One of the main reasons, why products, services, and startups fail, is because of not being customer-centric. Companies that regard experience and service design as core part of their business often out-perform competitors or find new business opportunities. This talk shows real life examples to illustrate that. It serves as well as an overview and introduction into service design, and its methods and tools, such as design thinking and customer journey mapping.
#CustomerCentricity, #CustomerExperience, #CX, #CustomerJourneyMapping, #Designthinking, #ExperienceDesign, #ServiceDesign