Members

 Members

This is the #WCOC slide deck on membership plugins

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chrislema

May 31, 2013
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Transcript

  1. Passive Income How to create recurring revenue using a Membership

    plugin that makes money while you sleep View from my Hawaiian Penthouse Suite
  2. Tiny Classified Ads $30-40/week * 1000 newspapers Cruise while at

    my Penthouse Villa in Cabo
  3. Villas & Vacations Top 5% of Hilton Grand Vacation Club

    Owners Last Year’s Trip to Paris
  4. 4 Membership Sites 6 years running them with thousands of

    customers
  5. Sharing My Secret You’re the first people to ever hear

    it. For free.
  6. First, let’s do some math… Don’t worry, you don’t have

    to be good at math. 1000 customers x $50/month x 12 months 1000 x 100 x 6 1000 x 600 $600,000 Let me ask you this… how many vacations could you go on with that money?
  7. That’s only the math for one site! Don’t forget to

    multiply that revenue by # of sites you run.
  8. What if our math isn’t done? We’ve not counted in

    attrition and the cost of sale. What if your attrition is high and your cost of acquisition is even higher? Then the math is bad.
  9. Here’s the Truth Not one villa or vacation has been

    paid for by passive income. It’s been the result of 19 years of work. For a stretch, it was 100 hour weeks. The 4 hour work week is a lie. Can membership sites generate income? Yes. Will they generate six figures on auto-pilot? No.
  10. Content  Topic Average Business $30 Da,ng $27 Die,ng $20 Fan

     Club $10 Finance/Inves,ng $75 Health $19 Hobbies $17 Making  Money  Online $35 Newspapers $11 What do you notice? That $50/month isn’t so ubiquitous, huh?
  11. Pricing is hard 15-30% drop off from free to $1

  12. Attrition is hard You’re lucky if users stay 4-6 months.

  13. Conversion is hard Content before price before specials.

  14. Content is hard Content Freshness is critical.

  15. Can We Agree? Membership sites aren’t passive. They require work.

  16. Let’s talk Membership Plugins Paid Memberships Pro Digital Access Pass

    (DAP) Members (Tadlock) WPMU Dev Membership Restrict Content / Pro MemberPress S2Member / Pro Magic Members WP eMember Wishlist Member Groups / WooCommerce Groups MemberMouse
  17. Free Membership Plugins Paid Memberships Pro Digital Access Pass (DAP)

    Members (Tadlock) WPMU Dev Membership Restrict Content / Pro MemberPress S2Member / Pro Magic Members WP eMember Wishlist Member Groups / WooCommerce Groups MemberMouse
  18. Single Price Membership Plugins Paid Memberships Pro Digital Access Pass

    (DAP) Members (Tadlock) WPMU Dev Membership Restrict Content Pro MemberPress S2Member / Pro Magic Members WP eMember Wishlist Member Groups / WooCommerce Groups MemberMouse
  19. Recurring Cost Membership Plugins Paid Memberships Pro Digital Access Pass

    (DAP) Members (Tadlock) WPMU Dev Membership Restrict Content Pro MemberPress S2Member / Pro Magic Members WP eMember Wishlist Member Groups / WooCommerce Groups MemberMouse
  20. Content Dripping Membership Plugins Paid Memberships Pro Digital Access Pass

    (DAP) Members (Tadlock) WPMU Dev Membership Restrict Content Pro MemberPress S2Member / Pro Magic Members WP eMember Wishlist Member Groups / WooCommerce Groups MemberMouse
  21. Membership Plugins that support Stripe Paid Memberships Pro Digital Access

    Pass (DAP) Members (Tadlock) WPMU Dev Membership Restrict Content Pro MemberPress S2Member / Pro Magic Members WP eMember Wishlist Member Groups / WooCommerce Groups MemberMouse
  22. Great Support Membership Plugins Paid Memberships Pro Digital Access Pass

    (DAP) Members (Tadlock) WPMU Dev Membership Restrict Content Pro MemberPress S2Member / Pro Magic Members WP eMember Wishlist Member Groups / WooCommerce Groups MemberMouse
  23. My Favorite Membership Plugins Paid Memberships Pro (Free) Digital Access

    Pass (DAP) Members (Tadlock) WPMU Dev Membership Restrict Content Pro ($30) MemberPress ($99/yr) S2Member / Pro Magic Members WP eMember Wishlist Member Groups / WooCommerce Groups MemberMouse ($20/mo)
  24. Chris Lema http://chrislema.com @chrislema http://speakerdeck.com/chrislema/members