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So You Want to Build an App

So You Want to Build an App

You did it. You finally had that brilliant idea that is going to change the world and allow you to buy the private jet, drive a different Tesla each day of the week, and still make it home in time for dinner. While it sounds great, in the real world, the steps between here and there are unclear in the best of times.

In this session, we'll explore the steps after you have the idea. We'll sketch out the repeatable steps you can follow to figure out if you have a fun project or a great product, understand the space you're working in, and consider ideas on how to bring it to market. None of this is easy but it's all critical.

Keith Casey

July 28, 2022
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Transcript

  1. ˆˢʡʡ ˌˢ˨ˊ˔ˡ˧ ˧ˢ˕˨˜˟˗˔ˡʴˣˣ ʷ˔ˡ˚˘˥ʶ˔˦˘ˬ ʺˇˀʺ˨ˬʟʴ˃ʼ˃˥ˢ˕˟˘ˠˆˢ˟˩˘˥ʟʺˇˀʺ˨ˬʟ˔ˁ˨˜˦˔ˡ˖˘ ˗˔ˡ˚˘˥ʳˡ˚˥ˢ˞ʡ˖ˢˠ ʽ˨˟ˬʥʣʥʥ

  2. ʴ˚˘ˡ˗˔ ʣʤ ʼˡ˧˥ˢ ʣʥ ʴ˦˦˨ˠˣ˧˜ˢˡ˦ ʣʦ ʻˢ˪˪˘˦˧˔˥˧ ʣʧ ˇ˛˘ʹ˔˧˔˟ʹ˟˔˪ ʣʨ

    ʷ˥˘˔ˠ˞˜˟˟˜ˡ˚ˀˬ˧˛˕˨˦˧˜ˡ˚ ʣʩ ˂˨˥ʺ˔ˠ˘˃˟˔ˡ ʣʪ ʶ˟ˢ˦˜ˡ˚ʢ˄ʙʴ
  3. ʣʤ ˊ˛ˢ˔ˠʼʲ

  4. ˊ˛ˢ˔ˠʼʲ

  5. ˊ˛ˢ˔ˠʼʲ

  6. ˊ˛˔˧˜˦ˠˬ˦˨ˣ˘˥ˣˢ˪˘˥ʲ ʗʗʗ

  7. ˊ˔˥ˡ˜ˡ˚ʭ ʼϠˠˡˢ˧˛˘˥˘˧ˢ˦˔ˬˡ˜˖˘˧˛˜ˡ˚˦ʡ

  8. ʣʥ ˊ˛ˢ˔˥˘ˬˢ˨ʲ

  9. ʴ˦˦˨ˠˣ˧˜ˢˡ˦ Ɣ ˌˢ˨˛˔˩˘˔˕˨˥ˡ˜ˡ˚˜˗˘˔ Ɣ ˌˢ˨˔˥˘˔˗˘˩˘˟ˢˣ˘˥ʛˢ˥˔˧˟˘˔˦˧˜ˡ˧˘˖˛ʜ Ɣ ˌˢ˨˛˔˩˘˔˗˔ˬ˝ˢ˕ Ɣ ˌˢ˨˔˥˘ˡˢ˧˔ʾ˔˥˗˔˦˛˜˔ˡ

