Jump on the next curve

Présentation faite dans le cadre d'un événement du 35e anniversaire de Jefo, un chefs de file dans l'alimentation animale. Plus de 240 personnes réunis autour de ce superbe événement. Cette présentation vise à inspirer les gestionnaires et entrepreneurs à innover en partageant 4 grande leçons retenues lors la création de l’application révolutionnaire pour tablettes La Presse+.

Transcript

1. JUMP ON
 THE NEXT CURVE JEAN-MARC DE JONGHE VP PRODUITS NUMÉRIQUES, LA PRESSE JEFO 2017 LIFE MADE EASIER
2. Bell S-Curve LEGGARDS 16% 0 HYPER-GROWTH EARLY ADOPTERS
 16% 100 % TIME
3. Master 0 Confort Zone Master 0 Confort Zone COMPETENCES
 SET A COMPETENCES
 SET B Beginner Again
4. Adoption Rates of Broadcast Technologies in the US (10% - 90% penetration) Tablettes Téléphones intelligents Télévision HD Internet PC Cable Télévision Couleur Télévision N&B Radio 1925 23 13 20 27 27 20 8 8 8
5. Adoption Rates of Broadcast Technologies in the US (10% - 90% penetration) Tablets Smartphones TV HD Internet PC Cable TV Color TV (B&W) Radio 1925 23 13 20 27 27 20 8 8 8 My father career 1957-1997 My career 1987-2027 My daughter career 2007-2047
6. C H A N G E I S N O W T R U L Y A C O N S T A N T P R O C E S S , N O T A N E V E N T
9. Your parents « business » road trip
10. Your « business » road trip The unknown Disruption
11. I F YO U T H I N K TO M O R R OW W I L L B E L I K E TO DAY…
13. P r e s e n t C u r v e F u t u r e C u r v e D y i n g M i l k i n g 
 t h e c o w ( M a n y f i r m s ) T r a j e c t o r y P a t h s 
 t o t h e N e x t C u r v e T i m e G r o w t h
14. 132 years! October 20th 1884
16. Surviving = disrupting ourselves 0 TECHNOLOGY A TECHNOLOGY B 0
18. Quality time vs quantity visits Creating meaningful experiences vs little flirts Building the right audience instead of trying to seduce everyone all the time 18 How to stay relevant in the life of our customers ?
21. W H O L E O R G A N I Z A T I O N C H A N G E
22. +1 Million Downloads August 2016 1 150 000 as today
23. 50 000 95 000 140 000 185 000 230 000 275 000 Aug-13 Mar-14 Nov-14 Jul-15 Jul-16 Today Paper circulation at launch 213,000 275,000 
 Daily Unique Devices 400,000 Weekly Unique Devices Still 300 new downloads
 per day LA PRESSE+ daily uniques users
24. 50 000 95 000 140 000 185 000 230 000 275 000 Aug-13 Mar-14 Nov-14 Jul-15 Jul-16 Today Paper circulation at launch 213,000 275,000 
 Daily Unique Devices 400,000 Weekly Unique Devices Still 300 new downloads
 per day LA PRESSE+ daily uniques users
25. Tuesday Nov. 9, 2016 +300 000 Daily unique devices
26. Texte d’introduction 26 0 15 30 45 60 Average Time Spent per Device/day WEEKDAYS SATURDAY SUNDAY 40
 MINUTES 52
 MINUTES 50
 MINUTES Mins Meaningful Engagement
27. FIVE YEARS LATER 21 215 notes on the App Store 4.79/5
28. P r e s e n t C u r v e F u t u r e C u r v e D y i n g M i l k i n g 
 t h e c o w ( M a n y f i r m s ) T r a j e c t o r y P a t h s 
 t o t h e N e x t C u r v e T i m e G r o w t h
29. 4 humble lessons learned while building La Presse+ 1. Focus on the problem to solve, not the solution 2. Avoid control, embrace context 3. Stop trying to imagine the perfect idea, discover it ! 4. How to begin with everybody onboard
30. Focus on
 the problem to solve 1
31. Solution Problem Method A
32. I am the expert
33. Solution Expert Problem Method A
34. Solution Problem
35. She is the expert
36. Solution Expert Expert Problem Method B
37. Problem Solution Solution Solution Solution Solution Solution Solution Expert Expert Method B
40. Google & Facebook pressure
41. 41 What is a media ?
