Attracting a Younger Generation to Fundraising Events

featuring the GFS team

Transcript

1. ATTRACTING A YOUNGER GENERATION TO FUNDRAISING EVENTS Amy Lopez Assistant Fundraising & Events Producer Colleen O’Connor Assistant Fundraising & Event Producer
2. We can offer innovative ideas and fundraising solutions that can help your nonprofit achieve a fundraising goal that you thought was out of reach. GFS is a minority and woman owned business that specializes in creating and producing successful fundraising events.
3. GALAS & AUCTIONS BENEFIT DINNERS/LUNCHEONS WALKS/RUNS GOLF TOURNAMENTS CONFERENCES COMMUNITY EVENTS
4. EVENT MANAGEMENT VENDOR COORDINATION SPONSORSHIP SUPPORT VOLUNTEER MANAGEMENT
5. OVERVIEW Who is GenZ? What Motivates GenZ? How Can You Engage GenZ in Your Fundraising Events?
6. WHY SHOULD YOU INVEST IN GENZ?
7. WHO IS GENZ? GenZ is the generation born between 1997 and 2012 GenZ individuals are currently between 13 - 28 years old
8. GENZ ATTRIBUTES Socially Conscious Engaged with a wide range of global and societal Issues Bring fresh perspective, adaptability, and enthusiasm to the workplace
9. Lack Authenticity Exclusivity Lack of Transparency Overemphasis on Tradition GENZ DISLIKES
10. Opportunities for Involvement 1. Purpose-Driven Missions 2. Transparency & Impact 3. Create a Culture of Recognition 4. Technology Integration 5. Inclusive Events 6. GENZ LIKES
11. Hands-On Engagement Skill-Based Volunteering OPPORTUNITIES FOR INVOLVEMENT 1.
12. VOLUNTEER ROLES FOR GENZ Graphic Design Web Design Social Media & Marketing
13. VOLUNTEER ROLES FOR GENZ Photography & Videography Set-up & Clean-up Committee Assistance
14. Clear Understanding of Your Mission Meaningful Connections Prioritizing Authenticity 2. PURPOSE-DRIVEN MISSIONS
15. PURPOSE-DRIVEN MISSION EXAMPLE Which programs or initiatives would you like to highlight? Build Authentic, Meaningful Connections Leave a Lasting Impression!
16. 3. TRANSPARENCY & IMPACT Highlight the Impact Engage Attendees Creative Interactive Elements to Enhance Your Next Event!
17. IMPACT VIDEO Showcase the Real-Life Impact Use Personal Stories Make Your Mission Relatable Inspire Support Motivate Action
18. 4. CREATE A CULTURE OF RECOGNITION GenZ is Motivated By: Peer Influence Social Connection
19. Social Media Recognition Impact-Focused Recognition WAYS TO HIGHLIGHT GENZ
20. QR Codes GenZ Tech Strategies 5. TECH INTEGRATION
21. WHY QR CODES ARE ESSENTIAL GenZ Appreciates Convenience Link to Your Online Auction & Donation Page
22. ONLINE AUCTIONS Online Auctions Offer Convenient, Phone- Friendly Participation Unique Experiences
23. ONLINE CAMPAIGNS Online Campaigns Use Social Media to Boost Awareness Flexibility for Supporters Share Compelling Stories
24. 6. INCLUSIVE EVENTS Multi-Language Translations Onsite Translators & Interpreters Land Acknowledgement
25. INCLUSIVE EVENTS Sliding Scale Tickets Prioritize BIPOC Vendors & Local Small Businesses Hybrid & Live- Streamed Events
26. RECAP Opportunities for Involvement 1. Purpose-Driven Missions 2. Transparency & Impact 3. Recognition 4. Technology Integration 5. Inclusive Events 6.
27. REIMAGINING THE GALA Avoid Traditional Formal Dinners Consider Hosting Relaxed Social Events Like Networking Mixers GenZ Loves a Themed Party Offer a More Casual Setting for Guests to Mingle and Connect
28. Swap Your Traditional Gala for a Networking Mixer! Relaxed Venues Laid-Back Atmosphere Natural Guest Connections Expand Your Network Engage Potential Donors or Sponsors NETWORKING MIXER
29. INTERACTIVE ELEMENTS Showcase Your Organization’s History Invite Guests to Contribute to a Shared Project Have Guests Share Their Insights on a Posed Question
30. HISTORY STORYBOARDS Highlight Key Milestones Explore Your Organization’s History
31. SHARED PROJECT
32. WRITE & REFLECT Ask Guests a Meaningful Question Example: "If you had one wish, what would it be?" Engage Attendees with Your Organization’s Mission
33. INTERACTIVE GAME
34. Hosted Sit-Down Auction & Dinner Fundraising Results Fell Short Reimagined the Event TRADITIONAL GALA
35. Casual, Interactive Experiences Offer Authenticity, Connection, and Efficiency Created a Space for Meaningful Conversations REIMAGINING THE GALA
36. SUMMARY Opportunities for Involvement 1. Purpose-Driven Missions 2. Transparency & Impact 3. Creating a Culture of Recognition 4. Technology Integration 5. Inclusive Events 6.
37. info@gfsevents.org 425-985-0208 www.gfsevents.org facebook.com/gfsevents instagram.com/gfsevents let's connect! linkedin.com/company/gfs-events Thank You!