Josh Cary - The 3 Types of Videos You Need to Boost Conversions Now

Josh Cary is the eCommerce Director at All Things Barbecue. Along with diving deep into analytics day to day he is responsible for the planning of all content marketing across four barbecue brands. You can hear him weekly on The SauceCast barbecue podcast.

The 3 Types of Videos You Need to Boost Conversions Now

There are three main types of videos that are important and useful for eCommerce companies. Individual product videos, how-to videos and branding videos. Knowing the difference between the three videos, when to use them and how to measure their effectiveness is incredibly important in an era where online video dominates the conversation. I will break down the key differences in the video types, the goal of each video type and how to execute an action plan to produce videos that boost conversions and reduce returns. Even videos produced on a tight budget (with a smart phone and a little planning) can have massive impact on the bottom line.

Transcript

1. CARY JOSH 12:15 ALL THINGS BARBECUE MAIN ROOM NEXT WOOCONF2016 THE 3 TYPES OF VIDEOS YOU NEED TO BOOST CONVERSIONS NOW
2. eCommerce Video The Three Basic eCommerce Videos, and How to use Them to Boost Conversions Josh Cary, eCommerce Director All Things Barbecue (atbbq.com)
3. eCommerce Video by the Numbers 73% of US Adults are more likely to make an online purchase after watching a video about the product. 96% of US Adults find videos helpful when making an online purchase. 77% of US Adults consider companies that create online video to be more engaged with customers. *The Power of Video for Small Business by Animoto (2014)
4. BRANDING VIDEO HOW-TO VIDEO INDIVIDUAL
 PRODUCT VIDEO Convey a certain feeling to customers. Give customer a wide scope of your brand. Build trust. Teach customers how to use your product. Help them directly with the problem you are solving. Can fit multiple products into one video. Teach your customer about one product. Show them specific features/benefits. Break down why it will solve their problem. Start Here.
5. Individual Product Videos Get Results 0 1000 2000 3000 4000 Dec Jan Feb $3,119.76 $649.95 $779.94 Product video uploaded February 4, 2016.
6. Individual Product Videos Are Easy to Produce The entire lighting and audio setup for this shoot cost under $650 (not including the camera).
7. Eight Tips for Better Converting Videos 1. Lighting and sound are more important than video quality 2. Product closeups are important, don’t just hold on a wide shot 3. Don’t be afraid of getting into the details, this is more than entertainment 4. Video length doesn’t matter, make cuts between yourself and product shots to keep interest 5. Don’t forget a call to action 6. Give the video a prominent place on your product page 7. Pay attention to your video thumbnail 8. Use social channels (Facebook, YouTube, email) to deliver your videos to a wider audience
8. Contact Information email: josh@atbbq.com twitter: @joshcaryaudio web: atbbq.com