Tokyo Tech - DTF-2018 - Ideation

Tokyo Tech - DTF-2018 - Ideation

70b07e6b7fe7d921d7ac542d0ccb3b2c?s=128

Masanori Kado

April 21, 2018
Tweet

Transcript

  1. INTRO %&4*(/5)*/,*/( '6/%".&/5"-4 

  2. %FTJHO$IBMMFOHF ˖ 4IBSFZPVSTUPSJFT ˖ &BDIQFSTPOJOUIFUFBNTIPVMEMJTUJOUFSFTUJOHTUPSJFT  PCTFSWBUJPOT UIPVHIUT JOTJHIUTCBTFEPOUIFJSEFTJHO QSPNQU

    ˖ *EFOUJGZUIFNFTQBUUFSOT ˖ 7JTVBMJ[F:PVEPOUIBWFUPVTFUIF107TIFFU ˖ 'JOEZPVS;"8";"8" ˖ $SFBUFZPVSDPODFQUVBMNPEFMCZBOZUPPMT ˖ $SFBUF107T BUMFBTUUISFF107T   Lunch: ʙ13:20
  3. %&4*(/130$&44   4UBOGPSEETDIPPM4UFQT

  4. PART 1 LECTURE

  5. *EFBUF

  6. *EFBUF   "Ideate" enables people to think through new

    and innovative ideas without being constricted by everyday constraints. չ،؎ر،涪䟝պכծ傈䌢涸ח㶷㖈ׅ׷ׁתׂתזչ卻ַ ׇպװչ䫇ⵖպ׾《׶䩪ְծ倜׃ֻ؎ظك٦ذ؍ـז،؎ ر،׾荈歋ח罋ִ׷ֿה׾〳腉חׅ׷կ
  7. #3"*/4503.*/(36-&4PG*%&0 ˖ %FGFSKVEHFNFOU ˖ 5IFSFBSFOPCBEJEFBTBUUIJTQPJOU5IFSFXJMMCFQMFOUZPGUJNFUPKVEHFMBUFS ˖ &ODPVSBHFXJMEJEFBT ˖ *UTBMXBZTFBTZUPCSJOHJEFBTEPXOUPFBSUICVUJUTUIFXJMEJEFBTUIBUDSFBUFTJOOPWBUJPO ˖

    (PGPSRVBOUJUZ ˖ 4FUBOPVUSBHFPVTHPBMBOETVSQBTTJU*EFBTTIPVMEPXRVJDLMZ ˖ #VJMEPOUIFJEFBTPGPUIFST ˖ 5IJOLPGBOEJOTUFBEPGCVU*GZPVOPUTVSFPGTPNFPOFFMTFTJEFB NBLFJUCFUUFS ˖ 4UBZGPDVTFEPOUPQJD ˖ :PVXJMMHFUCFUUFSPVUQVUJGFWFSZPOFJTEJTDJQMJOFE ˖ 0OFDPOWFSTBUJPOBUBUJNF ˖ "MMPXJEFBTUPCFIFBSEBOECVJMUVQPO ˖ #FWJTVBM ˖ 5SZUPFOHBHFCPUIUIFMPHJDBMBOEDSFBUJWFTJEFTPGUIFCSBJO BOZPOFDBOESBXBOJEFB  
  8. 3FBMMZ 

  9. #3"*/4503.*/(*4/05'03(00%*%&" ˖ .BOZCSBJOTBSFOPUTJMWFSCVMMFU ˖ 8JTEPNPGUIF$SPXEWT"EJTPSEFSMZ$SPXE ˖ SFG'SFFSJEFSQSPCMFN ˖ GSFFSJEF 

    
  10. *OUFSEJTDJQMJOBSZ$PMMBCPSBUJPO   IUUQTICSPSHQFSGFDUJOHDSPTTQPMMJOBUJPO

  11. #3"*/4503.*/(*4/05'03(00%*%&" ˖ #SBJOTUPSNJOHJTVTFEGPSCFDPNJOHGSJFOEMZ BOETIBSJOHUIFTBNFVOEFSTUBOEJOH ˖ #SBJOTUPSNJOHJTHPPEBUQVTIJOHPVU PSEJOBSZJOTJHOJDBOUJEFBTFBSMZPO ˖ #SBJOTUPSNJOHJTGPSHPPERVFTUJPOT ˖

    8IZJTUIFNPTUJNQPSUBOURVFTUJPO FYXIZTJO 5PZPUB-FBONFUIPE  ˖ )PXNJHIUXF JTQPQVMBSRVFTUJPOBNPOHEFTJHO UIJOLJOHXPSME JUTPSJHJOBMMZGSPN1(  
  12. $SFBUF).8TGSPNB107   POVs HMW? HMW? HMW? HMW? HMW? HMW?

