–Marc Andreessen “The number one reason that we pass on entrepreneurs…is their focusing on product to the exclusion of everything else. Many entrepreneurs who build great products simply don’t have a good distribution strategy.” !
Marketing mar·ket·ing! /ˈmärkədiNG/ ! noun the action or business of promoting and selling products or services, including market research and advertising.
Email • We were way too shy (with our developer side) • We should have been more analytical about sending email. • A/B Test copy, track calls to action.
Sales • We sent a lot of cold emails. To lots and lots of companies. • We hired a “sales as a service” company. • Heed the Maxim: Never hire until you can’t DIY
Sales • We sent a lot of cold emails. To lots and lots of companies. • We hired a “sales as a service” company. • Heed the Maxim: Never hire until you can’t DIY
BD: Business Development • “Strategic Partnerships” • Most large/successful startups did this at some point. • Team up to make both of your services/products better.
BD: Business Development • “Strategic Partnerships” • Most large/successful startups did this at some point. • Team up to make both of your services/products better.