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AnyMind Group Credential Deck(EN)

AnyMind Group Credential Deck(EN)

This is AnyMind Group Company Deck in English.

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AnyMind Group

May 06, 2026

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  1. ©AnyMind Group. All Right Reserved. CONTENTS 01 02 03 04

    COMPANY About AnyMind Group BUSINESS About Our Business ORGANIZATION About The Organization CULTURE About Environment & Culture ©AnyMind Group. All Right Reserved. 2
  2. Our Mission Together Excite Consumer s Our offerings donʼt just

    meet needs but are irresistibly superior enough to excite people. Our customersʼ customers. End users. When they win, everyone wins. We donʼt just serve our customers, but partner to co-create with them, through engaging our ecosystem. © AnyMind Group. All Rights Reserved.
  3. Our Vision The worldʼs We donʼt just lead Asia, but

    significantly lead Asia and we aspire to create significant impact all around the world. New gen Set and raise the standard by transforming how the world currently does business and how the world will do business. Business infrastructure The backbone of every business that connects enterprises, partners and technology to help businesses win through end-consumer success. Become the worldʼs new gen business infrastructure © AnyMind Group. All Rights Reserved.
  4. ©AnyMind Group. All Right Reserved. COMPANY About AnyMind Group 5

    01 ©AnyMind Group. All Right Reserved. 01 . COMPANY
  5. ©AnyMind Group. All Right Reserved. About Us Connecting the world

    through digitalization AnyMind Group is a Business-Process-as-a-Service BPaaS) company for marketing, e-commerce and digital transformation, and was founded in Singapore on April 2016. The company provides comprehensive support from production and e-commerce, to logistics and marketing, using its proprietary technologies and local networks established across the world. Years 10 Billion JPY 57.3 15 2,100 57% 2023 6 ©AnyMind Group. All Right Reserved. 01 . COMPANY Establishment 2025 Revenue Markets Overseas Revenue Staff IPO TSE As of March 31, 2025
  6. ©AnyMind Group. All Right Reserved. 01 . COMPANY 24 Locations

    across APAC and the Middle East, serving the world Since the companyʼs founding in Singapore, weʼve expanded our business globally with 24 offices in 15 markets across Asia Pacific and the Middle East 7 Locations Bangkok Jakarta Banten Ho Chi Minh City Hanoi Taipei Singapore Bangkok Jakarta Banten Ho Chi Minh City Hanoi Taipei Singapore Phnom Penh Saga Hong Kong Kuala Lumpur Petaling Jaya Manila Shanghai Shenzhen Delhi Bangalore Dubai Riyadh Seoul Mumbai Hangzhou Tokyo
  7. ©AnyMind Group. All Right Reserved. 01 . COMPANY Leadership Kosuke

    Sogo CEO and co-founder Otohiko Kozutsumi CCO and co-founder Keizo Okawa CFO Ryuji Takemoto Chief Product Officer Ted Kim Country Manager, Korea Takanobu Ushiyama Managing Director of Japan Ben Chien Managing Director, Greater China Tatum Ona Kembara Managing Director, Growth & Partnerships, Indonesia Hitoshi Maruyama Managing Director, Publisher Growth Takehiko Mizutani Managing Director, Human Resources Koichiro Izawa Managing Director of Accounting & Financial Control Steven Tan Managing Director of ECommerce Enablement, Malaysia Shodai Fujita Country Manager, Japan Kiatisak Watcharapruk Managing Director of Creator Growth Masaki Okawa Chief Operating Officer, Southeast Asia Lidyawati Aurelia Country Manager, Indonesia Wing Lee General Manager, Taiwan Lee Chin Chuan Country Manager, Malaysia Toh Yi Hui Country Manager, Singapore Mayi Baviera Country Manager, Philippines Lan Anh Nguyen Country Manager, Vietnam Aditya Aima Managing Director, Growth Markets; Co-MD, India and MENA Siddharth Kelkar Managing Director, Performance Business; Co-MD, India and MENA Junki Kitajima Managing Director of Japan Akinori Kubo Managing Director of Global ECommerce Takahiko Iwabuchi Country Manager, Thailand 8
  8. ©AnyMind Group. All Right Reserved. 01 . COMPANY AnyMind Group’s

