スタートアップMBA~オペレーションの極意

0QFSBUJPOBM&YDFMMFODF ඪ४Խ 4UBSUVQ.#"γϦʔζ

ελʔτΞοϓ͕੒௕͢ΔͨΊʹ͸ 0QFSBUJPOBM&YDFMMFODFඪ४Խ ͷࢹ࠲͕ඇৗʹॏཁʹͳΔ

S .BSLFUJOH 'JFME 4BMFT $VTUPNFS 4VDDFTT *OTJEF 4BMFT )3૊৫ઓུਓࡐͷ੒௕ $VTUPNFS3FMBUJPOTIJQ&OHBHFNFOU
.JTTJPO7JTJPO7BMVF 'JOBODJBM $VTUPNFS *OUFSOBM 1SPDFTT )3 0SHBOJ[BUJPO .77 4USBUFHZ ίʔϙϨʔτϓϩηεʢ஌ࡒɾ๏཯ɾΨόφϯεFUDʣ 4UBLFIPMEFS3FMBUJPOT 69ઃܭ ϓϩμΫτ։ൃϓϩηε 0& %BUB ׆༻ 'JOBODF7BMVBUJPO ઓུʢ1.''FBTJCJMJUZ4DBMBCJMJUZ%FGFOTJCJMJUZ

اۀ Ձ஋ #4 1- Ձ஋ ɾݱࡏͷऩӹੑ ɾ#4ͷ݈શੑʢݱ༬ۚɺआۚʣ ɾݻఆࢿ࢈ͷՁ஋ γεςϜɺઃඋͳͲʣ ελʔτΞοϓͷՁ஋ʢόϦϡΤʔγϣϯʣΛܾΊΔཁૉ
%FGFOTJCJMJUZ "TTFU ڝ߹༏Ґੑ ࢿ࢈ʣ ɾࣗࣾอ༗ςΫϊϩδʔͷलҳ͞ ɾ஌ࡒʢಛڐʣ ɾΤϯδχΞϝϯόʔͷೳྗٕज़ྗ ɾ1SPEVDUͷलҳੑ 5FDIOPMPHZ*1&OHJOFFSJOH ɾ.BSLFU*OTJHIU ɾ%BUBྔ%BUBϞσϧ ɾ%BUB%SJWFOܦӦͷϊ΢ϋ΢γεςϜ %BUB*OTJHIU ɾىۀՈͷۀքݖҖੑ$BQBCJMJUZ4LJMM ɾܦӦೳྗ ɾ.77ͷਁಁ౓ ɾ5FBNϝϯόʔͷ$BQBCJMJUZ ɾϝϯόʔͷΤϯήʔδϝϯτϞνϕʔγϣϯ $VMUVSF5FBN$90 /FUXPSLF⒎FDU #VTJOFTTSFMBUJPOTIJQ"TTFU #SBOE"XBSFOFTT.BSLFUJOH"TTFU 0QFSBUJPOBM&YDFMMFODF ɾόϦϡʔνΣʔϯͷ੒ख़౓ΧελϚʔରԠଆϊ΢ϋ΢ ʢϕετϓϥΫςΟεɺࣄྫɺϚχϡΞϧͳͲʣ ɾόϦϡʔνΣʔϯͷ੒ख़౓ίʔϙϨʔταΠυϊ΢ϋ΢ ʢҙࢥܾఆਝ଎Խͷ࢓૊ΈɺΨόφϯεɺίϯϓϥΠΞϯεͳͲʣ ɾωοτϫʔΫޮՌ ɾϦϨʔγϣϯγοϓΞηοτ ʢސ٬ɺϝσΟΞɺΨόϝϯτɺ౤ࢿՈɺ ϝϯλʔΞυόΠβʔɺαϓϥΠϠʔͳͲʣ ɾ޿ࠂҎ֎ͷސ٬֫ಘνϟωϧ ʢϝσΟΞϦϨʔγϣϯίϛϡχςΟʔ ΠϯϑϧΤϯαʔͳͲʣ ɾ޿ࠂʹΑΔ֫ಘνϟωϧ ɾϒϥϯυೝ஌౓ ɾઓུͷ໌֬͞ ɾઓུͷಠࣗੑ ɾΠϊϕʔγϣϯϞσϧ 4USBUFHZ

