© Euromonitor International
6
Market Definitions
Baked goods
Baked goods is the aggregation of bread, cakes, pastries, dessert mixes and frozen baked goods. It includes packaged
and unpackaged/ artisanal products for each of these categories. Baked goods from in-store bakeries are classified
under unpackaged/artisanal products.
Pastries
Includes packaged croissants,
buns, scones, viennoiserie,
brioche, doughnuts, sweet
waffles, “crèpes”, and baklava.
Also includes fresh and ambient,
single and multi-portion pastries
that are produced artisanally
and typically sold on the site of
production (eg bakeries,
patisseries).
Bread
This is the aggregation of flat
bread like pita, naan, and
tortillas and leavened bread
made by adding gas to a
dough before or during baking
to produce a lighter bread.
This includes packaged and
unpackaged bread.
Cakes
This is the aggregation of
packaged cakes and
unpackaged cakes. Includes
multi and single service cakes.
Included in cakes are any
flavored cakes, cheesecakes,
rice cakes, sponge cakes,
madeleines, etc.
Dessert Mixes
Dehydrated/powder/concentrat
ed desserts to which hot water
or hot (or cold) milk is added,
with no other preparation
required.
Frozen baked goods
Morning goods/breakfast items
(croissants, rolls, waffles, buns,
pastries), pizza crusts, pie crusts,
pastry shells, etc. all sold frozen.