    Growth 9 ©AnyMind Group. All Right Reserved. Our History Revenue 2016 2017 2018 2020 2021 2022 2026 2019 2023 IPO on TSE 2024 2025
  9. ©AnyMind Group. All Right Reserved. 01 . COMPANY 10 Our

    Group Group Companies Japan-based publisher trading desk Hong Kong-based publisher trading desk Thailand-based creator network Japan-based marketing support company (joint venture with Sunny Side Up) Japan-based influencer network India-based martech company Japan-based cross-border marketing support company Indonesia-based e-commerce enabler Malaysia-based e-commerce enabler Japan-based e-gifting company Vietnam-based live commerce company Japan-based creator studio Japan-based distributor and brand owner Japan-based live streamer management company Japan-based live streamer management company Japan-based company operating a fitness D2C brand
  10. ©AnyMind Group. All Right Reserved. 01 . COMPANY 11 Partnerships

    Partnerships Google Ads Partner Google Certified Publishing Partner YouTube Partner Program Badged Partner in Campaign Management Meta Partner Accelerator 2025 Partner for Creator Campaigns XHS 1st Tier Strategic Partner Badged Partner for Creator Marketing Shopify PLUS Partner Amazon Ads Partner Badged Service Provider for Amazon Marketplaces TikTok Shop Partner TH, MY, PH, ID,VN Shopee Affiliate Partner SG, MY, TH, PH, VN, ID Shopee Certified Enabler MY, TH, PH, ID Affiliate Partner SG, MY, TH, PH, VN, ID, TW Lazada Certified Enabler MY, TH, PH, ID Rakuten Affiliate Partner All markets Temu Affiliate Partner All markets
  11. ©AnyMind Group. All Right Reserved. 12 BUSINESS About Our Business

    02 ©AnyMind Group. All Right Reserved. 02 . BUSINESS
  12. ©AnyMind Group. All Right Reserved. AnyMind MarTech 13 Platforms End-to-end

    Commerce Enablement E-commerce Marketing Logistics Influencer Marketing Digital Marketing Brand Commerce(Brand Growth Support) ECommerce Production Logistics Management Manufacturing Manufacturing Management Conversational Commerce Analytics UX Improvement Monetization Creator Growth Media & App Growth Partner Growth (Partner Growth Support) ECommerce Management Marketing D2C / EC Business Client Brands Enterprise Brands) Creators Creators Publishers Media & App) AI Live Commerce Data & AI Utilization Mobile Marketing
  13. ©AnyMind Group. All Right Reserved. 14 Supporting enterprise growth through

    BPaaS BPaaS provides an additional layer of value on top of SaaS (software-centric) and BPO (operations-centric), by providing greater flexibility, scalability and automation to the entire business process lifecycle. 02 . BUSINESS
  14. ©AnyMind Group. All Right Reserved. 02 . BUSINESS 15 Our

    Business Supporting the growth of brands, publishers and creators AnyMind provides enterprises, publishers and creators with offerings in two main areas: Brand Commerce and Partner Growth. Brand Commerce For BRANDS Offerings to digitalize the business process, including production, marketing, e-commerce, logistics and cross-border expansion. For PUBLISHERS Comprehensive support for revenue maximization, user acquisition and UX improvement for web and mobile publishers. For CREATORS Solutions for creator economy growth: content distribution, monetization support, brand collaborations, and brand/product creation. Partner Growth
  15. ©AnyMind Group. All Right Reserved. 02 . BUSINESS 16 Solutions

    powered by proprietary technology Enterprises, publishers and creators can leverage synergistic networks and data. Brand Commerce Digital Transformation Production ECommerce eDistribution Influencer Marketing Digital Marketing Inbound Marketing Logistics Cross-Border Expansion For Brands User Acquisition Revenue Maximization Mobile App Operation Optimization Web Operation Optimization Music Distribution Content Monetization Product and Brand Development Talent Management For Publishers For Creators Partner Growth Solution Data & AI
  16. ©AnyMind Group. All Right Reserved. 02 . BUSINESS Business-Process-as-a-Service BPaaS)

    is a business model that combines software and operations, which streamlines operations and reduces required manpower - enabling us to help our customers to drive business growth across multiple facets. 17 Solution Supporting business growth with technology X operations Leveraging on AnyMindʼs strengths in technology, in-market operations and local networks BPaaS Supports operations and maximizes software value regardless of clientʼs internal structure Flexible updates for digital transformation of operations and use of AI Clients can monitor activity in real-time through software (Software + Operations) SaaS Software) BPO Operations)
  17. ©AnyMind Group. All Right Reserved. 02 . BUSINESS 18 For