    HMW? HMW?
  13. Visualize 'SPN&NQBUIZUP*EFBT FYBNQMF   Empathy Brainstorm POV Sketch HMWQ

    Ideas POV HMWQ
  14. )PXNJHIUXF   )PXˑNJHIU˒խXF Assumes that there is a solution

    out there -- it provides creative confidence. We can put idea out there that may or may not work -- either way, it’s okay. We are going to do it together and build on each other’s ideas.
  15. )PXNJHIUXF TBNQMFT   %1஍ݩͷࠃࡍۭߓͷ஍্ͰͷମݧΛσβΠϯ͢Δɻ
 107ਓͷࢠͲ΋Λ࿈Εͨ฼਌͸ɺۭߓ·Ͱ͸ٸ͍ͰདྷͨͷʹɺήʔτͰ͸Կ࣌ؒ΋଴ͭඞ ཁ͕͋Δɻ଴͍ͬͯΔ͍͋ͩɺࢠͲ΋ͨͪΛୀ۶ͤ͞ͳ͍Α͏ʹָ͠·ͤΔඞཁ͕͋Δɻͳ ͥͳΒࢠڙͨͪ͸େ੠Λग़ͨ͠Γɺ૸ΓճͬͨΓͯ͠ɺଞͷ৐٬ΛΠϥΠϥͤ͞Δ৔߹͕͋Δ ͔Βͩʢิ଍ɿͱ͸͍͑ɺࢠͲ΋ͨͪΛָ͠·ͤΔͷ͸೉͍͠ʂʣ

  16. )PXNJHIUXF ˖ "NQVQUIFHPPE).8VTFUIFLJETˏFOFSHZUP FOUFSUBJOGFMMPXQBTTFOHFS  ˖ 葺ְ꬗׾⠼לׅוֲׅ׸ל猘׋׍כծ㶨ו׮׋׍ךؒطؘٕ٦ ׾➭ך⛦㹏׾嚂׃תׇ׷ֿהח⢪ֲֿהָדֹ׉ֲַ ˖ 3FNPWFUIFCBE).8TFQBSBUFUIFLJETGSPNGFMMPX

