across APAC and the Middle East, serving the world Since the company’s founding in Singapore, we’ve expanded our business globally with 22 offices in 15 markets across Asia Pacific and the Middle East Bangkok Jakarta Banten Ho Chi Minh City Hanoi Taipei Phnom Penh Shanghai Tokyo Saga Hong Kong Malaysia Manila Shenzhen Delhi Bangalore Dubai Mumbai Saudi Arabia Seoul 6 Singapore Locations
proprietary technology with operational expertise AnyMind offers a synergistic BPaaS offering, combining global platforms, local expertise and networks to serve enterprises worldwide across business processes, along with cross-border expansion. Locations
Sogo CEO and co-founder Rohit Sharma Senior Advisor Otohiko Kozutsumi CCO and co-founder Keizo Okawa CFO Siwat Vilassakdanont Managing Director,Thailand and Philippines Tatum Kembara Managing Director, E-Commerce Enablement Hitoshi Maruyama Managing Director, Publisher Growth Ben Chien Managing Director, Greater China Ryuji Takemoto Managing Director, Product Development Koki Shibata Managing Director, Engineering Punsak Limvatanayingyong Managing Director, Creator Growth Rubeena Singh Country Manager, India and MENA Aditya Aima Managing Director, Growth Markets Siddharth Kelkar Managing Director, Performance Business Takehiko Mizutani Managing Director, Human Resources Ted Kim Country Manager, Korea Lidyawati Aurelia Country Manager, Indonesia Nguyen Thi Ha My Country Manager, Vietnam Wing Lee General Manager, Taiwan Lee Chin Chuan Country Manager, Malaysia Toh Yi Hui Country Manager, Singapore Mayi Baviera Country Manager, Philippines Shohei Murata CDirector (Audit and Supervisory Committee Member) Shogo Ikeuchi External Director Nao Kitazawa External Director (Audit and Supervisory Committee Member) Tomoyuki Oka External Director (Audit and Supervisory Committee Member) 8
Group Group Companies GROVE is a Japan-based influencer network acquired in January 2020. ENGAWA is a Japan-based cross-border marketing company acquired in January 2021. Moindy is a Thailand-based influencer network acquired in March 2019. FourM is a Japan-based publisher trading desk acquired in October 2017. Acqua Media is a Hong Kong-based publisher trading desk acquired in August 2018. AnyUp is a Japan-based joint venture between AnyMind Group and PR firm Sunny Side Up. POKKT is an India-based mobile advertising platform acquired in March 2020. DDI is an Indonesia-based e-commerce enabler acquired in September 2023.
Regional Partnerships Regional Local Google Ads Premier Partner Google Certified Publishing Partner Badged Service Provider for Amazon Marketplaces Badged Amazon Ads Verified Partner Badged Partner for Creator Marketing Shopify Expert Partner Badged Partner in Campaign Management Meta Business Accelerator 2023 Partner for Creator/ BCA Campaigns TikTok Shop Partner in TH, MY, PH, ID,VN Affiliate Partner in SG, MY, TH, PH, VN, ID Affiliate Partner in SG, MY, TH, PH, VN, ID, TW Lazada Sponsored Solutions Preferred Partners for TH Certified (Engagement) Partner in TH
BPaaS BPaaS provides an additional layer of value on top of SaaS (software-centric) and BPO (operations-centric), by providing greater flexibility, scalability and automation to the entire business process lifecycle. 02 . BUSINESS
Business Supporting the growth of brands, publishers and creators AnyMind provides enterprises, publishers and creators with offerings in two main areas: Brand Commerce and Partner Growth. Brand Commerce For BRANDS Offerings to digitalize the business process, including production, marketing, e-commerce, logistics and cross-border expansion. For PUBLISHERS Comprehensive support for revenue maximization, user acquisition and UX improvement for web and mobile publishers. For CREATORS Solutions for creator economy growth: content distribution, monetization support, brand collaborations, and brand/product creation. Partner Growth
powered by proprietary technology Enterprises, publishers and creators can leverage synergistic networks and data. Brand Commerce Digital Transformation Production E-Commerce eDistribution Influencer Marketing Digital Marketing Inbound Marketing Logistics Cross-Border Expansion For Brands User Acquisition Revenue Maximization Mobile App Operation Optimization Web Operation Optimization Music Distribution Content Monetization Product and Brand Development Talent Management For Publishers For Creators Partner Growth Solution
is a business model that combines software and operations, which streamlines operations and reduces required manpower - enabling us to help our customers to drive business growth across multiple facets. 16 Solution Supporting business growth with technology X operations Leveraging on AnyMind’s strengths in technology, in-market operations and local networks BPaaS Supports operations and maximizes software value regardless of client’s internal structure Flexible updates for digital transformation of operations and use of AI Clients can monitor activity in real-time through software (Software + Operations) SaaS (Software) BPO (Operations)