  10. ʺˢˢ˗ˁ˘˪˦ʭ ˊ˘Ϡ˥˘˔˟˟˦˧˔˥˧˜ˡ˚˙˥ˢˠ˧˛˘˦˔ˠ˘ˣˢ˜ˡ˧ʡ

  11. ʣʦ ʻˢ˪˪˘˦˧˔˥˧

  12. None
  13. ˁˢ˥˘˔˟˟ˬʡʡ Ɣ ʺ˘˧˔ˡ˜˗˘˔ Ɣ ʵ˨˜˟˗˜˧ Ɣ ˎʲʲʲː Ɣ ʵ˨ˬ˔ˣ˥˜˩˔˧˘˝˘˧

  14. ʶ˨˧˧˛˔˧ˢ˨˧ʡ ˇ˛˔˧Ϡ˦ˢ˞˙ˢ˥˔ˣ˥ˢ˝˘˖˧ʡʼ˧Ϡ˦ˡˢ˧˔˕˨˦˜ˡ˘˦˦ʡ

  15. ʣʧ ˇ˛˘ʹ˔˧˔˟ʹ˟˔˪

  16. None
  17. ˇ˛˘ʹ˔˧˔˟ʹ˟˔˪ʭ ˌˢ˨˙˘˟˟˜ˡ˟ˢ˩˘˪˜˧˛ˬˢ˨˥˦ˢ˟˨˧˜ˢˡʡ

  18. ʣʨ ʷ˥˘˔ˠʾ˜˟˟˜ˡ˚

  19. ʣʨ ˀˬ˧˛˕˨˦˧˜ˡ˚

  20. ˌˢ˨˥˜˗˘˔ʭ ˃˥ˢ˕˔˕˟ˬˡˢ˧˨ˡ˜ˤ˨˘ʡ

  21. None
  22. ˌˢ˨˥˜˗˘˔ʭ ˃˥ˢ˕˔˕˟ˬˡˢ˧˚ˢ˜ˡ˚˧ˢˠ˔˞˘ˠˢˡ˘ˬʡ

  23. ˅˘˙ʭ˛˧˧ˣ˦ʭʢʢ˪˪˪ʡ˕˨˦˜ˡ˘˦˦˜ˡ˦˜˗˘˥ʡ˖ˢˠʢ˛ˢ˪ʠˠ˨˖˛ʠ˗ˢʠ˔ˣˣʠ˗˘˩˘˟ˢˣ˘˥˦ʠˠ˔˞˘ʠʥʣʤʨʠʨ

  24. ˅˘˙ʭ˛˧˧ˣ˦ʭʢʢ˪˪˪ʡ˙ˢ˥˕˘˦ʡ˖ˢˠʢ˦˜˧˘˦ʢˠ˔˦˘˘ˡ˔˭˜˘˚˟˘˥ʢʥʣʤʧʢʣʪʢʤʩʢ˪˛ˬʠ˞˜ˠʠ˞˔˥˗˔˦˛˜˔ˡʠ˛ˢ˟˟ˬ˪ˢˢ˗ʠ˜˦ʠ˔ʠʥʣʣʠˠ˜˟˟˜ˢˡʠ˛˜˧ʠ˔ˣˣʢ ʝˈˡ˟˘˦˦ˬˢ˨Ϡ˥˘˔ʾ˔˥˗˔˦˛˜˔ˡ

  25. ˌˢ˨˥˔ˣˣʭ ʷˢ˘˦ˡˢ˧˖˥˘˔˧˘ˣ˔˦˦˜˩˘˜ˡ˖ˢˠ˘ʡ

  26. ˅˘˙ʭ˛˧˧ˣ˦ʭʢʢ˜ˠ˔˚˜ˡˢ˩˔˧˜ˢˡʡˡ˘˧ʢ˕˟ˢ˚ʢ˜ˠˣˢ˥˧˔ˡ˖˘ʠˠˢ˕˜˟˘ʠ˔ˣˣʠˠ˔˜ˡ˧˘ˡ˔ˡ˖˘ʠ˖ˢ˦˧ʢ

  27. ˂˛˛ˢ˟ˬ˖˥˔ˣʡ

  28. ʣʩ ˂˨˥˚˔ˠ˘ˣ˟˔ˡ

  29. ʷ˘˙˜ˡ˘ʭ ˊ˛˔˧˗ˢ˘˦ˬˢ˨˥˔ˣˣ˗ˢʲ

  30. ʷ˘˙˜ˡ˘ʭ ˊ˛˔˧˗ˢ˘˦ˬˢ˨˥˔ˣˣˁ˂ˇ˗ˢʲ

  31. ʴˡ˗˜˙ˬˢ˨˦˔ˬʡʡ Ɣ Ϣˇ˛˘ʹ˔˖˘˕ˢˢ˞˙ˢ˥ˋϣ Ɣ ʽ˨˦˧˦˧ˢˣʡ Ɣ ˃˟˘˔˦˘˦˧ˢˣʡ Ɣ ʹ˔˖˘˕ˢˢ˞˜˦˧˛˘Ϣʹ˔˖˘˕ˢˢ˞˙ˢ˥ˋϣ

