8 Things Every Marketer Needs to Know About Social Media

Let’s face it: You know social media is important. You’re just not sure *how* it’s relevant to your job, or how to harness it in a way that furthers your business goals.

Do I have a workshop for you!

Regardless of your industry or experience, let me teach you the principles and best practices of this brave new digital world. We’ll study material at both a general level and specifically with respect to your field.

Transcript

1. If You Can Do This ONE THING, You Can Do Social Media 8 things every MARKETER needs to know
9. Before you entertain a social media strategy, you first need a business strategy.
10. When you think of social media…
11. Don’t think of tactics and channels.
13. When you think of social media…
14. ✓ Mobilizing your supporters ✓ Building brand loyalty ✓ Responding to customers ✓ Discovering ambassadors and detractors ✓ Demonstrating thought leadership ✓ Tracking industry trends ✓ Monitoring competitors ✓ Attracting media attention ✓ Generating leads ✓ Recruiting employees and partners ✓ Keeping colleagues up to date ✓ Securing search engine equity Think of strategies you’re already doing.
23. CONTENT
28. ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
31. On publish 1 hour later 3 hours later Next day Next week Next month 2 months
64. 1. listen to our customers firsthand. 2. respond to them firsthand. 3. quash potential crises before they materialize.
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