Group is an end-to-end commerce enablement company that aims to become the leading technology player in Asia for the commerce space We provide comprehensive offerings for manufacturing, e-commerce, logistics and marketing in 13 markets globally What is AnyMind Group 3
presence From Asia to the world Since our founding in Singapore, we have continued to expand our business internationally, with a base across 13 markets in Asia. Our in-market expert teams help our customers maximize the value out of our technology across borders. 5
Message Since I was a boy, I dreamt of becoming an entrepreneur. I was excited by the prospect of running my own business and creating an impact on the world. In 2016, my passion and dream came true with the founding of AnyMind Group together with Otohiko Kozutsumi. Over the years, the company has gone full speed into new markets, new products, and new industries. We have also propelled the growth of the most exciting and forward-thinking enterprises and creators in Asia and beyond by constantly delivering new value to them. As a company, our purpose is to make it exciting for everyone to do business. From our technology and solutions to our people, we’re all focused on opening up new possibilities for our customers, and that is why we’ve constantly evolved and expanded our offerings over the years. Today, we are an end-to-end commerce enablement company that is transforming commerce to become more exciting, effective, and efficient through our technology. We’re putting the ability to do great business into the hands of creators and enterprises across Asia and the world, and empowering them to experience the excitement in easily bringing ideas to life. I believe that any passion, any dream, and any idea can create new value in this world, and the thing is, we’re only getting started. Let's move forward, together. 6
Mission Make Every Business Borderless Technology has enabled an age where anyone can do business with the rest of the world. However, borders still remain. Borders between siloed information and data across a business, borders between physical boundaries, borders between businesses and their customers, and more. We're looking to make every business borderless by providing an integrated platform that solves challenges for people and companies with passion and ideas. Our technology creates a world where everyone can do business more easily and globally. 8
Values Be Open Move Faster Stay Updated Achieve Together Embrace diversity, and express your thoughts openly while respecting other people's opinions. Be Bold Don't set limitations for yourself, keep on challenging for more. Be faster than anyone else, and put your ideas into action quickly. Update yourself with information to achieve better outcomes. In all situations, always identify and run towards a common goal. 9
41% Greater China 9% Operating regions 13 markets Revenue by region Q2 FY 2021 Mainland China 14.4 India 13.5 ASEAN 6.6 Middle East 2.6 Japan 1.2 Hong Kong 0.7 Taiwan 0.2 Population of target market Approx. 4bn people We’re looking to power a market of over 4 billion people across Asia, and we have a diversified portfolio that includes Southeast Asia, East Asia, India and the Middle East. Business Overview Target markets and global revenue base 13 Population distribution India 7%
enablement 14 We develop and provide unique platforms across manufacturing, logistics, e-commerce, conversational commerce and marketing. E-commerce manufacturing Factory selection / Specification / Production control E-commerce site build and operations Chat management / CRM Social media insights / Campaign management Campaign management / Reporting Receiving / Outbound / Inventory Site analytics / User Engagement Social media insights / CRM E-Commerce Manufacturing E-commerce Enablement Conversational Commerce Influencer Marketing Digital Marketing Logistics Media and App Growth Creator Growth
commerce Brand Commerce Integrated platform that supports everything from manufacturing to e-commerce enablement, marketing and logistics Partner Growth Monetization and growth of publishers and content creators Analytics UX improvement Monetization E-commerce Marketing Logistics Manufacturing Influencer marketing Digital marketing Logistics E-commerce enablement Conversational commerce E-commerce management Manufacturing Media & app growth Creator growth 15 We empower brands, publishers and creators with an end-to-end value chain from brand design and planning, manufacturing, marketing and logistics. Our platforms form the next-generation commerce infrastructure, enabling our customers to unlock holistic data and functionality across key business functions.
