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I want my MVP! From idea to testable artifact

I want my MVP! From idea to testable artifact

A tour de force of principles and methods for empirical product development. Joint talk with Björn Jensen. (Workshop at Gründungsworkshop Hannover, June 2013)

C73e2a17bd00aa722f84d5e019556dfc?s=128

Wolfgang Wopperer-Beholz

June 08, 2013
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Transcript

  1. I want my MVP! From idea to testable artefact a

    #businessinbeta production
  2. None
  3. None
  4. invention ≠ innovation

  5. inventions: new ideas for products innovations: the transformation of new

    ideas into marketable products or services
  6. None
  7. None
  8. None
  9. None
  10. ideate

  11. create

  12. validate

  13. #visioning

  14. (assumptions) ideate

  15. where do you want to go? and why?

  16. inspire & align

  17. the elevator pitch template & the idea behind it For

    <customer> who <needs/is disappointed with> <product name> is a <product category> that <USP>. Unlike <main competitor(s)> it delivers <3-4 additional benefits>
  18. in your group … find a feasible idea to work

    on ask yourself: why? for whom? use the elevator pitch to state it write it down on a piece of flipchart paper put it on the walls around you timebox: 10 minutes
  19. gallery walk timebox: 5 minutes

  20. reflection timebox: 5 minutes

  21. #facts

  22. guiding questions:

  23. what do i know about customer needs?

  24. what do i know about the target market?

  25. what do i know about tools & technologies?

  26. what do i know about what i don‘t know?

  27. the elevator pitch template & the idea behind it For

    <customer> who <needs/is disappointed with> <product name> is a <product category> that <USP>. Unlike <main competitor(s)> it delivers <3-4 additional benefits>
  28. the elevator pitch template & the idea behind it For

    <customer> who <needs/is disappointed with> <product name> is a <product category> that <USP>. Unlike <main competitor(s)> it delivers <3-4 additional benefits> Fact Fact Fact Fact Fact Fact Fact Fact Fact Fact Fact
  29. in your group … keeping the guiding questions in mind,

    collect facts & uncertainties write them onto sticky notes attach them to your elevator pitch group them around the pitch‘s elements timebox: 10 minutes
  30. gallery walk timebox: 5 minutes

  31. reflection timebox: 5 minutes

  32. #validating

  33. assumptions only!

  34. (learn) validate

  35. houston, do we have a problem? step #01: customer &

    problem hypothesis
  36. the next big thing? step #02: solution hypothesis

  37. pivot or persevere?

  38. Decrease time & money spent between pivots

  39. track pivots

  40. customer hypothesis

  41. problem hypothesis

  42. solution hypothesis

  43. Product = experiments

  44. riskiest assumption

  45. DFOUSBMUPWJBCJMJUZ VOLOPXO LOPXO

  46. exploration

  47. pitch

  48. concierge

  49. minimum success criteria

  50. progress through validated learning

  51. (in-)validated

  52. SMART goals

  53. None
  54. Customer Problem

  55. Customer Problem Assumption Assumption Assumption Assumption Assumption Assumption Riskiest Assumption

  56. Customer Problem Assumption Assumption Assumption Assumption Assumption Assumption Riskiest Assumption

  57. Customer Problem Assumption Assumption Assumption Assumption Assumption Assumption Riskiest Assumption

    Method
  58. Customer Problem Assumption Assumption Assumption Assumption Assumption Assumption Riskiest Assumption

    Minimum Success Method
  59. Customer Problem Assumption Assumption Assumption Assumption Assumption Assumption Riskiest Assumption

    Minimum Success Method
  60. Customer Problem Riskiest Assumption

  61. Customer Problem Riskiest Assumption Different Customer Same Problem

  62. in your group … define your customer & problem hypothesis

    identify unvalidated assumptions write them onto sticky notes identify riskiest assumption devise validation method & success criterion test! timebox: 10 minutes
  63. for the audience … present your test: customer & problem

    hypothesis riskiest assumption validation method minimum success criterion „result“ timebox: 1 minute
  64. None
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  66. None
  67. ? .

  68. twitter: @businessinbeta website: http://business.inbeta.co workshops: http://events.inbeta.co