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ProductCamp Boston 2015:
C. Todd Lombardo
May 02, 2015
Business
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300
ProductCamp Boston 2015:
Lunchtime Keynote Presentation at ProductCamp Boston
C. Todd Lombardo
May 02, 2015
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Transcript
intersections of Product management C. Todd Lombardo @iamctodd
2009 - 1st PCamp Boston sasha dass brooks rutledge Me
None
clock radios & paper planes of product management
Source: roadsidepictures - flickr
source: vintageadbrowser.com
source: vintageadbrowser.com
source: vintageadbrowser.com
source: vintageadbrowser.com
source: vintageadbrowser.com
None
None
None
Source: google
Source: WSJ
@iamctodd Why?!
You’re way too dumb to figure out if your idea
is any good.” Andrew Mason, Founder of Groupon “
A Tale of an Idea
alarming details 1 “Example” quotes.
alarming details 2 A team of 12 ..?! $90k..??
@iamctodd wTf?!
@iamctodd No. Just no.
None
None
None
Innovation Team Existing CTCT Team
Innovation Team Existing CTCT Team MVP Minimum Viable Product Project
Team CTCT
revolution Innovation Team Existing CTCT Team MVP Minimum Viable Product
Project Team CTCT
revolution evolution Innovation Team Existing CTCT Team MVP Minimum Viable
Product Project Team CTCT
None
None
None
Innovation Team Existing CTCT Team
Innovation Team Existing CTCT Team clarify
Innovation Team Existing CTCT Team MVC Minimum Viable Concept clarify
Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP
Minimum Viable Product build clarify
Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP
Minimum Viable Product build clarify integrate Project Team EXISTING PRODUCT
Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP
Minimum Viable Product build clarify New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP
Minimum Viable Product build clarify New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP
Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
revolution Innovation Team Existing CTCT Team MVC Minimum Viable Concept
MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
evolution revolution Innovation Team Existing CTCT Team MVC Minimum Viable
Concept MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
Design Sprint
26 RESEARCH INSIGHTS IDEATION PROTOTYPE TEST
Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation
Source: gv.com; thoughtbot.com; smashngmagazine.com Define Understand Build Test Ideate Understand
Diverge Prototype Validate Decide 2013 Unpack Sketch Prototype Test Decide 2015 Empathize Define Prototype Test Ideate Understand Diverge Build Test Converge Discovery Interpretation Experimentation Evolution Ideation
SMB Marketing Smarts Mobile Content Help
What happens after the Design sprint? @iamctodd
} } } DESIGN SPRINT JUMP START AGILE SCRUM
source: SMashing Mag/D. Dimmick Design Sprint “DISCOVERY” 2-week SCRUM SPRINT
paper planes @iamctodd
source: foldnfly.com
source: flickr
What are you assuming?
NEED
BREAKTHROUGH NEED
BREAKTHROUGH NEED what really happens
BREAKTHROUGH NEED assumptions
@iamctodd be a “designtist”
DESIGNER SCIENTIST Empathic Maker Forward looking Rigorous Experimental Hypothesis driven
EXAMPLE
None
None
None
None
@iamctodd 7 weeks Idea to paying customer
life is too short to build something nobody wants.” ash
Maurya, Author running Lean “
product mgmt Sales marketing R&D NOT THESE INTERSECTIONS
your brain facts assumptions questions THESE
@iamctodd
Your opinion doesn't matter. @iamctodd
Your opinion doesn't matter. Talk to customers. Listen. @iamctodd
Your opinion doesn't matter. Talk to customers. Listen. Check your
assumptions. again. @iamctodd
Your opinion doesn't matter. Talk to customers. Listen. Check your
assumptions. again. Think like a Designtist. @iamctodd
Your opinion doesn't matter. Talk to customers. Listen. Check your
assumptions. again. Think like a Designtist. It’s not failure if you learn. @iamctodd
when all else fails @iamctodd
@iamctodd f*** it. TEST it!
LEARN MORE hello@ctodd.com @iamctodd Early Release on O’Reilly Media designsprintbook.com