42. Who are we ?
43. What is our most significant talent today ? What should be our most significant talent tomorrow ? 43
44. Engagement Audience News Web
 News Mobile Facebook Newsprint Massive Unmeaningful Time 2000 today Paradox of scale
45. Paradox of scale Building for page views vs building for engagement Curiosity vs real consumer Granularity vs meaningful experience Wikipedia vs storytelling Quantity vs quality
47. The news web is a vending machine experience
48. WEB TYPICAL NEWS WORKFLOW Inventory
 of news story 1 Selection Consumption Back button Delivery 2 3 4 5
49. 3 MINUTES AND YOU ARE GONE
50. THE ENEMY WAS A SIMPLE BUTTON
51. Quality time vs quantity visits Creating meaningful experiences vs little flirts Building the right audience instead of trying to seduce everyone all the time 51 How to stay relevant in the life of our customers ?
52. So before trying to work on a solution, make sure you master the problem (Focus on the why)
53. Go deep
55. The solution is
 in the problem Problem Solution This is your job This is your team’s job
58. Avoid control, embrace context 2
59. My name is Jean-Marc and I am a control freak
60. My name is Jean-Marc and I am a control freak
62. Master 0 Confort Zone Master 0 Confort Zone COMPETENCES
 SET A COMPETENCES
 SET B Innovation = disrupting myself
63. ALL THOSE BRAINS AROUND ME
64. ACTIVATE THEM !
65. Leaders of control vs leaders of innovation
66. C O N T R O L V S C O N T E X T Leaders of control vs leaders of innovation
67. S H A R E S T R AT E G Y, M E T R I C S , A S S U M P T I O N S , O B J E C T I V E S , C L E A R LY- D E F I N E D R O L E S , K N O W L E D G E O F T H E S TA K E S , T R A N S PA R E N C Y A R O U N D D E C I S I O N M A K I N G C O N T E X T T O P - D O W N D E C I S I O N M A K I N G , M A N A G E M E N T A P P R O VA L , C O M M I T T E E S , P L A N N I N G A N D P R O C E S S VA L U E D M O R E T H A N R E S U LT S C O N T R O L Leaders of control vs leaders of innovation
68. C O N T E X T V S C O N T R O L
69. G I V E T O D O L I S T S C O N T R O L Leaders of control vs leaders of innovation
70. G I V E T O D O L I S T S C O N T R O L C O M M U N I C AT E 
 A V I S I O N P R O V I D E C O N T E X T Leaders of control vs leaders of innovation
71. Biggest difference ? Product/service built with control Product/service built with context
72. Provide insight and understanding to enable
 sound decisions Your job as a leader in this new world
74. Invest in context and trust
75. Stop trying to imagine the perfect idea, discover it ! 3
76. CHIEF IDEA KILLER DIRECTOR OF BUREAUCRACY VP OF STAY
 TO THE COURSE VP OF NO Innovation Killer Org Chart 76 DIRECTOR OF ONEROUS REPORTING DIRECTOR OF RIGIDITY DIRECTOR OF ANALYSIS PARALYSIS VP OF
 STATUS QUO MANAGER OF NEW GROWTH IDEAS (VACANT) Author: Tom Fishburn
79. W h a t p e o p l e t h i n k T h e r e a l i t y Innovation and success
80. Idea $$$ Product
81. Idea Product Nope
82. Idea Prototype Prototype Prototype Product $$$
83. Idea Prototype Prototype Prototype Product Maybe
84. Idea Prototype Prototype Prototype Product $$$ Idea Idea Idea Prototype
85. Idea Prototype Prototype Prototype Product Idea Idea Idea Prototype Yep
86. Idea Prototype Prototype Prototype Product Idea Idea Idea Prototype Yep Fake More Real
87. Save time and money building the right things 1. Test ideas Make the experience of your product better 2. Get new ideas Two reasons to prototype
88. Prototyping workflow
92. Make Show Learn Prototyping workflow
93. Three Questions • What needs to be more real? • What can we fake? • Where will they use it? Make Show Learn Prototyping workflow
