LTKA-03

Layanan Tersambung dan Komputasi Awan (Connected Services and Cloud Computing)

Transcript

1. ET-3010 KONVERGENSI DAN EKOSISTEM LAYANAN TERSAMBUNG H1/2014 Dr.-Ing. Eueung Mulyana School of Electrical Engineering and Informatics Institut Teknologi Bandung
2. OUTLINE 1. Konvergensi 2. Pengaruh Konvergensi 3. Ekosistem Mobile (Layanan Tersambung) 4. Contoh Ekosistem 5. Tren Ekosistem dan Enabler
3. KONVERGENSI
4. KEPING SEJARAH - ERICSSON 0:03
5. PRA KONVERGEN - LANDSCAPE Mobile Computing (Telco) 2 Pulau Terpisah - Tahun 2000-an (VisionMobile)
6. TELCO Mobile (Telco) Divais Terminal Dumb + Closed Network Private + Vertically Integrated + Intelligent → →
7. TELCO - LOKAL Mobile (Telco) Telco Lokal - Awal Era Kompetisi
8. COMPUTING Computing Divais Terminal Intelligent (SW) + Open Network Public + Horizontally Integrated + Dumb → →
9. KONVERGEN Computing Mobile 1 Pulau Besar - 10 Tahun Kemudian
10. MOBILE COMPUTING Vodaf one 11: 45 M onday C l ock St ock Weat her M usi c C am er a Phone E- M ai l Adr ess Saf ar i C al endar i T unes i B ooks N ew s pm Divais Terminal intelligent (SW) + Open Network ? → →
11. ZAMAN BERUBAH - SAP 0:11
12. RODA ZAMAN ... Fixed Telephony Telephony Mobile Fixed Computing Mobile Computing Computing Diffused (Nordkapp + VisionMobile) Diffused Computing = IoT = PerComp = UbiComp = Everyware Networked Mesh Computing
13. PENGARUH KONVERGENSI
14. KONVERGENSI Memunculkan Benturan (Model) Bisnis Memunculkan Pemimpin Pasar/Bisnis Baru
15. SEGMEN PERUBAHAN Telephony Mobile Mobile Computing Dari Mobile Telephony ke Mobile Computing
16. PENGELUARAN RT (EU27) Household Spending EU27 - 2011 (VisionMobile)
17. POTENSI - MOBILE TELEPHONY Mobile Telephony - Pengeluaran Komunikasi 3% Telco merupakan Gatekeeper dari semua kebutuhan komunikasi (3%). →
18. POTENSI - MOBILE COMPUTING Mobile Computing - Potensi untuk Pengeluaran 97% Ekosistem merupakan Gatekeeper dari kebutuhan lainnya (97%). →
19. KOMODITAS Mobile Telephony (Value Creation)- Voice, Text, Contacts, & Camera (Meliputi Aspek Komunikasi+ e.g. yg 3%)
20. KOMODITAS Mobile Computing - 1+ M Apps (Meliputi Semua Aspek e.g. yg 97%)
21. KONVERGENSI Menyebabkan perubahan pengelolaan value / komoditas: Value dibuat pada / di atas Ekosistem digital, yg dapat menyentuh semua aspek keseharian dan semua keperluan pengguna ...
22. DISTRIBUSI - MOBILE TELEPHONY Telco Merupakan Pusat Distribusi Komoditas
23. DISTRIBUSI - MOBILE COMPUTING Distribusi Secara Multi-Polar (Melibatkan Beberapa Pihak)
24. KONVERGENSI Menyebabkan jalur distribusi value / komoditas dikendalikan oleh Ekosistem ...
25. PEMAIN BISNIS Mobile Telephony Telco + Supplier Mobile Computing Pemilik / Pengelola Ekosistem + Partner / Partisipan → →
26. KONVERGENSI Menyebabkan perubahan mendasar tentang bagaimana dan oleh siapa peluang bisnis (captured & delivered) dikelola ...
