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Laura Behrens Wu - Shipping: First and Last Impression of eCommerce

WooConf
April 07, 2016

Laura Behrens Wu - Shipping: First and Last Impression of eCommerce

Laura Behrens Wu is the founder and CEO of Shippo. Shippo simplifies shipping for eCommerce companies by offering discounted shipping rates and a streamlined solution across all different shipping providers. It’s Amazon-level shipping for all e-commerce stores. Laura runs a 20 people team based in San Francisco and is most interested in the data component that comes with shipping.

Shipping – first and last impression of eCommerce

Shipping is the last step in eCommerce and it’s an essential step for all e-commerce stores selling physical items. At the same time, shipping is boring and expensive. This talk will look at shipping from a customer conversion, customer satisfaction and retention angle. We will look at how shipping affects the customer from the moment they start browsing on your eCommerce store to the moment the postman delivers the package at the end (customer’s doorstep) and also introduce some best practices that are easy to implement for every eCommerce store.

WooConf

April 07, 2016
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Transcript

  1. BEHRENS WU
    LAURA
    09:45
    SHIPPO
    NEXT SHIPPING: FIRST &
    LAST IMPRESSION
    OF ECOMMERCE
    MAIN ROOM

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