AnyMind Group Culture Deck (EN)

© AnyMind Group. All Rights Reserved.
Last update　2023.03.29

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About AnyMind Group
01.
Business Overview
02.
Diving Deeper Into The Company
03.
Life @ AnyMind Group
04.
Contents
2

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About AnyMind Group
AnyMind Group is an end-to-end commerce
enablement company that aims to become the
leading technology player in Asia for the commerce
space
We provide comprehensive offerings for manufacturing, e-commerce,
logistics and marketing in 13 markets globally
What is AnyMind Group
3

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About AnyMind Group
01.
4

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About AnyMind Group
Our presence
From Asia
to the world
Since our founding in Singapore, we have continued to
expand our business internationally, with a base across
13 markets in Asia.
Our in-market expert teams help our customers
maximize the value out of our technology across
borders.
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About AnyMind Group
CEO's Message
Since I was a boy, I dreamt of becoming an entrepreneur. I was excited by the prospect of
running my own business and creating an impact on the world.
In 2016, my passion and dream came true with the founding of AnyMind Group together
with Otohiko Kozutsumi. Over the years, the company has gone full speed into new
markets, new products, and new industries. We have also propelled the growth of the
most exciting and forward-thinking enterprises and creators in Asia and beyond by
constantly delivering new value to them.
As a company, our purpose is to make it exciting for everyone to do business. From our
technology and solutions to our people, we’re all focused on opening up new possibilities
for our customers, and that is why we’ve constantly evolved and expanded our offerings
over the years.
Today, we are an end-to-end commerce enablement company that is transforming
commerce to become more exciting, effective, and efficient through our technology.
We’re putting the ability to do great business into the hands of creators and enterprises
across Asia and the world, and empowering them to experience the excitement in easily
bringing ideas to life.
I believe that any passion, any dream, and any idea can create new value in this world,
and the thing is, we’re only getting started.
Let's move forward, together.
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About AnyMind Group
Our Purpose
Business is exciting.
We live for the moments when people's passions,
dreams, and ideas come true.
That's why we provide technology to make every
business borderless.
Empowering everyone with greater possibilities
and freedom to create new products and services.
Let's move forward, together.
Any passion, any dream, any idea can create new
value in this world.
Make It Exciting
for everyone
to do business.
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About AnyMind Group
Our Mission
Make Every Business
Borderless
Technology has enabled an age where anyone can do business with the rest of the world.
However, borders still remain. Borders between siloed information and data across a
business, borders between physical boundaries, borders between businesses and their
customers, and more.
We're looking to make every business borderless by providing an integrated platform that
solves challenges for people and companies with passion and ideas. Our technology
creates a world where everyone can do business more easily and globally.
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About AnyMind Group
Our Values
Be Open Move Faster
Stay Updated Achieve Together
Embrace diversity, and express
your thoughts openly while
respecting other people's
opinions.
Be Bold
Don't set limitations for yourself,
keep on challenging for more.
Be faster than anyone else, and
put your ideas into action quickly.
Update yourself with information
to achieve better outcomes.
In all situations, always identify
and run towards a common goal.
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About AnyMind Group
AnyMind Group by the numbers

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AnyMind Group
AnyMind Group Growth Trajectory
11
2016
Sales
2017 2018 2019 2020 2021 2022
Fundraising
US$ 12 mil
JAFCO Asia, etc..
Fundraising
US$ 21.4 mil
LINE, Mirai Creation, etc..
Fundraising
US$ 26.4 mil
Yusei Capital, etc..
Fundraising
¥4 bn
JIC,Mitsubishi UFJ
Capital, etc..
Fundraising
US$ 2.5 mil
Series A
D2C
Creator Growth
Publisher Growth
Digital Marketing
Influencer Marketing

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Our offices
12
About AnyMind Group

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Business Overview
02.
13

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Japan
47%
Southeast
Asia
37%
Operating regions
13 markets
Revenue by
region
December 2022
Mainland
China
14.4
India
13.5
ASEAN
6.6
Middle
East
2.6
Japan
1.2
Hong Kong
0.7
Taiwan
0.2
Population of target
market
Approx.
4bn
people
We’re looking to power a market of over 4 billion people across Asia, and we have a diversified portfolio that includes Southeast Asia,
East Asia, India and the Middle East.
Business Overview
Target markets and global revenue base
14
Population
distribution
Others
India, Greater China
16%
Overseas sales
ratio
53%

