Understanding The Importance Of Webpage Design and Usability

This speaker deck will teach you the importance of webpage design and usability. David Jenyns will explain that websites should not be about you but should be about your clients. He also explains the importance of having purpose for each webpage and that these pages target 1 keyword.

This presentation is taken from the Small Business Internet Marketing Workshop. To learn more on how you can improve your website or watch other presentations, visit http://www.melbourneseoservices.com/seo-products/small-business-internet-marketing/

Transcript

1. WEBPAGE DESIGN + USABILITY
   It’s not an eff’n brochure.
   

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2. WHY HAVE A WEBSITE ?
   • To make sales online (e-commerce site)
   
   • It’s a digital sales person
   
   • To get the phone to ring
   
   • It’s a lead generation tool
   

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3. 1 PAGE = 1 PURPOSE
   • Every individual page of your website should have 1 purpose
   
   • A confused person doesn’t take action
   
   • Options = Confusion
   

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4. 1 PAGE = 1 KEYWORD
   • Each page should ‘target’ one specific keyword
   
   • Helps the rankings
   
   • Helps the conversions
   

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5. HELP THEM PICK UP THE PHONE...
   • Have a call to action on EVERY page
   
   !
   • Make your phone number FINDABLE.
   

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6. IT’S ABOUT THEM NOT YOU
   • Talk about the results, services+ benefits:
   
   • No one really cares about your history
   and bio
   

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7. HOT SEATS
   Your Sites OR Competitors.
   

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8. WHY SPLIT TEST ?
   Red button increased conversion by 21.4 %
   http://www.abtests.com
   

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9. WHY SPLIT TEST ?
   Slight changes resulted in a 6.1% conversion increase
   http://www.abtests.com
   

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10. WHY SPLIT TEST ?
    65% Better Bounce With Prominent Holiday Message
    http://www.abtests.com
    

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11. HOW TO SPLIT TEST
    • Google Analytics
    
    • Google Website Optimiser
    

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12. GOOGLE ANALYTICS
    Let’s Play
    

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