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Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Katherine Watier Ong

August 25, 2022
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  1. MPPR-881-02: DIGITAL MARKETING September 29 2015 Katherine Watier Ong CEO,

    Taproot Digital LLC @kwatier 1 Search Engine Optimization (SEO)
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  4. SEARCH: ORGANIC VS. PAID RESULTS 6 ▪ Separate teams at

    Google/Bing ▪ Paid does not impact organic listings ▪ Organic search viewed 100% of the time for 10-15 sec ▪ Only 28% see paid search ads, spend 1 sec viewing ads, . 5-2% CTR on any one paid ad Organic results Paid results
  5. FOUR MAJOR ASPECTS OF SEO 13 1. Technical SEO 2.

    Quality Content 3. Link Building 4. User Factors
  6. 14

  7. TECHNICAL SEO REQUIREMENTS • This is just an example, a

    full list of SEO requirements here: http://www. seerinteractive. com/blog/craziest -internet- marketing-audit- checklist-on-the- interwebz
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  14. THE MOST IMPORTANT TRANSITION 40 From keyword based results →

    Entities and connections based results Cartoon on left by Peter Steiner © 2012
  15. HOW DO YOU MEASURE SEO? 48 Additional reading: • https://www.distilled.

    net/resources/statistical-forecasting-for- seo-analytics-and-a-free-tool/ • http://www.techwyse.com/blog/content- marketing/kpis-for-measuring-content- marketing-roi/ • http://www.lunametrics. com/blog/2013/07/22/seo- measurement-mistakes/ • https://moz.com/blog/proving-seo-value- in-google-analytics
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  18. If you want to be an SEO/Content Marketer... • •

    ◦ • ◦ • ◦ • ◦ ◦ • ◦ • 57
  19. Top SEO Tools & Resources 59 SEO Resources: • Inbound.org

    • Search Engine Land • Google Webmaster Central blog and Hangouts. • Neil Patel • Mike King (iPullRank) • Distilled • Moz blog
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  21. Good SEO vs. Bad SEO 63 Good: REI.com outranks Wikipedia

    Amazon.com http://marketingland.com/10-big-brands-that-were- penalized-by-google-69646