27. MODEL BISNIS Mobile Telephony Proven + Predictable Mobile Computing New + Unpredictable → →
28. KONVERGENSI Mengharuskan para pelaku membuat perubahan signifikan model bisnis, disesuaikan dengan sifat asimetrik yg tidak kompatibel dengan model bisnis tradisional ... Para pelaku bisnis memerlukan jurus (kemampuan) baru untuk bisa berkompetisi di lingkungan pasar yang baru ...
29. NETWORKED SOCIETY - ERICSSON 0:11
30. MENJARING MATAHARI Rehat Sejenak Bersama Ebiet ...
31. EKOSISTEM MOBILE (LAYANAN TERSAMBUNG)
32. LAYANAN TERSAMBUNG Vodafone 11:45 Monday Clock Stock Weather Music Camera Phone E-Mail Adress Safari Calendar iTunes iBooks News pm Elemen yg Terlibat dalam LT
33. KOMPONEN - DIVAIS Network Operator HW OS Platform Framework Application Device Abstraksi Komponen pada Divais
34. KOMPONEN - DIVAIS - HW Network HW OS Platform Framework Application Device Hardware / Perangkat Keras
35. KOMPONEN - DIVAIS - HW OEM (HW Vendor) Accessories Manufacturer
36. KOMPONEN - DIVAIS - PLATFORM/OS Network HW OS Platform Framework Application Device Platform dan Sistem Operasi
37. KOMPONEN - DIVAIS - PLATFORM/OS Platform/OS Vendor
38. KOMPONEN - DIVAIS - FRAMEWORK Network HW OS Platform Framework Application Device Application Framework
39. KOMPONEN - DIVAIS - FRAMEWORK Framework Owner
40. KOMPONEN - DIVAIS - APP Network HW OS Platform Framework Application Device Aplikasi
41. KOMPONEN - DIVAIS - APP Developer Market Owner
42. KOMPONEN EKOSISTEM OEM (HW Vendor) Accessories Manufacturer Platform/OS Vendor Framework Owner Market Owner Developer
43. TETAPI JUGA ... Vodafone 11:45 Monday Clock Stock Weather Music Camera Phone E-Mail Adress Safari Calendar iTunes iBooks News pm User Operator Advertiser Other Partner
44. JUMLAH BERBICARA ... Network HW OS Platform Framework Application Device
50. TELCO 2.0 - SAP 0:20
51. CONTOH EKOSISTEM
52. APPLE
53. APPLE - REVENUE Apple Revenue - September 2013 (Dan Frommer, Splatf)
54. APPLE Disain Ekosistem iOS Mendorong Penjualan Hardware →
55. APPLE - MEDIA Bisnis Media Apple 8.5B (2012 - VisionMobile) →
56. APPLE - MEDIA ... Jumlah ini lebih besar dibandingkan gabungan antara: The New York Times, Warner-Bross, Time Inc, Simon & Schuster Volume real-nya, lebih dari 8.5B ... We run the AppStore just a little over breakeven - Apple CFO, Peter Oppenheimer
57. EKOSISTEM APPLE IOS Ekosistem iOS: User, Operator, Partner, AM (VisionMobile)
58. EKOSISTEM - USER
59. EKOSISTEM - USER Apple User : Premium Product Experience User Apple : Premium Money (Value Capture - Main Business) → →
60. EKOSISTEM - OPERATOR
61. EKOSISTEM - OPERATOR Apple Operator : Users + Data Plans Operator Apple : Subsidies Telcos reduce friction for the iPhone business (VisionMobile) → →
62. EKOSISTEM - ACCESSORY MANUFACTURER
63. EKOSISTEM - ACCESSORY MANUFACTURER Apple AM : Access to Market AM Apple : Complements, Revenue Share → →
64. EKOSISTEM - PARTNER
65. EKOSISTEM - PARTNER Apple Partner : Contributes AppStore to Offer Dollars and User Engagement Partner Apple : Content, Apps, Services Developers, SW Publishers, Content Retailers, Content Owners, Internet Players, Brands → →
