Tokyo Tech - DTF-2018 - Define

Tokyo Tech - DTF-2018 - Define

70b07e6b7fe7d921d7ac542d0ccb3b2c?s=128

Masanori Kado

April 21, 2018
Tweet

Transcript

  1. INTRO %&4*(/5)*/,*/( '6/%".&/5"-4 

  2. 3&(6*%"/$& ˖ 4ZMMBCVTIUUQTUJUFDIFEQHJUIVCJP ˖ 4MBDL ˖ 5PEBZT4MBDL$IBOOFMSFBMUJNF ˖ *UT8&-$0.&UPFYUFSOBMMZQVCMJTI FY5XJUUFS

    #MPH *OTUBHSBN  ˖ )PNFXPSL4VCNJTTJPOIPNFXPSL ˖ 5PLZP5FDI4UVEFOUTTIPVMETVCNJUUIBU#&'03&5"DIFDLT ˖ 6TFZPVS3&"-/".&GPS'VMMOBNFJO4MBDL ˖ TPUIBUZPVEPOUIBWFUPTBZZPVSOBNFFBDIUJNF ˖ &ODPVSBHFUPTFFBSPVOEPUIFSUFBNTDIBOOFMT ˖ "OTXFSJOHUPQSFWJPVTSFFDUJPOT  
  3. "/48&3*/(5013&7*0643&'-&$5*0/4 ˖ ֶַ׃㟓װ׃ג♴ְׁկ ˖ ֶծֲֶ˘˘կ׫זׁ׿ַ׵ך䊴׃Ⰵ׸䖉׏גתׅ ˖ 㔐ך闌纏ⰻ㺁ָ׮ֲ㼰׃㼭ֻׁג׮葺ְ ˖ &%1ח嫰ץ׷ה׭׏׍ׯ㼭ְׁדׅכװֻ䢪׸״ֲ ˖

    欰欵䚍װ颵׾֮־׷؝خָ妜׃ְ ˖ ⡦׾װ׷ץַָֹ㹀ת׏גְזְ׮ךךչ欰欵䚍װ颵պכծ׉׮׉׮鎘庠 ָꨇ׃ְկ朐屣⣛㶷ָ慧׃ְךדծ鑐遤ꐪ铎׃זָ׵չ荈ⴓךرؠ؎ٝ٥ ٙ٦ؙ׾رؠ؎ׅٝ׷պָ䗳銲ׄׯזְדַׅיִկ ˖ ד׮ծِ٦ؠ٦ٔ؟٦ثָꬊ⸬桦זךכׅ׀٦ֻず䠐կջ1SBDUJDBM &NQBUIZռח״׸לծ➰皠卐ד秈儗꟦ך⡲噟חז׷׫׋ְկ ˖ ⦐ⴽךأذحفך㸣䧭䏝׾♳־׷״׶׮ծ؟؎ؙٕך㔐侧׾㟓װֿׅהח ؿؓ٦ؕأׅ׷הծֻ׷ֻ׷㔐׶㨣׭׷孡כ׃תׅ  
  4. "/48&3*/(5013&7*0643&'-&$5*0/4 ˖ 姝鵒⠓׾װ׏גק׃ְ ˖ %5'"#さずד궪׫⠓װ׷ַ׮׌ֽו˘˘剑䖓ַז֮ ˖ ➭ث٦يծ⿫⸇罏Ⰻ㆞ך❛崧׃ג׫׋ְ ˖ 䱇噟דכ*DFCSFBLה"DUJWJUZד➭ך➂הװ׷״ֲח׃תׅד׮➙傈 כ*DFCSFBLך儗꟦ָ˘˘կ䱇噟ד❛崧ׅ׷儗꟦כזְךדծ⠅䤰

    儗꟦װ䱇噟䖓ח荈歋חוֲ׊կ֮ה4MBDLַז֮կ ˖ 爡⠓٥橆㞮瘝ך䋐㜥ٔ؟٦ثחאְג׮侄ִגק׃ְ ˖ 劤闌纏דכ㼎韋㢩דׅկկկչرؠ؎ٝ䙼罋㛇燉պ׌״ ˖ $#&$׌׏׋׵➭ך䱇噟דװ׷׿ׄׯזְך״ֻ濼׵זְֽו  
  5. "/48&3*/(5013&7*0643&'-&$5*0/4 ˖ װ׷ֿהָ䬄韋涸 ˖ 剑ⴱ׌ַ׵ַ׮կ剑䖓כتٝن٦ٕٖكٕ׌ֽו⡦ַ⡲׏ג׮׵ ֲךדծ׮ֲ׍׳׏הⰧ⡤涸חז׷ה䙼ְתׅկ ˖ 杞ְ ˖ דׅ״יկկկָ׿ָ׿荈歋ח獳⹛׃גְְךדծָ׿ל׏גأل٦

