10X Topic #1 パートナーと共にユーザー価値を追求するProduct&Growth

2020/9/08に開催されたオンラインイベント「10X Topic #1 パートナーと共にユーザー価値を追求するProduct&Growth」のスライドです。

Transcript

2. $PQZSJHIU
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   9UPQJD ຊ೔ͷྲྀΕ   εϥΠυσβΠϯ࣌ͷجຊϧʔϧ
    ςϯϓϨʔτͱࣄྫू
    νϟʔτࣄྫू
    ͦͷଞͷࣄྫू  8JUI
   ίϩφͷਙେɾάϩʔόϧɾෆՄٯͳӨڹ
    *:/4ʹ͓͚Δݱঢ়ͷΠγϡʔ
    ௕ظϚΠϧετϯ
    9͔Βͷ͝ఏҊ Φʔϓχϯά
   ϝϯόʔ-5
   9ʹ͓͚ΔϓϩμΫτ։ൃͱάϩʔε
   !໼ຊ
   ύʔτφʔاۀͱೋਓࡾ٭Ͱͷάϩʔεͷίπ!൧ࢁ
   ʮސ٬ͷ੠Λฉ͘ʯ/ΠϯλϏϡʔͷ࣮ફ
   !ᖛࡔ
   ٳܜ
   5BML
   4FTTJPO
   Ϋϩʔδϯά
3. $PQZSJHIU
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   SFTFSWFE
   9UPQJD ͝Ҋ಺   εϥΠυσβΠϯ࣌ͷجຊϧʔϧ
    ςϯϓϨʔτͱࣄྫू
    νϟʔτࣄྫू
    ͦͷଞͷࣄྫू  8JUI
   ίϩφͷਙେɾάϩʔόϧɾෆՄٯͳӨڹ
    *:/4ʹ͓͚Δݱঢ়ͷΠγϡʔ
    ௕ظϚΠϧετϯ
    9͔Βͷ͝ఏҊ w ϋογϡλάʮ9@UPQJDTʯͰײ૝͓ئ͍͠·͢ʂ
   w ࣭໰͸ਵ࣌2"ʹ౤ߘ͓ئ͍͠·͢ʂ
   w ऴྃޙʹΞϯέʔτΛ͓ૹΓ͠·͢
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   9UPQJD ຊ೔ͷࢀՃϝϯόʔ  ᖛࡔ
   ѪԻ
   $VTUPNFS
   4VDDFTT
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   ֤छ͓ञ͕େ޷͖ɻ ൧ࢁ
   लਓ
   (SPXUI
   ࠷ۙ࠺ࢯͱຖ೔ʮ͍͍͜ͱൃ දձʯΛͯ͠20-͕޲্ɻ
   ϤʔΧυʔωοτεʔύʔͷ ࢗ͠਎͕ΠνΦγɻ ໼ຊਅৎ
   $&0
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   w ࠓ͋Δٕज़ͷ૊Έ߹ΘͤͰղܾͰ͖Δ͜ͱ
   w ڊେͳϚʔέοτʹΤϯτϦʔͰ͖Δ͜ͱ
6. $PQZSJHIU
   9
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    ϓϩμΫτɾࣄۀ։ൃʹόϥϯεͷऔΕͨগ਺ਫ਼Ӷͷߏ੒ $&0
   ໼ຊ
   ਅৎ $50
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   ໊ ϝϯόʔग़਎اۀ
