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Better Presentations by Design

C. Todd Lombardo
January 04, 2016
Business
0
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Better Presentations by Design

Slide deck for an elective course I taught in IE Business School's International MBA program for many years.

C. Todd Lombardo

January 04, 2016
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Transcript

  1. PRESENTATIONDESIGN IE Business School | [email protected] | @iamctodd 1

  2. IE Business School | [email protected] | @iamctodd IndivIDual Presentations

  3. IE Business School | [email protected] | @iamctodd What are the

    rules?

  4. IE Business School | [email protected] | @iamctodd Blair HOWARD CASE

  5. IE Business School | [email protected] | @iamctodd who is blair?

  6. IE Business School | [email protected] | @iamctodd What’s the situation?

  7. IE Business School | [email protected] | @iamctodd what should he

    do?

  8. IE Business School | [email protected] | @iamctodd WHY ARE YOU

    HERE?

  9. IE Business School | [email protected] | @iamctodd WHY ARE YOU

    HERE?

  10. IE Business School | [email protected] | @iamctodd

  11. IE Business School | [email protected] | @iamctodd

  12. IE Business School | [email protected] | @iamctodd

  13. IE Business School | [email protected] | @iamctodd

  14. IE Business School | [email protected] | @iamctodd HOW TO PERSUADE

    AUDIENCES. Give presentations that will be REMEMBERED! Engaging, making people think differently Making memorable and charismatic presentations Presenting!!

  15. IE Business School | [email protected] | @iamctodd What’s a good

    presentation?

  16. IE Business School | [email protected] | @iamctodd

  17. IE Business School | [email protected] | @iamctodd syllabus

  18. IE Business School | [email protected] | @iamctodd syllabus Session 1

    - InTRO / CASE / Style / GOALS

  19. IE Business School | [email protected] | @iamctodd syllabus Session 1

    - InTRO / CASE / Style / GOALS Session 2 - storytelling

  20. IE Business School | [email protected] | @iamctodd syllabus Session 1

    - InTRO / CASE / Style / GOALS Session 2 - storytelling Session 3 & 4 - workshop

  21. IE Business School | [email protected] | @iamctodd syllabus Session 1

    - InTRO / CASE / Style / GOALS Session 2 - storytelling Session 3 & 4 - workshop Session 5 - design/Design thinking

  22. IE Business School | [email protected] | @iamctodd syllabus Session 1

    - InTRO / CASE / Style / GOALS Session 2 - storytelling Session 3 & 4 - workshop Session 5 - design/Design thinking Session 6 - Learning and Brain Science

  23. IE Business School | [email protected] | @iamctodd syllabus Session 1

    - InTRO / CASE / Style / GOALS Session 2 - storytelling Session 3 & 4 - workshop Session 5 - design/Design thinking Session 6 - Learning and Brain Science Session 7 & 8 - 1º Team Presentation

  24. IE Business School | [email protected] | @iamctodd syllabus Session 1

    - InTRO / CASE / Style / GOALS Session 2 - storytelling Session 3 & 4 - workshop Session 5 - design/Design thinking Session 6 - Learning and Brain Science Session 7 & 8 - 1º Team Presentation Session 9 & 10 - 2º team PreseNtation

  25. IE Business School | [email protected] | @iamctodd Grading

  26. IE Business School | [email protected] | @iamctodd YOUr individual presentation

  27. IE Business School | [email protected] | @iamctodd

  28. IE Business School | [email protected] | @iamctodd

  29. IE Business School | [email protected] | @iamctodd

  30. IE Business School | [email protected] | @iamctodd Who am I?

  31. IE Business School | [email protected] | @iamctodd

  32. StoryTELLING IE Business School | [email protected] | @iamctodd 2

  33. IE Business School | [email protected] | @iamctodd WHY STORIES?

  34. IE Business School | [email protected] | @iamctodd WHAT IS A

    STORY?

