Changing the game - using games to make systems more engaging

Transcript

1. CHANGING THE GAME USING GAMES TO MAKE SYSTEMS MORE ENGAGING Dr Zac Fitz-Walter | @zefcan | zac@gamificationgeek.com | www.gamificationgeek.com
3. oh a typical gamer by allison.johnston CC BY 2.0
5. Video games have become mainstream. 1
6. 68% of Australians play video games. IGEA, 2016
7. 98% of homes with children have computer games. IGEA, 2016
8. The average age of players is 33. (And 39% of those aged 65 and over play video games). IGEA, 2016
9. 53% male 47% female IGEA, 2016
10. We spend a lot of time playing games. 2
11. Australians spend on average 88 minutes a day playing games. IGEA, 2016
13. 50 bi!ion hours of game time (WSJ, 2012) https://www.wsj.com/articles/SB10001424052970203458604577263273943183932
14. If games are so engaging...
15. …can we use this thinking in more serious contexts?
16. Gamification “The addition of game elements to non-game activities” (Deterding, S., Dixon, D., Khaled, R., & Nacke, L., 2011)
17. To do list Exercise tracker Social network
18. To do list Exercise tracker Social network
19. Gamification can be found everywhere 3
20. Fitness Fitbit
21. Fitness Fitbit
22. Fitness Zombies, Run!
23. !
24. Productivity Email Game
25. Productivity Email Game
26. Education Duolingo
27. Citizen Science Fold It
28. Government Take Back Illinois
29. Road Safety Learner Journey
30. Gamification doesn’t have to be technology based 4
31. The Manufacturing Game
33. Gamification is an established industry 5
34. A gamification ‘blueprint’ exists 6
35. •Points •Badges •Leaderboards •Levels
37. •Points •Badges •Leaderboards •Levels = Rewards }
38. Behaviour + Rewards = Fun!
39. progresswars.com
40. progresswars.com
41. progresswars.com
42. progresswars.com
43. progresswars.com
44. progresswars.com
45. progresswars.com
46. progresswars.com
47. progresswars.com
48. progresswars.com
49. Extrinsic Motivation
50. Games are intrinsica!y motivating 7
51. Self-Determination Theory http://www.selfdeterminationtheory.org/theory/ Driven by a need to grow and gain fulfilment
52. Autonomy Competence Relatedness
53. Flow Theory
55. A clear goal Clear progress Clear feedback Cha!enge and ski!
56. 8 One size doesn’t fit a!
57. ♦ ♣ ♥ ♠ ACTING PLAYERS INTERACTING WORLD Bartle, R. (1996) Hearts, Clubs, Diamonds, Spades: Players Who suit MUDs. Killers Achievers Explorers Socialisers Bartle’s Taxonomy of Player Types
60. User-centered design is key 9
61. CHANGING THE GAME USING GAMES TO MAKE SYSTEMS MORE ENGAGING Dr Zac Fitz-Walter | @zefcan | zac@gamificationgeek.com | www.gamificationgeek.com
62. Slides and bonus resources: http://gamificationgeek.com/bitplayer Gamification Geek Dr Zac Fitz-Walter | @zefcan | zac@gamificationgeek.com | www.gamificationgeek.com 10