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The Role of Social Media for Entrepreneurs
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Kevin Pledge
September 26, 2012
Business
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190
The Role of Social Media for Entrepreneurs
Presentation given at the SOA Annual Meeting 2012
Kevin Pledge
September 26, 2012
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Transcript
THE ROLE OF SOCIAL MEDIA FOR ENTREPRENEURS Primary Competency: Moderator
/ Presenter: Kevin Pledge Presenters: Max Rudolph Eddie Smith Marketing
SOCIAL MARKETING Feeds website Social Networking Social Media sharing Blog
bookmarking
#SOA2012SM CONTINUE THE DISCUSSION
YOUR WEBSITE 4
HOW TO BUILD A WEBSITE – STEP 1 OF 3
Create Remarkable Content 5
HOW TO BUILD A WEBSITE – STEP 2 OF 3
6 Use a Content Management System (CMS)
et found HOW TO BUILD A WEBSITE – STEP 3
OF 3 7
TEST YOUR WEBSITE AT MARKETING.GRADER.COM (FOR FREE) 8 TEST YOUR
WEBSITE
9 TRACK PERFORMANCE USING GOOGLE ANALYTICS (FOR FREE) TRACK YOUR
WEBSITE VISITS
WEBSITE EXPERIENCE (MAX) Host provider stopped responding No email No
website Backup everything
SOCIAL NETWORKING 11 SOCIAL MEDIA SOCIAL NETWORKING AND SOCIAL MEDIA
LINKEDIN www.linkedin.com/in/maxrudolph
SOCIAL MEDIA What do I use? • LinkedIn • Twitter
• Facebook (not so much) • Website
LinkedIn • 600 connections • 21 groups • Reading List
– 33 books Twitter • 220 followers • 100 following • 370 tweets Facebook • A lesson learned • Separate business from pleasure SOCIAL MEDIA STATS
Rolodex Updates Reaching Out LINKEDIN
Generic invites from people I don’t know Recruiters Recommended news
PET PEEVES
Job Updates Potential Clients Add-Ons THINGS I LIKE ABOUT LINKEDIN
Books Groups People you may know ADD-ONS
• Rudolph Financial Consulting, LLC • Design/peer review ERM and
ALM strategies • Leverage ORSA and Risk Focused Exams • Continuing education and research: modules, seminars, newsletter, predictions • Facilitate board level ERM sessions • Professionalism • SOA Board of Governors • Investment Section Chair • Actuarial Standards Board, ERM Task Force • SOA President’s Award www.rudolph-financial.com Twitter maxrudolph Omaha, Nebraska, USA (402) 895-0829
[email protected]
THANK YOU! MAX J. RUDOLPH FSA, CFA, CERA, MAAA
SOCIAL NETWORKING 20 SOCIAL MEDIA SOCIAL NETWORKING AND SOCIAL MEDIA
21 SOCIAL NETWORKING
@eddie_smith practicallyefficient.com TWITTER AND BLOGGING
What do these things have in common? THE VALUE OF
SOCIAL
THE PAYOFF OF BEING SOCIAL
Simple is good Twitter as a filter
Share to receive A place for multiple personas Being open vs. way too open Death by sarcasm CONFESSIONS OF A TWITTER-ER (...ER?)
Investing time for attention Why give things away?
The expert perception Be humorous (human even), off topic You are what and how you write Comments: asset or liability? LONG-FORM SOCIAL (BLOGS, ARTICLES)
OSCARS 2012 27
28 OPPORTUNITY: NEWSJACKING
NEWSJACKING 29 This is about me, and I’m vegetarian!
OPPORTUNITY: NETWORKING Personality can open doors, but only character can
keep them open 30 - Elmer Leterman
31 OPPORTUNITY: NETWORKING
ARTICLES AND BOOKS 32
INTEGRATE YOUR STRATEGY 2 Social Media Networking Articles Books Website
Email Conferences Your Marketing Strategy
RESOURCES Unmarketing - Scott Stratten Inbound Marketing - Brian Halligan
- Dharmesh Shah Real-time Marketing & PR - David Meerman Scott Social Marketing to the Business Customer - Paul Gillian - Eric Schwartzman
Kevin Pledge @kevinpledge Max Rudolph @maxrudolph Eddie Smith @eddie_smith Keep
the conversation going #SOA2012SM Tomorrow 3:45pm: Insurance Marketing Through Social Media THANK YOU