  35. IE Business School | [email protected] | @iamctodd Stories have...

  36. IE Business School | [email protected] | @iamctodd

  37. IE Business School | [email protected] | @iamctodd

  38. IE Business School | [email protected] | @iamctodd We sell fresh

    fish here

  39. IE Business School | [email protected] | @iamctodd We sell fresh

    fish here

  40. IE Business School | [email protected] | @iamctodd We sell fresh

    fish here

  41. IE Business School | [email protected] | @iamctodd Fresh fish sold

    here

  42. IE Business School | [email protected] | @iamctodd Fresh fish sold

    here

  43. IE Business School | [email protected] | @iamctodd Fresh fish sold

    here

  44. IE Business School | [email protected] | @iamctodd Fresh fish sold

  45. IE Business School | [email protected] | @iamctodd Fresh fish sold

  46. IE Business School | [email protected] | @iamctodd Fresh fish sold

  47. IE Business School | [email protected] | @iamctodd Fresh fish

  48. IE Business School | [email protected] | @iamctodd Fresh fish

  49. IE Business School | [email protected] | @iamctodd Fresh fish

  50. IE Business School | [email protected] | @iamctodd Fresh fish WTF?

  51. IE Business School | [email protected] | @iamctodd Fish

  52. IE Business School | [email protected] | @iamctodd Fish

  53. IE Business School | [email protected] | @iamctodd

  54. IE Business School | [email protected] | @iamctodd

  55. IE Business School | [email protected] | @iamctodd FRESH

  56. IE Business School | [email protected] | @iamctodd

  57. IE Business School | [email protected] | @iamctodd STRANGER IN A

    STRANGE LAND

  58. IE Business School | [email protected] | @iamctodd REVENGE STRANGER IN

    A STRANGE LAND

  59. IE Business School | [email protected] | @iamctodd REVENGE LOVE STORY

    STRANGER IN A STRANGE LAND

  60. IE Business School | [email protected] | @iamctodd REVENGE LOVE STORY

    STRANGER IN A STRANGE LAND RAGS TO RICHES

  61. IE Business School | [email protected] | @iamctodd REVENGE LOVE STORY

    THE QUEST STRANGER IN A STRANGE LAND RAGS TO RICHES

  62. IE Business School | [email protected] | @iamctodd REVENGE LOVE STORY

    THE QUEST ..? STRANGER IN A STRANGE LAND RAGS TO RICHES

  63. IE Business School | [email protected] | @iamctodd StorY STRUCTURES

  64. IE Business School | [email protected] | @iamctodd

  65. IE Business School | [email protected] | @iamctodd Revenue is Down

    by 15% # of clients has increased Missed our Q3 forecast Upcoming New Poducts Doing well relative to competitors Our market share has increased

  66. IE Business School | [email protected] | @iamctodd Revenue is Down

    by 15% # of clients has increased Upcoming New Poducts Our market share has increased

  67. IE Business School | [email protected] | @iamctodd Revenue is Down

    by 15% # of clients has increased Upcoming New Poducts Our market share has increased DATA DATA DATA DATA

  68. IE Business School | [email protected] | @iamctodd Revenue is Down

    by 15% # of clients has increased Upcoming New Poducts Our market share has increased DATA DATA DATA DATA ¿Donde está la emoción?

  69. IE Business School | [email protected] | @iamctodd StorY STRUCTURES

  70. IE Business School | [email protected] | @iamctodd Revenue is Down

    by 15% # of clients has increased Missed our Q3 forecast Upcoming New Products Doing well relative to competitors Our market share has increased

  71. IE Business School | [email protected] | @iamctodd Revenue is Down

    by 15% # of clients has increased Upcoming New Products Our market share has increased

  72. IE Business School | [email protected] | @iamctodd Revenue is Down

    by 15% # of clients has increased Upcoming New Products Our market share has increased DATA DATA DATA DATA

  73. IE Business School | [email protected] | @iamctodd

  74. IE Business School | [email protected] | @iamctodd What Did You

    Learn today?