    QBTTFOHFST  ˖ 䝤ְ꬗׾ꤐ⿠ׅ׷וֲׅ׸ל猘׋׍כծ㶨ו׮׋׍׾➭ך⛦㹏 ַ׵ꥫꨄׅ׷ֿהָדֹ׉ֲַ ˖ &YQMPSFUIFPQQPTJUF).8NBLFUIFXBJUUIFNPTU FYDJUJOHQBSUPGUIFUSJQ  ˖ ⿾㼎׾罋ִג׫׷וֲׅ׸ל猘׋׍כծ䖉׍儗꟦׾偆ך嚂׃׫ ח㢌ִ׷ֿהָדֹ׉ֲַ ˖ 2VFTUJPOBOBTTVNQUJPO).8FOUJSFMZSFNPWFUIF XBJUUJNFBUUIFBJSQPSU  ˖ ⵸䲿׾毟ֲוֲׅ׸ל猘׋׍כծ瑞庥דך䖉׍儗꟦׾זֻֿׅ הָדֹ׉ֲַ ˖ (PBGUFSBEKFDUJWFT).8XFNBLFUIFSVTI SFGSFTIJOHJOTUFBEPGIBSSZJOH  ˖ 䕎㺁鑁ד罋ִ׷וֲׅ׸ל猘׋׍כծ䖉׍儗꟦׾չ䢁ג׷պ儗 ꟦ַ׵չ䗰㖑״ְպ儗꟦ח㢌ִ׷ֿהָדֹ׉ֲַ ˖ *%VOFYQFDUFESFTPVSDFT).8MFWFSBHFGSFFUJNFPG GFMMPXQBTTFOHFSTUPTIBSFUIFMPBE  ˖ ➭ךٔا٦أ׾崞欽ׅ׷וֲׅ׸ל猘׋׍כծ➭ך⛦㹏ך儗꟦ ׾崞欽ׅ׷ֿהָדֹ׉ֲַ ˖ $SFBUFBOBOBMPHZGSPNOFFEPSDPOUFYU).8NBLF UIFBJSQPSUMJLFBTQB -JLFBQMBZHSPVOE  ˖ ص٦ؤװ؝ٝذؙأزַ׵鸬䟝ׅ׷וֲׅ׸ל猘׋׍כծ瑞庥 ׾أػװ麇ן㜥ך״ֲחדֹ׉ֲַ ˖ 1MBZ107BHBJOTUUIFDIBMMFOHF).8NBLFUIF BJSQPSUBQMBDFUIBULJETXBOUUPHP  ˖ 铬겗ח㼎׃ג麇׿ד׫׷וֲׅ׸ל猘׋׍כծ瑞庥׾㶨ו׮׋ ׍ָ嚂׃׭׷㜥䨽ח㢌ִ׷ֿהָדֹ׉ֲַ ˖ $IBOHFBTUBUVTRVP).8NBLFQMBZGVM MPVELJET MFTTBOOPZJOH  ˖ 植朐׾㢌刿ׅ׷וֲׅ׸ל猘׋׍כծ㶨ו׮׋׍׾ֶהז׃ֻ ׇׁ׷ֿהָדֹ׉ֲַ ˖ #SFBL107JOUPQJFDFT).8FOUFSUBJOLJET ).8 TMPXBNPNEPXO ).8NPMMJGZEFMBZFE QBTTFOHFST  ˖ 铬겗׾ⴓⶴׅ׷וֲׅ׸ל猘׋׍כծ㶨⣘׋׍׾嚂׃תׇ׷ֿ הָדֹ׉ֲַוֲׅ׸ל猘׋׍כծ嫡鋵׾衅׍滠ַׇ׷ֿה ָדֹ׉ֲַוֲׅ׸ל猘׋׍כծ➭ך⛦㹏׾㸜䗰ׇׁ׷ֿה ָדֹ׉ֲַ https://dschool.stanford.edu/resources/how-might-we-questions
  17. 3FGSBNJOH ˖ )PXEPZPV BTBEFTJHOFS XBOUUPEJSFDUUIF107  ˖ :PVOFFE"5* "UUPIUFLJ5PIKJTZB*TIJLJ PWFSXIFMNJOHTFOTFPG

    TVQFSPXOFSTIJQUPEPUIBU ˖ &YUSFNFFYQSFTTJPONJHIUXPSLXFMM FYXPSTU CJHHFTU OPOF  ˖ FY8BLFVQ ˖ )PXNJHIUXFNBLFQFPQMFXBLFVQ  ˖ )PXNJHIUXFNBLFQFPQMFGFFMIBQQZUPXBLFVQ  ˖ FY5PBTUFS ˖ )PXNJHIUXFDPPLUBTUZUPBTU  ˖ )PXNJHIUXFLFFQUPBTUNPJTUXIJMFUPBTUJOH   
  18. ).82BOE%FTJHO1SJODJQMFT ).8 %FTJHO1SJODJQMFT BT,FZXPSE ).8 ).8

  19. 5IFO JEFBUF

  20. 5XPUZQFTPG*EFB   Sketch Low-Fi / Dark-Horse Mid-Fi Prototype B.

    Product Idea ("Prototype" is a tangible form of the idea) Flyer Storyboard Skit Movie A. Story Idea (User Experience)
  21. 4UPSZCPBSE

  22. 1SPEVDU4LFUDI *NBHF 5JUMF %FTDSJQUJPO 7BMVF1SPQPTJUJPO

  23. &%1$PODFQU4IFFU  

  24. .BQQJOHUP&%1$BOWBT  

  25. *%&"5*0/.&5)0%4  

  26. *%&"5*0/.&5)0%44$".1"3 ˖ 5IF4$".1&3BDSPOZNTUBOETGPS ˖ 4VCTUJUVUF ˖ $PNCJOF ˖ "EBQU ˖

    .PEJGZ.JSSPS ˖ 1VUUPPUIFSQVSQPTFT ˖ &MJNJOBUF ˖ 3FBSSBOHF3FWFSTF   http://www.innovatorstoolkit.com/exhibit19.1 The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth, 2nd Edition by Philip Samuel; David Silverstein; Neil DeCarlo Published by John Wiley & Sons, 2012
  27. ."(/*':   IUUQTXXXZPVUVCFDPNXBUDI WQB$(&4YQSP IUUQTXXXZPVUVCFDPNXBUDI WG,#IW%KVZ &OHMJTI7FSTJPO +BQBOFTF7FSTJPO