   ϝϧΧϦɺ4BOTBOɺτϨλɺ-*5"-*$0ɺ-*/&ɺΤ΢ϨΧɺ#JUqZFSɺ(.0ϖύϘɺࡾඛ঎ࣄɺ.POFZ'PSXBSE
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   ϝϯόʔ-5 
9. $PQZSJHIU
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   9ʹ͓͚ΔϓϩμΫτ։ൃͱάϩʔε!໼ຊਅৎ 
10. $PQZSJHIU
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    9UPQJD 9ͷಛ௃తͳ։ൃϑϩʔ  ɾϘτϜΞοϓ΋τοϓμ΢ϯ΋༗Γͳ͕Βʮ8FFLMZϦϦʔεʯɺૣ͍ͷ͸౰ͨΓલ
    ɾύʔτφʔΛಈ͔ͯ͠Y͢Δͷ͕ϏοάνϟϨϯδ ৄࡉ͸ެ։Ͱ͖ͳ͍ͷͰ͕͢ɺ9ͷΤϯδχΞ͕Jͱ௚઀ ίϛϡχέʔγϣϯͯ͠໰୊Λղܾ͍ͯ͠Δਤ େ͖ͳϘʔϧ͸τοϓμ΢ϯɺվળ͸ϘτϜΞοϓ͕ଟ͍
    ຖि୔ࢁϦϦʔε͍ͯ͠·͢ʂ
11. $PQZSJHIU
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    9UPQJD  1.ͱάϩʔεͷ؁͍ؔ܎ άϩʔε͕ʮσʔλʯͱʮ/ΠϯαΠτʯΛۦ࢖ͯ͠
    ࣄ࣮Λ૿΍͠ɺ੒௕͍ͤͯ͘͞ ࠓ͸
    1.͸ʮະདྷʹඞཁͳσΧΠۄΛఆٛ͠ɺ࢓༷ʹ͠ɺԿͱ͔ܗʹ͢Δʯɺάϩʔε͕ʮͰ͖ͨ ΋ͷΛࣄۀͱͯ͠ͳΜͱ͔੒ཱ͍ͤͯ͘͞ʯΈ͍ͨͳؔ܎ɻ ະདྷҧ͍
12. $PQZSJHIU
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    ύʔτφʔاۀͱೋਓࡾ٭Ͱͷάϩʔεͷίπ!൧ࢁलਓ 
13. $PQZSJHIU
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    9UPQJD ࣄۀͷมભ͝ͱͷ͜Ε·Ͱͷ࢓ࣄ಺༰ͷ঺հ  9ͷࣄۀঢ়گ ࢲͷ໾ׂ λϕϦʔ/4࿈ܞظ λϕΫϧظ 4UBJMFSಋೖظ 4UBJMFSӡ༻ظ 6TFS"DRVJTJUJPO #J[ (SPXUI ೥݄ ೖࣾ ෭ۀ։࢝ ೥݄ ೥݄ ෭ۀऴྃ ೥݄ ೥݄ 4MBDLΈ͍ͯΔ͚ͩ ޿ࠂӡ༻
    μογϡϘʔυ࡞੒
    :PV5VCFSاըɺνϥγ޿ࠂ ίϯαϧςΟϯά Ϧαʔ νɺ8FC෼ੳ
    ΞϓϦͷΠϕϯτϩάઃܭ
    ίϯαϧςΟϯά ސ٬։ൃ
    ΞϓϦσʔλ෼ੳ
    ޿ࠂӡ༻ɾೝ஌ࢪࡦ
    ओͳ࢓ࣄ ˞9ͷࣄۀঢ়گͷৄࡉ͸໼ຊͷϒϩάهࣄ
    zλϕϦʔ͔Β4UBJMFS΁z
    Λࢀরɿ
    IUUQTZBNPUUZUPLZPQPTU
14. $PQZSJHIU
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    9UPQJD ΞδϦςΟΛߴΊΔύʔτφʔͱͷऔΓ૊Έ  ίϛϡχέʔγϣϯ
    w جຊతʹ΍ΓऔΓ͸4MBDLͱి࿩
