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ProductCamp Boston 2015:

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for C. Todd Lombardo C. Todd Lombardo PRO
May 02, 2015
Business
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ProductCamp Boston 2015:

Lunchtime Keynote Presentation at ProductCamp Boston

Avatar for C. Todd Lombardo

C. Todd Lombardo PRO

May 02, 2015
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Transcript

  1. intersections of Product management C. Todd Lombardo @iamctodd

  2. 2009 - 1st PCamp Boston sasha dass brooks rutledge Me

  3. None

  4. clock radios & paper planes of product management

  5. Source: roadsidepictures - flickr

  6. source: vintageadbrowser.com

  7. source: vintageadbrowser.com

  8. source: vintageadbrowser.com

  9. source: vintageadbrowser.com

  10. source: vintageadbrowser.com

  11. None
  12. None
  13. None

  14. Source: google

  15. Source: WSJ

  16. @iamctodd Why?!

  17. You’re way too dumb to figure out if your idea

    is any good.” Andrew Mason, Founder of Groupon “

  18. A Tale of an Idea

  19. alarming details 1 “Example” quotes.

  20. alarming details 2 A team of 12 ..?! $90k..??

  21. @iamctodd wTf?!

  22. @iamctodd No. Just no.

  23. None
  24. None
  25. None

  26. Innovation Team Existing CTCT Team

  27. Innovation Team Existing CTCT Team MVP Minimum Viable Product Project

    Team CTCT

  28. revolution Innovation Team Existing CTCT Team MVP Minimum Viable Product

    Project Team CTCT

  29. revolution evolution Innovation Team Existing CTCT Team MVP Minimum Viable

    Product Project Team CTCT
  30. None
  31. None
  32. None

  33. Innovation Team Existing CTCT Team

  34. Innovation Team Existing CTCT Team clarify

  35. Innovation Team Existing CTCT Team MVC Minimum Viable Concept clarify

  36. Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP

    Minimum Viable Product build clarify

  37. Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP

    Minimum Viable Product build clarify integrate Project Team EXISTING PRODUCT

  38. Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP

    Minimum Viable Product build clarify New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT

  39. Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP

    Minimum Viable Product build clarify New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT

  40. Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP

    Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT

  41. revolution Innovation Team Existing CTCT Team MVC Minimum Viable Concept

    MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT

  42. evolution revolution Innovation Team Existing CTCT Team MVC Minimum Viable

    Concept MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT

  43. Design Sprint

  44. 26 RESEARCH INSIGHTS IDEATION PROTOTYPE TEST

  45. Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation

  46. Source: gv.com; thoughtbot.com; smashngmagazine.com Define Understand Build Test Ideate Understand

    Diverge Prototype Validate Decide 2013 Unpack Sketch Prototype Test Decide 2015 Empathize Define Prototype Test Ideate Understand Diverge Build Test Converge Discovery Interpretation Experimentation Evolution Ideation

  47. SMB Marketing Smarts Mobile Content Help

  48. What happens after the Design sprint? @iamctodd

  49. } } } DESIGN SPRINT JUMP START AGILE SCRUM

  50. source: SMashing Mag/D. Dimmick Design Sprint “DISCOVERY” 2-week SCRUM SPRINT

  51. paper planes @iamctodd

  52. source: foldnfly.com

  53. source: flickr

  54. What are you assuming?

  55. NEED

  56. BREAKTHROUGH NEED

  57. BREAKTHROUGH NEED what really happens

  58. BREAKTHROUGH NEED assumptions

  59. @iamctodd be a “designtist”

  60. DESIGNER SCIENTIST Empathic Maker Forward looking Rigorous Experimental Hypothesis driven

  61. EXAMPLE

  62. None
  63. None
  64. None
  65. None

  66. @iamctodd 7 weeks Idea to paying customer

  67. life is too short to build something nobody wants.” ash

    Maurya, Author running Lean “

  68. product mgmt Sales marketing R&D NOT THESE INTERSECTIONS

  69. your brain facts assumptions questions THESE

  70. @iamctodd

  71. Your opinion doesn't matter. @iamctodd

  72. Your opinion doesn't matter. Talk to customers. Listen. @iamctodd

  73. Your opinion doesn't matter. Talk to customers. Listen. Check your

    assumptions. again. @iamctodd

  74. Your opinion doesn't matter. Talk to customers. Listen. Check your

    assumptions. again. Think like a Designtist. @iamctodd

  75. Your opinion doesn't matter. Talk to customers. Listen. Check your

    assumptions. again. Think like a Designtist. It’s not failure if you learn. @iamctodd

  76. when all else fails @iamctodd

  77. @iamctodd f*** it. TEST it!

  78. LEARN MORE [email protected] @iamctodd Early Release on O’Reilly Media designsprintbook.com