conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators. -- Wikipedia
search keyword search keyword search keyword search keyword search keyword search keyword search keyword search keyword Which keyword we should optimize for in search engines?
Use it to create unique URLs which conversion you can later analyze. Use this for example to analyze performance of your posts in social media (Facebook Fan page, email, link exchange and so on).
Display competitive advantage • Encourage person to act • “Call now to save X€” • Assure users • Easy return policy • “99% of our users said that our product is ...” • Provide additional information for those who want it • Provide easy path to act • Ordering form • Phone number • Have goal tracking setup in Google Analytics/AdWords
and sweet • Make buying as easy as clicking one button • Learn from the best: Amazon • Make registration and future orders simple • Don’t have too many steps • Track your order process using Google Analytics
important content displayed in the first 600 pixels. This will make it visible to visitors right away without scrolling. You can use http://browsersize.googlelabs.com/ to see where your layout needs optimizing.
AdWords and optimize your cost of conversion. This allows you to track your cost of acquisition and allows AdWords to optimize campaigns for better conversion. This also allows you to get rid of keywords that don’t bring conversion.