The world is a big place. However, social media channels can create connections and opportunities for engagement that span the globe. While it’s easy to talk about the benefits of social media, it’s even more important to talk about the essential elements of a digital identity that will lead to career development and professional success. In this keynote, I shared the story of how I have used Twitter and LinkedIn to broaden the reach of my business from the United States to Mexico and Canada and even across the pond to the United Kingdom.