    BRANDS Solutions Solution Integrated offerings to digitalize the business process, including production, marketing, e-commerce, logistics and cross-border expansion. Digital Transformation Powering our proprietary technology through integrations with various systems for ERP, accounting, warehousing, and more. eDistribution Distribution support to online retailers and sales through official stores in e-commerce marketplaces for scalable channel expansion and sales growth. 01 Production Tap on a network of 200+ factories across Asia, and centrally manage all required processes from supplier selection to communication. 02 ECommerce Comprehensive support from consultation and store development to launching and operating e-commerce channels. 03 04 ©AnyMind Group. All Right Reserved.
  18. ©AnyMind Group. All Right Reserved. 02 . BUSINESS 19 For

    BRANDS Solutions Solution 05 06 07 08 Influencer Marketing Full-funnel, data-backed influencer marketing, including in-market support for operational and strategic expertise. Digital Marketing Proprietary platforms for web, mobile and DOOH advertising to drive better marketing outcomes for enterprises. Inbound Marketing In-market teams provide comprehensive support for planning, implementation and analysis of marketing, catered to each region. Cross-Border Logistics Tap on a network of domestic and international e-commerce carts and international shipping services to optimize e-commerce logistics. 09 Cross-Border Expansion Effective cross-border expansion support from GTM strategies and globally-scalable technology to operational support across 15 markets. ©AnyMind Group. All Right Reserved. Integrated offerings to digitalize the business process, including production, marketing, e-commerce, logistics and cross-border expansion.
  19. ©AnyMind Group. All Right Reserved. 02 . BUSINESS 20 For

    PUBLISHERS Solutions Solution Designed to help web and mobile app publishers to drive business growth, our solutions include revenue maximization, development support, user acquisition and overseas expansion. Revenue Maximization Support for validation and implementation of technologies along with our own PMP network, aimed at maximizing advertising revenue. App Operations Optimization Streamline SDK implementation for ad serving and version upgrades Through overseas expansion and promotion optimization, we aim to maximize customer lifetime value LTV. 01 User Acquisition Strategy formulation around SEO, ASO, UI/UX improvement and analytics, along with other marketing activities to drive user acquisition. 02 Web Operations Optimization No-code optimization of web media with a focus on usability. Additionally, tap on features for push notifications and page speed improvements. 03 04 ©AnyMind Group. All Right Reserved.
  20. ©AnyMind Group. All Right Reserved. 02 . BUSINESS For CREATORS

    Solutions Solution Technology and support for brand and merchandise creation, brand collaborations, monetization, social media analytics, music distribution and more. Revenue Maximization Maximize earnings from platforms such as YouTube and TikTok by tapping on historical data and analysis, along with support to grow follower base and brand collaborations. Brand & Merchandising Create your own brand and merch: end-to-end support spanning product planning and manufacturing to e-commerce development, sales, delivery, and marketing. 01 Music Distribution Expand your reach worldwide with support such as music distribution on over 200 streaming services, copyright protection, creative production, and global expansion. 02 Talent Management Maximize celebrities, influencers, and VTubers' potential across social media with comprehensive support, including management, overseas market entry, and project acquisition. 03 04 21 ©AnyMind Group. All Right Reserved.
  21. ©AnyMind Group. All Right Reserved. 02 . BUSINESS PUBLISHERS CREATORS

    22 Synergies Maximize value through synergistic solutions The cross-utilization of various proprietary technologies and services delivers multifold value to enterprises, publishers and creators. Marketing ECommerce Logistics Cross-Border Expansion Analytics & Monetization Marketing UI/UX Improvement ECommerce Social Media ops & analytics ECommerce Brand Collaborations Cross-Border Expansion BRANDS
  22. ©AnyMind Group. All Right Reserved. 02 . BUSINESS 23 Platforms