    w ҰॹʹܭըΛͭ͘ΔɺܭըͷϩʔϦϯάΛͯ͠ɺ໨ࢦ͢ΰʔϧͷೝࣝΛͭ͘Δ
    ݟ͑ΔԽ
    w 3FEBTIͰΞϓϦ΍޿ࠂӡ༻ͷ੒ՌΛϨϙʔςΟϯά
    w ։ൃλεΫͷਐḿ֬ೝΛ5SFMMPͰ؅ཧ
    w 4MBDL
    #PUͰ$4໰͍߹Θͤ௨஌΍νϟʔτͷૹ৴
    ϨϙʔςΟϯά
    w OPUJPOͷϦϯΫɺ1%'ͰΞ΢τϓοτΛڞ༗
15. $PQZSJHIU
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    9UPQJD ೖࣾϲ݄Ͱײͨ͡9ͷಛ௃ɾັྗ  ΑΓେ͖ͳΠγϡʔΛ ղܾ͢ΔͨΊʹมԽ UP#Ͱ΋Ϣʔβʔͷ
    ΠγϡʔΛҰ؏ͯ͠ղܾ ϝϯόʔͷઐ໳ੑͷߴ͞
    ͱέΠύϏϦςΟͷ޿͞ ύϫϑϧ͔ͭ৻ॏͳܦӦͷҙࢥܾఆͱมԽʹ଱͑͏Δݱ৔ͷڧ͞
16. $PQZSJHIU
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    ʮސ٬ͷ੠Λฉ͘ʯ/ΠϯλϏϡʔͷ࣮ફ!ᖛࡔѪԻ 
17. $PQZSJHIU
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    9UPQJD ࣗݾ঺հ  ᖛࡔ
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    ͍͋Ͷʣ
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    ʢ਺͑ͨΒࠓ೔ਓ໨Λ΍Γ·ͨ͠ʣ
    
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    ڞ௨ͷ஌ਓͷ164)Λಘͯ໘ஊͷػձΛಘΔɻ
    ΞϧόΠτͰೖͬͨϲ݄ޙɺࣾһʹͳΔɻ ౔೔͸ࡀΠϠΠϠ່ͷԼ๻ͱԽ͠·͢
18. $PQZSJHIU
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    9UPQJD ʮ/ΠϯλϏϡʔʯ͕ग़དྷΔ͜ͱ  ɾαʔϏεΛߟ͑Δ্Ͱղܾ͢΂͖
    l࠷΋ਂ͍z
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    ϢʔεέʔεΛ໌֬Խ͢Δ͜ͱ
    ɾσʔλ΍ߦಈϩά͔Βग़ͨ͠Ծઆͷ࣮ূ΍
    ҼՌؔ܎Λ໌Β͔ʹ͢Δ͜ͱ
    
19. $PQZSJHIU
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    9UPQJD ࣮ફʂ/ΠϯλϏϡʔ   ࣭໰Λ۷ΓԼ͛ɺ۩ମతʹҾ͖ग़͢
     ߦಈΛ؍࡯͢Δ
     ૬खͷܯռ৺Λͱ͘
20. $PQZSJHIU
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    9UPQJD 9ͳΒͰ͸ͷັྗ  ɾ/ͷେ੾͕͞৬छΛ௒͑ͯਁಁ͍ͯ͠Δ
    ɾΠϯαΠτ͕൓ө͞ΕΔεϐʔυ͕ҟৗ ˡ