  75. WORKSHOP IE Business School | [email protected] | @iamctodd 2

  76. Catalytic | [email protected] | @iamctodd The Process

  77. Catalytic | [email protected] | @iamctodd Design Squiggle Source: Central Story

  78. Catalytic | [email protected] | @iamctodd step 1: Identify Your Objective

  79. catalytic | [email protected] | @iamctodd step 2: What’s your key

    message?

  80. Catalytic | [email protected] | @iamctodd Step 3: STAKEHOLDER ANALYSIS -

    DESIRED ACTIONS

  81. Catalytic | [email protected] | @iamctodd step 4: Audience worldview -

    BEFOREHAND

  82. Catalytic | [email protected] | @iamctodd (c) Sunni Brown

  83. Catalytic | [email protected] | @iamctodd Step 5A: What are the

    TOP questions?

  84. Catalytic | [email protected] | @iamctodd step 5B: validate your assumptions

  85. Catalytic | [email protected] | @iamctodd Step 6: STRUCTURE!

  86. catalytic | [email protected] | @iamctodd step 7: visualize!

  87. psychology&learning IE Business School | [email protected] | @iamctodd

  88. IE Business School | [email protected] | @iamctodd How do you

    learn?

  89. IE Business School | [email protected] | @iamctodd how do you

    remember?

  90. BAKERBAKER IE Business School | [email protected] | @iamctodd

  91. IE Business School | [email protected] | @iamctodd

  92. IE Business School | [email protected] | @iamctodd

  93. IE Business School | [email protected] | @iamctodd

  94. IE Business School | [email protected] | @iamctodd

  95. IE Business School | [email protected] | @iamctodd visual verbal/auditory kinesthetic

  96. IE Business School | [email protected] | @iamctodd

  97. IE Business School | [email protected] | @iamctodd

  98. IE Business School | [email protected] | @iamctodd

  99. IE Business School | [email protected] | @iamctodd I will not

    use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presenta

  100. IE Business School | [email protected] | @iamctodd

  101. IE Business School | [email protected] | @iamctodd I will not

    use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presenta

  102. IE Business School | [email protected] | @iamctodd remember to repeat

  103. IE Business School | [email protected] | @iamctodd

  104. IE Business School | [email protected] | @iamctodd

  105. IE Business School | [email protected] | @iamctodd

  106. IE Business School | [email protected] | @iamctodd

  107. IE Business School | [email protected] | @iamctodd ! ! !

    ! Visual! ! ! ! ! Verbal! ! !

  108. IE Business School | [email protected] | @iamctodd How to persuade?

  109. IE Business School | [email protected] | @iamctodd Principles of Persuasion

  110. IE Business School | [email protected] | @iamctodd Principles of Persuasion

    Reciprocity

  111. IE Business School | [email protected] | @iamctodd Principles of Persuasion

    Reciprocity Commitment / Consistency

  112. IE Business School | [email protected] | @iamctodd Principles of Persuasion

    Reciprocity Commitment / Consistency Social Proof

  113. IE Business School | [email protected] | @iamctodd Principles of Persuasion

    Reciprocity Commitment / Consistency Social Proof Liking

  114. IE Business School | [email protected] | @iamctodd Principles of Persuasion

    Reciprocity Commitment / Consistency Social Proof Liking Authority

  115. IE Business School | [email protected] | @iamctodd Principles of Persuasion

    Reciprocity Commitment / Consistency Social Proof Liking Authority Scarcity

  116. IE Business School | [email protected] | @iamctodd How to DO

    this?

  117. IE Business School | [email protected] | @iamctodd

  118. IE Business School | [email protected] | @iamctodd

  119. IE Business School | [email protected] | @iamctodd

  120. IE Business School | [email protected] | @iamctodd

  121. designthinking IE Business School | [email protected] | @iamctodd 2

  122. IE Business School | [email protected] | @iamctodd

  123. IE Business School | [email protected] | @iamctodd Good Design Is...

  124. IE Business School | [email protected] | @iamctodd Good Design Is...

    ..innovative. ..makes a product useful. ..aesthetic. ..helps understand a product. ..unobtrusive. ..honest. ..durable. ..consequent to the last detail. ..concerned with the environment. ..as little design as possible.

