Jump on the next curve

Jump on the next curve

Présentation faite dans le cadre d'un événement du 35e anniversaire de Jefo, un chefs de file dans l'alimentation animale. Plus de 240 personnes réunis autour de ce superbe événement. Cette présentation vise à inspirer les gestionnaires et entrepreneurs à innover en partageant 4 grande leçons retenues lors la création de l’application révolutionnaire pour tablettes La Presse+.

509dc3c8ba5b34a90874350c5a489890?s=128

Jean-Marc De Jonghe

August 24, 2017
Tweet

Transcript

  1. JUMP ON
 THE NEXT CURVE JEAN-MARC DE JONGHE VP PRODUITS

    NUMÉRIQUES, LA PRESSE JEFO 2017 LIFE MADE EASIER
  2. Bell S-Curve LEGGARDS 16% 0 HYPER-GROWTH EARLY ADOPTERS
 16% 100

    % TIME
  3. Master 0 Confort Zone Master 0 Confort Zone COMPETENCES
 SET

    A COMPETENCES
 SET B Beginner Again
  4. Adoption Rates of Broadcast Technologies in the US (10% -

    90% penetration) Tablettes Téléphones intelligents Télévision HD Internet PC Cable Télévision Couleur Télévision N&B Radio 1925 23 13 20 27 27 20 8 8 8
  5. Adoption Rates of Broadcast Technologies in the US (10% -

    90% penetration) Tablets Smartphones TV HD Internet PC Cable TV Color TV (B&W) Radio 1925 23 13 20 27 27 20 8 8 8 My father career 1957-1997 My career 1987-2027 My daughter career 2007-2047
  6. C H A N G E I S N O

    W T R U L Y A C O N S T A N T P R O C E S S , N O T A N E V E N T
  7. None
  8. None
  9. Your parents « business » road trip

  10. Your « business » road trip The unknown Disruption

  11. I F YO U T H I N K TO

    M O R R OW W I L L B E L I K E TO DAY…
  12. None
  13. P r e s e n t C u r

    v e F u t u r e C u r v e D y i n g M i l k i n g 
 t h e c o w ( M a n y f i r m s ) T r a j e c t o r y P a t h s 
 t o t h e N e x t C u r v e T i m e G r o w t h
  14. 132 years! October 20th 1884

  15. None
  16. Surviving = disrupting ourselves 0 TECHNOLOGY A TECHNOLOGY B 0

  17. None
  18. Quality time vs quantity visits Creating meaningful experiences vs little

    flirts Building the right audience instead of trying to seduce everyone all the time 18 How to stay relevant in the life of our customers ?
  19. None
  20. None
  21. W H O L E O R G A N

    I Z A T I O N C H A N G E
  22. +1 Million Downloads August 2016 1 150 000 as today

  23. 50 000 95 000 140 000 185 000 230 000

    275 000 Aug-13 Mar-14 Nov-14 Jul-15 Jul-16 Today Paper circulation at launch 213,000 275,000 
 Daily Unique Devices 400,000 Weekly Unique Devices Still 300 new downloads
 per day LA PRESSE+ daily uniques users
  24. 50 000 95 000 140 000 185 000 230 000

    275 000 Aug-13 Mar-14 Nov-14 Jul-15 Jul-16 Today Paper circulation at launch 213,000 275,000 
 Daily Unique Devices 400,000 Weekly Unique Devices Still 300 new downloads
 per day LA PRESSE+ daily uniques users
  25. Tuesday Nov. 9, 2016 +300 000 Daily unique devices

  26. Texte d’introduction 26 0 15 30 45 60 Average Time

    Spent per Device/day WEEKDAYS SATURDAY SUNDAY 40
 MINUTES 52
 MINUTES 50
 MINUTES Mins Meaningful Engagement
  27. FIVE YEARS LATER 21 215 notes on the App Store

    4.79/5
  28. P r e s e n t C u r

    v e F u t u r e C u r v e D y i n g M i l k i n g 
 t h e c o w ( M a n y f i r m s ) T r a j e c t o r y P a t h s 
 t o t h e N e x t C u r v e T i m e G r o w t h
  29. 4 humble lessons learned while building La Presse+ 1. Focus

    on the problem to solve, not the solution 2. Avoid control, embrace context 3. Stop trying to imagine the perfect idea, discover it ! 4. How to begin with everybody onboard
  30. Focus on
 the problem to solve 1

  31. Solution Problem Method A

  32. I am the expert

  33. Solution Expert Problem Method A

  34. Solution Problem

  35. She is the expert

  36. Solution Expert Expert Problem Method B

  37. Problem Solution Solution Solution Solution Solution Solution Solution Expert Expert

    Method B
  38. None
  39. 39

  40. Google & Facebook pressure

  41. 41 What is a media ?

