Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Coming of Age

jng
June 20, 2012

Coming of Age

Coming of Age - a talk about my personal experience and journey from being a student and part time freelancer to a web professional.

FFWD Conference
11 June 2012
Zagreb, Croatia

jng

June 20, 2012
Tweet

More Decks by jng

Other Decks in Design

Transcript

  1. coming of age
    FFWD.PRO
    Zagreb, Croatia
    11 June 2012
    Julie Ng
    @jng5

    View Slide

  2. View Slide

  3. 2000

    View Slide

  4. not a “real” job?

    View Slide

  5. naïve

    View Slide

  6. #WIN

    View Slide

  7. View Slide

  8. this is a “real” job?

    View Slide

  9. View Slide

  10. that’s not possible...

    View Slide

  11. View Slide

  12. View Slide

  13. What happened?
    • Misunderstanding of my role
    • Managers don’t value what they can outsource
    • They value facilitators and communicators
    • AB Testing

    View Slide

  14. Would i do it again?

    View Slide

  15. No regrets, and
    • gained a mentor
    • gained negotiation experience
    • gained more responsibility

    View Slide

  16. AB Testing this vs...

    View Slide

  17. this

    View Slide

  18. DUH!

    View Slide

  19. A Better example...

    View Slide

  20. View Slide

  21. Meet Günther
    • Old and slow
    • Not tech savvy
    • Suspicious (data privacy)
    • Doesn’t want to spend
    money online

    View Slide

  22. View Slide

  23. Business intelligence
    • Bounce rates
    • Click-through rates (banners, links)
    • Time spent on page
    • User flows
    • Fallout
    • Open rates (e-mail)

    View Slide

  24. I am a designer
    why should I care?

    View Slide

  25. assert with
    competence

    View Slide

  26. e-mail Core flow
    Registration
    Welcome
    E-Mail
    2 days later 3 days later 5 days later
    Start your
    family tree
    How-to articles
    Search
    these
    databases

    View Slide

  27. Graphic designers don’t make things pretty. Graphic designers
    solve problems. They work with research, they analyze and
    watch, they test and iterate, they tell stories. They’re not coloring
    things in. The graphic in graphic designer is not limited or to be
    taken literally.
    Mark Boulton
    “Visual Design is not a Thing”
    The Manual. Issue II.

    View Slide

  28. problem solvers

    View Slide

  29. be careful...

    View Slide

  30. [Scientism] may help designers gain acceptance in the short term,
    but it ultimately cheapens the most important dimension of their work:
    the human dimension, including things like judgment, taste, and
    creativity."
    Ben Mcallister
    “The 'Science' of Good Design: A Dangerous Idea.” 14 May 2011
    http://www.theatlantic.com/business/archive/2011/05/the-science-of-good-design-a-dangerous-idea/238750/

    View Slide

  31. back to our story...

    View Slide

  32. naïve

    View Slide

  33. GO make something great
    (with childlike naiveté)
    Thanks!

    View Slide