Trappist Beer

Trappist Beer: Let's have a glass of Westmalle or Zundert Trappist Beer and listen to Manu Pauwels of Westmalle Abbey @abbeywestmalle and Henri Reuchlin, advisor to Zundert Trappist and author of the oldest beer blog in the Netherlands the Bier Buro @BierBuro

Transcript

2. Interna'onal Trappist Associa'on (ITA) More than Trappist beer
3. Meet ITA •  What is ITA? •  Charta Carita4s •  Members •  Members’ values •  Mission •  ATP label •  Road to membership and label •  Case: Zundert •  More than Trappist beer
4. What is ITA? •  An interna4onal non-profit associa4on of 20 monasteries of the Cistercian Order of the Strict Observance •  Commonly known as "Trappists" (#102) and "Trappis4nes” (#76) •  Part of the Cistercian family (°1098) , embedded in the Benedic4ne tradi4on •  Ora et labora: pray and work for own living expenses, surplus is for charity
5. Charta Carita's •  Cistercian abbeys: autonomous unity and supposed to be economically independent. •  Collabora4on between abbeys. •  Exchange of knowledge (eg produc4on), financial help
6. Members of ITA •  Achel (B) •  Brecht (B) •  Brialmont (B) •  Cardeña (ES) •  Clairefontaine (B) •  Echt-Tegelen (NL) •  Engelszell (AT) •  Klaarland (B) •  Koningshoeven (NL) •  Mariawald (DE) •  Mont des Cats (F) •  Orval (B) •  Rochefort (B) •  Scourmont Lez Chimay (B) •  Soleilmont (B) •  Spencer (USA) •  Tre Fontane (IT) •  Westmalle (B) •  Westvleteren (B) •  Zundert (N
7. Mariawald Zundert Koningshoeven Engelszell Tre Fontane Cardeña Echt-Tegelen Mont des Cats Brecht Westmalle Klaarland Achel Brialmont Rochefort Soleilmont Scourmont Orval Clairefontaine Westvleteren www.trappist.com Achel (B) Brecht (B) Brialmont (B) Cardeña (ES) Clairefontaine (B) Echt-Tegelen (NL) Engelszell (AT) Klaarland (B) Koningshoeven (NL) Mariawald (DE) Mont des Cats (F) Orval (B) Rochefort (B) Scourmont Lez Chimay (B) Soleilmont (B) Spencer (USA) Tre Fontane (IT) Westmalle (B) Westvleteren (B) Zundert (NL) Spencer © Nothing from this publication may be copied and/or reproduced without permission of the International Trappist Association. vs 2016
8. Member’s values •  Promo4ng the deeper values of economic ac4vi4es within the monasteries. But work is not the center of their monas4c way of life. •  At the produc4on level, they value the quality of their products more than the quan4ty. They also have a special concern for the environment. •  Their approach to publicity and adver4sing is moderate and marked by integrity.
9. Mission I.  Protec4ng the "Trappist" trademark and common economic interests of the members. II.  Monitoring references to the Trappist Order and providing the consumer with accurate informa4on. III.  Facilita4ng coopera4on between the members. IV.  Seeking opportuni4es to expand the network of solidarity and coopera4on with other monas4c organiza4ons at the interna4onal level.
10. ATP label guarantees: I.  The product must be manufactured within the walls of a Trappist monastery or in the vicinity of the monastery, by the monks themselves or under their control and supervision. II.  The produc4on must be of secondary importance within the monastery and it should witness to the business prac4ces proper to a monas4c way of life. III.  The produc4on is not intended to be a profit-making venture. The income covers the living expenses of the monks and the maintenance of the buildings and grounds. Whatever remains is donated to charity for social work and to help people in need.
11. Road to ITA membership Apply OCSO monas4c community contact president of ITA ITA board President informs the board Valida4on of the request Documenta4on Applicant provides informa4on Presenta4on dossier at the board Admission Vote Appointment of representa4ve (monk/nun) to general assembly