    Powerful Platforms Tap on a suite of platforms that are designed to drive greater efficiency and effectiveness across the business process - from e-commerce and influencer marketing to logistics and customer engagement. Data and AI Platform Web/application analysis platform E-commerce Management Influencer Marketing Platform Influencer Marketing Platform Logistics Management Platform CRM software EC construction/operation Manufacturing Platform Digital Marketing AI Live Commerce
  23. ©AnyMind Group. All Right Reserved. 24 24-hour livestreaming through AI

    hosts Simultaneous multilingual streaming across platforms Accelerating the PDCA cycle through data utilization Effective streaming in collaboration with optimal influencers GenAI Live Commerce Platform AnyLive is a live commerce platform equipped with generative AI. It utilizes multilingual AI-driven hosts, enabling low-cost, extended broadcasting sessions. Platform 02 . BUSINESS
  24. ©AnyMind Group. All Right Reserved. 25 Data Connectors Customized AI

    Chat Business Insight Analysis AI Influencers Data and AI Utilization Platform AnyAI is a platform that serves as an integrated data analysis foundation for leveraging AI, aimed at building business processes for the AI era. Platform 02 . BUSINESS
  25. ©AnyMind Group. All Right Reserved. 26 Drive operational efficiency and

    data utilization through AnyX, and tap on in-market expertise and operations to enhance e-commerce growth. Cross-border e-commerce localization Brand.com site management Platform Unified dashboard for e-commerce E-commerce marketplace management 02 . BUSINESS Centralized e-commerce channel management
  26. ©AnyMind Group. All Right Reserved. 27 Maximize influencer marketing effectiveness

    through data A single platform for full-funnel influencer marketing management and social media analytics, that taps on AnyMindʼs own pool of creators and influencers. Deep influencer insights Campaign management, tracking and reporting Social media analytics UGC management and utilization Platform 02 . BUSINESS
  27. ©AnyMind Group. All Right Reserved. 28 All-in-one platform for publishers

    One-stop support for web and mobile app growth, from user acquisition and engagement to monetization, driving the growth of sustainable content creation and distribution Media Monetization App Monetization Media Commerce Consulting Platform 02 . BUSINESS
  28. ©AnyMind Group. All Right Reserved. 29 Supporting the growth of

    creators and influencers AnyCreator is a web and mobile app platform that supports creators and influencers with content creation, content monetization, and channel and account growth. Join campaigns from brands Social media analytics and optimization Link in Bio creation and management Platform 02 . BUSINESS Receive rewards and products
  29. ©AnyMind Group. All Right Reserved. 30 Global logistics platform for

    e-commerce Functional and intuitive platform that is connected with domestic and international shipping providers, providing optimization for both domestic and cross-border logistics. Centralized order and inventory management Receiving, packing and shipping Automatic issuance of invoices Display of customs and shipping charges at checkout Platform 02 . BUSINESS
  30. ©AnyMind Group. All Right Reserved. 31 Conversational commerce that maximizes

    sales opportunities A single platform for CRM operations, from CX improvement to LTV maximization - delivered through content that is tailored for each individual through centralized management and visualization of purchases and conversions. Platform 02 . BUSINESS Automated chat workflows Message broadcasting of campaign content Centralized chat management E-commerce integrations
  31. ©AnyMind Group. All Right Reserved. 32 One-stop e-commerce solutions Shopify

    Experts Fulfillment support Cross-border e-commerce localization Comprehensive support for e-commerce site development Support for the development, maintenance and upgrading of all types of e-commerce sites. Platform 02 . BUSINESS
  32. ©AnyMind Group. All Right Reserved. 33 Optimal manufacturer search Project

    management Customized designing and production Facilitation of global product manufacturing A manufacturing platform that connects anyone with over 200 factories across Asia, and match the most suitable factory based on product needs and requirements. Platform 02 . BUSINESS Extensive factory database
  33. ©AnyMind Group. All Right Reserved. 34 Multi-channel management Premium ad

    marketplace DOOH POKKT Mobile Ads (in-app advertising) Integrated management of web and app advertising A digital marketing platform that enables centralized management from ad serving to management and analysis of online and offline media globally. Platform 02 . BUSINESS
  34. ©AnyMind Group. All Right Reserved. ORGANIZATION About our organization 03

    35 ©AnyMind Group. All Right Reserved. 03 . ORGANIZATION
  35. ©AnyMind Group. All Right Reserved. 02 . BUSINESS 03 .