  32. ˌˢ˨˥ʺˢ˔˟ʭ ˈˡ˗˘˥˦˧˔ˡ˗˧˛˘ˣ˥ˢ˕˟˘ˠʡ

  33. ʴ˨˗˜˘ˡ˖˘ʭ ˊ˛ˢ˛˔˦˧˛˜˦ˣ˥ˢ˕˟˘ˠʲ

  34. ʹ˜ˡ˗ˬˢ˨˥ʴ˨˗˜˘ˡ˖˘ Ɣ ˊ˛ˢ˔˥˘˧˛˘ˬʲ Ɣ ˊ˛˔˧˗ˢ˧˛˘ˬ˟˜˞˘ʲ Ɣ ˊ˛˔˧˘˟˦˘˗ˢ˧˛˘ˬ˗ˢʲ Ɣ ˊ˛˘˥˘˗ˢ˧˛˘ˬ˖ˢˡ˚˥˘˚˔˧˘ʲ Ɣ

    ˊ˛˔˧ˢ˧˛˘˥ˣ˥ˢ˗˨˖˧˦ʙ˦˘˥˩˜˖˘˦˗ˢ˧˛˘ˬ˕˨ˬʲ
  35. ʴˡ˗˧˛˘ˡ˚ˢ˧˔˟˞˧ˢ˧˛˘ˠ Ɣ ˉ˔˟˜˗˔˧˘˧˛˘ˬ˛˔˩˘˧˛˘ˣ˥ˢ˕˟˘ˠ Ɣ ʿ˘˔˥ˡ˔˕ˢ˨˧˧˛˘˦˜˭˘ʢ˖ˢˡ˦˘ˤ˨˘ˡ˖˘˦ Ɣ ʿ˘˔˥ˡ˪˛˔˧˧˛˘˔˟˧˘˥ˡ˔˧˜˩˘˦˔˥˘ Ɣ ʿ˘˔˥ˡ˜˙˧˛˘ˬϠ˥˘˧˛˘˕˨ˬ˘˥ Ɣ

    ˆ˧˔ˬ˔˪˔ˬ˙˥ˢˠϢ˪ˢ˨˟˗ϣˤ˨˘˦˧˜ˢˡ˦ ˅˘˙ʭ˛˧˧ˣ˦ʭʢʢ˖˔˦˘ˬ˦ˢ˙˧˪˔˥˘ʡ˖ˢˠʢ˕˟ˢ˚ʢ˧˛˘ʠˣ˥ˢ˕˟˘ˠʠ˪˜˧˛ʠ˪ˢ˨˟˗
  36. ˅˘˦˘˔˥˖˛ ˆ˨ˠˠˢˡˬˢ˨˥ʺˢˢ˚˟˘ʹ˨ʡ

  37. ʿˢˢ˞˙ˢ˥ʶˢˠˣ˘˧˜˧ˢ˥˦ Ɣ ˊ˛ˢ˔˥˘˧˛˘ˬʲ Ɣ ˊ˛˔˧˔˥˘˧˛˘ˬ˗ˢ˜ˡ˚ʲ Ɣ ʴ˖˧˜˩˘ʭˊ˛ˢ˜˦˧˛˘˜˥˧˔˥˚˘˧ˠ˔˥˞˘˧ʲ Ɣ ʷ˘˔˗ʭʻˢ˪˗˜˗˧˛˘ˬ˙˔˜˟ʲ Ɣ