12. Road to ATP label Who only ITA member Requirements ATP rules (3) impeccable quality + meet legal requirements sold under the name of the Trappist monastery by/under supervision of Trappist monks sober communica4on On site audit Observe produc4on process Inspec4on of requirements Admission Board checks quality & proofs label Board votes 5 years validity
13. Case: Trappist Brewery ‘De Kievit BV’
14. Tradi4on is not keeping the ashes, it’s preserving the flame - Gustav Mahler
15. Abdij Maria Toevlucht May 24, 1900
16. De Kievit farm
17. Economics ! End of livestock farming ! Reflec4on on labour and economics within the community ! Need for extra source of income
18. A brewery ?? ! First orienta4on (2008-2009) ! Brewing trappist abbeys ! Dutch Brewers’ Associa4on
19. QuesEons: ! Necessary investments ! Available manpower within the community ! External labour ! Chances on the market ! Required permits ! Capacity: brewing and bolling plant
20. Result: ! Brewery with limited capacity !  Start 3.000 hl/yr !  In a few years 5.000 hl/yr ! Within exis4ng contours of the building ! Keep name of the old farm for the brewery ! Bolling and bolle condi4oning off side
21. History: 1900 – 20.. De Kievit remains…
22. Informing Stakeholders ! Neighbours (Nov 28, 2011) ! Press releases at key moments ! Approval General Superior of the Order ! Necessary licences ! Monumental status
23. The old work houses
25. Local monument – trusses must be visible
29. Behind the scenes: recipe ! No historic recipe book to work from
30. Behind the scenes: recipe ! Brainstorm: What is special about us? Which colour, taste, labelling ! Original, no copy of exis4ng styles ! Tas4ng of exis4ng beers – what do we want? ! One type of beer? Several? ! Second tas4ng in a different season
31. Behind the scenes: recipe ! One beer ! Slightly ‘cross grained’ ! Copper golden hue ! Nose: caramel, spices, hop ! Taste develops from sweet to herbal spiciness
33. Behind the scenes: labelling ! Trappist tradi4on ! Beer called Zundert ! Simplicity ! Aligns with Community ! Contemporary
35. December 6, 2013
36. Logo ITA
37. Logo ITA ! The logo is not granted automa4cally: ! On site visits ! Audits ! Tas4ng
40. Enjoying •  Glass is especially made for Zundert •  Glass form specifically designed to allow full aroma expression •  Temperature •  Yeast or no yeast
41. More than beer •  Food •  Beer •  Bread •  Mushrooms •  Chocolates •  Jam •  pea soup •  honey and honeyproducts •  Cheese •  Biscuits •  Liquors •  olive oil •  dietary supplements •  Wine •  Body care products: •  Cosme4cs •  salves and oils •  Soaps •  Shampoos •  shower and bath gels •  Cleaning products •  floor cleaning products •  Detergents •  Religious products •  Eucharis4c breads •  Liturgical vestments •  Monas4c belts •  Miscellaneous •  decora4ve candles •  banners and flags •  gree4ng cards •  silk pain4ngs •  ceramics
42. www.trappist.com The members of the International Trappist Association and the products they manufacture and/or sell Achel (B) Brecht (B) Brialmont (B) Cardeña (ES) Clairefontaine (B) Echt-Tegelen (NL) Engelszell (AT) Klaarland (B) Koningshoeven (NL) Mariawald (DE) Mont des Cats (F) Orval (B) Rochefort (B) Scourmont Lez Chimay (B) Soleilmont (B) Spencer (USA) Tre Fontane (IT) Westmalle (B) Westvleteren (B) Zundert (NL) © Nothing from this publication may be copied and/or reproduced without permission of the International Trappist Association. vs 2016 beer cheese wine / liquors bread / biscuits mushrooms chocolate honey / jam oil meat yeast tablets cosmetics cleaning products liturgical objects others International Trappist Association
43. Stay in touch •  www.trappist.com •  Subscribe to our newsleler •  Facebook: Interna4onal Trappist Organisa4on