  125. IE Business School | [email protected] | @iamctodd

  126. IE Business School | [email protected] | @iamctodd

  127. IE Business School | [email protected] | @iamctodd how do you

    design something?

  128. IE Business School | [email protected] | @iamctodd THE knowledge funnel

  129. IE Business School | [email protected] | @iamctodd THE knowledge funnel

    Mystery

  130. IE Business School | [email protected] | @iamctodd THE knowledge funnel

    Mystery Heuristic

  131. IE Business School | [email protected] | @iamctodd THE knowledge funnel

    Mystery Heuristic Algorithm

  132. IE Business School | [email protected] | @iamctodd Can you draw?

  133. IE Business School | [email protected] | @iamctodd MIN SEC

  134. IE Business School | [email protected] | @iamctodd MIN SEC

  135. IE Business School | [email protected] | @iamctodd

  136. IE Business School | [email protected] | @iamctodd

  137. IE Business School | [email protected] | @iamctodd

  138. IE Business School | [email protected] | @iamctodd

  139. IE Business School | [email protected] | @iamctodd p.a.r.c.c.

  140. IE Business School | [email protected] | @iamctodd Proximity p.a.r.c.c.

  141. IE Business School | [email protected] | @iamctodd Proximity Alignment p.a.r.c.c.

  142. IE Business School | [email protected] | @iamctodd 2 1 Proximity

    Alignment Repetition p.a.r.c.c.

  143. IE Business School | [email protected] | @iamctodd 2 1 Proximity

    Alignment Repetition Contrast p.a.r.c.c.

  144. IE Business School | [email protected] | @iamctodd 2 1 Color

    Proximity Alignment Repetition Contrast p.a.r.c.c.

  145. IE Business School | [email protected] | @iamctodd proximity 1 80

    0 6 7 3 45 9 + 1

  146. IE Business School | [email protected] | @iamctodd proximity 1 80

    0 6 7 3 45 9 +1

  147. IE Business School | [email protected] | @iamctodd C. Todd Lombardo

    Professor IE BUSINESS SCHOOL 693-000-466 [email protected]

  148. IE Business School | [email protected] | @iamctodd C. Todd Lombardo

    Best. Professor. Ever. IE BUSINESS SCHOOL 693-000-466 [email protected]

  149. IE Business School | [email protected] | @iamctodd C. Todd Lombardo

    Best. Professor. Ever. IE BUSINESS SCHOOL 693-000-466 [email protected]

  150. IE Business School | [email protected] | @iamctodd C. Todd Lombardo

    Best. Professor. Ever. 693-000-466 [email protected]

  151. IE Business School | [email protected] | @iamctodd 693-000-466 [email protected] C.

    Todd Lombardo Best. Professor. Ever.

  152. IE Business School | [email protected] | @iamctodd 693-000-466 [email protected] C.

    Todd Lombardo Best. Professor. Ever.

  153. IE Business School | [email protected] | @iamctodd 693-000-466 [email protected] C.

    Todd Lombardo Best. Professor. Ever.

