Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
I'm not really here - design & research
Search
Ben Holliday
July 26, 2012
Design
2
310
I'm not really here - design & research
A talk from Refresh Edinburgh - July 2012
Ben Holliday
July 26, 2012
Tweet
Share
More Decks by Ben Holliday
See All by Ben Holliday
Everything changes but you – design in the AI-era
benholliday
0
97
Public Policy Design - Multiplied session
benholliday
0
130
Multiplied by Design - Agile on the Beach 2022
benholliday
0
210
Multiplied book launch events
benholliday
0
260
Asking Design Questions - UX Bristol 2021
benholliday
1
510
A Design State of Mind
benholliday
2
890
Seniority in Design - UX Insider Bitesize Bournemouth
benholliday
0
940
Seniority in design
benholliday
0
1.2k
Create Leicester - January 2018
benholliday
2
690
Other Decks in Design
See All in Design
Emmy's Artwork
mcksmith
0
190
2026年の勢い / Momentum for 2026
bebe
0
310
mount_company_profile
mount_inc
0
4.8k
「キャリア」のプロダクトをつくる私の「キャリア」への向き合い方 / JAM de NIGHT DESIGN SESSION Vol3
visional_engineering_and_design
1
1k
DESIGNEAST 2025 A-3
_kotobuki_
0
130
OSO2025-マサカリと太陽:伝え方の情報デザイン
majimasachi
0
670
文化のデザイン - Soft Impact of Design
atsushihomma
0
130
【サイバーエージェント】Creative Switch 会社説明資料
cyberagent_creators
0
5k
生成AIの不確実性を価値に変える、「ビズリーチ」の体験設計 / KNOTS2026
visional_engineering_and_design
4
620
AI情報に溺れながら、それでも頑張って泳ぐための思考法
yoriss67
0
120
デザインエンジニアの延長にデザインマネージャーとしての可能性を探る
takanorip
1
890
コムデマネージャーがプロダクトデザインに挑戦した。むずかしくて楽しかった。
payatsusan213
0
190
Featured
See All Featured
Building Flexible Design Systems
yeseniaperezcruz
330
40k
Facilitating Awesome Meetings
lara
57
6.7k
Have SEOs Ruined the Internet? - User Awareness of SEO in 2025
akashhashmi
0
270
Deep Space Network (abreviated)
tonyrice
0
42
Save Time (by Creating Custom Rails Generators)
garrettdimon
PRO
32
2k
Utilizing Notion as your number one productivity tool
mfonobong
2
210
4 Signs Your Business is Dying
shpigford
187
22k
Getting science done with accelerated Python computing platforms
jacobtomlinson
1
110
The Art of Delivering Value - GDevCon NA Keynote
reverentgeek
16
1.8k
Understanding Cognitive Biases in Performance Measurement
bluesmoon
32
2.8k
The #1 spot is gone: here's how to win anyway
tamaranovitovic
2
920
The Cult of Friendly URLs
andyhume
79
6.8k
Transcript
I’m not really here benholliday.com @benholliday
When we always know what we’re doing, we always do
the same things
I don’t know what I’m doing
The value of uncertainty
“…it’s the next note that makes it good or bad”
Miles Davis
Can I make this better? Where next?
Connecting Things If the system is broken. The design is
broken
Experienced Design All design is experience design
Design Research Finding insight - not proof
There’s no perfect way to do design research
“The intuitive mind is a sacred gift” Albert Einstein
We all use intuition every day
Knowing, and then acting instinctively
“The brain is wider than the sky, For, put them
side by side, The one the other will include With ease, and you beside” Emily Dickinson (1830-86)
Take a walk …and relax
Focus less to see more
Curiosity Find sources of inspiration
Sketching When we draw the mind becomes deeply, intensively attentive
“Every child is an artist. The problem is how to
remain an artist once we grow up” Pablo Picasso
Sketching Thinking using drawing
Sampling Create mood boards Put everything on the walls
Sampling Capture ambiguity and imperfection
å Sampling Keeping research open or even absurd ensures that
you’ll get surprising results
Embracing the value of uncertainty “Making the strange familiar and
the familiar strange” Jon Kolko
Empathy is subjective and has to be seen through our
own perspective
We’re always the same person but experience changes who we
are
Understanding people is hard and takes time
What we do and what we say are different
Design Research Problem seeking rather than problem solving
Personas Developing a shared understanding
Writing reports doesn’t work
Find space to work outside the constraints of what already
exists
Find processes that help you to experiment
It’s always what we do next that matters
Trust yourself. Make new connections You might already have the
answers
Thank you benholliday.com @benholliday Creative Commons/Flickr pinkmoose, healthserviceglasse, loop_oh, richard-g,
churl, uxpeople & pauldc