Tokyo Tech - DTF-2018 - User Research

Tokyo Tech - DTF-2018 - User Research

70b07e6b7fe7d921d7ac542d0ccb3b2c?s=128

Masanori Kado

April 07, 2018
Tweet

Transcript

  1. 4.

    6TFS3FTFBSDI   The goal of the “User Research” is

    to be informed and inspired by the needs, hopes, motivations, behaviors, and aspirations of the user. ِ٦ؠ٦ٔ؟٦ثך湡涸כծ ِ٦ؠ٦ךص٦ؤծ䋞劄ծ⹛堣ծ遤⹛ծ격劄瘝ַ׵ 㷕ןה؎ٝأؾٖ٦ءّٝ׾䖤׷ֿהד֮׷կ
  2. 9.

    B0CTFSWBUJPO   source: Universal Methods of Design: 100 Ways

    to Research Complex Problems, Develop Innovative Ideas, and Design A I U E O 8IBUBDUJWJUJFTBSFQFPQMFFOHBHJOHJO  8IBUQSPDFTTFTBSFUIFZHPJOHUISPVHI 8IBUEPFTUIFTQBDFMPPLBOEGFFMMJLF  )PXBSFUIJOHTQSFTFOUFEUPUIFVTFS  8IBUBSFUIFJOUFSBDUJPOTCFUXFFOQFPQMFBOEUIF FOWJSPONFOU 1FPQMFBOEQSPEVDUT 1FPQMFBOEQFPQMF 8IBUˑUIJOHT˒BSFQBSUPGUIF FOWJSPONFOU 8IBUˏTUIFJSQVSQPTF 8IPBSFUIFQFPQMFBOEXIBUBSFUIFZ EPJOH )PXBSFUIFZBDUJOH
  3. 10.

    C*OUFSWJFX1SJODJQMFT ˖ $POUFYUNBUUFST ˖ (PJOUPUIFVTFSˏTXPSMEUPHFUUIFCFTUEBUB ˖ $SFBUF1BSUOFSTIJQ ˖ :PVBSFOˏUUIFSFUPHFUBMJTUPGRVFTUJPOTBOTXFSFE ˖

    4IBSFZPVS*OUFSQSFUBUJPOTXJUIJOUFSWJFXFF ˖ %FTJHOJTCVJMUPOUIFJOUFSQSFUBUJPOPGGBDUTˋTPUIBU JOUFSQSFUBUJPOIBECFUUFSCFSJHIU ˖ 'PDVTSFWFBMTBOEDPODFBMT ˖ $MFBSGPDVTTUFFSTUIFDPOWFSTBUJPO   Contextual Design, 2nd Edition by Hugh Beyer; Karen Holtzblatt Published by Morgan Kaufmann, 2016
  4. 11.

    C*OUFSWJFX(VJEFMJOF ˖ "TLGPSQFSNJTTJPO IBWJOHJOUFSWJFX SFDPSEJOH UBLJOH QIPUPT UBLJOHOPUFT  ˖

    %P'BDFUP'BDFJOUFSWJFX OPUWJBPOMJOF  ˖ *EFBMMZUBMLUP QFPQMF ˖ 1SJPSJUJ[F&BSMZ"EBQUFSBOEF9USFNF6TFS ˖ 6TFPQFOFOEFERVFTUJPO 8)  ˖ 'PDVTPOUJNFTFSJFTBDUJWJUJFT ˖ .BLF'6--USBOTDSJQUJPOT  
  5. 12.

    C*OUFSWJFX5FNQMBUF ˖ 5FMMNFBCPVUIPXZPVEP@@@@@@@@@UPEBZ ˖ %PZPVVTFBOZ<UPPMTQSPEVDUTBQQTUSJDLT>UPIFMQZPVHFU @@@@@@@@EPOF  ˖ *GZPVDPVMEXBWFBNBHJDXBOEBOECFBCMFUPEPBOZUIJOH UIBUZPVDBOˏUEPUPEBZ

    XIBUXPVMEJUCF %POˏUXPSSZBCPVU XIFUIFSJUˏTQPTTJCMF KVTUBOZUIJOH ˖ -BTUUJNFZPVEJE@@@@@@@@@@@ XIBUXFSFZPVEPJOHSJHIU CFGPSFZPVHPUTUBSUFE 0ODFZPVOJTIFE XIBUEJEZPVEP BGUFSXBSE  ˖ *TUIFSFBOZUIJOHFMTFBCPVU@@@@@@@@@UIBU*TIPVMEIBWF BTLFE   source: Cindy Alvarez "Lean Customer Development" O'Reilly Media, Inc., 2014
  6. 16.

    BOE4FDPOEBSZ3FTFBSDIUP(FU&NQBUIZ ˖ #JCMJPHSBQIJDTVSWFZ ˖ &YQFSUJOUFSWJFX ˖ #VTJOFTTBOBMZTJT 1&45 4805 #.$

     ˖ $PNQFUJUJWF3FTFBSDI ˖ (PPHMF   Notice: You should do primary user research with amateur eye at first .
  7. 28.

    13&1"3&'0364&33&4&"3$) ˖ "TBUFBN DSFBUFBVTFSSFTFBSDIQMBOGPSZPVSQSPKFDU ˖ 8IBUUZQFPGQFSTPOXPVMECFJOUFSFTUJOHUPJOUFSWJFX  ˖ 8IFSFDBOZPVEPTPNFVTFSPCTFSWBUJPOT 

    ˖ 8IBUBOBMPHPVTJOEVTUSJFTFYQFSJFODFTNJHIUCFJOUFSFTUJOHUPFYQMPSF  ˖ <)PNFXPSL>"TBJOEJWJEVBM EPVTFSSFTFBSDIFT ˖ 6TFS3FTFBSDI JOUFSWJFX USBOTDSJQUJPO  QFPQMF ˖ 0CTFSWBUJPO UBLJOHQIPUPT EFTDSJQUJPO  QMBDF T  ˖ "OBMPHPVT*OTQJSBUJPO BOBMPHVF T  ˖ 5IFO QVUUIFNUPHFUIFSBTBGSFFGPSNSFQPSU QEG 
 BOEQPTUJUT-*/,UPTMBDLIPNFXPSL ˖ 5IFEFBEMJOFJTTTUBSUUJNFPGUIFOFYUMFDUVSF   ʙ15:40
  8. 29.

    3FFDUJPO ˖ 5BLFB-"3(&TUJDLZOPUF PS$PNCJOFUXPOPUFT  ˖ 8SJUFEPXOZPVSOBNF JE BOEEFQUDPNQ ˖

    8SJUFBCPVUUPEBZ +BQBOFTFJT0,  ˖ ,FFQ (PPEUIJOH  ˖ 1SPCMFN #BEUIJOH  ˖ 5SZ *NQSPWFNFOU 1SPQPTBM  ˖ 5BLFBQIPUPPGBMMPGUIFUFBNNFNCFSTSFFDUJPOT ˖ 1PTUUIFQIPUPUP4MBDLSFBMUJNFZZZZNNEE   - Name(123) Dept/Comp - Keep - Problem - Try