variable independent, meaning that they cannot be ranked? If yes, it’s Nominal. Example: First name, Nationality, University name. Do the values of a variable share all the same unit of measurement, and they can be ordered? If yes, it’s a Scale. Examples include Height (cm or ft, in), Age (in years), speed (in km/h), weight (in kg, pounds)... Can the values of a variable be ordered according to some meaningful principle and values do not share a common unit of measurement? If yes, it’s ordinal. Examples include school grades (A, B, C, D, E, F), experience (beginner, intermediate, expert), etc. VARIABLES MEASURE: RULE OF THUMB