Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The Role of Social Media for Entrepreneurs

Kevin Pledge
September 26, 2012

The Role of Social Media for Entrepreneurs

Presentation given at the SOA Annual Meeting 2012

Kevin Pledge

September 26, 2012
Tweet

More Decks by Kevin Pledge

Other Decks in Business

Transcript

  1. THE ROLE OF SOCIAL MEDIA FOR ENTREPRENEURS Primary Competency: Moderator

    / Presenter:  Kevin Pledge Presenters:  Max Rudolph  Eddie Smith Marketing
  2. HOW TO BUILD A WEBSITE – STEP 1 OF 3

    Create Remarkable Content 5
  3. HOW TO BUILD A WEBSITE – STEP 2 OF 3

    6 Use a Content Management System (CMS)
  4. SOCIAL MEDIA What do I use? • LinkedIn • Twitter

    • Facebook (not so much) • Website
  5. LinkedIn • 600 connections • 21 groups • Reading List

    – 33 books Twitter • 220 followers • 100 following • 370 tweets Facebook • A lesson learned • Separate business from pleasure SOCIAL MEDIA STATS
  6. • Rudolph Financial Consulting, LLC • Design/peer review ERM and

    ALM strategies • Leverage ORSA and Risk Focused Exams • Continuing education and research: modules, seminars, newsletter, predictions • Facilitate board level ERM sessions • Professionalism • SOA Board of Governors • Investment Section Chair • Actuarial Standards Board, ERM Task Force • SOA President’s Award www.rudolph-financial.com Twitter maxrudolph Omaha, Nebraska, USA (402) 895-0829 [email protected] THANK YOU! MAX J. RUDOLPH FSA, CFA, CERA, MAAA
  7.  Simple is good  Twitter as a filter 

    Share to receive  A place for multiple personas  Being open vs. way too open  Death by sarcasm CONFESSIONS OF A TWITTER-ER (...ER?)
  8.  Investing time for attention  Why give things away?

     The expert perception  Be humorous (human even), off topic  You are what and how you write  Comments: asset or liability? LONG-FORM SOCIAL (BLOGS, ARTICLES)
  9. RESOURCES Unmarketing - Scott Stratten Inbound Marketing - Brian Halligan

    - Dharmesh Shah Real-time Marketing & PR - David Meerman Scott Social Marketing to the Business Customer - Paul Gillian - Eric Schwartzman
  10. Kevin Pledge @kevinpledge Max Rudolph @maxrudolph Eddie Smith @eddie_smith Keep

    the conversation going #SOA2012SM Tomorrow 3:45pm: Insurance Marketing Through Social Media THANK YOU