Mercure's Around Beer program. @MercureNL

Transcript

2. AROUND BEER
3. MERCURE HOTELS
4. Deliver a gratifying locally inspired experience guaranteed by enthusiastic hoteliers Mercure Box Hill Burford Bridge – United Kingdom MISSION
5. WHY BEER?
6. 2015: AROUND BEER
7. 2016: BEER STUDY
8. RESULTS
9. RESULTS “Dutch prefer to drink beer at home, Belgians rather go to pubs”
10. RESULTS “Belgians and Dutch love to experiment when traveling abroad, but Belgian beer still comes first for Belgians”
11. RESULTS “Combining beer with food is becoming increasingly popular”
12. RESULTS “Belgians love their beer with classic Belgian dishes, the Dutch are more adventurous when it comes to pairing food and beer”
13. RESULTS “Belgian women drink more than just fruit beer, pilsner is most popular among the Dutch”
14. RESULTS “Belgians love local beer”
16. SPECIAL THANKS TO: KETCHUM PR IVOX MARKET RESEARCH SOFIE VANRAGELGHEM RICK VAN KEMPEN MERCURE HOTELS BROUWERIJ HET HERT BROUWERIJ HETTINGA KOMPAAN JOPEN DE KONINGSHOEVEN BEER BUTLER