    $&0 ˡ$PSQPSBUF ˡ4PGUXBSF
    &OHJOFFS
21. $PQZSJHIU
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    5BML
    4FTTJPO 
22. $PQZSJHIU
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    *OD
    "MM
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    SFTFSWFE
    9UPQJD 5BML
    4FTTJPOɿ1SPEVDU։ൃʹ͍ͭͯ  ɾStailerʹ͍ͭͯҰͭͷϓϩμΫτΛෳ਺ύʔτφʔʹར༻ͯ͠΋Β͏΋ͷͱ૝ఆͯ͠ҎԼ࣭໰͍͖ͤͯͨͩ͞·͢ɻ ֤ύʔτφʔ͝ͱʹϑΣʔζ΍ཁ͕݅ҟͳΔͳ͔ɺϓϩμΫτͷ։ൃ༏ઌॱҐΛͲͷΑ͏ʹ૊Έཱ͍ͯͯΔͷ͔Λͥͻ ࢕ͬͯΈ͍ͨͰ͢ɻ ɾݱࡏ৽نࣄۀΛ্ཱͪ͛தͰɺͻͨ͢Βࣗ෼͕ͨͪ޲͖߹͏΂͖ϖΠϯ΍ΠγϡʔΛ໛ࡧ͍ͯ͠ΔͷͰ͕͢(·ͩΞ ΠσΞ΋ࢀೖࢢ৔΋ະఆͰ͢)ɺେ͖ͳ͜ͱ͔Βখ͍͜͞ͱ·ͰɺͲͷΑ͏ʹΠγϡʔΛऔࣺબ୒͠ɺҙࢥܾఆ͍ͯ͠ Δͷ͔Λ஌Γ͍ͨ ɾCSɾάϩʔε͔ΒϓϩμΫτνʔϜ΁ͷػೳཁ݅ͷཁ๬ͷ্͛ํͱػೳཁ݅ͷϩδοΫͷ࡞Γํɻ
23. $PQZSJHIU
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    4FTTJPOɿάϩʔεʹ͍ͭͯ  ɾ࠷ۙ͸۩ମతʹͲ͏͍ͬͨάϩʔε՝୊ʹऔΓ૊ΜͰ͍·͔͢ʁ ɾҎલɺ10XࣾͷهࣄͰʮ10Xࣾͷάϩʔε͸ث༻ශ๡ͷํ͕޲͍͍ͯΔ͔΋ʯͱ͓࿩͞Ε͍ͯΒͬ͠Ό͍·͕ͨ͠ɺ ࣗ͝਎΋ث༻ශ๡ͱࢥΘΕ͍ͯΒͬ͠Ό͍·͢Ͱ͠ΐ͏͔ʁ·ͨͦ͏Ͱ͋Ε͹ઐ໳ੑΛ࣋ͭਓࡐͱͷࢢ৔Ձ஋ͷࠩผԽ ͳͲ͸ͲͷΑ͏ʹߟ͍͑ͯΒͬ͠Ό͍·͢Ͱ͠ΐ͏͔ʁ
24. $PQZSJHIU
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    SFTFSWFE
    9UPQJD 5BML
    4FTTJPOɿ/ΠϯλϏϡʔʹ͍ͭͯ  ɾʮϢʔβʔཧղ͕ਂ͍ʯͱ͍͏ঢ়ଶͷΠϝʔδ͕༙͍͓ͯΒͣɺʮϢʔβʔཧղʯΛਂΊΔࡍͷΰʔϧײΛ࢕͍͍ͨ Ͱ͢ɻΰʔϧײ࣍ୈͰɺώΞϦϯάͷख๏΍಺༰͕มΘΔͱࢥ͏ͨΊͰ͢ ɾN1ΠϯλϏϡʔͷΞ΢τϓοτΛଞਓ(PdM,ҙࢥܾఆऀ)ʹ఻͑Δ࣌ʹɺҰ൪ॏཁͳ͜ͱ͸ԿͰ͠ΐ͏ʁ ɾN1ΠϯλϏϡʔΛ࣠ʹϓϩμΫτվળΛਐΊΔ৔߹ɺλʔήοτ΍ΠϯλϏϡʔର৅ͷઃఆ͕೉͍͠ͱײ͡ΔͷͰ ͕͢ɺಛʹϓϩμΫτ։ൃͷॳظͷஈ֊ͰͲͷΑ͏ʹܾΊ͍͔͓ͯͨฉ͖͍ͨ͠Ͱ͢ɻ ɾN1ΠϯλϏϡʔʹ͓͍ͯɺΠϯλϏϡΞʔͱ੔ཧ͢Δϝϯόʔ͸ͲͷΑ͏ͳ͢Γ߹ΘͤΛߦ͏ͷͰ͠ΐ͏͔ʁώΞϦ ϯά಺༰͔ΒόΠΞεΛऔΓআ͍ͨΓɺΠϯαΠτΛಘΔ্Ͱඞཁͳ৘ใΛऔΓग़͢࡞ۀ͸͔ͳΓણࡉͰ೉͍͠ͱײ͡ ΔͷͰ͕͢
25. $PQZSJHIU
    9
    *OD