    أ׾⡲׏גֻ׌ְׁկ䗰㖑״ְأل٦أ׾رؠ؎ׅٝ׷ֿהկ ˖ 4MBDLד׫׿זך䠬ׄ׋ֿה׾QPTUׅ׷ثٍٝطٕכ ˖ 㛇劤涸חכSFBMUJNFثٍٝطٕהث٦يךثٍٝطٕחוֲ׊կ ˖ 颵㉏ثٍٝطٕכⴽ鷿⡲׏ג׮ְְַ׮דׅיկ
 ˘˘⡲׏׋կPDFIPVST  
  6. %&4*(/130$&44   4UBOGPSEETDIPPM4UFQT

  7. HMW POV Design Principles Differentiator Touch Point User Experience User

    Journey Map Old Solutions New Solutions &%1$BOWBTCZ5PLZP5FDI&OHJOFFSJOH%FTJHO1SPKFDU ❓ https://titech-edp.github.io/toolkit/edp-canvas.pdf
  8. None
  9. VERRRRYYY HAAAAD STEEEEPZZZZ

  10. 'SPN&NQBUIZUP*EFBT FYBNQMF   Empathy Ideas

  11. Visualize 'SPN&NQBUIZUP*EFBT FYBNQMF   Empathy POV Ideas

  12. Visualize 'SPN&NQBUIZUP*EFBT FYBNQMF   Empathy Brainstorm POV HMWQ Ideas

    POV
  13. Visualize 'SPN&NQBUIZUP*EFBT FYBNQMF   Empathy Brainstorm POV Sketch HMWQ

    Ideas POV HMWQ
  14. Visualize 'SPN&NQBUIZUP*EFBT FYBNQMF   Empathy Brainstorm POV Sketch HMWQ

    Ideas POV HMWQ
  15. 130(3"..0%6-&-":065 ˖ -FDUVSF NJO  ˖ 8FXJMMIBWFBTIPSUMFDUVSFUPJOUSPEVDFBLFZBTQFDUPGEFTJHOUIJOLJOH5IFMFDUVSF NBZJODMVEFNFUIPETUPPMTUPVTFBTXFMMBTJOTQJSBUJPOBMFYBNQMFTBSPVOEUIFXPSME ˖ "DUJWJUZ

    ։NJO  ˖ 8FXJMMIBWFBTNBMMIBOETPOFYFSDJTFGPSQFPQMFUPQSBDUJDFEJFSFOUUPPMTNFUIPET XJUIJOEFTJHOUIJOLJOH ˖ %FCSJFG NJO  ˖ 'PMMPXJOHUIFMFDUVSFBOEUIFBDUJWJUZ XFXJMMJOWJUFFWFSZPOFUPSFFDUPOXIBUUIFZ IFBSEBOEXIBUUIFZEJE8FXJMMBMTPFNQIBTJ[FUIFLFZUBLFBXBZTGPSUIFEBZˏT MFTTPOBOEBOTXFSBOZRVFTUJPOTBOZPOFNJHIUIBWF ˖ %FTJHO$IBMMFOHF NJO  ˖ "TQBSUPGUIFFOUJSFDPVSTF XFXJMMEJWJEFFWFSZPOFJOUPHSPVQTBOEBTTJHOBOPWFSBMM EFTJHODIBMMFOHFUPTPMWFUPHFUIFS&WFSZPOFXJMMXPSLPOUIJTDIBMMFOHFEVSJOHUIF FOUJSFEVSBUJPOPGUIFRVBSUFS  
  16. PART 1 LECTURE

