Coming of Age

Coming of Age - a talk about my personal experience and journey from being a student and part time freelancer to a web professional.

FFWD Conference
11 June 2012
Zagreb, Croatia

Transcript

1. coming of age
   FFWD.PRO
   Zagreb, Croatia
   11 June 2012
   Julie Ng
   @jng5
   

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4. not a “real” job?
   

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5. naïve
   

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6. #WIN
   

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8. this is a “real” job?
   

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10. that’s not possible...
    

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13. What happened?
    • Misunderstanding of my role
    • Managers don’t value what they can outsource
    • They value facilitators and communicators
    • AB Testing
    

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14. Would i do it again?
    

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15. No regrets, and
    • gained a mentor
    • gained negotiation experience
    • gained more responsibility
    

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16. AB Testing this vs...
    

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17. this
    

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18. DUH!
    

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19. A Better example...
    

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21. Meet Günther
    • Old and slow
    • Not tech savvy
    • Suspicious (data privacy)
    • Doesn’t want to spend
    money online
    

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23. Business intelligence
    • Bounce rates
    • Click-through rates (banners, links)
    • Time spent on page
    • User flows
    • Fallout
    • Open rates (e-mail)
    

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24. I am a designer
    why should I care?
    

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25. assert with
    competence
    

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26. e-mail Core flow
    Registration
    Welcome
    E-Mail
    2 days later 3 days later 5 days later
    Start your
    family tree
    How-to articles
    Search
    these
    databases
    

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27. Graphic designers don’t make things pretty. Graphic designers
    solve problems. They work with research, they analyze and
    watch, they test and iterate, they tell stories. They’re not coloring
    things in. The graphic in graphic designer is not limited or to be
    taken literally.
    Mark Boulton
    “Visual Design is not a Thing”
    The Manual. Issue II.
    

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28. problem solvers
    

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29. be careful...
    

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30. [Scientism] may help designers gain acceptance in the short term,
    but it ultimately cheapens the most important dimension of their work:
    the human dimension, including things like judgment, taste, and
    creativity."
    Ben Mcallister
    “The 'Science' of Good Design: A Dangerous Idea.” 14 May 2011
    http://www.theatlantic.com/business/archive/2011/05/the-science-of-good-design-a-dangerous-idea/238750/
    

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31. back to our story...
    

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32. naïve
    

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33. GO make something great
    (with childlike naiveté)
    Thanks!
    

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