#WMTC18: Unlocking DTC Profitability with Big Data and Consumer Insights

#WMTC18: Unlocking DTC Profitability with Big Data and Consumer Insights

Use real-life examples to show how Big Data and analytics can help wineries generate higher revenues and profits in both their existing customer base as well as attracting new customers like their very best. Case studies will include:

Customer Segmentation (who are 5-star customers)
Use of Big Data (demographics, financials, and psychographics)
Predictive Analyses (when club members may cancel before it happens)
Leveraged Power of Precision Marketing

Session presented by Joel Miller, Customer Vineyard

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Zephyr Conferences

October 25, 2018
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