*EFBUJPO $1' 14' 1.' 554 4DBMF *10 1PTU *10 1SPEVDU
.BSLFU 'PVOEFS 5FBN 'JOBODF $1' 3JTL 'PVOEFS*TTVF'JU 3JTL *OJUJBM$BQJUBMJ[BUJPO 3JTL 'PVOEFS3FBEJOFTTϦεΫ 5FDI 'FBTJCJMJUZ 3JTL 1SPEVDU -BVODI 3JTL #VSO3JTL 1JWPU5PMFSBUJPO3JTL 1.' 3JTL 'PVOEJOH5FBN #VJMEJOH3JTL $PGPVOEFS4IBSF"MMPDBUJPO 3JTL 6OJU &DPOPNJDT 3JTL (SPXUI 3JTL )JSJOHSJTL *10 3JTL *10४උ 3JTL 4UPDL%JMVUJPO3JTL $POHMPNFSBUF %JTDPVOU3JTL 1PTU*10(SPXUI 3JTL %FGFOTJCJMJUZ#VJMEJOH3JTL 'PVOEFSUP$&0 5SBOTGPSN3JTL 1PTU*10)3 SJTL 4VDDFTT4UBUVT 2VP3JTL 0QFSBUJPOCMBDLCPY3JTL 4VDDFTTPS3JTL 1SFTFFE 4FFE 4FSJFT" 4FSJFT#d 1SF*10 $&01VCMJD'JHVSF 5SBOTGPSN3JTL 5BMFOU3FUFOUJPO3JTL 'VOESBJTJOH3JTL $VMUVSF#SFBL3JTL

1SF4FFE 4FFE 4FSJFT" 4FSJFT#d ʢεέʔϧΛ໨ࢦ͢ʣ 1SF*10 *10Λ໨ࢦ͢ʣ $1'14'Λ໨ࢦ͢ ʢ1.ୡ੒Λ໨ࢦ͢ʣ ʢ6OJUFDPOPNJDT݈શԽʣ
1PTU*10 *10ޙͷ੒௕ʣ 0&ͷ $4' ࣄྫ 0&ͷݞΛཧղ͍ͯ͠Δ ఆظతʹνʔϜͰۀ຿ͷඪ४ԽϚχϡΞϧԽ͕Ͱ͖͍ͯΔ ݸਓ͕ۀ຿ͷ୨Է͕Ͱ͖͍ͯΔ ۀ຿ͷγεςϜԽࣗಈԽ͕Ͱ͖͍ͯΔ ఆظతʹνʔϜͰۀ຿ͷ୨Էݟ͑ΔԽ͕Ͱ͖͍ͯΔ 0&͕ࣾ಺ͷڧΈʹͳ͍ͬͯΔ

੒௕աఔʹ͓͍ͯ zϘτϧωοΫz ʹͳΓ͕ͪͳ͜ͱ

ελʔτΞοϓ͸ ϑΣʔζ͕ਐΉͱ ༷ʑͳϘτϧωοΫ͕ ൃੜͯ͘͠Δ ϥΫεϧ$&0 দຊګ᎗ IUUQTXXXNPUJWBUJPODMPVEDPNIS

࣌ؒ ച্ ૊৫ن໛ 1.' 4DBMF 4DBMF *10
ܦӦऀґଘ ͷܦӦ ۀ຿աଟ ෆจ཯ ૊৫ϧʔϧ ෆ଍ Ϛωδϝϯτ ͕ະख़Ͱ ۀ຿ߗ௚ Ϛωδϝϯτ ਐԽ՝୊ ۀ຿ͷ ଐਓԽ ڝ߹༏Ґੑͷ ཱ֬Ͱ͖ͳ͍ ্৔ʹ޲͚ͨ ΨόφϯεγεςϜ ͷཱ֬

࣌ؒ ച্ ૊৫ن໛ 1.' 4DBMF 4DBMF *10
ܦӦऀґଘ ͷܦӦ ۀ຿աଟ ෆจ཯ ૊৫ϧʔϧ ෆ଍ Ϛωδϝϯτ ͕ະख़Ͱ ۀ຿ߗ௚ Ϛωδϝϯτ ਐԽ՝୊ ۀ຿ͷ ଐਓԽ ڝ߹༏Ґੑͷ ཱ֬Ͱ͖ͳ͍ ্৔ʹ޲͚ͨ ΨόφϯεγεςϜ ͷཱ֬ ۀ຿ͷ ͻͬ΃͕͠ ܗࣜ஌Խ ඪ४Խ ଐਓԽ ഉআ ϝιουͷ ࢿ࢈Խ

