Ben Armstrong, BlueStacks

Global Reach - Finding the Next 100 Million Gamers

(White Nights Conference Berlin 2019)
The official conference website — http://wnconf.com

Transcript

1. Global Reach Finding the Next 100 Million Gamers
2. So what is mobile gaming?
3. What most people think their job is going to be like when they get into mobile gaming….
4. If you’re in UA or Data analysis it turns into something like this on your first day
5. What it’s actually like (most days)...
6. Where did the fun go? Finding engaged users should be easy and fun right?
7. Reaching the next 100 million gamers is going to require you to think outside the traditional UA box quite a bit. How?
8. And…
9. BlueStacks at a glance 2nd largest PC gaming platform (and we’re all about mobile games)
10. BlueStacks at a glance 350MM+ gamers 2nd largest PC gaming platform (and we’re all about mobile games)
11. BlueStacks at a glance 350MM+ gamers Average gamer spends 5 hours/day playing on BlueStacks 2nd largest PC gaming platform (and we’re all about mobile games)
12. BlueStacks at a glance If you look at the top 10 RPG or Strategy games in any geo, at least 7 of them are working directly with BlueStacks. 18 of top 25. 350MM+ gamers Average gamer spends 5 hours/day playing on BlueStacks 2nd largest PC gaming platform (and we’re all about mobile games)
13. Just here to help you answer this question:
14. Reaching the next 100 million gamers is going to require you to think outside the traditional UA box quite a bit. How?
15. Typical Game Lifecycle Pre-Launch Launch Cross Promo Long Tail Monetization Retargeting
16. As a gaming platform with 400M+ gamers and 100s of developer partners, we’ve seen this lifecycle over and over.
17. BlueStacks is all about mobile games. Our gamers download millions of mobile gamers every day from here.
18. How can we help?
19. We have community teams in place in close to 30 countries… this is what we’ve seen across these geos...
20. Typical Game Lifecycle Pre-Launch Launch Cross Promo Long Tail Monetization Retargeting
21. (until now) Normal Game Launch Strategy: Pick a date at random and go towards it
22. But the day you pick could have disastrous consequences...
23. Or you can launch the game around other titles that are on the calendar. It’s free and think of it like insurance
24. Your board will thank you later.
25. Cool. So if I pick the right date for my game, everything will be peachy? And we’ll be a great success?
26. Let’s look at sports in the US...
27. Tailgating is $6 billion per year business in the US
28. Tailgating is $6 billion per year business in the US
29. Most passionate fans = folks who spend $$$
30. And obviously some get into the game more than others
31. But the reality is that you need these kinds of fans for your game before/after launch
32. So how do our 30+ geo/community teams reach the gamers (“tailgaters”) in each of their geos?
33. Facebook page with an occassional mod is/was not enough
34. Loyalty is a two-way street. Have to meet them where they are.
35. If you don’t own the channel where your tailgaters talk then someone else will and may try to steal them.
36. So I need to get insurance for my launch? Check.
37. I also need to find some tailgaters? Done and Done.
38. What’s next?
39. Typical Game Lifecycle Pre-Launch Launch Cross Promo Long Tail Monetization Retargeting
40. Let’s imagine you’ve already worked with BlueStacks on phases 1-2 of your game’s lifecycle.
41. Let’s imagine you’ve already worked with BlueStacks on phases 1-2 of your game’s lifecycle. (Not working with us yet? Ask me afterwards how everyone else already is :).
42. What do you do to keep your tailgaters engaged for months and potentially years to come.
43. Come up with ways for your tailgaters to battle against each other. eSports/Tournaments are super easy now (especially within BlueStacks).
46. To reach the next 100 million gamers, you will have to shift your focus beyond device re-targeting lists. It’s no longer a 1:1 battle.
47. The most successful developers are starting to listen and think through the game lifecycle in a more holistic way.
48. You should too!
49. Questions?