BMTC20: Marketing: Building Brands in Real Time

Marissa DeSantis and Adam Ritterspach from Great Lakes Brewing in Cleveland will share their favorite tips and techniques for establishing brand standards, finding and staying true to your unique and authentic voice, and expressing your story in different spaces. From packaging to social media to beer dinners, we’ll explore the ways creative and consistent messaging can help breweries and other beer industry businesses stand out and inspire storied moments for staff, partners, and customers.

Transcript