Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
I'm not really here - design & research
Search
Ben Holliday
July 26, 2012
Design
2
300
I'm not really here - design & research
A talk from Refresh Edinburgh - July 2012
Ben Holliday
July 26, 2012
Tweet
Share
More Decks by Ben Holliday
See All by Ben Holliday
Everything changes but you – design in the AI-era
benholliday
0
49
Public Policy Design - Multiplied session
benholliday
0
120
Multiplied by Design - Agile on the Beach 2022
benholliday
0
180
Multiplied book launch events
benholliday
0
210
Asking Design Questions - UX Bristol 2021
benholliday
1
480
A Design State of Mind
benholliday
2
830
Seniority in Design - UX Insider Bitesize Bournemouth
benholliday
0
910
Seniority in design
benholliday
0
1.2k
Create Leicester - January 2018
benholliday
2
670
Other Decks in Design
See All in Design
UX & Accessibilité cognitive : et si vous simplifiiez vraiment l’expérience utilisateur ?
marietournelle35
0
120
アプリ360onWeb使い方と裏ワザ?紹介!
ikejun360
0
240
Them Middle School Kids Pitch
stevie_vee
0
130
Мышление историями. Как текстовые модели поведения помогают дизайнеру проектировать
ashapiro
0
130
[2025.6.30 もがく中堅デザイナー、キャリアの分岐点] なんでもやる系デザイナーのもがきかた
taka_piya
1
3k
AI駆動なデザイン開発 〜Figma Make でまるっとつくるか、 HTML でシンプルにつくるか〜
t_east
1
1.2k
ChatGPT、Gemini、Claude は、なぜ似たようなUIを採用しているのか?
fuwarisprit
0
280
AIを身近に感じるために、デザイナー全員で一つのサービスを使ってみた
_psyc0_
0
300
Yahoo!フリマ:生成AI利用機能ならではのインターフェース設計について / Yahoo! JAPAN Flea Market: Interface Design Specific to Generative AI Utilization Features
lycorptech_jp
PRO
0
440
新卒の目から見たサイボウズのデザイン組織
ryota5884
0
170
数理的アプローチで挑むスマホUIのデザイン改善:タップ成功率推定ツール「Tappy」の社内活用事例 / Improving Smartphone UI Design with a Mathematical Approach: In-house Use Case of the Tap Success Rate Estimation Tool "Tappy"
lycorptech_jp
PRO
0
780
Character Experience AI 〜 AIキャラクターのつくりかた 〜
smartbank
1
270
Featured
See All Featured
How To Stay Up To Date on Web Technology
chriscoyier
790
250k
Gamification - CAS2011
davidbonilla
81
5.4k
Mobile First: as difficult as doing things right
swwweet
224
9.9k
Making Projects Easy
brettharned
117
6.4k
The Invisible Side of Design
smashingmag
301
51k
ReactJS: Keep Simple. Everything can be a component!
pedronauck
667
120k
The Psychology of Web Performance [Beyond Tellerrand 2023]
tammyeverts
49
3k
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
marktimemedia
31
2.5k
A Modern Web Designer's Workflow
chriscoyier
696
190k
Bash Introduction
62gerente
614
210k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
34
3.1k
The Cult of Friendly URLs
andyhume
79
6.6k
Transcript
I’m not really here benholliday.com @benholliday
When we always know what we’re doing, we always do
the same things
I don’t know what I’m doing
The value of uncertainty
“…it’s the next note that makes it good or bad”
Miles Davis
Can I make this better? Where next?
Connecting Things If the system is broken. The design is
broken
Experienced Design All design is experience design
Design Research Finding insight - not proof
There’s no perfect way to do design research
“The intuitive mind is a sacred gift” Albert Einstein
We all use intuition every day
Knowing, and then acting instinctively
“The brain is wider than the sky, For, put them
side by side, The one the other will include With ease, and you beside” Emily Dickinson (1830-86)
Take a walk …and relax
Focus less to see more
Curiosity Find sources of inspiration
Sketching When we draw the mind becomes deeply, intensively attentive
“Every child is an artist. The problem is how to
remain an artist once we grow up” Pablo Picasso
Sketching Thinking using drawing
Sampling Create mood boards Put everything on the walls
Sampling Capture ambiguity and imperfection
å Sampling Keeping research open or even absurd ensures that
you’ll get surprising results
Embracing the value of uncertainty “Making the strange familiar and
the familiar strange” Jon Kolko
Empathy is subjective and has to be seen through our
own perspective
We’re always the same person but experience changes who we
are
Understanding people is hard and takes time
What we do and what we say are different
Design Research Problem seeking rather than problem solving
Personas Developing a shared understanding
Writing reports doesn’t work
Find space to work outside the constraints of what already
exists
Find processes that help you to experiment
It’s always what we do next that matters
Trust yourself. Make new connections You might already have the
answers
Thank you benholliday.com @benholliday Creative Commons/Flickr pinkmoose, healthserviceglasse, loop_oh, richard-g,
churl, uxpeople & pauldc