I want my MVP! From idea to testable artifact

A tour de force of principles and methods for empirical product development. Joint talk with Björn Jensen. (Workshop at Gründungsworkshop Hannover, June 2013)

Transcript

1. I want my MVP! From idea to testable artefact a #businessinbeta production
4. invention ≠ innovation
5. inventions: new ideas for products innovations: the transformation of new ideas into marketable products or services
10. ideate
11. create
12. validate
13. #visioning
14. (assumptions) ideate
15. where do you want to go? and why?
16. inspire & align
17. the elevator pitch template & the idea behind it For <customer> who <needs/is disappointed with> <product name> is a <product category> that <USP>. Unlike <main competitor(s)> it delivers <3-4 additional benefits>
18. in your group … find a feasible idea to work on ask yourself: why? for whom? use the elevator pitch to state it write it down on a piece of flipchart paper put it on the walls around you timebox: 10 minutes
19. gallery walk timebox: 5 minutes
20. reflection timebox: 5 minutes
21. #facts
22. guiding questions:
23. what do i know about customer needs?
24. what do i know about the target market?
25. what do i know about tools & technologies?
26. what do i know about what i don‘t know?
27. the elevator pitch template & the idea behind it For <customer> who <needs/is disappointed with> <product name> is a <product category> that <USP>. Unlike <main competitor(s)> it delivers <3-4 additional benefits>
28. the elevator pitch template & the idea behind it For <customer> who <needs/is disappointed with> <product name> is a <product category> that <USP>. Unlike <main competitor(s)> it delivers <3-4 additional benefits> Fact Fact Fact Fact Fact Fact Fact Fact Fact Fact Fact
29. in your group … keeping the guiding questions in mind, collect facts & uncertainties write them onto sticky notes attach them to your elevator pitch group them around the pitch‘s elements timebox: 10 minutes
30. gallery walk timebox: 5 minutes
31. reflection timebox: 5 minutes
32. #validating
33. assumptions only!
34. (learn) validate
35. houston, do we have a problem? step #01: customer & problem hypothesis
36. the next big thing? step #02: solution hypothesis
37. pivot or persevere?
38. Decrease time & money spent between pivots
39. track pivots
40. customer hypothesis
41. problem hypothesis
42. solution hypothesis
43. Product = experiments
44. riskiest assumption
45. DFOUSBM
    UP
    WJBCJMJUZ VOLOPXO LOPXO
46. exploration
47. pitch
48. concierge
49. minimum success criteria
50. progress through validated learning
51. (in-)validated
52. SMART goals
54. Customer Problem
55. Customer Problem Assumption Assumption Assumption Assumption Assumption Assumption Riskiest Assumption
56. Customer Problem Assumption Assumption Assumption Assumption Assumption Assumption Riskiest Assumption
57. Customer Problem Assumption Assumption Assumption Assumption Assumption Assumption Riskiest Assumption Method
58. Customer Problem Assumption Assumption Assumption Assumption Assumption Assumption Riskiest Assumption Minimum Success Method
59. Customer Problem Assumption Assumption Assumption Assumption Assumption Assumption Riskiest Assumption Minimum Success Method
60. Customer Problem Riskiest Assumption
61. Customer Problem Riskiest Assumption Different Customer Same Problem
62. in your group … define your customer & problem hypothesis identify unvalidated assumptions write them onto sticky notes identify riskiest assumption devise validation method & success criterion test! timebox: 10 minutes
63. for the audience … present your test: customer & problem hypothesis riskiest assumption validation method minimum success criterion „result“ timebox: 1 minute
67. ? .
68. twitter: @businessinbeta website: http://business.inbeta.co workshops: http://events.inbeta.co