    ʻˢ˪˪˜˟˟ˬˢ˨˗˜˙˙˘˥˘ˡ˧˜˔˧˘ʲ
  38. ˈˡ˙˔˜˥ʴ˗˩˔ˡ˧˔˚˘ ˊ˛˔˧Ϡ˦˨ˡ˜ˤ˨˘˔˕ˢ˨˧ˬˢ˨ʲ

  39. ʹ˜ˡ˗ˬˢ˨˥ˆ˧˥˘ˡ˚˧˛ Ɣ ˆ˞˜˟˟˦ Ɣ ˇ˘˔ˠ Ɣ ʼˡ˗˨˦˧˥ˬ˘˫ˣ˘˥˜˘ˡ˖˘ Ɣ ʶˢˡˡ˘˖˧˜ˢˡ˦ Ɣ

    ʵ˔ˡ˞ʴ˖˖ˢ˨ˡ˧
  40. ʷ˘˦˜˚ˡ ʷ˥˔˪˜˧˔˟˟ʡ

  41. ʷ˥˔˪˘˩˘˥ˬ˙˟˜ˣˣ˜ˡϠ˧˛˜ˡ˚ Ɣ ˈ˦˘ʵ˔˟˦˔ˠ˜ˤ Ɣ ʷ˥˔˪˘˩˘˥ˬ˦˖˥˘˘ˡ Ɣ ˆ˞˘˧˖˛ˢ˨˧˧˛˥ˢ˨˚˛˘˩˘˥ˬ˙˟ˢ˪ Ɣ ʷ˘˦˜˚ˡˬˢ˨˥˘˥˥ˢ˥ˠ˘˦˦˔˚˘˦ʛ˧˛˔ˡ˞˦ʟʴ˟˔ˡʔʜ Ɣ

    ˆ˔˩˘˦˧˜ˠ˘ʟˠˢˡ˘ˬʟ˔ˡ˗˦˧˥˘˦˦
  42. ˁˢ˪ʡʡ

  43. ˌˢ˨ˠ˔ˬ˕˨˜˟˗

  44. Ɣ ʵ˘˧˧˘˥˜ˡ˙ˢ˥ˠ˔˧˜ˢˡˢˡ˧˛˘ˣ˥ˢ˕˟˘ˠ Ɣ ˌˢ˨Ϡ˥˘˧˔˟˞˜ˡ˚˪˜˧˛ˣ˥ˢ˦ˣ˘˖˧˦ Ɣ ˌˢ˨˥˗˘˦˜˚ˡˠ˔˞˘˦˜˧˖ˢˡ˖˥˘˧˘ Ɣ ˌˢ˨˨ˡ˗˘˥˦˧˔ˡ˗˧˛˘˘˖ˢ˦ˬ˦˧˘ˠ Ɣ ˌˢ˨˞ˡˢ˪˜˙˧˛˜˦˜˦˩˜˔˕˟˘

    ʵ˨˧˪˛˔˧Ϡ˦˗˜˙˙˘˥˘ˡ˧ˡˢ˪ʲ
  45. ʵ˨˧ʭ ʵ˨˜˟˗˔ˡˀˉ˃

  46. ˀ˜ˡ˜ˠ˨ˠˉ˜˔˕˟˘˃˥ˢ˗˨˖˧ʛˀˉ˃ʜ Ɣ ˀ˜ˡ˜ˠ˨ˠʰ˧˛˘˟˘˔˦˧ˣˢ˦˦˜˕˟˘ˤ˨˔ˡ˧˜˧ˬ Ɣ ˉ˜˔˕˟˘ʰ˖˔ˣ˔˕˟˘ˢ˙˦˨˖˖˘˦˦ Ɣ ˃˥ˢ˗˨˖˧ʰ˔ˡ˜˧˘ˠ˧˛˔˧˜˦ˠ˔˗˘˔ˡ˗ˠ˔˥˞˘˧˘˗ ˉ˘˥˦˜ˢˡ˂ˡ˘˜˦˚ˢ˜ˡ˚˧ˢ˦˨˖˞ʡ ʵˢˢ˙˥˘˔˞˜ˡϠ˛ˢˢʡʼ˧Ϡ˦˕˘˧˧˘˥˧˛˔ˡˡˢ˧˛˜ˡ˚ʡ ʼ˧˦˛ˢ˨˟˗ˢˡ˟ˬ˚˘˧˕˘˧˧˘˥˙˥ˢˠ˛˘˥˘ʡ