Business Overview About Brand Commerce 17 Tap on a range of point-based solutions and technology, or as part of a single suite of platforms - 3C Model Analysis - Brand Conceptualization - Sales Strategy - Manufacturer / Supplier Selection - Purchasing Management - Quality Assurance - Social Media - Influencer / UGC - Advertising - Chat Commerce / CRM (Customer Support) - Affiliate - Email Newsletter - Content Creatio - Store Development and Managed Operation - System Link - Product Detail Preparation - Product Registration / Update - CVR Imprrovement - UI / UX Improvement - SEO Optimization - Order Processing - Payment Confirmation - Inventory Allocation - Shipping Instructions - Inbound and Storage - Printing Package Slips, Packaging - Shipping Management - Inquiry Response - Return Management - Claims Handling - Language / Currency Support - UI / UX Optimization - Fulfillment Support Strategy Manufacturing Marketing Store Development Order Management Logistics Customer Support Cross Border Localization
customers 18 In Brand Commerce, we’re powering thousands of brands and creator brands from manufacturing and logistics to e-commerce, marketing and more. * This is a non-exhaustive list of customers * Accurate as of December 2021 1100+ Brands supported
Growth Advertising revenue, site analytics and keyword analytics Engage Monetize Increase load speeds for media and e-commerce sites Activate communications through push notifications and in-app messages Maximize ad revenue with a single ad tag or SDK Implementation of web stories and other features 5 key areas for growth Build Speed Analytics 1 2 3 4 5 19 Site optimization Market expansion Increased inflows Maximize advertising revenues Web and app growth *The image above shows offerings for web-based media companies (publishers) Partner Growth provides web/app publishers and creators with technologies and solutions for growth
Growth 20 1200+ 45+ Publisher Markets covered We’re powering over 1,200 web and app publishers across more than 45 markets globally, with a customer churn rate of less than 1.0% *All ﬁgures and data are accurate as of December 2021
Business Overview Synergistic solutions catered to help our customers grow AnyMind Group provides unparalleled value to brands, publishers and creators. We provide end-to-end support for brand and business growth both domestically and internationally. We’re building the next-generation commerce infrastructure that covers manufacturing, marketing, sales and logistics Brands Creators Publishers Airline A Creator B App publisher C Marketing Social media analytics D2C Monetization Brand collaborations D2C D2C (Logistics) 21
Comparison of revenue in the 6th fiscal year of a company’s establishment AnyMind Group’s revenue in our sixth fiscal year of operations is high when compared to some of the technology giants of today, and we will continue to aim for sustained growth in the future. AnyMind Group Rakuten (2002) ¥19.2bn ¥9.8bn ¥16.2bn RMB 359m ¥1.5bn DeNA (2004) Alibaba Group (2004) 22 [Sources CyberAgent：https://www.cyberagent.co.jp/files/user/pdf/ir/library/annual/9772_ext_08_0.pdf Salesforce：https://companiesmarketcap.com/salesforce/revenue/ tencent：https://www.nasdaq.com/articles/tencent%3A-the-ultimate-outsider.-part-i-in-a-two-part-series-on-the-biggest-company-we-know Salesforce (2004) Tencent (2003) Rakuten：https://corp.rakuten.co.jp/investors/documents/results/2002.html Alibaba Group：https://www1.hkexnews.hk/listedco/listconews/sehk/2009/0401/ltn20090401489.pdf DeNA：https://ssl4.eir-parts.net/doc/2432/tdnet/238670/00.pdf US$140m US$100m Conversion rates 1USD：¥116/2003年（tencent） 1USD：¥108/2004年（Salesforce） 1RMB：¥13/2004年（Alibaba Group）
Company Expert teams to maximize the value of our technology 24 Partners Influencers Manufacturers Publishers Partner Growth D2C Marketing Influencer access YouTube creators YouTube creators with > 1m subscribers Brands developed Partnered factories Markets with partnered factories Monthly churn rate Number of publisher partners 300,000+ 1,400+ 75+ 65 200+ 6 < 1.0% 1,200 + Japan 284 Thailand 217 Vietnam 148 India 98 Indonesia 96 Philippines 47 Taiwan 37 Hong Kong 31 Singapore 21 Others 48 Employees (End of December 2021) (End of December 2021) The company, which was founded in Singapore in 2016, has been actively contributing to the economic growth of markets across Asia, and currently has over 1,000 staff across the region.
Company Global development structure to support high growth Country Managers Product Managers International Development Centers Input on country needs and competitive environment Localization Set product development direction and priorities Product development 25 Asia is a diverse region, with each country having its own language, culture and customs - even billing methods differ. One of our key strengths is the ability to localize these region-based differences into our products. Since our founding, we’ve constantly developed our products and have achieved strong growth by shortening the time from development to availability of our products to customers, and simultaneously deploying our products in multiple markets. Our platforms are developed from various parts of the region, and are localized based on country needs.
