Using Autoresponders For Business Made Easy

This speaker deck will teach you about using autoresponders for business. David Jenyns will teach you techniques that you can use to maximise this constant sales machine.

This presentation was taken from the Small Business Internet Marketing Workshop. To learn more on how to use this tool or view other presentations, visit http://www.melbourneseoservices.com/seo-products/small-business-internet-marketing/

Transcript

1. AUTORESPONDERS The Constant Sales Machine
2. WHY CREATE A WHITE PAPER • Most people come and go • Trust is the biggest hurdle • Capture their email • Position yourself as an expert • Build the rapport • Law of reciprocity & micro commitment
3. HOW TO CRAFT ONE • Get inside the client’s head - Barneys • It's about them, not you • The magic number 3, 5, 7 • Introduce your business at the end • Remember the call to action • e.g. Melbourne SEO Manifesto
4. PROMOTE THE HECK OUT OF IT • Self hosted vs service • Use aweber.com / getresponse.com • Make them an offer • Get a nice graphic • Have a link to it on all pages / above the fold
5. AUTOMATIC SALES MACHINE • Free report (day 1)! • Who we are (day 3) • Services we offer (day 6) • Can I help? (day 7) • Testimonials (day 10)
 • Good content (day 14) • Make them an offer (day 18) • Keep adding content
 (ever couple weeks) • Get 12 months worth
6. EMAILS THAT CONVERT • Multi modes: text, video, audio, pdf • Short and to the point • Conversational / personal tone • Write to a friend • Read it aloud and then re-read it • Optimise your landing page
7. ANATOMY OF AN EMAIL • From • Subject: • Personalisation {firstname} • Link at the top, bottom and middle • Call to action • Using "=====" • 64 characters long
8. EXAMPLE
9. DATABASE GOLDMINE • Survey your list - trading database • 4 day cash machine - MFC launch • Product launches - TYTP launch • Affiliate promotion - OTM launch
10. EXTRA BITS & PIECES • Meta-Formula.com example • List & Profits • Send out cards
11. QUESTIONS