323W - Tutorial Jan27th

Transcript

1. W323 cultural dimensions of advertising
2. YOUR ADS 01 #SFU323
3. • Reality, hyperreality... • Truth becomes a concept contained within the promotional world because… • Who decides what is true…? MY CONTRIBUTION 01 #SFU323
4. #SFU323 Advertising Standards Canada is the national not-for-profit advertising self- regulatory body. We are committed to fostering community confidence in advertising and to ensuring the integrity and viability of advertising in Canada through responsible industry self- regulation. Created by the advertising industry in 1957, Advertising Standards Canada was founded on the belief that advertising self-regulation best serves the interests of the industry and the public.
5. Any volunteer? YOUR ADS 01 #SFU323
6. A well prepared abstract should enable the reader to identify the basic content of a document quickly and accurately, to determine its relevance to the reader's interests, and thus to decide whether to read the document in its entirety. The abstract should: • succinctly state the principal objectives and scope of the investigation • summarize the results and principal conclusions • Can include some notes on methodology, if relevant • Remember to cite case study HOW TO WRITE AN ABSTRACT We did, We saw, We concluded 01 #SFU323
7. This article studies the antisweatshop movement’s involvement in global social justice responsibility-taking. The movement’s growth (more than one hundred diverse groups) makes it a powerful force of social change in the new millennium. The rise of global corporate capitalism has taken a toll on political responsibility. As a response, four important movement actors—unions, antisweatshop associations, international humanitarian organizations, and Internet spin doctors—have focused on garment- production issues and mobilized consumers into vigilant action. The authors examine these actors, their social justice responsibility claims, and their views on the role of consumers in social justice responsibility-taking. The authors determine four paths of consumer action: (1) support group for other causes, (2) critical mass of shoppers, (3) agent of corporate change, and (4) ontological force for societal change. The authors find that the movement mobilizes consumers through actor-oriented and event- specific (episodic) framing and offer a few results on its ability to change consumer patterns and effect corporate change. * A good abstract Mobilizing Consumers to Take Responsibility for Global Social Justice #SFU323
8. This article studies the antisweatshop movement’s involvement in global social justice responsibility-taking. The movement’s growth (more than one hundred diverse groups) makes it a powerful force of social change in the new millennium. The rise of global corporate capitalism has taken a toll on political responsibility. As a response, four important movement actors—unions, antisweatshop associations, international humanitarian organizations, and Internet spin doctors—have focused on garment- production issues and mobilized consumers into vigilant action. The authors examine these actors, their social justice responsibility claims, and their views on the role of consumers in social justice responsibility-taking. The authors determine four paths of consumer action: (1) support group for other causes, (2) critical mass of shoppers, (3) agent of corporate change, and (4) ontological force for societal change. The authors find that the movement mobilizes consumers through actor-oriented and event- specific (episodic) framing and offer a few results on its ability to change consumer patterns and effect corporate change. * A good abstract • Basic description contents • Objective • Results #SFU323
9. This article studies the antisweatshop movement’s involvement in global social justice responsibility-taking. The movement’s growth (more than one hundred diverse groups) makes it a powerful force of social change in the new millennium. The rise of global corporate capitalism has taken a toll on political responsibility. As a response, four important movement actors—unions, antisweatshop associations, international humanitarian organizations, and Internet spin doctors—have focused on garment- production issues and mobilized consumers into vigilant action. The authors examine these actors, their social justice responsibility claims, and their views on the role of consumers in social justice responsibility-taking. The authors determine four paths of consumer action: (1) support group for other causes, (2) critical mass of shoppers, (3) agent of corporate change, and (4) ontological force for societal change. The authors find that the movement mobilizes consumers through actor-oriented and event- specific (episodic) framing and offer a few results on its ability to change consumer patterns and effect corporate change. * A good abstract • Basic description contents • Objective • Results #SFU323
10. This article studies the antisweatshop movement’s involvement in global social justice responsibility-taking. The movement’s growth (more than one hundred diverse groups) makes it a powerful force of social change in the new millennium. The rise of global corporate capitalism has taken a toll on political responsibility. As a response, four important movement actors—unions, antisweatshop associations, international humanitarian organizations, and Internet spin doctors—have focused on garment- production issues and mobilized consumers into vigilant action. The authors examine these actors, their social justice responsibility claims, and their views on the role of consumers in social justice responsibility-taking. The authors determine four paths of consumer action: (1) support group for other causes, (2) critical mass of shoppers, (3) agent of corporate change, and (4) ontological force for societal change. The authors find that the movement mobilizes consumers through actor-oriented and event- specific (episodic) framing and offer a few results on its ability to change consumer patterns and effect corporate change. * A good abstract • Basic description contents • Objective • Why should we care? Why is it relevant to the course? #SFU323
11. An annotated bibliography is a bibliography (a list of books or other works) that includes descriptive and evaluative comments about the sources cited in your paper. These comments are also known as annotations. 01 ANNOTATED BIBLIOGRAPHY Due Sept.29th #SFU323
12. You are required to submit an annotated bibliography for two different texts (sources). Each submission will be approximately 1 page and are weighted at 5% each. The articles, books, or book chapters must be academic sources and they should be related to your term paper. ANNOTATED BIBLIOGRAPHY Due Sept.29th 01 #SFU323
13. * Annotated bibliography An annotated bibliography entry consists of two components: the Citation and the Annotation. #SFU323
14. * Annotated bibliography Which format for references? See the Canadian Journal of Communication http://www.cjc-online.ca/index.php/journal/about/submissions #SFU323
15. Explore the references cited by the required readings and then search for papers titles. Usually, I use: • SFU Library (http://lib.sfu.ca/) • Jstor (jstor.org) • Directory of Open Access Journal (http://doaj.org/) 01 WHERE TO FIND SOURCES #SFU323
16. Room HC 2146 right after class alusoli@sfu.ca Alberto Lusoli twitter.com/albertolusoli #SFU323 You can also find me at: * See you next week