SEARCHLOVE DAN DIEGO 2013-Rick Backus

The SearchLove San Diego Guide to Dominating Google Shopping

Transcript

1. The SearchLove San Diego Guide To Dominating Google Shopping #searchlove
2. WE TAKE THE CHAOS OUT ECOMMERCE ADS
3. OMG WE WORK BIG RETAILERS!
4. Google Shopping Is Now Paid FREE GOOGLE SHOPPING TRAFFIC IS DEAD
5. GOOGLE SHOPPING vs. THE OTHER CSEs
6. GOOGLE SHOPPING vs. THE OTHER CSEs
7. GOOGLE SHOPPING vs. THE OTHER CSEs
8. Why New PLAs Might Be Better GOOGLE SHOPPING vs. GOOGLE ADWORDS
9. Why New PLAs Might Be Better GOODNIGHT SWEET LONG TAIL The Text Ads Long Tail for eCommerce Products is Almost Dead.
10. 5 STAGES OF GOOGLE SHOPPING GREIF
11. 8 GOOGLE SHOPPING TIPS 1. Get a Data Feed Guy (or Gal) 5. Discover Your Search Terms 2. Learn How To Bid Properly 6. Avg. Position Does NOT Increase CTR 3. Use The Proper Ad Groups 7. Modify Bids By State 4. Use Labels 8. Sold SKU Strategy
12. GET A DATA FEED GUY (OR GAL)
13. LEARN HOW TO BID PROPERLY
14. All Products Ad Group SKU Level Ad Groups 10-20 Ad Groups PRODUCT VISIBILITY CURVE
15. USE DATA FEED LABELS
16. DISCOVER YOUR PRODUCT SEARCH TERMS
17. Avg. Position Does NOT Increase CTR
18. Google Shopping Is Now Paid BID MODIFIERS BY STATE
19. SOLD SKU STRATEGY
20. 8 GOOGLE SHOPPING TIPS 1. Get a Data Feed Guy (or Gal) 5. Discover Your Search Terms 2. Learn How To Bid Properly 6. Avg. Position Does NOT Increase CTR 3. Use The Proper Ad Groups 7. Modify Bids By State 4. Use Labels 8. Sold SKU Strategy
21. Google Shopping Is Now Paid GOOGLE OFFERING FEED SERVICES? Expect an announcement in the next 30 days…
22. Google Shopping Is Now Paid THE GOOGLE MARKETPLACE IS COMING Vs.
23. WELCOME TO SAN DIEGO!
24. Product Listing Ads Guide Google Dynamic Remarketi ng Guide Shopping Feed Managemen t Guide Thank You For Your Time!