Product as a mindset

There has never been a time in the history of humanity when it was easier to build cool stuff. But whilst we usually think "building" is a developer trait, everyone in the greater tech community is building something. We don't just build websites or apps: we build relationships, audiences, teams, careers, you name it.

Being a "product person" is a mentality, a mindset. It's not necessarily something related to "a" product. In this talk, I've explained how I apply my identity as a product person to everything I do: identify a problem, sketch, prototype, test, focus on what works, fix or discard what doesn't, launch, grow, reach the maturity stage. No matter what the _product_ is.

Transcript

1. @franzvitulli PRODUCT AS A MINDSET @franz franzvitulli.com Franz Vitulli
2. 2006.
5. PRODUCT PERSON.
6. SKILLS & QUALITIES
7. CAREER OPPORTUNITIES SKILLS & QUALITIES
8. CAREER OPPORTUNITIES FRAMEWORKS & THEORIES SKILLS & QUALITIES
10. PRODUCT MANAGER.
11. TECH BIZ UX
12. LEADERSHIP
13. OWNERSHIP
14. CUSTOMER ADVOCATE
15. SENIOR PRODUCT MGR
16. CPO (chief product officer)
17. THE PRODUCT TEAM.
18. BAND ✅ ORCHESTRA
19. PRODUCT RESEARCH
20. PRODUCT MARKETING
21. PRODUCT-MARKET FIT
22. “Product/market fit means being in a good market with a product that can satisfy that market.” –Marc Andreessen “
23. DESIGN SPRINT
24. (zapier.com)
25. handbook.hmn.md
26. JTBD (jobs to be done)
28. ONE LAST THING…
29. SUCCESS METRICS
30. ONE LAST THING… (again…)
31. RESOURCES
32. SPRINT How to Solve Big Problems and Test New Ideas in Just Five Days Jake Knapp
33. HOOKED How to build habit-forming products Nir Eyal, with Ryan Hoover
34. ZERO TO ONE Notes on startups, or how to build the future Peter Thiel, with Blake Masters
35. INTERCOM On Product Management
36. @franzvitulli THANK YOU! @franz franzvitulli.com Questions?