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Product as a mindset

Product as a mindset

There has never been a time in the history of humanity when it was easier to build cool stuff. But whilst we usually think "building" is a developer trait, everyone in the greater tech community is building something. We don't just build websites or apps: we build relationships, audiences, teams, careers, you name it.

Being a "product person" is a mentality, a mindset. It's not necessarily something related to "a" product. In this talk, I've explained how I apply my identity as a product person to everything I do: identify a problem, sketch, prototype, test, focus on what works, fix or discard what doesn't, launch, grow, reach the maturity stage. No matter what the _product_ is.

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Franz Vitulli

August 20, 2017
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Transcript

  1. @franzvitulli PRODUCT AS A MINDSET @franz franzvitulli.com Franz Vitulli

  2. 2006.

  3. None
  4. None
  5. PRODUCT PERSON.

  6. SKILLS & QUALITIES

  7. CAREER OPPORTUNITIES SKILLS & QUALITIES

  8. CAREER OPPORTUNITIES FRAMEWORKS & THEORIES SKILLS & QUALITIES

  9. None
  10. PRODUCT MANAGER.

  11. TECH BIZ UX

  12. LEADERSHIP

  13. OWNERSHIP

  14. CUSTOMER ADVOCATE

  15. SENIOR PRODUCT MGR

  16. CPO (chief product officer)

  17. THE PRODUCT TEAM.

  18. BAND ✅ ORCHESTRA

  19. PRODUCT RESEARCH

  20. PRODUCT MARKETING

  21. PRODUCT-MARKET FIT

  22. “Product/market fit means being in a good market with a

    product that can satisfy that market.” –Marc Andreessen “
  23. DESIGN SPRINT

  24. (zapier.com)

  25. handbook.hmn.md

  26. JTBD (jobs to be done)

  27. None
  28. ONE LAST THING…

  29. SUCCESS METRICS

  30. ONE LAST THING… (again…)

  31. RESOURCES

  32. SPRINT How to Solve Big Problems and Test New Ideas

    in Just Five Days Jake Knapp
  33. HOOKED How to build habit-forming products Nir Eyal, with Ryan

    Hoover
  34. ZERO TO ONE Notes on startups, or how to build

    the future Peter Thiel, with Blake Masters
  35. INTERCOM On Product Management

  36. @franzvitulli THANK YOU! @franz franzvitulli.com Questions?