21 Synergies Maximize value through synergistic solutions The cross-utilization of various proprietary technologies and services delivers multifold value to enterprises, publishers and creators. Marketing E-Commerce Logistics Cross-Border Expansion Analytics & Monetization Marketing UI/UX Improvement E-Commerce Social Media ops & analytics E-Commerce Brand Collaborations Cross-Border Expansion BRANDS
Powerful Platforms Tap on a suite of platforms that are designed to drive greater efficiency and effectiveness across the business process - from e-commerce and influencer marketing to logistics and customer engagement. E-Commerce Platform Influencer Marketing Platform Web/application analysis platform Influencer Marketing Platform Logistics Management Platform CRM Platform EC construction/operation Manufacturing Platform Digital Marketing
Drive operational efficiency and data utilization through AnyX, and tap on in-market expertise and operations to enhance e-commerce growth. Cross-border e-commerce localization Brand.com site management Platform Unified dashboard for e-commerce E-commerce marketplace management 02 . BUSINESS
through data A single platform for full-funnel influencer marketing management and social media analytics, that taps on AnyMind’s own pool of creators and influencers. Deep influencer insights Campaign management, tracking and reporting Social media analytics UGC management and utilization Platform 02 . BUSINESS
One-stop support for web and mobile app growth, from user acquisition and engagement to monetization, driving the growth of sustainable content creation and distribution Media Monetization App Monetization Media Commerce Consulting Platform 02 . BUSINESS
creators and influencers AnyCreator is a web and mobile app platform that supports creators and influencers with content creation, content monetization, and channel and account growth. Join campaigns from brands Social media analytics and optimization Link in Bio creation and management Platform 02 . BUSINESS Receive rewards and products
e-commerce Functional and intuitive platform that is connected with domestic and international shipping providers, providing optimization for both domestic and cross-border logistics. Centralized order and inventory management Receiving, packing and shipping Automatic issuance of invoices Display of customs and shipping charges at checkout Platform 02 . BUSINESS
sales opportunities A single platform for CRM operations, from CX improvement to LTV maximization - delivered through content that is tailored for each individual through centralized management and visualization of purchases and conversions. Platform 02 . BUSINESS Automated chat workflows Message broadcasting of campaign content Centralized chat management E-commerce integrations
Experts Fulfillment support Cross-border e-commerce localization Comprehensive support for e-commerce site development Support for the development, maintenance and upgrading of all types of e-commerce sites. Platform 02 . BUSINESS
management Customized designing and production Facilitation of global product manufacturing A manufacturing platform that connects anyone with over 200 factories across Asia, and match the most suitable factory based on product needs and requirements. Platform 02 . BUSINESS Extensive factory database
marketplace DOOH POKKT Mobile Ads (in-app advertising) Integrated management of web and app advertising A digital marketing platform that enables centralized management from ad serving to management and analysis of online and offline media globally. Platform 02 . BUSINESS
ORGANIZATION 33 Solutions Strength in local networks and in-market operations We have focused on strengthening in-market teams in each market across APAC. In a diverse region like Asia, we believe that the strength of local teams and network of local partners in each country are crucial in business growth. Team Size Malaysia 60 Singapore 45 Hong Kong 41 Others 24 Taiwan 69 Philippines 101 India 103 Indonesia 179 Vietnam 245 # of employees 1,590 Japan 391 Thailand 332 Creator Publisher D2C / EC Influencers 630,000 YouTubers 1700 > 1M followers 120 Active Publishers 1,645 Monthly churn rate 1.0% Supported creator brands 38 Supported enterprise brands 153 03 . ORGANIZATION *As of Dec 31, 2023 (1) All figures in this slide are as of Dec 31,2023 (2) The "monthly churn rate" is the monthly average ratio of customers that left during the current quarter to the number of customers at the end of the previous quarter (excluding customers with less than 0.1% of the total usage ratio). (2) (63% outside Japan) 68% outside of Japan