  28. *%&"5*0/.&5)0%4#3"*/83*5*/( ˖ 5IFOBNFDPNFTGSPNUIFQSBDUJDFPGTJY QFPQMFXSJUJOHEPXOUISFFJEFBTJOWF NJOVUFT   The Innovator's Toolkit:

    50+ Techniques for Predictable and Sustainable Organic Growth, 2nd Edition by Philip Samuel; David Silverstein; Neil DeCarlo Published by John Wiley & Sons, 2012
  29. *%&"5*0/.&5)0%4)JU.BUSJY ˖ $PNQBSFUIFDIBSBDUFSJTUJDTPGUXP TFFNJOHMZVOSFMBUFEQSPEVDUTPSTFSWJDFTUP EFWFMPQOFXJEFBT   The Innovator's Toolkit:

    50+ Techniques for Predictable and Sustainable Organic Growth, 2nd Edition by Philip Samuel; David Silverstein; Neil DeCarlo Published by John Wiley & Sons, 2012
  30. *%&"5*0/.&5)0%4$PODFQU5SFF ˖ $PODFQUTSFQSFTFOUBHFOFSBMXBZPG BDIJFWJOHZPVSHPBM XIJMFJEFBTBSFNPSF TQFDJDBOEBDUJPOBCMF ˖ -FWFSBHFDVSSFOUJEFBT
 UPHFOFSBUFNBOZJEFBT 

     The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth, 2nd Edition by Philip Samuel; David Silverstein; Neil DeCarlo Published by John Wiley & Sons, 2012
  31. *%&"5*0/.&5)0%44USBUFHZ$BOWBT ˖ 5IFTUSBUFHZDBOWBTJTGPSHFUUJOHDMFBSPO UIFDVSSFOUTUBUFPGQMBZBOENBLJOHZPVS CMVFPDFBONPWF   https://www.blueoceanstrategy.com/tools/strategy-canvas/

  32. $POTUSBJOUT

  33. *%&"/FFET$POTUSBJOT ˖ *ODMVEFBUMFBTUPOF5"/(*#-&UIJOH ˖ 4PGUXBSFPOMZPS4FSWJDFPOMZJTOPUBMMPXFE ˖ 0OFJEFBDBODPTU ZFOBUNPTUGPSMPX QSPUPUZQJOH
 6TFDBOVTFBOZUIJOHJOUIJTSPPNGPSGSFF

     ˖ :PVIBWFUPNBLFBMMCZZPVSTFMWFT
 %0/05PVUTPVSDF  ˖ 0OMZVTFUFDIOPMPHJFTBWBJMBCMFOPX
 %0/05VTF4J'JUFDIOPMPHJFT  
  34. Visualize 4VNNBSZ'SPN&NQBUIZUP*EFBT   Empathy Brainstorm POV Sketch HMWQ Ideas

    POV HMWQ
  35. PART 2 ACTIVITY

  36. TLJQ

  37. PART 3 DEBRIEF

  38. %&#3*&' ˖ 8IBUBSFTPNFRVFTUJPOTZPVIBWFBSPVOE JEFBUJPOBOEDPODFQUEFWFMPQNFOU   

  39. PART 4 DESIGN CHALLENGE

  40. %FTJHO$IBMMFOHF ˖ 4IBSFZPVSTUPSJFT ˖ &BDIQFSTPOJOUIFUFBNTIPVMEMJTUJOUFSFTUJOHTUPSJFT  PCTFSWBUJPOT UIPVHIUT JOTJHIUTCBTFEPOUIFJSEFTJHO QSPNQU

    ˖ *EFOUJGZUIFNFTQBUUFSOT ˖ 7JTVBMJ[F:PVEPOUIBWFUPVTFUIF107TIFFU ˖ 'JOEZPVS;"8";"8" ˖ $SFBUFZPVSDPODFQUVBMNPEFMCZBOZUPPMT ˖ $SFBUF107T BUMFBTUUISFF107T  
  41. %$*EFB%VNQJOH ˖ "TBUFBN TFMFDUB107BOEDSFBUF  ).82CZCSBJOTUPSNJOH ˖ "TBOJOEJWJEVBM DIPTFTPNF).82BOE TLFUDI

