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Coming of Age

June 20, 2012

Coming of Age

Coming of Age - a talk about my personal experience and journey from being a student and part time freelancer to a web professional.

FFWD Conference
11 June 2012
Zagreb, Croatia


June 20, 2012

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  1. What happened? • Misunderstanding of my role • Managers don’t

    value what they can outsource • They value facilitators and communicators • AB Testing
  2. No regrets, and • gained a mentor • gained negotiation

    experience • gained more responsibility
  3. Meet Günther • Old and slow • Not tech savvy

    • Suspicious (data privacy) • Doesn’t want to spend money online
  4. Business intelligence • Bounce rates • Click-through rates (banners, links)

    • Time spent on page • User flows • Fallout • Open rates (e-mail)
  5. e-mail Core flow Registration Welcome E-Mail 2 days later 3

    days later 5 days later Start your family tree How-to articles Search these databases
  6. Graphic designers don’t make things pretty. Graphic designers solve problems.

    They work with research, they analyze and watch, they test and iterate, they tell stories. They’re not coloring things in. The graphic in graphic designer is not limited or to be taken literally. Mark Boulton “Visual Design is not a Thing” The Manual. Issue II.
  7. [Scientism] may help designers gain acceptance in the short term,

    but it ultimately cheapens the most important dimension of their work: the human dimension, including things like judgment, taste, and creativity." Ben Mcallister “The 'Science' of Good Design: A Dangerous Idea.” 14 May 2011 http://www.theatlantic.com/business/archive/2011/05/the-science-of-good-design-a-dangerous-idea/238750/