The Role of Social Media for Entrepreneurs

Presentation given at the SOA Annual Meeting 2012

Transcript

1. THE ROLE OF SOCIAL MEDIA FOR ENTREPRENEURS Primary Competency: Moderator / Presenter:  Kevin Pledge Presenters:  Max Rudolph  Eddie Smith Marketing
2. SOCIAL MARKETING Feeds website Social Networking Social Media sharing Blog bookmarking
3. #SOA2012SM CONTINUE THE DISCUSSION
4. YOUR WEBSITE 4
5. HOW TO BUILD A WEBSITE – STEP 1 OF 3 Create Remarkable Content 5
6. HOW TO BUILD A WEBSITE – STEP 2 OF 3 6 Use a Content Management System (CMS)
7. et found HOW TO BUILD A WEBSITE – STEP 3 OF 3 7
8. TEST YOUR WEBSITE AT MARKETING.GRADER.COM (FOR FREE) 8 TEST YOUR WEBSITE
9. 9 TRACK PERFORMANCE USING GOOGLE ANALYTICS (FOR FREE) TRACK YOUR WEBSITE VISITS
10. WEBSITE EXPERIENCE (MAX) Host provider stopped responding No email No website Backup everything
11. SOCIAL NETWORKING 11 SOCIAL MEDIA SOCIAL NETWORKING AND SOCIAL MEDIA
12. LINKEDIN www.linkedin.com/in/maxrudolph
13. SOCIAL MEDIA What do I use? • LinkedIn • Twitter • Facebook (not so much) • Website
14. LinkedIn • 600 connections • 21 groups • Reading List – 33 books Twitter • 220 followers • 100 following • 370 tweets Facebook • A lesson learned • Separate business from pleasure SOCIAL MEDIA STATS
15. Rolodex Updates Reaching Out LINKEDIN
16. Generic invites from people I don’t know Recruiters Recommended news PET PEEVES
17. Job Updates Potential Clients Add-Ons THINGS I LIKE ABOUT LINKEDIN
18. Books Groups People you may know ADD-ONS
19. • Rudolph Financial Consulting, LLC • Design/peer review ERM and ALM strategies • Leverage ORSA and Risk Focused Exams • Continuing education and research: modules, seminars, newsletter, predictions • Facilitate board level ERM sessions • Professionalism • SOA Board of Governors • Investment Section Chair • Actuarial Standards Board, ERM Task Force • SOA President’s Award www.rudolph-financial.com Twitter maxrudolph Omaha, Nebraska, USA (402) 895-0829 max.rudolph@rudolph-financial.com THANK YOU! MAX J. RUDOLPH FSA, CFA, CERA, MAAA
20. SOCIAL NETWORKING 20 SOCIAL MEDIA SOCIAL NETWORKING AND SOCIAL MEDIA
21. 21 SOCIAL NETWORKING
22. @eddie_smith practicallyefficient.com TWITTER AND BLOGGING
23. What do these things have in common? THE VALUE OF SOCIAL
24. THE PAYOFF OF BEING SOCIAL
25.  Simple is good  Twitter as a filter  Share to receive  A place for multiple personas  Being open vs. way too open  Death by sarcasm CONFESSIONS OF A TWITTER-ER (...ER?)
26.  Investing time for attention  Why give things away?  The expert perception  Be humorous (human even), off topic  You are what and how you write  Comments: asset or liability? LONG-FORM SOCIAL (BLOGS, ARTICLES)
27. OSCARS 2012 27
28. 28 OPPORTUNITY: NEWSJACKING
29. NEWSJACKING 29 This is about me, and I’m vegetarian!
30. OPPORTUNITY: NETWORKING Personality can open doors, but only character can keep them open 30 - Elmer Leterman
31. 31 OPPORTUNITY: NETWORKING
32. ARTICLES AND BOOKS 32
33. INTEGRATE YOUR STRATEGY 2 Social Media Networking Articles Books Website Email Conferences Your Marketing Strategy
34. RESOURCES Unmarketing - Scott Stratten Inbound Marketing - Brian Halligan - Dharmesh Shah Real-time Marketing & PR - David Meerman Scott Social Marketing to the Business Customer - Paul Gillian - Eric Schwartzman
35. Kevin Pledge @kevinpledge Max Rudolph @maxrudolph Eddie Smith @eddie_smith Keep the conversation going #SOA2012SM Tomorrow 3:45pm: Insurance Marketing Through Social Media THANK YOU