Speaker Deck

Revitalizing a cross-functional product organization

by Lara Hogan

Published April 24, 2018 in Business

The product and engineering teams at every company size have the same goals: positive team health, high-velocity shipping, and strategic execution. Yet we often get in our own way -- from ill-defined roles and responsibilities to toxic communication patterns, to well-meaning but under-equipped managers.

Lara Hogan and Deepa Subramaniam of Wherewithall will candidly share the approaches they took to revitalizing a cross-functional product organization in 9 months. As Engineering and Product leaders, they worked together to diagnose and treat issues holding back design, engineering and product management teams in order to ensure communication flowed better, inter and intra-team dynamics improved and the organization shipped more (and better!) software. As two VP’s who faced these specific challenges and more, Lara and Deepa will cover evidence-based tactics for improving the overall health of your product organization when time is of the essence.

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