    QSPEVDUJNBHFT ˖ *GZPVIBWFUJNF UIJOLUIFSFBTPOXIZZPVDIPTFUIF ).82BOEXIZZPVTLFUDIFETVDIJNBHFT UIFOXSJUF UIFNEPXOBT%FTJHO1SJODJQMFT   HMWQ: Ͳ͏͢Ε͹ࢲͨͪ͸ʊʊͰ͖ΔͩΖ͏͔ʁ
  42. %$4FMFDU*EFBT ˖ "TBUFBN TIBSFUIF).82BOE1SPEVDU *NBHFTXJUIFBDIPUIFS ˖ 4FMFDU_JEFBTCZ4QSJOHPG*EFB ˖ "OZPOFDBOQVTIVQUPDIBOHFDBUFHPSJFT ˖

    /PPOFFMTFDBOQVTIEPXO 5IFQFSTPOXIPQVTIFEVQ DBOEP  
  43. %$3FOF*EFBT ˖ "TBOJOEJWJEVBM TLFUDI QSPEVDUJNBHFT CBTFEPOUIFTFMFDUFEJEFBT  

  44. %$4FMFDU*EFBT ˖ "TBUFBN TIBSFUIF1SPEVDU*NBHFTXJUI FBDIPUIFS ˖ 4FMFDU_JEFBTCZ4QSJOHPG*EFB ˖ "OZPOFDBOQVTIVQUPDIBOHFDBUFHPSJFT ˖

    /PPOFFMTFDBOQVTIEPXO 5IFQFSTPOXIPQVTIFEVQ DBOEP  
  45. %$4UPSZCPBSE ˖ "TBUFBN ESBX4UPSZCPBSETBCPVUUIF TFMFDUFEJEFBT ˖ *OUSPEVDFUIFIFSP VTFS BOEIJTIFSTJUVBUJPO ˖

    #FGPSFFYQFSJFODF QSPCMFNTUBUFNFOU  ˖ *OUSPEVDFZPVSTPMVUJPO UBEB  ˖ "GUFSFYQFSJFODF VTFSPVUDPNFIBQQJOFTT  ˖ _DPOUJOVFJGOFFEFE  
  46. %$13&4&/5"5*0/ ˖ (JWFQSFTFOUBUJPOBCPVU ZPVS107 ).8 %FTJHO 1SJODJQMFT 1SPEVDU *NBHF BOE4UPSZCPBSE

    ˖ 5BLFBQIPUPBOEVQMPBEJUUP SFBMUJNFZZZZNNEE ˖ 0UIFSQFPQMF 8SJUF DPOTUSVDUJWFGFFECBDLTPO TUJDLZOPUFT ˖ 5XP*MJLFTUBUFNFOUTBOE POF*XJTITUBUFNFOU
 չӴӴָ㥨ֹպ׾א չӴӴ׌׏ ׋׵ְְה䙼ֲպ׾א  
  47. POVൃද: 14:20

  48. Ideate 15:40 ·Ͱ

  49. )PNFXPSL ˖ "TBOJOEJWJEVBM SVOUISPVHIGSPN%FOFUP*EFBUF ˖ 3FBEPUIFSTSFQPSUTBOEEPNPSFZPVSPXOSFTFBSDI ˖ $SFBUFOFX107 T 

    ˖ $SFBUFOFX).8 T  ˖ %SBXOFX1SPEVDU*NBHF T BOE4UPSZCPBSE T  ˖ UIFOQVUUIFNUPHFUIFSBTBGSFFGPSNSFQPSU QEG BOE QPTUJUT-*/,UPTMBDLIPNFXPSL ˖ &ODPVSBHFUPEJTDVTTXJUIUIFUFBNPOTMBDL ˖ #SJOHZPVSUPPMTNBUFSJBMTGPSQSPUPUZQJOHJOUIF OFYUDMBTT  
  50. 3FFDUJPO ˖ 5BLFB-"3(&TUJDLZOPUF PS$PNCJOFUXPOPUFT  ˖ 8SJUFEPXOZPVSOBNF JE BOEEFQUDPNQ ˖

    8SJUFBCPVUUPEBZ +BQBOFTFJT0,  ˖ ,FFQ (PPEUIJOH  ˖ 1SPCMFN #BEUIJOH  ˖ 5SZ *NQSPWFNFOU 1SPQPTBM  ˖ 5BLFBQIPUPPGBMMPGUIFUFBNNFNCFSTSFFDUJPOT ˖ 1PTUUIFQIPUPUP4MBDLSFBMUJNFZZZZNNEE   - Name(123) Dept/Comp - Keep - Problem - Try