Ashwin Raj - Commerce Identity as a Shopping Accelerant

Ashwin Raj is the head of Amazon Payments and Amazon Webstore in North America. Since 2014, Ashwin has led Amazon’s growth and expansion efforts to enable third-party merchants to utilize Amazon Payments and Webstore capabilities. This involves the sales, business development and onboarding of merchants directly and through partnerships with eCommerce platform providers.

Commerce Identity as a Shopping Accelerant

Learn how commerce identity can drive conversion by enhancing the customer experience. Ashwin will outline the components of a strong commerce identity and why it’s increasingly important to customers and the merchants who serve them.

Transcript

1. RAJ ASHWIN 01:30 AMAZON PAYMENTS MAIN ROOM NEXT WOOCONF2016 COMMERCE IDENTITY AS A SHOPPING ACCELERANT
2. Commerce Identity As a Shopping Accelerant
3. Visit us: https:/ /payments.amazon.com
4. Visit us: https:/ /payments.amazon.com
5. Visit us: https:/ /payments.amazon.com
6. What’s a Commerce Identity?
7. Why Is This Important to Me? Because it’s important to your customers, it’s important to you.
9. What Makes a Good Commerce Identity? Commerce Identity Musts: • Prominent • Persistent • Primed • Proven • Preferred
10. Visit us: https:/ /payments.amazon.com
11. Visit us: https:/ /payments.amazon.com
12. Visit us: https:/ /payments.amazon.com
13. Visit us: https:/ /payments.amazon.com
14. Visit us: https:/ /payments.amazon.com
15. Visit us: https:/ /payments.amazon.com
16. Visit us: https:/ /payments.amazon.com
17. Visit us: https:/ /payments.amazon.com
18. Drop by Booth #5 To: • See the product in action • Get a copy of the material presented • Talk to a technician • Pick up some cool Amazon gear • Ask how you can win an Amazon Echo Have questions? Tweet us @AmazonPayments Visit us: https:/ /payments.amazon.com
19. Thank you.