin Wiederkehr, 01.06.2012 Discussion A set of design recommendations for interactive visual analysis tools that support an intuitively accessible, memorable and actionable comprehension. It is planned to draw conclusions for a potential adaption and application in other domains like healthcare, justice, or politics. 27
30. Benjamin Wiederkehr, 01.06.2012 05 SCHEDULE 28
31. Benjamin Wiederkehr, 01.06.2012 1. Coordination 2. Definition 3. Preparation 4. Investigation 5. Conception 6. Development 7. Evaluation 8. Presentation 29 . . . . . . . . . . . . . . . . . . . . . . .
32. Benjamin Wiederkehr, 01.06.2012 1. Coordination 2. Definition 3. Preparation 4. Investigation 5. Conception 6. Development 7. Evaluation 8. Presentation 29 . . . . . . . . . . . . . . . . . . . . . . . 4.1 Analysis of target audience 4.2 Analysis of existing instruments 4.3. Evaluation of existing instruments 4.4 Definition of discrepancy between demand and supply
33. Benjamin Wiederkehr, 01.06.2012 Thanks! 30