ORGANIZATION 34 Global development structure supporting continuous new business creation. We have development bases in four countries: Japan, Thailand, India, and Vietnam, and our in-house headhunting team has established a system to directly recruit engineers from around the world. We reflect the needs and market trends of each country as well as the latest technology in our development. By leveraging both operations and technology to the fullest extent, we strive to enhance the value provided by the platform. Operation Input on market needs and competitive environment Deployment to overseas offices Product development direction and priorities Product manager Global Development Team Country Manager
ORGANIZATION 35 Established multilateral operations Local operations, customer and employee management are led by country managers Business standardization, product development, cross-border initiatives and new business are led by business managers Simultaneous localization and accumulation of best practices and expertise Matrix-structured organization by business and market Japan Thailand Singapore Vietnam Indonesia Influencer Marketing Digital Marketing D2C & E-Commerce Publisher Growth Creator Growth Operation
ORGANIZATION 37 SDGs SDG Initiatives Economic empowerment through our technology Our products and technology delivers ever-growing value to individuals and businesses. From empowering individuals to start their own businesses and online websites and apps to grow sustainably, to supporting the end-to-end supply chain of businesses and commerce. Our technologies and business models are simultaneously rolled out across 15 locations around Asia, stimulating the growth of economies in the region. Revitalize local communities We empower rural and urban communities across our 15 markets across Asia Pacific and beyond. Apart from the establishment of operations and hiring in local communities, we also work with organizations to promote the various regions we’re in. From local manufacturers and governments to aspiring social media influencers and entrepreneurs in non-urban areas, we’re revitalizing communities through our people and our technology. Socioeconomic empowerment for our people With a workforce of over 1,500 people located across Southeast Asia, East Asia, South Asia and the Middle East, we will continue to provide equal opportunities by ensuring standardization of initiatives from staff recruitment and development, performance evaluation and career opportunities, and grow our workforce to drive sustainable impact on our various societies. In addition, each of our people will go on to create their own impact on AnyMind Group’s own stakeholders and their own societies across the region. Diversity & inclusion At AnyMind Group, equality and inclusion are achievable by all and for all. Equal access and opportunities to learn, grow, succeed and thrive are available to all employees, regardless of age, nationality and gender. Performance individually, as a team and as a business is the fuel that keeps us going, and we recognize that. Our directors and management team are represented by over nine nationalities, and females comprise over 38% of managerial levels and above. Contribution to innovation As a company, we're on a constant journey of innovation to make it easier for commerce to be conducted across the region and the world. From innovative ways to implement greater trackability in manufacturing and drive greater efficiency for supply chains, to platforms that help businesses all over the world market and sell their products, whilst advancing the concept of commerce anywhere. We are continuously improving and building new functionalities for existing products, and developing new products and business models to drive innovation throughout the business supply chain.
Company-wide events and awards ALL-HANDS The AnyMind Group team from all markets gather to learn about the company’s direction, strategies and product updates, along with an awards ceremony to recognize the best performers globally. IGNITE Ignite focuses on equipping staff with top insights and knowledge to grow both professionally and personally. The CEO will also look back at the company’s performance in the previous quarter and share about movements for the next quarter. Monthly General Meeting An online company meeting where CXO, country, business and product heads share about business figures and strategies, including product development roadmaps.
Goal setting and evaluation system Career Path Set goals in January and July. Promotion and salary adjustment based on achievement of goals. 1/2Q 3/4Q 1/2Q 3/4Q 1st year 2nd year Evaluation criteria Achievement of semi-annual goals Performance and growth targets Ability to fulfil duties Competency Values embodiment
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