Upgrade to Pro — share decks privately, control downloads, hide ads and more …
Sign up for free

Mercure's Around Beer program. @MercureNL

Avatar for Zephyr Conferences Zephyr Conferences
September 08, 2016
Education
71
0

Mercure's Around Beer program. @MercureNL

Avatar for Zephyr Conferences

Zephyr Conferences

September 08, 2016

More Decks by Zephyr Conferences

See All by Zephyr Conferences
WMTC20: Key Lessons Europe Can Share With US Wine Marketers
Avatar for Zephyr Conferences zephyr_con
0
84
WMTC20: The Future of Wine Tourism: What We are Doing Wrong and How We Can Better Move Forward
Avatar for Zephyr Conferences zephyr_con
0
96
WMTC20: Experiential Marketing
Avatar for Zephyr Conferences zephyr_con
0
67
WMTC20: Using Big Data to Drive Results
Avatar for Zephyr Conferences zephyr_con
0
150
WMTC20: After the Party: Continuing the Conversation
Avatar for Zephyr Conferences zephyr_con
0
65
WMTC20 360 Degrees Sharing Best Practices - Marketing
Avatar for Zephyr Conferences zephyr_con
0
71
WMTC20: Luxury and the Art of Excellence
Avatar for Zephyr Conferences zephyr_con
0
75
WMTC20: Opening Keynote: Lynda Schenk, Executive Director of the Wine Communicators of Australia
Avatar for Zephyr Conferences zephyr_con
0
130
WMTC20: How Do You Attract Attention In a Crowded, Busy World?
Avatar for Zephyr Conferences zephyr_con
0
100

Other Decks in Education

See All in Education
Introduction - Lecture 1 - Human-Computer Interaction (1023841ANR)
Avatar for Beat Signer signer
PRO
0
3.5k
Sekolah Sabat - Triwulan 4 2026 - Pelajaran 1
Avatar for Adam hiola
0
13k
医療事務養成の専門学校でのAI教育 非エンジニアの学生にAIを1年間使ってもらって、感じたこと
Avatar for Naoya Wada naochim2026
0
140
20260908_ターゲットとスコープを決める発表法
Avatar for モブエンジニア（Masaki Okuda） masakiokuda
1
130
Web Architectures - Lecture 2 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
0
3.7k
1002
Avatar for cbtlibrary cbtlibrary
0
330
人間関係に取り組む、その時に / step away to make space
Avatar for Aki spring_aki
0
140
吉岡研究室紹介(2026年度）
Avatar for Yoshioka Lab (Keio CSG) kentaroy47
0
340
組合せ最適化特論
Avatar for Tasuku Soma tasusu
0
190
FA26 CLU MS Clinical Psychology New Student Orientation
Avatar for Jamie D. Bedics, PHD, ABPP jdbedics
0
180
Introduction to M&A
Avatar for Dr. Bharath V bvr7352
0
240
Book-keeping
Avatar for Dr. Bharath V bvr7352
0
130

Featured

See All Featured
Designing for Performance
Avatar for Lara Hogan lara
612
70k
Lessons Learnt from Crawling 1000+ Websites
Avatar for Charles Meaden charlesmeaden
PRO
1
1.6k
Leveraging LLMs for student feedback in introductory data science courses - posit::conf(2025)
Avatar for Mine Cetinkaya-Rundel minecr
1
430
KATA
Avatar for Megan Lloyd mclloyd
PRO
35
16k
Agile Leadership in an Agile Organization
Avatar for Dr. Kim W Petersen kimpetersen
PRO
0
280
Tips & Tricks on How to Get Your First Job In Tech
Avatar for Honza Javorek honzajavorek
1
800
Building Experiences: Design Systems, User Experience, and Full Site Editing
Avatar for Michelle Schulp Hunt marktimemedia
1
630
Typedesign – Prime Four
Avatar for Hannes Fritz hannesfritz
42
3.2k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
Avatar for Addy Osmani addyosmani
10
1.4k
Skip the Path - Find Your Career Trail
Avatar for Mark Kilby mkilby
1
260
ラッコキーワード サービス紹介資料
Avatar for ラッコ株式会社 rakko
1
5.3M
Building a Scalable Design System with Sketch
Avatar for Laura Van Doore lauravandoore
464
34k

Transcript

  1. None

  2. AROUND BEER

  3. MERCURE HOTELS

  4. Deliver a gratifying locally inspired experience guaranteed by enthusiastic hoteliers

    Mercure Box Hill Burford Bridge – United Kingdom MISSION

  5. WHY BEER?

  6. 2015: AROUND BEER

  7. 2016: BEER STUDY

  8. RESULTS

  9. RESULTS “Dutch prefer to drink beer at home, Belgians rather

    go to pubs”

  10. RESULTS “Belgians and Dutch love to experiment when traveling abroad,

    but Belgian beer still comes first for Belgians”

  11. RESULTS “Combining beer with food is becoming increasingly popular”

  12. RESULTS “Belgians love their beer with classic Belgian dishes, the

    Dutch are more adventurous when it comes to pairing food and beer”

  13. RESULTS “Belgian women drink more than just fruit beer, pilsner

    is most popular among the Dutch”

  14. RESULTS “Belgians love local beer”

  15. None

  16. SPECIAL THANKS TO: KETCHUM PR IVOX MARKET RESEARCH SOFIE VANRAGELGHEM

    RICK VAN KEMPEN MERCURE HOTELS BROUWERIJ HET HERT BROUWERIJ HETTINGA KOMPAAN JOPEN DE KONINGSHOEVEN BEER BUTLER
  17. None