66. FORMULA MODEL BISNIS EKOSISTEM Redefinisi Market (ditujukan untuk memenuhi kebutuhan pengguna) Identifikasi Produk Komplemen Pacu Demand utk Komplemen (pastikan supply mencukupi) - Boost Demand Product Bundling (flow of value - komoditas yg di-bundle dgn solusi untuk demand) - Bundle with Demand
67. RESEP EKOSISTEM IOS Resep Ekosistem Redefinisi Market Computing on the Go (Communicate, Play, Work and Relax on the Go) Komplemen Apps + Konten Boost Demand Mempermudah cara untuk menemukan dan mendapatkan Apps Bundle with Demand Divais
68. TREN EKOSISTEM DAN ENABLER
69. EKOSISTEM - USER Network HW OS Platform Framework Application Device
70. BEBERAPA WAKTU LALU ... Mau Telpon Dulu Kang Otong, Kudu Cari Koin Ni! Era Fixed Telephony (Golding)
71. SUATU SAAT, SOMEWHERE @ IRAN Era Mobile Telephony (Golding)
72. INDOOR ATAU OUTDOOR .. Keseharian dengan Mobile (Golding)
73. KATANYA .. IMMERSIVE Fish don’t know water exists...until beached - Marshall McLuhan (Golding)
74. 59 NEGARA - TAHUN 2010 Benda yg paling sering bersama kita ... (Golding)
75. CONNECTED ABG Menurut ComScore, para ABG mengirim dan menerima rata- rata 3339 SMS/bulan (Golding)
76. COMMUNICATE, CONNECTED ... ... = 14 jam/bulan alokasi untuk mengirim / membaca SMS (Asumsi 15 det/SMS). Kelompok ini (15-24 - Gen Y) jg menghabiskan waktu rata-rata 9 jam/bulan untuk aktifitas di situs SocMed. Data global untuk tahun 2010 6 T SMS terikirim, rata-rata 200 rb SMS/det. Periode ini termasuk masa transisi dari dari Mobile Telephony (Istilah Golding Mobile 1.0) ke Mobile Computing (Mobile 2.0). → →
77. COMMUNICATE, CONNECTED ... Data global untuk tahun 2010 1.2 B perangkat mobile terjual. Tahun 2010: 1.2 B Email User, 2.5 B SMS User. 50% merespon email dalam waktu kurang dr 24 jam, 84% merespon dlm waktu kurang dari 5 menit. Perangkat: Laptop 1985 (Toshiba) 400 M (2010). Perangkat: iPod 2001 (Apple) 200 M (2010). → → →
78. MOBILE 2.0 - USER Dari Aktifitas Virtual ke Dunia Nyata (Golding)
79. A MINUTE - ERICSSON 0:14
80. EKOSISTEM - DEVICE Network HW OS Platform Framework Application Device
81. BARANG BAWAAN Mobile 1.0: Kunci + Dompet + Ponsel (Golding)
82. BARANG BAWAAN Mobile 2.0
83. IPHONE - 2007 Milestone Era Smartphone (Mobile 2.0)
85. ANDROID INVASION - 2009 Android Mulai Berlari ... (androidguys.com)
86. XPERIA X10 - 2009 Android Mulai Berlari ...
87. SAMSUNG I7500 - 2009 Android Mulai Berlari ...
88. MOTOROLA DROID - 2009 Android Mulai Berlari ...
89. HTC - 2009 Android Mulai Berlari ...
90. SEMAKIN BANYAK DAN BANYAK ... Konsumerisasi Smartphone
91. SMARTPHONE PROLIFERATION GOLDING 2010 +/- 40% penetration within next 2-3 years, 80% new sales Dec 2010 - 50.3% devices sold = smartphones +/- 35% penetration (UK) 70% growth Mobiles are Everyware
92. EKOSISTEM - APPS Network HW OS Platform Framework Application Device
93. APPLE APPSTORE 1B April 2009 (0.75Y) - 35K Apps, 21M iPhone, 15M iPod Touch
94. APPLE APPSTORE 10B January 2011 (2.25Y)
95. APPLE APPSTORE 25B March 2012 (3.5Y)
96. APPLE APPSTORE 50B May 2013 (5Y) - 850K Apps (20B/Y, 50M/D, 2M/hr, 40K/min, 730/s - 7 downloads/person)
97. APPLE APPSTORE 60B October 2013 (5+Y) - 1M Apps
98. APPLE APPSTORE - DOWNLOADS April 2009 (0.75Y) - 1B June 2010 (2Y) - 5B January 2011 (2.5Y) - 10B October 2011 (3+Y) - 18B March 2012 (3.75Y) - 25B October 2012 (4+Y) - 35B May 2013 (5Y) - 50B October 2013 (5+Y) - 60B
