Better Presentations by Design

Slide deck for an elective course I taught in IE Business School's International MBA program for many years.

Transcript

1. PRESENTATIONDESIGN IE Business School | ctlombardo@faculty.ie.edu | @iamctodd 1
2. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd IndivIDual Presentations
3. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd What are the rules?
4. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Blair HOWARD CASE
5. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd who is blair?
6. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd What’s the situation?
7. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd what should he do?
8. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd WHY ARE YOU HERE?
9. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd WHY ARE YOU HERE?
10. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
11. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
12. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
13. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
14. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd HOW TO PERSUADE AUDIENCES. Give presentations that will be REMEMBERED! Engaging, making people think differently Making memorable and charismatic presentations Presenting!!
15. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd What’s a good presentation?
16. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
17. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd syllabus
18. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd syllabus Session 1 - InTRO / CASE / Style / GOALS
19. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd syllabus Session 1 - InTRO / CASE / Style / GOALS Session 2 - storytelling
20. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd syllabus Session 1 - InTRO / CASE / Style / GOALS Session 2 - storytelling Session 3 & 4 - workshop
21. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd syllabus Session 1 - InTRO / CASE / Style / GOALS Session 2 - storytelling Session 3 & 4 - workshop Session 5 - design/Design thinking
22. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd syllabus Session 1 - InTRO / CASE / Style / GOALS Session 2 - storytelling Session 3 & 4 - workshop Session 5 - design/Design thinking Session 6 - Learning and Brain Science
23. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd syllabus Session 1 - InTRO / CASE / Style / GOALS Session 2 - storytelling Session 3 & 4 - workshop Session 5 - design/Design thinking Session 6 - Learning and Brain Science Session 7 & 8 - 1º Team Presentation
24. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd syllabus Session 1 - InTRO / CASE / Style / GOALS Session 2 - storytelling Session 3 & 4 - workshop Session 5 - design/Design thinking Session 6 - Learning and Brain Science Session 7 & 8 - 1º Team Presentation Session 9 & 10 - 2º team PreseNtation
25. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Grading
26. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd YOUr individual presentation
27. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
28. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
29. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
30. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Who am I?
31. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
32. StoryTELLING IE Business School | ctlombardo@faculty.ie.edu | @iamctodd 2
33. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd WHY STORIES?
34. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd WHAT IS A STORY?
35. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Stories have...
36. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
37. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
38. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd We sell fresh fish here
39. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd We sell fresh fish here
40. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd We sell fresh fish here
41. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Fresh fish sold here
42. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Fresh fish sold here
43. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Fresh fish sold here
44. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Fresh fish sold
45. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Fresh fish sold
46. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Fresh fish sold
47. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Fresh fish
48. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Fresh fish
49. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Fresh fish
50. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Fresh fish WTF?
51. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Fish
52. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Fish
53. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
54. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
55. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd FRESH
56. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
57. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd STRANGER IN A STRANGE LAND
58. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd REVENGE STRANGER IN A STRANGE LAND
59. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd REVENGE LOVE STORY STRANGER IN A STRANGE LAND
60. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd REVENGE LOVE STORY STRANGER IN A STRANGE LAND RAGS TO RICHES
61. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd REVENGE LOVE STORY THE QUEST STRANGER IN A STRANGE LAND RAGS TO RICHES
62. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd REVENGE LOVE STORY THE QUEST ..? STRANGER IN A STRANGE LAND RAGS TO RICHES
63. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd StorY STRUCTURES
64. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
65. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Revenue is Down by 15% # of clients has increased Missed our Q3 forecast Upcoming New Poducts Doing well relative to competitors Our market share has increased
66. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Revenue is Down by 15% # of clients has increased Upcoming New Poducts Our market share has increased
67. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Revenue is Down by 15% # of clients has increased Upcoming New Poducts Our market share has increased DATA DATA DATA DATA
68. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Revenue is Down by 15% # of clients has increased Upcoming New Poducts Our market share has increased DATA DATA DATA DATA ¿Donde está la emoción?
69. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd StorY STRUCTURES
70. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Revenue is Down by 15% # of clients has increased Missed our Q3 forecast Upcoming New Products Doing well relative to competitors Our market share has increased
71. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Revenue is Down by 15% # of clients has increased Upcoming New Products Our market share has increased
72. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Revenue is Down by 15% # of clients has increased Upcoming New Products Our market share has increased DATA DATA DATA DATA
73. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
74. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd What Did You Learn today?
75. WORKSHOP IE Business School | ctlombardo@faculty.ie.edu | @iamctodd 2
76. Catalytic | todd@itscatalytic.com | @iamctodd The Process
77. Catalytic | todd@itscatalytic.com | @iamctodd Design Squiggle Source: Central Story
78. Catalytic | todd@itscatalytic.com | @iamctodd step 1: Identify Your Objective
79. catalytic | todd@itscatalytic.com | @iamctodd step 2: What’s your key message?
80. Catalytic | todd@itscatalytic.com | @iamctodd Step 3: STAKEHOLDER ANALYSIS - DESIRED ACTIONS
81. Catalytic | todd@itscatalytic.com | @iamctodd step 4: Audience worldview - BEFOREHAND
82. Catalytic | todd@itscatalytic.com | @iamctodd (c) Sunni Brown
83. Catalytic | todd@itscatalytic.com | @iamctodd Step 5A: What are the TOP questions?
84. Catalytic | todd@itscatalytic.com | @iamctodd step 5B: validate your assumptions
85. Catalytic | todd@itscatalytic.com | @iamctodd Step 6: STRUCTURE!
86. catalytic | todd@itscatalytic.com | @iamctodd step 7: visualize!
87. psychology&learning IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
88. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd How do you learn?
89. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd how do you remember?
90. BAKERBAKER IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
91. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
92. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
93. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
94. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
95. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd visual verbal/auditory kinesthetic
96. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
97. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
98. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
99. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presenta
100. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
101. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presenta
102. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd remember to repeat
103. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
104. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
105. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
106. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
107. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd ! ! ! ! Visual! ! ! ! ! Verbal! ! !
108. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd How to persuade?
109. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Principles of Persuasion
110. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Principles of Persuasion Reciprocity
111. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Principles of Persuasion Reciprocity Commitment / Consistency
112. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Principles of Persuasion Reciprocity Commitment / Consistency Social Proof
113. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Principles of Persuasion Reciprocity Commitment / Consistency Social Proof Liking
114. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Principles of Persuasion Reciprocity Commitment / Consistency Social Proof Liking Authority
115. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Principles of Persuasion Reciprocity Commitment / Consistency Social Proof Liking Authority Scarcity
116. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd How to DO this?
117. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
118. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
119. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
120. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
121. designthinking IE Business School | ctlombardo@faculty.ie.edu | @iamctodd 2
122. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
123. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Good Design Is...
124. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Good Design Is... ..innovative. ..makes a product useful. ..aesthetic. ..helps understand a product. ..unobtrusive. ..honest. ..durable. ..consequent to the last detail. ..concerned with the environment. ..as little design as possible.
125. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
126. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
127. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd how do you design something?
128. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd THE knowledge funnel
129. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd THE knowledge funnel Mystery
130. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd THE knowledge funnel Mystery Heuristic
131. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd THE knowledge funnel Mystery Heuristic Algorithm
132. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Can you draw?
133. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd MIN SEC
134. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd MIN SEC
135. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
136. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
137. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
138. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
139. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd p.a.r.c.c.
140. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Proximity p.a.r.c.c.
141. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Proximity Alignment p.a.r.c.c.
142. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd 2 1 Proximity Alignment Repetition p.a.r.c.c.
143. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd 2 1 Proximity Alignment Repetition Contrast p.a.r.c.c.
144. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd 2 1 Color Proximity Alignment Repetition Contrast p.a.r.c.c.
145. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd proximity 1 80 0 6 7 3 45 9 + 1
146. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd proximity 1 80 0 6 7 3 45 9 +1
147. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd C. Todd Lombardo Professor IE BUSINESS SCHOOL 693-000-466 ctlombardo@faculty.ie.edu
148. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd C. Todd Lombardo Best. Professor. Ever. IE BUSINESS SCHOOL 693-000-466 ctlombardo@faculty.ie.edu
149. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd C. Todd Lombardo Best. Professor. Ever. IE BUSINESS SCHOOL 693-000-466 ctlombardo@faculty.ie.edu
150. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd C. Todd Lombardo Best. Professor. Ever. 693-000-466 ctlombardo@faculty.ie.edu
151. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd 693-000-466 ctlombardo@faculty.ie.edu C. Todd Lombardo Best. Professor. Ever.
152. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd 693-000-466 ctlombardo@faculty.ie.edu C. Todd Lombardo Best. Professor. Ever.
153. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd 693-000-466 ctlombardo@faculty.ie.edu C. Todd Lombardo Best. Professor. Ever.
154. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
155. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
156. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
157. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
158. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
159. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
160. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
161. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
162. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
163. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
164. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
165. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
166. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Designing slides
167. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
168. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
169. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
170. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
171. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd before || After examples
172. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
173. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
174. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
175. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
176. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
177. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
178. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
179. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
180. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
181. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
182. VISUALIZINGDATA IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
183. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
184. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Who has the most
     home runs?
185. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Who has the most
     home runs?
186. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Graph vs. Table
187. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Graph Table state (individual) trend is message Precise values relationships
188. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Read this book
189. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
190. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
191. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
192. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd What’s good?
193. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
194. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
195. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Sweden 46.9 Netherlands 44.0 Norway 43.5 Britain 40.7 France 39.0 Germany 37.5 Belgium 35.2 Canada 35.2 Finland 34.9 Italy 30.4 United States 30.3 Greece 26.8 Switzerland 26.5 Spain 22.5 Japan 20.7 57.4 Sweden 55.8 Netherlands 52.2 Norway 39.0 Britain 43.4 France 42.9 Germany 43.2 Belgium 35.8 Canada 38.2 Finland 35.7 Italy 32.5 United States 30.6 Greece 33.2 Switzerland 27.1 Spain 26.6 Japan 1970 1979
196. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
197. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
198. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd What Did You Learn today?
199. DELIVERINGAWESOME IE Business School | ctlombardo@faculty.ie.edu | @iamctodd
200. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd Did You see the S.T.A.R. Moments?
201. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd S.T.A.R. Examples
202. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd S.T.A.R. Examples Dramataziation
203. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd S.T.A.R. Examples Dramataziation Repeatable Sound-bites
204. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd S.T.A.R. Examples Dramataziation Repeatable Sound-bites Shocking Visual
205. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd S.T.A.R. Examples Dramataziation Repeatable Sound-bites Shocking Visual Passionate Story
206. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd S.T.A.R. Examples Dramataziation Repeatable Sound-bites Shocking Visual Passionate Story Shocking Statistics
207. IE Business School | ctlombardo@faculty.ie.edu | @iamctodd 1 2 3 z Lean Canvas Photo Scan of Wireframes .pdf Notes After completing the canvas, take a photo, make sure it is readable and submit. Take each post-it point and add it to one of the wireframe sheets (available in CoL). Then sketch out what that slide will look like, as well as write some details to support When placing into a slideware (Powerpoint, Keynote, Prezi, SlideRocket, etc) use the notes section to add in the details. They should be full-sentences, not more bullet points.