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Business Overview
End-to-end commerce enablement
15
We develop and provide unique platforms across manufacturing, logistics, e-commerce, conversational commerce and marketing.
E-commerce manufacturing
Factory selection / Specification
/ Production control
E-commerce site build and
operations
Chat management / CRM
Social media insights /
Campaign management
Campaign management /
Reporting
Receiving / Outbound /
Inventory
Site analytics / User
Engagement
Social media insights / CRM
E-Commerce
Manufacturing E-commerce Enablement Conversational Commerce Influencer Marketing
Digital Marketing Logistics Media and App Growth Creator Growth

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Business Overview
Delivering next-generation commerce
Brand Commerce
Integrated platform that supports everything from manufacturing to e-commerce enablement, marketing
and logistics
Partner Growth
Monetization and growth of publishers and content creators
Analytics
UX
improvement Monetization
E-commerce Marketing Logistics
Manufacturing
Influencer marketing
Digital marketing
Logistics
E-commerce enablement
Conversational commerce
E-commerce management
Manufacturing Media & app growth
Creator growth
16
We empower brands, publishers and creators with an end-to-end value chain from brand design and planning, manufacturing,
marketing and logistics. Our platforms form the next-generation commerce infrastructure, enabling our customers to unlock holistic
data and functionality across key business functions.

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Business Overview
About Brand Commerce
End-to-end solutions
OEM and D2C support from manufacturing to
sales
17
Manufacturing
E-commerce site development, social media
management, influencer marketing, live
commerce, digital marketing
Marketing
Analytics
Customer
Engagement
Conversational commerce, CRM, customer
relations and email newsletters
Sales, channel, marketing and fulfillment
analytics
Fulfillment
In-warehouse management, order
management, automatic shipping, inventory
maintenance
Cross-border
Localization, cross-border e-commerce,
logistics, customer support
Manufacturing
Cross-border
Analytics
Marketing
Fulfillment Customer engagement
End-to-end
We’re powering the entire business value chain for next-generation commerce from strategy to manufacturing, e-commerce,
marketing and logistics.

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Point-based and integrated solutions
Business Overview
About Brand Commerce
18
Tap on a range of point-based solutions and technology, or as part of a single suite of platforms
- 3C Model Analysis
- Brand Conceptualization
- Sales Strategy
- Manufacturer / Supplier
Selection
- Purchasing Management
- Quality Assurance
- Social Media
- Influencer / UGC
- Advertising
- Chat Commerce / CRM
(Customer Support)
- Affiliate
- Email Newsletter
- Content Creatio
- Store Development and
Managed Operation
- System Link
- Product Detail Preparation
- Product Registration /
Update
- CVR Imprrovement
- UI / UX Improvement
- SEO Optimization
- Order Processing
- Payment Confirmation
- Inventory Allocation
- Shipping Instructions
- Inbound and Storage
- Printing Package Slips,
Packaging
- Shipping Management
- Inquiry Response
- Return Management
- Claims Handling
- Language / Currency
Support
- UI / UX Optimization
- Fulfillment Support
Strategy
Manufacturing
Marketing
Store
Development
Order Management
Logistics
Customer Support
Cross Border Localization

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Business Overview
Brand Commerce customers
19
In Brand Commerce, we’re powering thousands of brands and creator brands from
manufacturing and logistics to e-commerce, marketing and more.
* This is a non-exhaustive list of customers
* Accurate as of December 2021
1100+
Brands supported

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Business Overview
About Partner Growth
Advertising revenue, site analytics and
keyword analytics
Engage
Monetize
Increase load speeds for media and
e-commerce sites
Activate communications through push
notifications and in-app messages
Maximize ad revenue with a single ad tag
or SDK
Implementation of web stories and other
features
5 key areas for growth
Build
Speed
Analytics
1
2
3
4
5
20
Site optimization
Market expansion
Increased inflows
Maximize
advertising
revenues
Web and app growth
*The image above shows offerings for web-based media companies (publishers)
Partner Growth provides web/app publishers and creators with technologies and solutions for growth

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Business Overview
About Publisher Growth
21
1300+ 45+
Publisher Markets covered
We’re powering over 1,300 web and app publishers across more than 45 markets
globally, with a customer churn rate of less than 1.0%
*All ﬁgures and data are accurate as of December 2021