99. APPS Kamu Mau Apa? Kamu Mau Ngapain? There’s an app for that ...
100. KEMBALI KE DEVICE Network HW OS Platform Framework Application Device
101. ERA SMARTPHONE Mobile 1.0 Mobile 2.0 1999 2007 Dari Mobile 1.0 ke Mobile 2.0 (Mobile Computing)
102. ERA SMARTPHONE Mobile 2.0 Mobile 2.0+ 2007 2010 Dari Mobile 2.0 ke Mobile 2.0+
103. MOBILE 1.0 Masa Keemasan Mobile Telephony Network 2G First Internet-Capable Mobile Relatively, Poor User Experience →
104. MOBILE 2.0 Mobile Computing Network 3G, 3G+ First Internet-Centric Mobile Usable, Can Do Things 100x Processing Power →
105. MOBILE 2.0+ Mobile Computing Network 3G, 3G+ First Internet-Friendly Mobile Productive Can Do More, Faster →
106. PENDORONG KE ARAH MOBILE 2.0 More data-friendly tariffs Increased device usability = smartphones/pads Faster/fatter networks (3G+) Greater Web 2.0-centricity Social networks are mobilizing (FB 40%) App stores new consumption habits Greater user participation Money - apps goldrush →
107. MOBILE 3.0 ????? ... when most of our digital services will have become mobilized
108. TRANSFORMASI - SAP 0:22
109. SMARTPHONE.. KOK SMART ...? Vodafone 11:45 Monday Clock Stock Weather Music Camera Phone E-Mail Adress Safari Calendar iTunes iBooks News pm 1 GHz Millions of Transistors Enabler di Belakang Revolusi Smartphone (Golding)
110. BARANG BAWAAN Mobile 2.0 : Kunci + Dompet + Komputer
111. KOMPUTER BERJALAN Vodafone 11:45 Monday Clock Stock Weather Music Camera Phone E-Mail Adress Safari Calendar iTunes iBooks News pm Setidaknya Ada 2 Komputer ... (Golding)
112. KOMPUTER YG MENGINDERA Bukan Sembarang Komputer, Tapi ... (Golding)
113. KOMPUTER YG MENGINDERA Augmented Reality ... (Golding)
114. KOMPUTER YG MENGINDERA Body Money Access Engines Control Metering Security Yg Berinteraksi dengan Lingkungan Sekitarnya ... (Golding)
115. BARANG BAWAAN Mobile 2.0+ : 1 Saja (All Included)
116. INTERNET OF THINGS Arduino Philips Direct Life Open HW Platform #IoT ... (Golding)
117. INTERNET OF THINGS Ada URI untuk Semua #IoT ... (Golding)
118. INTERNET OF THINGS Ada URI untuk Semua #IoT ... (Golding)
119. STREAMING SENSOR DATA TO THE CLOUD Menciptakan Value dari #BigData ... (Golding)
120. RIGHT-TIME Streams Sosial Information Entertainment Event Sensor Right Info + Right Person + Right Time + Right Place
121. TERSAMBUNG DGN AWAN Streams Sosial Information Entertainment Event Sensor Connected to Streams in the Cloud (Golding)
122. GERBANG KE DUNIA BARU Augmented Human: Smartphone Smarter People →
123. KEYWORDS - GOLDING Right-Time (Web) Augmented Cognition Person + Right-Time Computer Personalized Computing Person + Right-Time Computer New Person Digital Immersion ≠ =
124. CLOSING REMARKS Bagaimana Kalau ...
125. CREDITS
126. CREDITS 1. Paul Golding, http://www.slideshare.net/pgolding 2. VisionMobile,http://www.visionmobile.com