Mobile Video

Two of the biggest internet trends collide and transform whole industries. Mobile video is a game changer for carriers and networks as well as TV stations.

Onlinevortrag am Montag 03. Mai 2010 im eVideo 2.0 Projekt an der HTW Berlin.

Transcript

1. Mobile Video
2. A PRESENTATION BY BERTRAM GUGEL 2
3. 3 VIDEO
4. Let‘s take a close look at the TURBULENT market of internet videos. 4
6. GOT IT?
7. TV- Everywhere 7 TV YouTube iTunes Hulu CBS Metacafe WALLED GARDEN Revision 3 BBC Netflix Demand Media UGC PRO OPEN ACCESS MARKET OVERVIEW IPTV Amazon CONTENT Web-TV TV-Stations Box-Plays Sony XBox Boxee Next New Networks
8. 36 million Unique Viewers in August 2009 (GER) 6,4 billion viewed videos/month (GER) 178 videos per user account for 31 video-minutes per day (GER) Internet Video? THERE IS A HIGH DEMAND 8
9. 9 Viewing time exploded last year! Comscore Videometrix / Minutes Watched per Month
10. ...VIDEO IS 10 BIG
11. ...VIDEO IS BIG. VIDEO 3 Minuten 1 Video 1 Ad Impression BUT: YOUTUBE IS BIGGER. • #2 site in global Minutes • 40 % of all US Video Streams in Dec 2008 • 20h of video content are being uploaded every minute! • 17 billion search queries/month (2nd largest search engine WW) • 1 billion viewed videos/day • 445 million unique viewers in Sep 2009 (WW) 11
12. 1 Billion Views/Day Who‘s the TV Station here? 3,7 minutes per view 3,7 Billion min watched per Day 72 million German TV Viewer 200 minutes a day 24% market share 3,5 Billion min watched per Day * * * = =
13. JUST three more words on YouTube. personalized Channels 1080p +
14. = TV 2.0
15. = 2.0 1bn Views 6,8bn Views 8,7bn Views 1,3bn Views The top five labels control 65% of all of the views of the YouTube’s top 50. http://www.tubemogul.com/blog/2009/09/on-youtube-its-the-music-labels-and-then-everyone-else/
16. The stakes are high! 16
17. Just one Example ...
18. ... the fight for the living room! 3rd Gen Consoles 144m Units sold Internet Links Roku, TV, Vudu, ... DVRs TiVo, CE-Manufaturer Blu-Ray Player Sony, LG, Panasonic TV Sony, LG, Panasonic PC Player Apple, Microsoft, Asus Portables iPod, Zune HD, A Startups Boxee, Plex, XMBC, ... Hardware Corps. WD, LaCie, ...
19. 19 MOBILE
20. 20 ‣485m global users, +46% Y/Y ‣>30% penetration in Western Europe, USA 3G Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507 What‘s powering MOBILE?
21. 21 ‣319m chipsets sold in 2008 +42% Y/Y ‣862m installed base Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507 What‘s powering MOBILE?
22. 294,9m mobile phones shipped in Q1 2010 +21,7% Y/Y 172m smartphones sold in 2009 >5 billion mobile subscribers in 2010 500m people accessed mobile Internet worldwide in 2009. http://www.idc.com/getdoc.jsp?containerId=prUS22322210 http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats http://www.gartner.com/it/page.jsp?id=1306513 MOBILE by the numbers
23. The fight for mobile dominance MP3 Player iPod, Zune, Archos, ... Tablets WePad, iPad, ... E-Reader Kindle, Nook, ... Smartphones iPhone, Droid, Blackberry ... Netbooks eee PC, Acer, Dell ...
24. Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507 Mobile Internet adoption is FAST!
25. Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507 2bn 1,7bn Within 5 Years ... Mobile Internet Users Desktop Internet Users
26. Smartphones change user behaviour ... Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507 40min 60min 70% 45% Daily usage Voice Calls 3% 23% Video
27. 189.851 applications in the Apple App Store (50.000 new applications added each month) 4bn app downloads in total from 85m user 38.000 applications are in the Android Market (20.000 new applications added last quarter) 400m Android app downloads in total http://www.distimo.com/report/download-latest Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507 http://www.pitchengine.com/research2guidance/app-store-monitoring-q1-2010-competitors-are-growing-faster-than-apple/61239/ App stores take off ...
28. 28 VIDEO MOBILE +
29. Internet Trends - April 12, 2010 Mary Meeker http://www.scribd.com/Internet-Trends-Mary-Meeker-04-12-2010/d/29850507 3,2EB 2010 2014 Mobile Internet Traffic will EXPLODE! 39x Increase Video 69%
30. 30 http://blog.mefeedia.com/ipad-video-users http://mashable.com/2010/04/14/abc-ipad-stats/ http://abc.go.com/site/abc-player-for-ipad = 3x more videos watched than web users 250.000 installs and 650.000 TV episodes watched within 14 days
31. Meet the new paradigm 31
32. TV as a Service 32
33. 3 m 50 cm 10 cm E N G A G E M E N T on a new level. Video entertainment moves closer to the consumer. 33
34. 34 We’re moving to a “best screen available” model, where consumers are going to want to watch what they want, when they want, on whatever screen is around right NOW. http://www.businessinsider.com/jim-louderback-future-of-cable-tv-2010-4#ixzz0mmo7WfvC
35. 35 Enable consumers to engage with rich Internet experiences seamlessly across any device, anywhere.
36. 36 BBC iPlayer BEST PRACTICE 15 platforms 118m requests for programs in March 2010 3,2m mobile requests in March 2010 (4%) 68 min per User
37. Netflix‘s four steps to world domination Wi-fi is a < $10 component. Wi-fi will be in any consumer electronic device shortly Netflix is the killer app for broadband. Netflix will be on any wi-fi device.
38. TV PC THERE‘s more ... MOBILE
39. 39 Adobt new DISTRIBUTION MEANS!
40. From a few EXCLUSIVE distribution channels to U B I Q U I T Y. THE NEW DISTRIBUTION PARADIGM. iPod vending machine 40
41. OTHER TRENDS 41
42. 42 mobileTV http://www.videonuze.com/blogs/?2010-04-15/Broadcasters-New-Mobile-DTV-Joint-Venture-Offers-Potential/&id=2515 http://www.pcworld.com/article/194727-2/mobile_tv_better_options_coming_soon.html
43. 43 mobile live streaming ‣ reaches 92% of US online users ‣ >300 partners ‣ 360% growth in video views year/year
44. What a bright FUTURE ...
45. 45 WAIT
46. ... not so fast! Rights Video formats Ad solutions There ARE challenges!
47. THANK YOU. Contact Bertram Gugel M: +49 179 22 1 77 63 info@gugelproductions.de www.gugelproductions.de