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Monetization
Analytics and
monetization
Business Overview
Synergistic solutions catered to help our customers grow
AnyMind Group provides unparalleled value to brands, publishers and creators.
We provide end-to-end support for brand and business growth both domestically and internationally.
We’re building the next-generation commerce infrastructure that covers manufacturing, marketing, sales and logistics
Brands
Creators
Publishers
Airline A
Creator B
App publisher C
Marketing Social media analytics D2C Monetization
Brand collaborations D2C
D2C (Logistics)
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Business Overview
Comparison of sales in the seventh fiscal year of the company's
establishment
Our sales in our 7th year of operation are high compared to those of leading technology companies in Japan and the world, and we
will continue to aim for continuous growth.
AnyMind Group
Rakuten
(2003)
¥24.7bn
¥18.08bn
¥20.4bn
（RMB:1.3B)
Alibaba Group
(2006)
23
Source:
Alibaba：https://www1.hkexnews.hk/listedco/listconews/sehk/2008/0409/ltn20080409337.pdf
Tencent：https://static.www.tencent.com/storage/uploads/2019/11/09/bae413a962f0cf5a3a3498991b4194fa.pdf
Rakuten：https://corp.rakuten.co.jp/investors/documents/results/2003.html
Tencent
(2004)
¥19bn
（US$:176.8M)
[Calculation rate] Converted into Japanese ¥
based on the following:
1 U.S. dollar: ¥108 (2004)
1RMB: ¥15(2006)

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03.
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Expert teams to maximize the value of our technology
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Partners
Influencers
Manufacturers
Publishers
Partner
Growth
D2C Marketing
Influencer access
YouTube creators
YouTube creators with > 1m subscribers
Brands developed
Partnered factories
Markets with partnered factories
Monthly churn rate
Number of publisher partners
540,000+
1,300+
90+
123
200+
6
< 1.0%
1,300 +
Japan
350
Thailand
275
Vietnam
201
Indonesia
117
India
116
Philippines
78
Taiwan
54
Hong Kong
37
Singapore
27 Others
12
Employees (End of December 2022)
(End of December 2022)
As of December 31, 2022, the number of employees has rapidly expanded to over 1,300 with the number of employees by country is 350 in Japan,
275 in Thailand, 201 in Vietnam, 117 in Indonesia, etc. The business is being developed under a multinational structure. With overseas employees
accounting for approximately 70% of its total workforce and more than 50% of its sales, the Company is aggressively tapping into the economic
growth of Asian countries, including India and Southeast Asia.
Malaysia
45
Number of
Employees
1,300

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Global development structure to support high growth
Country
Managers
Product
Managers
International
Development
Centers
Input on country
needs and
competitive
environment
Localization
Set product
development
direction and
priorities
Product
development
26
Asia is a diverse region, with each country having its own language, culture and customs - even billing
methods differ.
One of our key strengths is the ability to localize these region-based differences into our products.
Since our founding, we’ve constantly developed our products and have achieved strong growth by shortening the time from
development to availability of our products to customers, and simultaneously deploying our products in multiple markets.
Our platforms are developed from various parts of the region, and are localized based on country needs.

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Leadership team
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Kosuke Sogo
CEO and co-founder
Rohit Sharma
COO
Otohiko Kozutsumi
CCO and co-founder
Keizo Okawa
CFO
Hitoshi Maruyama
Managing Director,
Publisher Growth
Ryuji Takemoto
Managing Director,
Product Development
Rubeena Singh
Country Manager, India and
MENA
Aditya Aima
Managing Director,
Agency Business
Siddharth Kelkar
Managing Director,
Performance Business
Takehiko Mizutani
Managing Director,
Human Resources
Ben Chien
Managing Director,
Greater China
Punsak
Limvatanayingyong
Country Manager, Thailand
Lidyawati Aurelia
Country Manager, Indonesia
Nguyen Thi Ha My
Country Manager, Vietnam
Lee Chin Chuan
Country Manager, Malaysia
Siwat Vilassakdanont
Country Manager,
Philippines
Shohei Murata
Corporate Auditor
Shogo Ikeuchi
External Director
Nao Kitazawa
External Corporate Auditor
Tomoyuki Oka
External Corporate Auditor
Toh Yi Hui
Country Manager, Singapore
Wing Lee
Country Manager, Taiwan
Koki Shibata
Managing Director,
Engineering

