Understanding The Importance Of Webpage Design and Usability

Understanding The Importance Of Webpage Design and Usability

This speaker deck will teach you the importance of webpage design and usability. David Jenyns will explain that websites should not be about you but should be about your clients. He also explains the importance of having purpose for each webpage and that these pages target 1 keyword.

This presentation is taken from the Small Business Internet Marketing Workshop. To learn more on how you can improve your website or watch other presentations, visit http://www.melbourneseoservices.com/seo-products/small-business-internet-marketing/

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David Jenyns

June 17, 2014
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Transcript

  1. WEBPAGE DESIGN + USABILITY It’s not an eff’n brochure.

  2. WHY HAVE A WEBSITE ? • To make sales online

    (e-commerce site) • It’s a digital sales person • To get the phone to ring • It’s a lead generation tool
  3. 1 PAGE = 1 PURPOSE • Every individual page of

    your website should have 1 purpose • A confused person doesn’t take action • Options = Confusion
  4. 1 PAGE = 1 KEYWORD • Each page should ‘target’

    one specific keyword • Helps the rankings • Helps the conversions
  5. HELP THEM PICK UP THE PHONE... • Have a call

    to action on EVERY page ! • Make your phone number FINDABLE.
  6. IT’S ABOUT THEM NOT YOU • Talk about the results,

    services+ benefits: • No one really cares about your history and bio
  7. HOT SEATS Your Sites OR Competitors.

  8. WHY SPLIT TEST ? Red button increased conversion by 21.4

    % http://www.abtests.com
  9. WHY SPLIT TEST ? Slight changes resulted in a 6.1%

    conversion increase http://www.abtests.com
  10. WHY SPLIT TEST ? 65% Better Bounce With Prominent Holiday

    Message http://www.abtests.com
  11. HOW TO SPLIT TEST • Google Analytics • Google Website

    Optimiser
  12. GOOGLE ANALYTICS Let’s Play