HOW TO RUN YOUR BUSINESS WITHOUT IT RULING YOUR LIFE

Presentation prepared for BrightonSEO.

Stop being a slave to your business. Learn the strategies and techniques that allowed me to go from overworked and overwhelmed, to freeing up time to allow me to travel the world, spend time with family and friends and embark on new projects.

Transcript

1. Running a successful business without it ruling your life Claire Taylor TU MARKETING Speakerdeck.com/cltaylor @ClaireTaylorUK
2. RUNNING A SUCCESSFUL BUSINESS WITHOUT IT RULING YOUR LIFE PRESENTED BY CLAIRE TAYLOR #BrightonSEO @ClaireTaylorUK
3. I started off in the corporate world working all the hours #BrightonSEO @ClaireTaylorUK
4. Didn't want to work all the hours... #BrightonSEO @ClaireTaylorUK
5. So along with my husband started my own business in 2007 #BrightonSEO @ClaireTaylorUK
6. Ended up yet again working all the hours d travelling #BrightonSEO @ClaireTaylorUK
7. Fastforward to today and I have created a business that fits into my life instead of my life fitting into my business #BrightonSEO @ClaireTaylorUK
8. For me that means running, hiking and travelling #BrightonSEO @ClaireTaylorUK
9. Who wants to be a millionaire anyway? #BrightonSEO @ClaireTaylorUK
10. WHAT WE REALLY WANT? #BrightonSEO @ClaireTaylorUK
11. FIRST THINGS FIRST: SYSTEMS AND STRATEGY • What do you actually do all day? #BrightonSEO @ClaireTaylorUK
12. SYSTEMS AND STRATEGY Every super successful business has systems in placeay? #BrightonSEO @ClaireTaylorUK
13. What do you actually do all day? #BrightonSEO @ClaireTaylorUK
14. Your tasks fall into one of 3 categories: • What do you HAVE to do (IGT) • What can you automate • What can you outsource/delegate #BrightonSEO @ClaireTaylorUK
15. Your tasks fall into one of 3 categories: • What do you HAVE to do (IGT) • What can you automate • What can you outsource/delegate #BrightonSEO @ClaireTaylorUK
16. Your tasks fall into one of 3 categories: • What do you HAVE to do (IGT) • What can you automate • What can you outsource/delegate #BrightonSEO @ClaireTaylorUK
17. Your tasks fall into one of 3 categories: • What do you HAVE to do (IGT) • What can you automate • What can you outsource/delegate #BrightonSEO @ClaireTaylorUK
18. TASK MANAGEMENT #BrightonSEO @ClaireTaylorUK
19. TASK MANAGEMENT • IGT is ALWAYS the priority • Batch into similar tasks • Time Block • Don't over schedule #BrightonSEO @ClaireTaylorUK
20. TASK MANAGEMENT • IGT is ALWAYS the priority • Batch into similar tasks • Time Block • Don't over schedule #BrightonSEO @ClaireTaylorUK
21. • IGT is ALWAYS the priority • Batch into similar tasks • Time Block • Don't over schedule TASK MANAGEMENT #BrightonSEO @ClaireTaylorUK
22. TASK MANAGEMENT • IGT is ALWAYS the priority • Batch into similar tasks • Time Block • Don't over schedule #BrightonSEO @ClaireTaylorUK
23. You need at least one person PEOPLE #BrightonSEO @ClaireTaylorUK
24. Outsource anything that costs £20 or less an hour PEOPLE #BrightonSEO @ClaireTaylorUK
25. Employ or Outsource? PEOPLE #BrightonSEO @ClaireTaylorUK
26. Clear comms, systems and processes PEOPLE #BrightonSEO @ClaireTaylorUK
27. Look after them! PEOPLE #BrightonSEO @ClaireTaylorUK
28. • Be clear on when you will and won't be available • No exceptions (unless an emergency) • Let your team get on with it BOUNDARIES #BrightonSEO @ClaireTaylorUK
29. Be clear on when you will and won't be available #BrightonSEO @ClaireTaylorUK
30. No exceptions (unless an emergency) #BrightonSEO @ClaireTaylorUK
31. Let your team get on with it #BrightonSEO @ClaireTaylorUK
32. DECISION FATIGUE #BrightonSEO @ClaireTaylorUK
33. • Form habits • Use these techniques • Keep your decision making muscle for the important stuff #BrightonSEO @ClaireTaylorUK
34. • Form habits • Use these techniques • Keep your decision making muscle for the important stuff #BrightonSEO @ClaireTaylorUK
35. • Form habits • Use these techniques • Keep your decision making muscle for the important stuff #BrightonSEO @ClaireTaylorUK
36. How many of you have read the book 'Eat that Frog'? SQUASH THAT FROG OR NOT! #BrightonSEO @ClaireTaylorUK
37. Lot's of business and self help books out there #BrightonSEO @ClaireTaylorUK
38. Do what works for you! #BrightonSEO @ClaireTaylorUK
39. Freeing up time isn't about watching Netflix all day #BrightonSEO @ClaireTaylorUK
40. It might mean you get to travel more #BrightonSEO @ClaireTaylorUK
41. Spend time with your children #BrightonSEO @ClaireTaylorUK
42. Or do what I love to do and run crazy marathons! #BrightonSEO @ClaireTaylorUK
43. It's about giving you back the freedom to choose what you do #BrightonSEO @ClaireTaylorUK
44. Now go make that million ;-) and thank you for listening #BrightonSEO @ClaireTaylorUK