  17. %FOF

  18. %FOF   "Define" is the act of making sense

    of what we’ve seen, heard, and learned during the research. Based on your research, certain themes and patterns can turn into POV, which is a stepping stone to idea generation for the future. չ㹀纏պדכծٔ؟٦ثד鋅׋ֿהծ耀ְ׋ֿהծ㷕׿׌ֿ הך䠐㄂׾椚鍑ׅ׷կٔ؟٦ثח׮הבְגծ暴㹀ךذ٦و װػة٦ַٝ׵107ָ⳿גֻ׷կ107כ㼛勻ך،؎ر،ⶼ⳿ ך駈ַָ׶הז׷կ
  19. %&4*(/130$&44PG%FOF   "CTUSBDU $PODSFUF $VSSFOU 'VUVSF 4IBSF4UPSJFT *EFOUJGZUIFNFT QBUUFSOT

    $SFBUF107 UIFO*EFBUF 'JOE;"8";"8" 7JTVBMJ[F
  20. 1. SHARE STORIES

  21. 4)"3&4503*&4   a. Write it down. Individually, write down

    the key things you found interesting during research. b. Be descriptive. Talk through the entire situation. What was everything you saw, heard, felt? c. Share visuals. If you took pictures, share them with the rest of the group and talk about why it was interesting. d. Use your intuition. If you could only share 5 thoughts/ideas, what would they be?
  22. 5IJDL%FTDSJQUJPOCZ$MJPSE(FFSU[   չ⾨ְ鎸鶢պ

  23. 2. IDENTIFY THEMES & PATTERNS

  24. *%&/5*':5)&.&41"55&3/4   FQJTPEFTIPVST

  25. *%&/5*':5)&.&41"55&3/4   FQJTPEFTIPVST NPWJFTIPVST

  26. *%&/5*':5)&.&41"55&3/4 ˖ 1SFSFRVJTJUF ˖ "$PNQMFYTZTUFNJTVOTUSVDUVSFEBOEPSIBTBMPUPG EBUB ˖ 5IF)VNBOCFJOHDBOOPUEFBMXJUITVDIEBUB ˖ 5IFSFGPSF

    ˖ "DFSUBJOEFHSFFPGBCTUSBDUJPO QBUUFSO JTOFFEFE ˖ )PXFWFS BCTUSBDUJPONFBOTMFTTJOGPSNBUJPO ˖ 4P LFFQUSBDFBCJMJUZGSPNBCTUSBDUUPDPODSFUFJEFBT  
  27. *%&/5*':5)&.&41"55&3/4 ˖ B%FTJHO7FSCT OPU/PVOT ˖ &YUSBDUWFSCTKPCTFWFOUTFYQFSJFODFTGSPNUIFTUPSZ ˖ 6TFUJNFMJOF FY+PVSOFZ.BQ 

    ˖ C-PPLGPSSFMBUJPOTIJQT ˖ 'JOETJNJMBSTBNF   DBVTFFFDU ̔  PQQPTJUF   ˖ 6TF,+NFUIPE FTQFDJBMMZBOJUZEJBHSBN  ˖ D1BZBUUFOUJPOUP1FPQMF ˖ 8IPBSFUIFSFBOEXIBUJTUIFSFMBUJPOTIJQCFUXFFOUIFN  ˖ 6TF4UBLFIPMEFS.BQ  
  28. B5JNFMJOF   Rosenfeld Media, "Service Design", 2013 $VTUPNFS 6TFS

    +PVSOFZ.BQ PS4FSWJDF#MVF1SJOU
  29. None
  30. http://web-tan.forum.impressrd.jp/e/2013/11/27/16409

  31. None
  32. B5JNFMJOF&%1TUZMF   Verbs / Jobs / Events / Experiences

    [WHAT] Tools / Stakeholder / Environment [HOW] Feeling / Thinking / Hear / See / Say [WHY] %VSJOH #FGPSF "GUFS It would be better to draw vertically, due to the whiteboard size in Design Factory
  33. C-PPLGPSSFMBUJPOTIJQT   1. (concrete) Yellow → Blue → Pink

    → Green (abstract) 2. similar/same(-/=) , cause&effect (→) , opposite(>-<) Source: Contextual Design, 2nd Edition by Hugh Beyer; Karen Holtzblatt Published by Morgan Kaufmann, 2016 Affinity Diagram
  34. C-PPLGPSSFMBUJPOTIJQT ˖ "OJUZEJBHSBNSFRVJSFTBTFOTFPGFEJUJOH /PUFWFSZPOFIBTUIBUTFOTF  ˖ +VTUMJLFEFDJEJOHGPMEFSOBNFPOZPVSDPNQVUFS ˖ *GZPVEPOUIBWF KVTU*(/03&UIJTUPPM