94. Three Questions Do you know how to __________? Is it easy to _________?
 How can we make this better?
 Who? The people your app is for Don’t Argue, defend, dismiss Make Show Learn Prototyping workflow
95. Three Questions for us What’s working?
 What’s not working?
 What other ideas does this give us? Make Show Learn Prototyping workflow
101. « What can we do quickly to test this assumption or idea ? » I n n o v a t i o n c u l t u re
103. C re at i n g a n i n n ova t i o n c u l t u re « We have never done it that way here, we need to find a way to try ! » « We have always done it that way !* » * Or worst: We tried it that way once and the guy who suggested it is no longer here
104. Become a machine
 who test ideas and learn Instead of debating what could be the next big idea C re at i n g a n i n n ova t i o n c u l t u re
105. How to begin with
 everybody onboard ? 4
106. 1 2 3
107. L E T P E O P L E PA RT I C I PAT E
108. E X P L A I N 
 T H E P R O B L E M , T H E V I S I O N A N D T H E N C O L L E CT I D E AS
109. N O W YO U ’ L L N E E D TO S O RT T H E M
110. Sorting ideas Money Pit Quick wins ! VA L U E C O S T O R E F F O R T S
111. ROI = VALUE / EFFORT
112. H O W D O W E D E T E R M I N E T H E VA LU E ? ROI = VALUE / EFFORT
113. W E D I ST R I B U E M O N E Y TO E AC H M E M B E R O F T H E T E A M
114. P R O T I P x 1 x 2 x 2 x 2 F O R C E P E O P L E TO C H O O S E
115. L E T ’ S M O N E Y TA L K
116. H O W D O W E D E T E R M I N E T H E E F F O R T ? ROI = VALUE / EFFORT
117. AS K T H E P E O P L E W H O G O N N A H AV E TO M A K E I T H A P P E N W H AT W I L L B E T H E E F F O RT T O R E A L I Z E 
 ( O R T RY ) T H I S I D E A ?
118. T H E Y A LS O CA N V OT E W I T H T H E M O N E Y R E P R E S E N T I N G T H E C O ST
119. Now you have it ! Money Pit Quick wins ! VA L U E C O S T O R E F F O R T S 8 7 6 3 2 5 4 1
120. P r e s e n t C u r v e F u t u r e C u r v e D y i n g M i l k i n g 
 t h e c o w ( M a n y f i r m s ) T r a j e c t o r y P a t h s 
 t o t h e N e x t C u r v e T i m e G r o w t h
121. 4 humble lessons learned while building La Presse+ 1. Focus on the problem to solve, not the solution 2. Avoid control, embrace context 3. Stop trying to imagine the perfect idea, discover it ! 4. How to begin (with true best ideas) ?
122. The solution is in the problem Problem Solution This is your job This is your team’s job
123. Problem Solution Solution Solution Solution Solution Solution Solution Expert Expert
124. G I V E T O D O L I S T S C O N T R O L C O M M U N I C AT E 
 A V I S I O N P R O V I D E C O N T E X T Avoid control, embrace context
125. Stop arguing on which idea is the best, discover it !
126. 1 2 3 How to begin with
 everybody onboard ? Collect Sort Prototype & learn
127. Become a machine
 who test ideas and learn Instead of debating what could be the next big idea Creating an innovation culture
128. Jean-Marc De Jonghe @madmac ca.linkedin.com/in/dejonghe Thank you, please connect with me