    ˅˘˙ʭ˛˧˧ˣ˦ʭʢʢ˖˔˦˘ˬ˦ˢ˙˧˪˔˥˘ʡ˖ˢˠʢ˕˟ˢ˚ʢ˧˛˘ʠˣ˔˜ˡ˙˨˟ʠ˧˥˨˧˛ʠˬˢ˨˥ʠ˩˘˥˦˜ˢˡʠˢˡ˘ʠ˦˨˖˞˦
  47. ˇ˛˘ˆ˘˖˥˘˧ʭ ʵ˨˜˟˗ʡʿ˘˔˥ˡʡʼ˧˘˥˔˧˘ʡʵ˨˜˟˗ʡʿ˘˔˥ˡʡʼ˧˘˥˔˧˘ʡ

  48. ʴˡ˗˧˛˥ˢ˨˚˛ˢ˨˧ʭ ˀʴ˅ʾʸˇʡʸˉʸ˅ˌʡʷʴˌʡ

  49. ˀ˔˥˞˘˧˙˥ˢˠʷ˔ˬ˂ˡ˘ Ɣ ʹˢ˟˟ˢ˪˨ˣ˪˜˧˛ˣ˥ˢ˦ˣ˘˖˧˦ Ɣ ʴ˦˞˙ˢ˥˥˘˙˘˥˥˔˟˦ Ɣ ˅˘˔˗˔ˡ˗ˣ˔˥˧˜˖˜ˣ˔˧˘˜ˡ˙ˢ˥˨ˠ˦ Ɣ ʹ˜ˡ˗ˠˢ˥˘ˣ˥ˢ˦ˣ˘˖˧˦ Ɣ

    ʿ˘˔˥ˡˠˢ˥˘˔˕ˢ˨˧˧˛˘˦ˣ˔˖˘ Ɣ ʴ˦ˬˢ˨˟˘˔˥ˡʟ˘˗˨˖˔˧˘ˢ˧˛˘˥˦ Ɣ ˊ˥˜˧˘˔˕ˢ˨˧˧˛˘˦ˣ˔˖˘
  50. ˇ˛˘ˈ˚˟ˬˆ˘˖˥˘˧ʭ ˀ˔˥˞˘˧˜ˡ˚ʙˆ˘˟˟˜ˡ˚˪˜˟˟˧˔˞˘ˁˠˢˡ˧˛˦

  51. ʣʪ ʶ˟ˢ˦˜ˡ˚ˇ˛ˢ˨˚˛˧˦

  52. ˄˨˘˦˧˜ˢˡ˦˧ˢʴˡ˦˪˘˥ Ɣ ˊ˛˔˧ˣ˥ˢ˕˟˘ˠ˔˥˘ˬˢ˨˦ˢ˟˩˜ˡ˚ʲ Ɣ ˊ˛ˢ˛˔˦˧˛˜˦ˣ˥ˢ˕˟˘ˠʲ Ɣ ʻˢ˪ˣ˔˜ˡ˙˨˟˜˦˜˧˙ˢ˥˧˛˘ˠʲ Ɣ ˊ˛˘˥˘˔˥˘˧˛ˢ˦˘ˣ˘ˢˣ˟˘ʲ Ɣ

    ˊ˛ˢ˘˟˦˘˜˦˦ˢ˟˩˜ˡ˚˧˛˜˦ʲ Ɣ ʻˢ˪˔˥˘˧˛˘ˬ˦ˢ˟˩˜ˡ˚˧˛˜˦ʲ Ɣ ʻˢ˪˖˔ˡˬˢ˨˦ˢ˟˩˘˜˧˕˘˧˧˘˥ʲ Ɣ ʻˢ˪˪˜˟˟ˬˢ˨ˠ˔˞˘ˠˢˡ˘ˬʲ Ɣ ʶ˔ˡˬˢ˨ˠ˔˞˘˘ˡˢ˨˚˛ˠˢˡ˘ˬ˧ˢ˦˧˔ˬ˔˟˜˩˘ʲ
  53. ˇ˛˜ˡ˚˦˧ˢʷˢˁ˂ˊ Ɣ ˆ˔˩˘ˠˢˡ˘ˬ Ɣ ˊ˥˜˧˘ˠˢ˥˘ Ɣ ˇ˔˟˞˧ˢˠˢ˥˘ˣ˘ˢˣ˟˘ Ɣ ʿ˜˦˧˘ˡˠˢ˥˘ Ɣ