     ˖ *UTOPUFDJFOUUPXBUDIBMMPGUIFFQJTPEFT CVUJUT XPSUIBOEBENJSBCMF ˖ PS $IPPTFSFQSFTFOUBUJWFEBUBBOEVTFJU BTBMBCFMPGUIFDMVTUFS  
  35. D1BZBUUFOUJPOUP1FPQMF   Bella Martin, Bruce Hanington "Universal Methods of

    Design" Stakeholder Map / Context Diagram
  36. 3. FIND ZAWA-ZAWA

  37. 8IBUJT;"8";"8" ˖ 4'9GPSMJWFMJOFTT OPJTF DSPXE ˖ SFGIUUQUIFKBEFEOFUXPSLDPNTGYCSPXTF [BXB@[BXB ˖ *UTBGBNPVTQISBTFJO,"*+*

    .BOHB  ˖ SFGIUUQTFOXJLJQFEJBPSHXJLJ,BJKJ@ NBOHB  ˖ *OUIJTDPOUFYU JUTUIFXPSLJOHTPGUIF IVNBONJOE SBUIFSUIBO4'9  
  38. '*/%;"8";"8" ˖ ;"8";"8"SFTJEFTCFUXFFOEBUBBOEZPVS DPODFQUVBMNPEFM ˖ TPNFUIJOHVOGBNJMJBSUPZPV ˖ :PVˏECFCFUUFSUPKPUEPXO
 ZPVSUFBNTDPODFQUVBMNPEFM ˖

    8IBUBSFGBNJMJBSBOEVOGBNJMJBSUPZPV  ˖ $SFBUFBO$+. "OJUZ%JBHSBN FUDBTZPVSJEFBMTUBUF  
  39. $PODFQUVBM.PEFM   Introduction to Conceptual Models https://www.youtube.com/watch?v=pAOyWFOFhsg Conceptual Models

    https://www.youtube.com/watch?v=vQK02DFCRxc
  40. $PODFQUVBM.PEFM   https://www.youtube.com/watch?v=yY96hTb8WgI

  41. $PODFQUVBM.PEFM   http://business.nikkeibp.co.jp/article/topics/20140710/268427/

  42. $PODFQUVBM.PEFM   http://business.nikkeibp.co.jp/article/topics/20140710/268427/

  43. $PODFQUVBM.PEFM  

  44. $PNQBSFBOE.FSHF   PSEJOBSZ VTFSEBUB PSEJOBSZ QFSTQFDUJWF F9USFNF VTFSEBUB VOJRVF

    QFSTQFDUJWF
  45. $PNQBSFBOE.FSHF5ZQF   PSEJOBSZ VTFSEBUB PSEJOBSZ QFSTQFDUJWF F9USFNF VTFSEBUB VOJRVF

    QFSTQFDUJWF
  46. $PNQBSFBOE.FSHF5ZQF   PSEJOBSZ VTFSEBUB PSEJOBSZ QFSTQFDUJWF F9USFNF VTFSEBUB VOJRVF

    QFSTQFDUJWF
  47. $PNQBSFBOE.FSHF5ZQF   PSEJOBSZ VTFSEBUB PSEJOBSZ QFSTQFDUJWF F9USFNF VTFSEBUB VOJRVF

    QFSTQFDUJWF
  48. $PNQBSFBOE.FSHF5ZQF   PSEJOBSZ VTFSEBUB PSEJOBSZ QFSTQFDUJWF F9USFNF VTFSEBUB VOJRVF

    QFSTQFDUJWF
  49. 4. CREATE POV, then Ideate

  50. %JTDPWFSUIFSFBMQSPCMFNT   "Engineers and businesspeople are trained to solve

    problems. Designers are trained to discover the real problems. " չ䪮遭罏הؽآطأך➂ղכ㉏겗׾鍑寸ׅ׷״ ֲ鎮箺׾「ֽגְ׷կرؠ؎ش٦כ劤䔲ך㉏겗 ׾涪鋅ׅ׷״ֲ鎮箺׾「ֽגְ׷կպ
  51. $3&"5&107 1PJOUPG7JFX   Clearly state ZAWA-ZAWA (Tensions, Contradictions, Surprisings)

