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Mercure's Around Beer program. @MercureNL
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Zephyr Conferences
September 08, 2016
Education
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Mercure's Around Beer program. @MercureNL
Zephyr Conferences
September 08, 2016
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Transcript
None
AROUND BEER
MERCURE HOTELS
Deliver a gratifying locally inspired experience guaranteed by enthusiastic hoteliers
Mercure Box Hill Burford Bridge – United Kingdom MISSION
WHY BEER?
2015: AROUND BEER
2016: BEER STUDY
RESULTS
RESULTS “Dutch prefer to drink beer at home, Belgians rather
go to pubs”
RESULTS “Belgians and Dutch love to experiment when traveling abroad,
but Belgian beer still comes first for Belgians”
RESULTS “Combining beer with food is becoming increasingly popular”
RESULTS “Belgians love their beer with classic Belgian dishes, the
Dutch are more adventurous when it comes to pairing food and beer”
RESULTS “Belgian women drink more than just fruit beer, pilsner
is most popular among the Dutch”
RESULTS “Belgians love local beer”
None
SPECIAL THANKS TO: KETCHUM PR IVOX MARKET RESEARCH SOFIE VANRAGELGHEM
RICK VAN KEMPEN MERCURE HOTELS BROUWERIJ HET HERT BROUWERIJ HETTINGA KOMPAAN JOPEN DE KONINGSHOEVEN BEER BUTLER
None