    ˇ˔˟˞˟˘˦˦
  54. ˊ˔˥ˡ˜ˡ˚ʭ ʼϠˠˡˢ˧˛˘˥˘˧ˢ˦˔ˬˡ˜˖˘˧˛˜ˡ˚˦ʡ

  55. ˊ˔˥ˡ˜ˡ˚ʭ ʼϠˠˡˢ˧˛˘˥˘˧ˢ˦˔ˬˡ˜˖˘˧˛˜ˡ˚˦ʡ ʼϠˠ˛˘˥˘˧ˢ˛˘˟ˣˬˢ˨˕˘˦˨˖˖˘˦˦˙˨˟ʡ

  56. ˆˢʡʡ ˌˢ˨ˊ˔ˡ˧ ˧ˢ˕˨˜˟˗˔ˡʴˣˣ ʷ˔ˡ˚˘˥ʶ˔˦˘ˬ ʺˇˀʺ˨ˬʟʴ˃ʼ˃˥ˢ˕˟˘ˠˆˢ˟˩˘˥ʟʺˇˀʺ˨ˬʟ˔ˁ˨˜˦˔ˡ˖˘ ˗˔ˡ˚˘˥ʳˡ˚˥ˢ˞ʡ˖ˢˠ ʽ˨˟ˬʥʣʥʥ

  57. Ɣ ˇ˥˔˖˧˜ˢˡʭʴˆ˧˔˥˧˨ˣʺ˨˜˗˘˧ˢʺ˘˧˧˜ˡ˚ʶ˨˦˧ˢˠ˘˥˦ʠʽ˨˦˧˜ˡˀ˔˥˘˦ Ɣ ʼˡ˙˟˨˘ˡ˖˘ʭˇ˛˘˃˦ˬ˖˛ˢ˟ˢ˚ˬˢ˙˃˘˥˦˨˔˦˜ˢˡʠ˅ˢ˕˘˥˧ʶ˜˔˟˗˜ˡ˜ Ɣ ˇ˛˘ʿ˘˔ˡˆ˧˔˥˧˨ˣʠʸ˥˜˖˅˜˘˦ Ɣ ˛˧˧ˣ˦ʭʢʢ˜ˠ˔˚˜ˡˢ˩˔˧˜ˢˡʡˡ˘˧ʢ˕˟ˢ˚ʢ˜ˠˣˢ˥˧˔ˡ˖˘ʠˠˢ˕˜˟˘ʠ˔ˣˣʠˠ˔˜ˡ˧˘ˡ˔ˡ ˖˘ʠ˖ˢ˦˧ʢ Ɣ

    ʶ˔˦˘ˬˆˢ˙˧˪˔˥˘ʭˆˢˌˢ˨ˊ˔ˡ˧˧ˢʵ˨˜˟˗˔ˡʴˣˣ Ɣ ʶ˔˦˘ˬˆˢ˙˧˪˔˥˘ʭˇ˛˘˃˥ˢ˕˟˘ˠ˪˜˧˛Ϣˊˢ˨˟˗ϣ Ɣ ʶ˔˦˘ˬˆˢ˙˧˪˔˥˘ʭˇ˛˘˃˔˜ˡ˙˨˟ˇ˥˨˧˛ʭˌˢ˨˥ˉ˘˥˦˜ˢˡ˂ˡ˘ˆ˨˖˞˦ ʴ˗˗˜˧˜ˢˡ˔˟˅˘˦ˢ˨˥˖˘˦