BMTC20 Breakout: Filling Your Event With the Casual Beer Drinker

Filling Your Event With the Casual Beer Drinker: Event organizers in the beer industry are often all going after the same people: craft beer geeks. But that leaves many events chasing a limited number of potential attendees. Josh Seago, Founder and Owner of Lou Dog Events, has had great success changing his event model to appeal to and market to the causal beer drinker. In this session Josh will explain why you should consider making this move, how you can reposition your events, and what different steps you can take in your marketing to fill your events. *Facebook Ads

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