HOW TO RUN YOUR BUSINESS WITHOUT IT RULING YOUR LIFE

Presentation prepared for BrightonSEO.

Stop being a slave to your business. Learn the strategies and techniques that allowed me to go from overworked and overwhelmed, to freeing up time to allow me to travel the world, spend time with family and friends and embark on new projects.

Transcript

1. Running a successful business
   without it ruling your life
   Claire Taylor
   TU MARKETING
   Speakerdeck.com/cltaylor
   @ClaireTaylorUK
   

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2. RUNNING A SUCCESSFUL
   BUSINESS
   WITHOUT IT RULING
   YOUR LIFE
   PRESENTED BY CLAIRE TAYLOR
   #BrightonSEO
   @ClaireTaylorUK
   

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3. I started off in the corporate
   world working all the hours
   #BrightonSEO
   @ClaireTaylorUK
   

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4. Didn't want to
   work all the hours...
   #BrightonSEO
   @ClaireTaylorUK
   

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5. So along with my husband started
   my own business in 2007
   #BrightonSEO
   @ClaireTaylorUK
   

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6. Ended up yet again
   working all the hours d travelling
   #BrightonSEO
   @ClaireTaylorUK
   

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7. Fastforward to today and I
   have created a business
   that fits into my life instead
   of my life fitting into my business
   #BrightonSEO
   @ClaireTaylorUK
   

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8. For me that means running,
   hiking and travelling
   #BrightonSEO
   @ClaireTaylorUK
   

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9. Who wants to be
   a millionaire anyway?
   #BrightonSEO
   @ClaireTaylorUK
   

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10. WHAT WE REALLY WANT?
    #BrightonSEO
    @ClaireTaylorUK
    

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11. FIRST THINGS FIRST:
    SYSTEMS AND STRATEGY
    • What do you actually do all day?
    #BrightonSEO
    @ClaireTaylorUK
    

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12. SYSTEMS AND STRATEGY
    Every super successful business
    has systems in placeay?
    #BrightonSEO
    @ClaireTaylorUK
    

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13. What do you actually do all day?
    #BrightonSEO
    @ClaireTaylorUK
    

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14. Your tasks fall into one of 3
    categories:
    • What do you HAVE to do (IGT)
    • What can you automate
    • What can you
    outsource/delegate
    #BrightonSEO
    @ClaireTaylorUK
    

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15. Your tasks fall into one of 3
    categories:
    • What do you HAVE to do (IGT)
    • What can you automate
    • What can you outsource/delegate
    #BrightonSEO
    @ClaireTaylorUK
    

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16. Your tasks fall into one of 3
    categories:
    • What do you HAVE to do (IGT)
    • What can you automate
    • What can you
    outsource/delegate
    #BrightonSEO
    @ClaireTaylorUK
    

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17. Your tasks fall into one of 3
    categories:
    • What do you HAVE to do (IGT)
    • What can you automate
    • What can you
    outsource/delegate
    #BrightonSEO
    @ClaireTaylorUK
    

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18. TASK MANAGEMENT
    #BrightonSEO
    @ClaireTaylorUK
    

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19. TASK MANAGEMENT
    • IGT is ALWAYS the priority
    • Batch into similar tasks
    • Time Block
    • Don't over schedule
    #BrightonSEO
    @ClaireTaylorUK
    

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20. TASK MANAGEMENT
    • IGT is ALWAYS the priority
    • Batch into similar tasks
    • Time Block
    • Don't over schedule
    #BrightonSEO
    @ClaireTaylorUK
    

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21. • IGT is ALWAYS the priority
    • Batch into similar tasks
    • Time Block
    • Don't over schedule
    TASK MANAGEMENT
    #BrightonSEO
    @ClaireTaylorUK
    

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22. TASK MANAGEMENT
    • IGT is ALWAYS the priority
    • Batch into similar tasks
    • Time Block
    • Don't over schedule
    #BrightonSEO
    @ClaireTaylorUK
    

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23. You need at least one person
    PEOPLE
    #BrightonSEO
    @ClaireTaylorUK
    

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24. Outsource anything that costs
    £20 or less an hour
    PEOPLE
    #BrightonSEO
    @ClaireTaylorUK
    

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25. Employ or Outsource?
    PEOPLE
    #BrightonSEO
    @ClaireTaylorUK
    

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26. Clear comms, systems
    and processes
    PEOPLE
    #BrightonSEO
    @ClaireTaylorUK
    

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27. Look after them!
    PEOPLE
    #BrightonSEO
    @ClaireTaylorUK
    

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28. • Be clear on when you will and won't be available
    • No exceptions (unless an emergency)
    • Let your team get on with it
    BOUNDARIES
    #BrightonSEO
    @ClaireTaylorUK
    

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29. Be clear on when you
    will and won't be available
    #BrightonSEO
    @ClaireTaylorUK
    

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30. No exceptions (unless an emergency)
    #BrightonSEO
    @ClaireTaylorUK
    

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31. Let your team get on with it
    #BrightonSEO
    @ClaireTaylorUK
    

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32. DECISION FATIGUE
    #BrightonSEO
    @ClaireTaylorUK
    

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33. • Form habits
    • Use these techniques
    • Keep your decision making
    muscle for the important stuff
    #BrightonSEO
    @ClaireTaylorUK
    

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34. • Form habits
    • Use these techniques
    • Keep your decision making
    muscle for the important stuff
    #BrightonSEO
    @ClaireTaylorUK
    

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35. • Form habits
    • Use these techniques
    • Keep your decision making
    muscle for the important stuff
    #BrightonSEO
    @ClaireTaylorUK
    

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36. How many of you have read
    the book 'Eat that Frog'?
    SQUASH
    THAT FROG
    OR NOT!
    #BrightonSEO
    @ClaireTaylorUK
    

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37. Lot's of business and self
    help books out there
    #BrightonSEO
    @ClaireTaylorUK
    

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38. Do what works for you!
    #BrightonSEO
    @ClaireTaylorUK
    

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39. Freeing up time isn't about
    watching Netflix all day
    #BrightonSEO
    @ClaireTaylorUK
    

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40. It might mean you get
    to travel more
    #BrightonSEO
    @ClaireTaylorUK
    

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41. Spend time with your children
    #BrightonSEO
    @ClaireTaylorUK
    

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42. Or do what I love
    to do and run crazy
    marathons!
    #BrightonSEO
    @ClaireTaylorUK
    

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43. It's about giving you back the
    freedom to choose what you do
    #BrightonSEO
    @ClaireTaylorUK
    

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44. Now go make that million ;-)
    and thank you for listening
    #BrightonSEO
    @ClaireTaylorUK
    

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