    , not Problem VTFSSPMF OFFETBXBZUP CFDBVTF CVUBDUVBMMZ WFSC KPCT BDUJWJUZ TVQFSDJBMSFBTPO TVSQSJTJOHJOTJHIUPSJNQFEJNFOUTPGWFSC IJTIFSTJUVBUJPO -BTUUXPMJOFTTIPVMECFJOBTUBUFPGUFOTJPODPOUSBEJDUJPOTVSQSJTF
  52. $3&"5&107 1PJOUPG7JFX   Λ͍ͯ͠ΔɻPS Λ͢Δඞཁ͕͋Δɻ ͸ɺ ͷঢ়گ ʹ͍Δ ͳͥͳΒ

    ͔ͩΒͩɻ ͱ͸͍͑ ຊ౰͸ ʢಈࢺɺδϣϒɺ׆ಈʣ ʢλςϚΤͷཧ༝ʣ ʢຊ౰ͷཧ༝ɺ׆ಈΛ્֐͢ΔཁҼʣ ʢ໾ׂ໊ʣ ˞ޙ൒ͷߦ͸ରཱߏ଄ʹͳΔΑ͏ʹநग़ʢPS૑࡞ʣ͠·͢ɻ Clearly state ZAWA-ZAWA (Tensions, Contradictions, Surprisings) , not Problem
  53. 1074BNQMF   VTFSSPMF OFFETBXBZUP CFDBVTF CVUBDUVBMMZ WFSC KPCT BDUJWJUZ

    TVQFSDJBMSFBTPO TVSQSJTJOHJOTJHIUPSJNQFEJNFOUTPGWFSC IJTIFSTJUVBUJPO -BTUUXPMJOFTTIPVMECFJOBTUBUFPGUFOTJPODPOUSBEJDUJPOTVSQSJTF A teenage fast-growing girl take more nutritious food vitamins are vital to good health she cannot afford to take that https://dschool-old.stanford.edu/groups/k12/wiki/22e39/POV_Madlibs.html
  54. 1PJOUTPG107 ˖ 4JUVBUJPOBOE$POUFYUNBUUFST  

  55. 1PJOUTPG107 ˖ 'PDVTPOVTFST+0#  

  56. 1PJOUTPG107 ˖ 'PDVTPOVTFST+0# ˖ EFOFBKPCBTUIFUIFQSPHSFTTUIBUBQFSTPOJTUSZJOH UPNBLFJOBQBSUJDVMBSDJSDVNTUBODF
 ˌ$MBZ$ISJTUFOTFO *O$PNQFUJOH"HBJOTU-VDL
 ˌؙٖ؎زٝ٥ؙٔأذٝإٝջآّـ椚锷ռ ˖

    %FTJHOWFSCT OPUOPVOT ˖ .FOBOE8PNFOPG"MM"HFTEPUIFTBNFUIJOH BTMPOH BTUIFZBSFJOUIFTBNF+0# ˖ 1FSTPOBJTOPUTPVTFGVM  
  57. 1PJOUTPG107 ˖ 6TF5BUFNBF USJWJBMSFBTPO BUSTU  