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SDG initiatives
Socioeconomic empowerment for our people
With a workforce of over 1,300 people located across Southeast
Asia, East Asia, South Asia and the Middle East, we will continue
to provide equal opportunities by ensuring standardization of
initiatives from staff recruitment and development, performance
evaluation and career opportunities, and grow our workforce to
drive sustainable impact on our various societies. In addition,
each of our people will go on to create their own impact on
AnyMind Group’s own stakeholders and their own societies
across the region.
Economic empowerment through our technology
Our products and technology delivers ever-growing value to
individuals and businesses. From empowering individuals to start
their own businesses and online websites and apps to grow
sustainably, to supporting the end-to-end supply chain of
businesses and commerce. Our technologies and business
models are simultaneously rolled out across 13 locations around
Asia, stimulating the growth of economies in the region.
Diversity & inclusion
At AnyMind Group, equality and inclusion are achievable by all
and for all. Equal access and opportunities to learn, grow,
succeed and thrive are available to all employees, regardless of
age, nationality and gender. Performance individually, as a team
and as a business is the fuel that keeps us going, and we
recognize that. Our directors and management team are
represented by over nine nationalities, and females comprise
over 38% of managerial levels and above.
Revitalize local communities
We empower rural and urban communities across our 13 markets
across Asia Pacific and beyond. Apart from the establishment of
operations and hiring in local communities, we also work with
organizations to promote the various regions we’re in. From local
manufacturers and governments to aspiring social media
influencers and entrepreneurs in non-urban areas, we’re
revitalizing communities through our people and our technology.
Contribution to innovation
As a company, we're on a constant journey of innovation to make
it easier for commerce to be conducted across the region and the
world. From innovative ways to implement greater trackability in
manufacturing and drive greater efficiency for supply chains, to
platforms that help businesses all over the world market and sell
their products, whilst advancing the concept of commerce
anywhere. We are continuously improving and building new
functionalities for existing products, and developing new
products and business models to drive innovation throughout the
business supply chain.
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04.
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Systems to support employee growth
Rising Star Awards
Employees are selected across markets
to take part in special business units and
positions, such as being selected for new
business or product manager positions.
MVP, Best Employee
We hold an annual award ceremony to
recognize the top performing talent across
the company.
Weekly 1 on 1s
Each line manager holds weekly informal
meetings to get your valuable feedback.
Performance Review
We hold performance reviews twice a year
to ensure you achieve your six-month goals.
Periodic HR sessions
HR conducts check-ins for staff and provide
everyone with the opportunity to discuss
concerns.
Internal transfers
A system that allows employees to freely
request a transfer to a department or
country of choice.
Mentoring system
Seasoned employees are assigned to new
joiners to provide consultation, advice and
support for career development
All-hands Meeting
Our all-hands meeting is a global gathering
of all employees where top talent is
recognized for their efforts.
Quarterly leadership
sessions
Our quarterly AnyMind Ignite features
sessions with the company’s top leadership
to align all employees on the same page.
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We offer a variety of programs to help employees achieve continuous growth, including:

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AnyMind Group’s safe and secure environment
This includes a 60-minute break.
Special leave
Two days off a week, national
holidays and other festive vacations.
Childcare leave
Social insurance based on local
market requirements.
Marriage leave, maternity leave,
bereavement leave.
Medical insurance
Childcare leave is available until the
child reaches one year of age.
Social insurance
Holidays
We want our staff to take time off to
relax and recharge,
Paid vacations
We want to ensure our team is
healthy and safe by providing
coverage for medical needs
31
TGIF
Held regularly on Fridays, these sessions
help strengthen bonds over casual drinks
and snacks.
9:00 - 18:00

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Goal setting and evaluation system
We set goals and conduct evaluations on a six-month cycle with the objectives of “achieving company performance,” “supporting
employee growth,” and “fair distribution of compensation.”
Evaluation
basis
Achievement of
semi-annual
goals
Role ability Company
values
Competency
Performance
Growth
Career path
Set goals in January
and July
Promotion and salary
increment based on
achievement of goals
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H2
H1

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Company-wide events and awards
All-Hands Meeting Ignite Monthly General Meeting
An online company meeting where CXO, country,
business and product heads share about business
figures and strategies, including product
development roadmaps.
Ignite focuses on equipping staff with top insights
and knowledge to grow both professionally and
personally. The CEO will also look back at the
company’s performance in the previous quarter and
share about movements for the next quarter.
The AnyMind Group team from all markets gather
into a single in-person venue to learn about the
company’s direction, strategies and product
updates, along with an awards ceremony to
recognize the best performers globally.
During company events such as All-Hands Meetings, Ignites and Monthly General Meetings, the leadership and staff share their
progress in making it exciting for everyone to do business.
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Open communication
We’ve built a culture of open communication, and anyone can reach everyone in the company. Apart from weekly office meetings
where country and department progress is shared, we also use an internal communication tool globally - Workplace - providing
access our teams across the region.
Workplace
Weekly office meetings
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Our offices
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Company
Name
AnyMind Group
HQ
CEO
31/F Roppongi Hills Mori Tower, 6-10-1 Roppongi,
Minato-ku, Tokyo
Kosuke Sogo
Business
Founded April 2016
Brand Commerce
Development and provision of a platform that provides one-stop
support for brand design and planning, production, e-commerce
enablement, marketing, and logistics.
Partner Growth
Platforms for website and mobile application publishers and content
creators to monetize and grow their brands.
https://anymindgroup.com/contact/
Inquiries
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Thank You
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AnyMind Group Culture Deck (EN)

AnyMind Group Culture Deck (EN)

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