  42. Who are we ?

  43. What is our most significant talent today ? What should

    be our most significant talent tomorrow ? 43
  44. Engagement Audience News Web
 News Mobile Facebook Newsprint Massive Unmeaningful

    Time 2000 today Paradox of scale
  45. Paradox of scale Building for page views vs building for

    engagement Curiosity vs real consumer Granularity vs meaningful experience Wikipedia vs storytelling Quantity vs quality
  46. None
  47. The news web is a vending machine experience

  48. WEB TYPICAL NEWS WORKFLOW Inventory
 of news story 1 Selection

    Consumption Back button Delivery 2 3 4 5
  49. 3 MINUTES AND YOU ARE GONE

  50. THE ENEMY WAS A SIMPLE BUTTON

  51. Quality time vs quantity visits Creating meaningful experiences vs little

    flirts Building the right audience instead of trying to seduce everyone all the time 51 How to stay relevant in the life of our customers ?
  52. So before trying to work on a solution, make sure

    you master the problem (Focus on the why)
  53. Go deep

  54. None
  55. The solution is
 in the problem Problem Solution This is

    your job This is your team’s job
  56. None
  57. None
  58. Avoid control, embrace context 2

  59. My name is Jean-Marc and I am a control freak

  60. My name is Jean-Marc and I am a control freak

  61. None
  62. Master 0 Confort Zone Master 0 Confort Zone COMPETENCES
 SET

    A COMPETENCES
 SET B Innovation = disrupting myself
  63. ALL THOSE BRAINS AROUND ME

  64. ACTIVATE THEM !

  65. Leaders of control vs leaders of innovation

  66. C O N T R O L V S C

    O N T E X T Leaders of control vs leaders of innovation
  67. S H A R E S T R AT E

    G Y, M E T R I C S , A S S U M P T I O N S , O B J E C T I V E S , C L E A R LY- D E F I N E D R O L E S , K N O W L E D G E O F T H E S TA K E S , T R A N S PA R E N C Y A R O U N D D E C I S I O N M A K I N G C O N T E X T T O P - D O W N D E C I S I O N M A K I N G , M A N A G E M E N T A P P R O VA L , C O M M I T T E E S , P L A N N I N G A N D P R O C E S S VA L U E D M O R E T H A N R E S U LT S C O N T R O L Leaders of control vs leaders of innovation
  68. C O N T E X T V S C

    O N T R O L
  69. G I V E T O D O L I

    S T S C O N T R O L Leaders of control vs leaders of innovation
  70. G I V E T O D O L I

    S T S C O N T R O L C O M M U N I C AT E 
 A V I S I O N P R O V I D E C O N T E X T Leaders of control vs leaders of innovation
  71. Biggest difference ? Product/service built with control Product/service built with

    context
  72. Provide insight and understanding to enable
 sound decisions Your job

    as a leader in this new world
  73. None
  74. Invest in context and trust

  75. Stop trying to imagine the perfect idea, discover it !

    3
  76. CHIEF IDEA KILLER DIRECTOR OF BUREAUCRACY VP OF STAY
 TO

    THE COURSE VP OF NO Innovation Killer Org Chart 76 DIRECTOR OF ONEROUS REPORTING DIRECTOR OF RIGIDITY DIRECTOR OF ANALYSIS PARALYSIS VP OF
 STATUS QUO MANAGER OF NEW GROWTH IDEAS (VACANT) Author: Tom Fishburn
  77. None
  78. None
  79. W h a t p e o p l e

    t h i n k T h e r e a l i t y Innovation and success
  80. Idea $$$ Product

  81. Idea Product Nope

  82. Idea Prototype Prototype Prototype Product $$$

  83. Idea Prototype Prototype Prototype Product Maybe

  84. Idea Prototype Prototype Prototype Product $$$ Idea Idea Idea Prototype

  85. Idea Prototype Prototype Prototype Product Idea Idea Idea Prototype Yep

  86. Idea Prototype Prototype Prototype Product Idea Idea Idea Prototype Yep

    Fake More Real
  87. Save time and money building the right things 1. Test

    ideas Make the experience of your product better 2. Get new ideas Two reasons to prototype
  88. Prototyping workflow