    ORGANIZATION 36 Solutions Strength in local networks and in-market operations We have focused on strengthening in-market teams in each market across APAC. In a diverse region like Asia, we believe that the strength of local teams and network of local partners in each country are crucial in business growth. Team Size Taiwan 76 Hong Kong 56 Singapore 49 Others 60 India 109 Malaysia 134 Philippines 154 Indonesia 229 # of employees 2,160 Thailand 498 Japan 492 03 . ORGANIZATION As of December 31, 2025 Vietnam 303 Enterprise Clients Publishers Creators Number of Marketing Support Clients (1) 1,500 Enterprise ECommerce Clients 220 1 Number of clients transacted with in FY 2025. 2 The "monthly churn rate" is the monthly average ratio of customers that left during the current quarter to the number of customers at the end of the previous quarter (excluding customers with less than 0.1% of the total usage ratio). 3 Only counting YouTubers connected to our YouTube Content Management System CMS. 3 Except for 1) above, all figures on this page are as of December 31, 2025. Active Publishers 1,771 Monthly Churn Rate Approx. 1.0% Influencers 3,100,000 YouTubers 1,200 (Overseas ratio: 56%) 150 With 1M Followers(3) Overseas ratio: 79%
  36. ©AnyMind Group. All Right Reserved. 02 . BUSINESS 03 .

    ORGANIZATION 37 Global development structure supporting continuous new business creation. We have development bases in four countries: Japan, Thailand, India, and Vietnam, and our in-house headhunting team has established a system to directly recruit engineers from around the world. We reflect the needs and market trends of each country as well as the latest technology in our development. By leveraging both operations and technology to the fullest extent, we strive to enhance the value provided by the platform. Operation Input on market needs and competitive environment Deployment to overseas offices Product development direction and priorities Product manager Global Development Team Country Manager
  37. ©AnyMind Group. All Right Reserved. 02 . BUSINESS 03 .

    ORGANIZATION 38 Established multilateral operations Local operations, customer and employee management are led by country managers Business standardization, product development, cross-border initiatives and new business are led by business managers Simultaneous localization and accumulation of best practices and expertise Matrix-structured organization by business and market Japan Thailand Singapore Vietnam Indonesia Influencer Marketing Digital Marketing D2C & ECommerce Publisher Growth Creator Growth Operation
  38. ©AnyMind Group. All Right Reserved. 02 . BUSINESS 03 .

    ORGANIZATION 39 SDGs SDG Initiatives Economic empowerment through our technology Our products and technology delivers ever-growing value to individuals and businesses. From empowering individuals to start their own businesses and online websites and apps to grow sustainably, to supporting the end-to-end supply chain of businesses and commerce. Our technologies and business models are simultaneously rolled out across 15 locations around Asia, stimulating the growth of economies in the region. Revitalize local communities We empower rural and urban communities across our 15 markets across Asia Pacific and beyond. Apart from the establishment of operations and hiring in local communities, we also work with organizations to promote the various regions weʼre in. From local manufacturers and governments to aspiring social media influencers and entrepreneurs in non-urban areas, weʼre revitalizing communities through our people and our technology. Socioeconomic empowerment for our people With a workforce of over 1,500 people located across Southeast Asia, East Asia, South Asia and the Middle East, we will continue to provide equal opportunities by ensuring standardization of initiatives from staff recruitment and development, performance evaluation and career opportunities, and grow our workforce to drive sustainable impact on our various societies. In addition, each of our people will go on to create their own impact on AnyMind Groupʼs own stakeholders and their own societies across the region. Diversity & inclusion At AnyMind Group, equality and inclusion are achievable by all and for all. Equal access and opportunities to learn, grow, succeed and thrive are available to all employees, regardless of age, nationality and gender. Performance individually, as a team and as a business is the fuel that keeps us going, and we recognize that. Our directors and management team are represented by over nine nationalities, and females comprise over 38% of managerial levels and above. Contribution to innovation As a company, we're on a constant journey of innovation to make it easier for commerce to be conducted across the region and the world. From innovative ways to implement greater trackability in manufacturing and drive greater efficiency for supply chains, to platforms that help businesses all over the world market and sell their products, whilst advancing the concept of commerce anywhere. We are continuously improving and building new functionalities for existing products, and developing new products and business models to drive innovation throughout the business supply chain.