Tokyo Tech - DTF-2018 - Define

INTRO %&4*(/5)*/,*/( '6/%".&/5"-4

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%&4*(/130$&44 4UBOGPSEETDIPPM4UFQT

HMW POV Design Principles Differentiator Touch Point User Experience User
Journey Map Old Solutions New Solutions &%1$BOWBTCZ5PLZP5FDI&OHJOFFSJOH%FTJHO1SPKFDU ❓ https://titech-edp.github.io/toolkit/edp-canvas.pdf

VERRRRYYY HAAAAD STEEEEPZZZZ

'SPN&NQBUIZUP*EFBT FYBNQMF Empathy Ideas

Visualize 'SPN&NQBUIZUP*EFBT FYBNQMF Empathy POV Ideas

Visualize 'SPN&NQBUIZUP*EFBT FYBNQMF Empathy Brainstorm POV HMWQ Ideas
POV

Visualize 'SPN&NQBUIZUP*EFBT FYBNQMF Empathy Brainstorm POV Sketch HMWQ
Ideas POV HMWQ

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PART 1 LECTURE

%FOF

%FOF "Define" is the act of making sense
of what we’ve seen, heard, and learned during the research. Based on your research, certain themes and patterns can turn into POV, which is a stepping stone to idea generation for the future. չ㹀纏պדכծٔ؟٦ثד鋅׋ֿהծ耀ְ׋ֿהծ㷕׿׌ֿ הך䠐㄂׾椚鍑ׅ׷կٔ؟٦ثח׮הבְגծ暴㹀ךذ٦و װػة٦ַٝ׵107ָ⳿גֻ׷կ107כ㼛勻ך،؎ر،ⶼ⳿ ך駈ַָ׶הז׷կ

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1. SHARE STORIES

4)"3&4503*&4 a. Write it down. Individually, write down
the key things you found interesting during research. b. Be descriptive. Talk through the entire situation. What was everything you saw, heard, felt? c. Share visuals. If you took pictures, share them with the rest of the group and talk about why it was interesting. d. Use your intuition. If you could only share 5 thoughts/ideas, what would they be?

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2. IDENTIFY THEMES & PATTERNS

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B5JNFMJOF Rosenfeld Media, "Service Design", 2013 $VTUPNFS 6TFS
+PVSOFZ.BQ PS4FSWJDF#MVF1SJOU

http://web-tan.forum.impressrd.jp/e/2013/11/27/16409

B5JNFMJOF&%1TUZMF Verbs / Jobs / Events / Experiences
[WHAT] Tools / Stakeholder / Environment [HOW] Feeling / Thinking / Hear / See / Say [WHY] %VSJOH #FGPSF "GUFS It would be better to draw vertically, due to the whiteboard size in Design Factory

C-PPLGPSSFMBUJPOTIJQT 1. (concrete) Yellow → Blue → Pink
→ Green (abstract) 2. similar/same(-/=) , cause&effect (→) , opposite(>-<) Source: Contextual Design, 2nd Edition by Hugh Beyer; Karen Holtzblatt Published by Morgan Kaufmann, 2016 Afﬁnity Diagram

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D1BZBUUFOUJPOUP1FPQMF Bella Martin, Bruce Hanington "Universal Methods of
Design" Stakeholder Map / Context Diagram

3. FIND ZAWA-ZAWA

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$PODFQUVBM.PEFM Introduction to Conceptual Models https://www.youtube.com/watch?v=pAOyWFOFhsg Conceptual Models
https://www.youtube.com/watch?v=vQK02DFCRxc

$PODFQUVBM.PEFM https://www.youtube.com/watch?v=yY96hTb8WgI

$PODFQUVBM.PEFM http://business.nikkeibp.co.jp/article/topics/20140710/268427/

$PODFQUVBM.PEFM

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4. CREATE POV, then Ideate

%JTDPWFSUIFSFBMQSPCMFNT "Engineers and businesspeople are trained to solve
problems. Designers are trained to discover the real problems. " չ䪮遭罏הؽآطأך➂ղכ㉏겗׾鍑寸ׅ׷״ ֲ鎮箺׾「ֽגְ׷կرؠ؎ش٦כ劤䔲ך㉏겗 ׾涪鋅ׅ׷״ֲ鎮箺׾「ֽגְ׷կպ

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Visualize Empathy POV

PART 2 ACTIVITY

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min.

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HOW WHY

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10 min.

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PART 3 DEBRIEF

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PART 4 DESIGN CHALLENGE

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Tokyo Tech - DTF-2018 - Define

Tokyo Tech - DTF-2018 - Define

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