Company Leadership team Kosuke Sogo CEO and Co-founder Rohit Sharma COO Otohiko Kozutsumi CCO and co-founder Keizo Okawa CFO Hitoshi Maruyama Managing Director, Publisher Growth Ryuji Takemoto Managing Director, Product Development Vaibhav Odhekar Managing Director, India and the Middle East Koki Shibata Managing Director, Engineering Purwa Jain Managing Director, Product Growth Aditya Aima Managing Director, Agency Business Shailesh Garg Managing Director, Engineering, POKKT Siddharth Kelkar Managing Director, Performance Business Takehiko Mizutani Managing Director, Human Resources Ben Chien Managing Director, Greater China Punsak Limvatanayingyong Country Manager, Thailand Lidyawati Aurelia Country Manager, Indonesia Nguyen Thi Ha My Country Manager, Vietnam Wing Lee Country Manager, Taiwan Lee Chin Chuan Country Manager, Malaysia Siwat Vilassakdanont Country Manager, Philippines Shohei Murata Corporate Auditor Shogo Ikeuchi External Director Nao Kitazawa External Corporate Auditor Tomoyuki Oka External Corporate Auditor 26
Company SDG initiatives Socioeconomic empowerment for our people With a workforce of over 1,000 people located across Southeast Asia, East Asia, South Asia and the Middle East, we will continue to provide equal opportunities by ensuring standardization of initiatives from staff recruitment and development, performance evaluation and career opportunities, and grow our workforce to drive sustainable impact on our various societies. In addition, each of our people will go on to create their own impact on AnyMind Group’s own stakeholders and their own societies across the region. Economic empowerment through our technology Our products and technology delivers ever-growing value to individuals and businesses. From empowering individuals to start their own businesses and online websites and apps to grow sustainably, to supporting the end-to-end supply chain of businesses and commerce. Our technologies and business models are simultaneously rolled out across 13 locations around Asia, stimulating the growth of economies in the region. Diversity & inclusion At AnyMind Group, equality and inclusion are achievable by all and for all. Equal access and opportunities to learn, grow, succeed and thrive are available to all employees, regardless of age, nationality and gender. Performance individually, as a team and as a business is the fuel that keeps us going, and we recognize that. Our directors and management team are represented by over nine nationalities, and females comprise over 38% of managerial levels and above. Revitalize local communities We empower rural and urban communities across our 13 markets across Asia Pacific and beyond. Apart from the establishment of operations and hiring in local communities, we also work with organizations to promote the various regions we’re in. From local manufacturers and governments to aspiring social media influencers and entrepreneurs in non-urban areas, we’re revitalizing communities through our people and our technology. Contribution to innovation As a company, we're on a constant journey of innovation to make it easier for commerce to be conducted across the region and the world. From innovative ways to implement greater trackability in manufacturing and drive greater efficiency for supply chains, to platforms that help businesses all over the world market and sell their products, whilst advancing the concept of commerce anywhere. We are continuously improving and building new functionalities for existing products, and developing new products and business models to drive innovation throughout the business supply chain. 27
Systems to support employee growth Rising Star Awards Employees are selected across markets to take part in special business units and positions, such as being selected for new business or product manager positions. MVP, Best Employee We hold an annual award ceremony to recognize the top performing talent across the company. Weekly 1 on 1s Each line manager holds weekly informal meetings to get your valuable feedback. Performance Review We hold performance reviews twice a year to ensure you achieve your six-month goals. Periodic HR sessions HR conducts check-ins for staff and provide everyone with the opportunity to discuss concerns. Internal transfers A system that allows employees to freely request a transfer to a department or country of choice. Mentoring system Seasoned employees are assigned to new joiners to provide consultation, advice and support for career development All-hands Meeting Our all-hands meeting is a global gathering of all employees where top talent is recognized for their efforts. Quarterly leadership sessions Our quarterly AnyMind Ignite features sessions with the company’s top leadership to align all employees on the same page. 29 We offer a variety of programs to help employees achieve continuous growth, including:
secure environment This includes a 60-minute break. Special leave Two days off a week, national holidays and other festive vacations. Life @ AnyMind Group Childcare leave Social insurance based on local market requirements. Marriage leave, maternity leave, bereavement leave. Medical insurance Childcare leave is available until the child reaches one year of age. Social insurance Holidays We want our staff to take time off to relax and recharge, Paid vacations We want to ensure our team is healthy and safe by providing coverage for medical needs 30 TGIF Held regularly on Fridays, these sessions help strengthen bonds over casual drinks and snacks. 9:00 - 18:00
Goal setting and evaluation system We set goals and conduct evaluations on a six-month cycle with the objectives of “achieving company performance,” “supporting employee growth,” and “fair distribution of compensation.” Evaluation basis Achievement of semi-annual goals Role ability Company values Competency Performance Growth Career path Set goals in January and July Promotion and salary increment based on achievement of goals 31 H2 H1
Company-wide events and awards All-Hands Meeting Ignite Monthly General Meeting An online company meeting where CXO, country, business and product heads share about business figures and strategies, including product development roadmaps. Ignite focuses on equipping staff with top insights and knowledge to grow both professionally and personally. The CEO will also look back at the company’s performance in the previous quarter and share about movements for the next quarter. The AnyMind Group team from all markets gather into a single in-person venue to learn about the company’s direction, strategies and product updates, along with an awards ceremony to recognize the best performers globally. During company events such as All-Hands Meetings, Ignites and Monthly General Meetings, the leadership and staff share their progress in making it exciting for everyone to do business. 32
Open communication We’ve built a culture of open communication, and anyone can reach everyone in the company. Apart from weekly office meetings where country and department progress is shared, we also use an internal communication tool globally - Workplace - providing access our teams across the region. Workplace Weekly office meetings 33
Tower, 6-10-1 Roppongi, Minato-ku, Tokyo Kosuke Sogo Business Founded April 2016 Brand Commerce Development and provision of a platform that provides one-stop support for brand design and planning, production, e-commerce enablement, marketing, and logistics. Partner Growth Platforms for website and mobile application publishers and content creators to monetize and grow their brands. https://anymindgroup.com/contact/ Inquiries 35