  89. None
  90. None
  91. None
  92. Make Show Learn Prototyping workflow

  93. Three Questions • What needs to be more real? •

    What can we fake? • Where will they use it? Make Show Learn Prototyping workflow
  94. Three Questions Do you know how to __________? Is it

    easy to _________?
 How can we make this better?
 Who? The people your app is for Don’t Argue, defend, dismiss Make Show Learn Prototyping workflow
  95. Three Questions for us What’s working?
 What’s not working?
 What

    other ideas does this give us? Make Show Learn Prototyping workflow
  96. None
  97. None
  98. None
  99. None
  100. None
  101. « What can we do quickly to test this assumption

    or idea ? » I n n o v a t i o n c u l t u re
  102. None
  103. C re at i n g a n i n

    n ova t i o n c u l t u re « We have never done it that way here, we need to find a way to try ! » « We have always done it that way !* » * Or worst: We tried it that way once and the guy who suggested it is no longer here
  104. Become a machine
 who test ideas and learn Instead of

    debating what could be the next big idea C re at i n g a n i n n ova t i o n c u l t u re
  105. How to begin with
 everybody onboard ? 4

  106. 1 2 3

  107. L E T P E O P L E PA

    RT I C I PAT E
  108. E X P L A I N 
 T H

    E P R O B L E M , T H E V I S I O N A N D T H E N C O L L E CT I D E AS
  109. N O W YO U ’ L L N E

    E D TO S O RT T H E M
  110. Sorting ideas Money Pit Quick wins ! VA L U

    E C O S T O R E F F O R T S
  111. ROI = VALUE / EFFORT

  112. H O W D O W E D E T

    E R M I N E T H E VA LU E ? ROI = VALUE / EFFORT
  113. W E D I ST R I B U E

    M O N E Y TO E AC H M E M B E R O F T H E T E A M
  114. P R O T I P x 1 x 2

    x 2 x 2 F O R C E P E O P L E TO C H O O S E
  115. L E T ’ S M O N E Y

    TA L K
  116. H O W D O W E D E T

    E R M I N E T H E E F F O R T ? ROI = VALUE / EFFORT
  117. AS K T H E P E O P L

    E W H O G O N N A H AV E TO M A K E I T H A P P E N W H AT W I L L B E T H E E F F O RT T O R E A L I Z E 
 ( O R T RY ) T H I S I D E A ?
  118. T H E Y A LS O CA N V

    OT E W I T H T H E M O N E Y R E P R E S E N T I N G T H E C O ST
  119. Now you have it ! Money Pit Quick wins !

    VA L U E C O S T O R E F F O R T S 8 7 6 3 2 5 4 1
  120. P r e s e n t C u r

    v e F u t u r e C u r v e D y i n g M i l k i n g 
 t h e c o w ( M a n y f i r m s ) T r a j e c t o r y P a t h s 
 t o t h e N e x t C u r v e T i m e G r o w t h
  121. 4 humble lessons learned while building La Presse+ 1. Focus

    on the problem to solve, not the solution 2. Avoid control, embrace context 3. Stop trying to imagine the perfect idea, discover it ! 4. How to begin (with true best ideas) ?
  122. The solution is in the problem Problem Solution This is

    your job This is your team’s job
  123. Problem Solution Solution Solution Solution Solution Solution Solution Expert Expert

  124. G I V E T O D O L I

    S T S C O N T R O L C O M M U N I C AT E 
 A V I S I O N P R O V I D E C O N T E X T Avoid control, embrace context
  125. Stop arguing on which idea is the best, discover it

    !
  126. 1 2 3 How to begin with
 everybody onboard ?

    Collect Sort Prototype & learn
  127. Become a machine
 who test ideas and learn Instead of

    debating what could be the next big idea Creating an innovation culture
  128. Jean-Marc De Jonghe @madmac ca.linkedin.com/in/dejonghe Thank you, please connect with

    me