  58. 1PJOUTPG107 ˖ 5IJOLEFFQMZSFBMSFBTPO  

  59. 1PJOUTPG107 ˖ &YUSBDUFBDIFMFNFOUGSPN$+.   WHAT HOW WHY

  60. 4VNNBSZ%FTJHO4UFQTJO%FOF ˖ 4IBSF4UPSJFT ˖ *EFOUJGZUIFNFTQBUUFSOT ˖ 'JOE;"8";"8" ˖ $SFBUF107 UIFO*EFBUF

      Visualize Empathy POV
  61. PART 2 ACTIVITY

  62. $)"--&/(& )08$"/8&*.1307&063 .03/*/(3*56"- 

  63. *.1307&.03/*/(3*56"- ˖ #SFBLPJOUPHSPVQTPGPS UIJTJT/05B UFBN  ˖ 5BLFBTFUPGTUBUJPOFSZ TUJDLZOPUFT 

    NBSLFS BQBQFS BOEXSJUFEPXOOBNFTPG HSPVQNFNCFSTPO"QBQFS ˖ 5BLFBQIPUPPGUIFQBQFSBOEQPTUJUUPUIFSFBMUJNF ZZZZNNEE ˖ 1BTTUIFQBQFSUPUIF5"BGUFSUIJTBDUJWJUZ  
  64. *.1307&.03/*/(3*56"- ˖ "TBOJOEJWJEVBM UIJOLBCPVUZPVSPXO NPSOJOHSJUVBMCZUJNFMJOF ˖ 'JOEBDUJWJUJFTBOEXSJUFUIFNEPXOPO FBDIZFMMPXTUJDLZOPUF ˖ (JWFBTVQQMFNFOUBSZFYQMBOBUJPOXJUI

    IPXBOEXIZ   5 min. WHAT HOW WHY
  65. %FTDSJCFUIFUJNFTFSJFTPGZPVS BDUJWJUZJOBNPSOJOHBGUFSZPV HFUVQVOUJMZPVMFBWFIPNF 'FFMJOH(PPE 'FFMJOH#BE 1MFBTFVTFUIFDIBSUBTZPVMJLF5IFWFSUJDBMBYJTJOEJDBUFTIPXZPVGFFM

  66. ࣗ෼ͷேͷ਎ࢧ౓ͷߦಈΛ࣌ܥྻͰ
 هೖ͍ͯͩ͘͠͞ ͍͍ײ͡ αΠΞΫ ॻ͖ํ͸ࣗ༝ɻ্Լ͸ؾ෼ͷྑ͠ѱ͠Ͱ͢ɻ

  67. *.1307&.03/*/(3*56"- ˖ "GUFSFWFSZPOFIBTOJTIFEXSJUJOH IBWF FBDIQFSTPOTIBSFUIBUXJUIFBDIPUIFS ˖ 8FMDPNFTUVQJERVFTUJPOT   10

    min.
  68. *.1307&.03/*/(3*56"- ˖ "TBHSPVQ DSFBUF 107TBOEMMUIFSTUIBMG   5 min. WHAT

    HOW WHY
  69. *.1307&.03/*/(3*56"- ˖ "TBHSPVQ DSFBUFZPVSDPODFQUVBMNPEFM ˖ "CPVUUIFVTFSEBUB DMFBSMZTUBUFZPVSJEFBMTJUVBUJPO  UJNFMJOF DPODFQU

    PQJOJPO PCTFTTJWFOFTT FUD ˖ 5IFO TUBUFZPVSUIPVHIUBTCVUBDUVBMMZ   5 min.
  70. *.1307&.03/*/(3*56"- ˖ "TBHSPVQ DSFBUF 107T ˖ $MFBSMZXSJUFZPVS*OTJHIUEPXOPOUIFMBTUMJOF ˖ :PVDBOMMUIFFYJTUJOH107PSDSFBUFBCSBOEOFX107 

     10 min.
  71. *.1307&.03/*/(3*56"- ˖ 1SFTFOUBUJPO ˖ 8IBUJTUIF107TZPVSHSPVQDBNFVQXJUI  ˖ )PXEJEZPVBSSJWFUIBU  ˖

    8IBUJTUIFIBSEFTUUIJOHBCPVU%FOF   90 sec. / team
  72. PART 3 DEBRIEF

  73. %&#3*&' ˖ 8IBUBSFTPNFRVFTUJPOTZPVIBWFBCPVU %BUBTZOUIFTJTBOE107DSFBUJPO  

  74. PART 4 DESIGN CHALLENGE

  75. %FTJHO$IBMMFOHF ˖ 4IBSFZPVSTUPSJFT ˖ &BDIQFSTPOJOUIFUFBNTIPVMEMJTUJOUFSFTUJOHTUPSJFT  PCTFSWBUJPOT UIPVHIUT JOTJHIUTCBTFEPOUIFJSEFTJHO QSPNQU

    ˖ *EFOUJGZUIFNFTQBUUFSOT ˖ 7JTVBMJ[F:PVEPOUIBWFUPVTFUIF107TIFFU ˖ 'JOEZPVS;"8";"8" ˖ $SFBUFZPVSDPODFQUVBMNPEFMCZBOZUPPMT ˖ $SFBUF107T BUMFBTUUISFF107T   Lunch: ʙ13:20