  154. IE Business School | [email protected] | @iamctodd

  155. IE Business School | [email protected] | @iamctodd

  156. IE Business School | [email protected] | @iamctodd

  157. IE Business School | [email protected] | @iamctodd

  158. IE Business School | [email protected] | @iamctodd

  159. IE Business School | [email protected] | @iamctodd

  160. IE Business School | [email protected] | @iamctodd

  161. IE Business School | [email protected] | @iamctodd

  162. IE Business School | [email protected] | @iamctodd

  163. IE Business School | [email protected] | @iamctodd

  164. IE Business School | [email protected] | @iamctodd

  165. IE Business School | [email protected] | @iamctodd

  166. IE Business School | [email protected] | @iamctodd Designing slides

  167. IE Business School | [email protected] | @iamctodd

  168. IE Business School | [email protected] | @iamctodd

  169. IE Business School | [email protected] | @iamctodd

  170. IE Business School | [email protected] | @iamctodd

  171. IE Business School | [email protected] | @iamctodd before || After

    examples

  172. IE Business School | [email protected] | @iamctodd

  173. IE Business School | [email protected] | @iamctodd

  174. IE Business School | [email protected] | @iamctodd

  175. IE Business School | [email protected] | @iamctodd

  176. IE Business School | [email protected] | @iamctodd

  177. IE Business School | [email protected] | @iamctodd

  178. IE Business School | [email protected] | @iamctodd

  179. IE Business School | [email protected] | @iamctodd

  180. IE Business School | [email protected] | @iamctodd

  181. IE Business School | [email protected] | @iamctodd

  182. VISUALIZINGDATA IE Business School | [email protected] | @iamctodd

  183. IE Business School | [email protected] | @iamctodd

  184. IE Business School | [email protected] | @iamctodd Who has the

    most home runs?

  185. IE Business School | [email protected] | @iamctodd Who has the

    most home runs?

  186. IE Business School | [email protected] | @iamctodd Graph vs. Table

  187. IE Business School | [email protected] | @iamctodd Graph Table state

    (individual) trend is message Precise values relationships

  188. IE Business School | [email protected] | @iamctodd Read this book

  189. IE Business School | [email protected] | @iamctodd

  190. IE Business School | [email protected] | @iamctodd

  191. IE Business School | [email protected] | @iamctodd

  192. IE Business School | [email protected] | @iamctodd What’s good?

  193. IE Business School | [email protected] | @iamctodd

  194. IE Business School | [email protected] | @iamctodd

  195. IE Business School | [email protected] | @iamctodd Sweden 46.9 Netherlands

    44.0 Norway 43.5 Britain 40.7 France 39.0 Germany 37.5 Belgium 35.2 Canada 35.2 Finland 34.9 Italy 30.4 United States 30.3 Greece 26.8 Switzerland 26.5 Spain 22.5 Japan 20.7 57.4 Sweden 55.8 Netherlands 52.2 Norway 39.0 Britain 43.4 France 42.9 Germany 43.2 Belgium 35.8 Canada 38.2 Finland 35.7 Italy 32.5 United States 30.6 Greece 33.2 Switzerland 27.1 Spain 26.6 Japan 1970 1979

  196. IE Business School | [email protected] | @iamctodd

  197. IE Business School | [email protected] | @iamctodd

  198. IE Business School | [email protected] | @iamctodd What Did You

    Learn today?

  199. DELIVERINGAWESOME IE Business School | [email protected] | @iamctodd

  200. IE Business School | [email protected] | @iamctodd Did You see

    the S.T.A.R. Moments?

  201. IE Business School | [email protected] | @iamctodd S.T.A.R. Examples

  202. IE Business School | [email protected] | @iamctodd S.T.A.R. Examples Dramataziation

  203. IE Business School | [email protected] | @iamctodd S.T.A.R. Examples Dramataziation

    Repeatable Sound-bites

  204. IE Business School | [email protected] | @iamctodd S.T.A.R. Examples Dramataziation

    Repeatable Sound-bites Shocking Visual

  205. IE Business School | [email protected] | @iamctodd S.T.A.R. Examples Dramataziation

    Repeatable Sound-bites Shocking Visual Passionate Story

  206. IE Business School | [email protected] | @iamctodd S.T.A.R. Examples Dramataziation

    Repeatable Sound-bites Shocking Visual Passionate Story Shocking Statistics

  207. IE Business School | [email protected] | @iamctodd 1 2 3

    z Lean Canvas Photo Scan of Wireframes .pdf Notes After completing the canvas, take a photo, make sure it is readable and submit. Take each post-it point and add it to one of the wireframe sheets (available in CoL). Then sketch out what that slide will look like, as well as write some details to support When placing into a slideware (Powerpoint, Keynote, Prezi, SlideRocket, etc) use the notes section to add in the details. They should be full-sentences, not more bullet points.