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    SFTFSWFE
    9UPQJD 5BML
    4FTTJPOɿύʔτφʔʹ͍ͭͯ  ɾྲྀ௨اۀ༷ͱͷ൐૸ΛਐΊΔʹ͋ͨΓɺۤ͝࿑͞ΕΔ఺΋ଟ͍ͱߟ͍͑ͯ·͢ʢຊࣾͱݱ৔ͷԹ౓ࠩɺݸਓͷσδλ ϧϦςϥγʔ΍૊৫ͷߏ଄͕ੜΈग़͢ΞδϦςΟͷ௿͞ͳͲʣɻاۀ༷ͱͷંিʹ͋ͨΓɺͲ͏͍ͬͨ఺ʹؾΛ͚ͭΒ Ε͍ͯΔͷ͔ɺ౿·͑ͲͷΑ͏ͳ۩ମతͳऔΓ૊ΈΛߦ͍ͬͯΔͷ͔ɺࠩࢧ͑ͷͳ͍ൣғͰ͝ڭ͍͚ࣔͨͩ·͢ͱ޾͍ Ͱ͢ɻ ɾൺֱతݹ͍ମ࣭ͷۀքʹର͠ɺઌਐతͳITελʔτΞοϓ͸ɺͲͷΑ͏ʹ௅ΜͰ͍Δͷ͔ʢͦͷۤ࿑΍޻෉ʹ͍ͭ ͯɺՄೳͳൣғͰΤϐιʔυͳͲ͓ฉ͖ͯ͠Έ͍ͨͰ͢ʣ
26. $PQZSJHIU
    9
    *OD
    "MM
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    SFTFSWFE
    9UPQJD 5BML
    4FTTJPOɿ4UBJMFSࣄۀʹ͍ͭͯ  ɾ͍·ωοτεʔύʔࣄۀΛߦ͏ͳ͔Ͱ1൪ͷ՝୊͸ͳΜͰ͔͢ʁࣾ಺ͱࣾ֎(=ࣾձશൠ)2ͭͷࢹ఺Ͱڭ͍͖͑ͯͨͩͨ ͍Ͱ͢ɻ ɾ໊ࣾͰ͋Δ10xΛମݱ͢Δҝʹɺࠓޙʮ৯ʯҎ֎ͷྖҬͰࣄۀΛ্ཱͪ͛Δ͜ͱͳͲ΋͋ΔͷͰ͠ΐ͏͔ʁ
27. $PQZSJHIU
    9
    *OD
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    9UPQJD 5BML
    4FTTJPOɿ࠾༻ɾΧϧνϟʔʹ͍ͭͯ  ɾ1೥ޙͷ10X͸Ͳ͏ͳ͍ͬͯΔΠϝʔδͰ͔͢ʁ·ͨͦ͜Ͱ׆༂͢Δਓ͸ͲΜͳਓͰ͠ΐ͏͔ʁ ɾ10XͷProduct&Growthʹ͓͚Δʮ10XΛମݱ͢Δํʯ͸ɺମݱͰ͖͍ͯͳ͍ํͱൺ΂ͯɺͲΜͳ఺͕ҟͳΔͱײͯ͡ ͓Γ·͔͢ʁʢࢹ఺ɺߦಈɺࢥߟಛੑͳͲʣ
28. $PQZSJHIU
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    SJHIU
    SFTFSWFE
    $MPTJOH 
29. $PQZSJHIU
    9
    *OD
    "MM
    SJHIU
    SFTFSWFE
    9UPQJD $MPTJOH   εϥΠυσβΠϯ࣌ͷجຊϧʔϧ
     ςϯϓϨʔτͱࣄྫू
     νϟʔτࣄྫू
     ͦͷଞͷࣄྫू  8JUI
    ίϩφͷਙେɾάϩʔόϧɾෆՄٯͳӨڹ
     *:/4ʹ͓͚Δݱঢ়ͷΠγϡʔ
     ௕ظϚΠϧετϯ
     9͔Βͷ͝ఏҊ w ͝ొ࿥͍͍ͨͩͨϝʔϧΞυϨεʹΞϯέʔτΛ͓ૹΓ͠· ͢ͷͰɺ͝ճ౴͓ئ͍͍ͨ͠·͢ʂ
30. $PQZSJHIU
    9
    *OD
    "MM
    SJHIU
    SFTFSWFE
    9UPQJD ͓ྱ  ͝ࢹௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