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Mercure's Around Beer program. @MercureNL

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September 08, 2016
Education
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Mercure's Around Beer program. @MercureNL

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Zephyr Conferences

September 08, 2016
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Transcript

  1. None

  2. AROUND BEER

  3. MERCURE HOTELS

  4. Deliver a gratifying locally inspired experience guaranteed by enthusiastic hoteliers

    Mercure Box Hill Burford Bridge – United Kingdom MISSION

  5. WHY BEER?

  6. 2015: AROUND BEER

  7. 2016: BEER STUDY

  8. RESULTS

  9. RESULTS “Dutch prefer to drink beer at home, Belgians rather

    go to pubs”

  10. RESULTS “Belgians and Dutch love to experiment when traveling abroad,

    but Belgian beer still comes first for Belgians”

  11. RESULTS “Combining beer with food is becoming increasingly popular”

  12. RESULTS “Belgians love their beer with classic Belgian dishes, the

    Dutch are more adventurous when it comes to pairing food and beer”

  13. RESULTS “Belgian women drink more than just fruit beer, pilsner

    is most popular among the Dutch”

  14. RESULTS “Belgians love local beer”

  15. None

  16. SPECIAL THANKS TO: KETCHUM PR IVOX MARKET RESEARCH SOFIE VANRAGELGHEM

    RICK VAN KEMPEN MERCURE HOTELS BROUWERIJ HET HERT BROUWERIJ HETTINGA KOMPAAN JOPEN DE KONINGSHOEVEN BEER BUTLER
  17. None