ϊ΢ϋ΢ ཭৬͢Δͱ ϊ΢ϋ΢΋ ཭Εͯ͠·͏ ϊ΢ϋ΢ ϊ΢ϋ΢ ϊ΢ϋ΢ ϊ΢ϋ΢ ϊ΢ϋ΢ ϊ΢ϋ΢
ϊ΢ϋ΢ ϊ΢ϋ΢ ཭৬

$90 ಛʹਓΛ௒͑Δ ʢϛυϧϚωδϝϯτʣ ͕Ͱ͖Δͱ ۀ຿ංେ ࢓ࣄͷͨΊͷ࢓ࣄʣ ͷϦεΫ͕͋Δ

ࣗ෼ͨͪͷ ํ๏࿦ϝιου͸ େ͖ͳΞηοτʹͳΔ

ৗʹۀ຿ελϯμʔυΛ ্͛ଓ͚Δ͜ͱ͕Ͱ͖Δ͔ʁ

ϊ΢ϋ΢ ཭৬ͯ͠΋ ϊ΢ϋ΢͸ ஝ੵ͞ΕΔ ϊ΢ϋ΢ ϊ΢ϋ΢ ϊ΢ϋ΢ ϊ΢ϋ΢ ϊ΢ϋ΢ ϊ΢ϋ΢
ϊ΢ϋ΢ ϊ΢ϋ΢ ཭৬ ϊ΢ϋ΢

ϝιουΛ ΞηοτԽʢࢿ࢈Խʣ ͨ͠ࣄྫ

4BMFT'PSDFʹ͸ ͜Ε·Ͱͷܧଓͨ͠੒௕Λ ࣮ݱ͖ͯͨ͠z5IF.PEFMz ͱ͍͏૊৫Ӧۀͷ ϕετϓϥΫςΟε͕͋Δ

IUUQTNBSLF[JOFKQBSUJDMFEFUBJM

IUUQTUPZPLFJ[BJOFUBSUJDMFT IUUQTCJ[KPVSOBMKQQPTU@IUNM

IUUQTTTMFJSQBSUTOFUEPDJS@NBUFSJBM@GPS@pTDBM@ZNQEG

࢓૊Έ ࡞Γ IUUQTTTMFJSQBSUTOFUEPDJS@NBUFSJBM@GPS@pTDBM@ZNQEG

zϚχϡΞϧԽ Ͱ͖ͳ͍͜ͱ͸ͳ͍ɻ উͪଓ͚Δ࢓૊Έ Λ࡞Δ͜ͱ͕Ͱ͖Δ͔ʁz দҪ஧ࡾ zແҹྑ඼͸࢓૊Έׂ͕̕z ΑΓ

zͦΕ͙Β͍ޱͰݴ͑͹͍͍ ͷʹͱ͍͏͜ͱ΋໌จԽ͢Δz দҪ஧ࡾ zແҹྑ඼͸࢓૊Έׂ͕̕z ΑΓ

ແҹྑ඼ͷ*EFB1BSL IUUQTMBCNVKJDPNKQJEFBQBSL

ϦΫΤετΛ ౤ߘ ࣄલ֬ೝ ৽ண ϦΫΤετ ετοΫ ࡁΈ ൢച ࣍ճݕ౼ *EFBQBSLձһ
*EFBQBSLձһ *EFBQBSLӡӦ୲౰ *EFBQBSL঎඼։ൃ୲౰ ΨΠυϥΠϯʹ Ԋͬͨ಺༰͔ʁ ετοΫࡁΈΛ ݕূ͢Δ ൢചͨ͠΋ͷʹ ϑΟʔυόοΫ

େखͷແҹྑ඼΋ސ٬͔Βͷ੠Λฉ͖ɺ ϓϩμΫτʹ׆͔͍ͯ͠Δʢ೥ؒͰສ݅ʂʣ IUUQMBCNVKJDPNKQJEFBQBSL ސ٬͔Βͷ ཁ๬ $PQZSJHIU.BTBZVLJ5BEPLPSP"MMSJHIUTSFTFSWFE

IUUQTXXXUPZPUBFVSPQFDPNXPSMEPGUPZPUBUIJTJTUPZPUBUPZPUBQSPEVDUJPOTZTUFN

z͢΂ͯͷςΫϊϩδʔ ͸͍ͣΕ͸ίϐʔͰ͖ͯ͠·͏ ਅͷࠩผԽཁҼ͸ ςΫϊϩδʔͰ͸ͳ͘ਓࡐͩz δΣϑϦʔɾϥΠΧʔ z5PZPUBXBZzஶऀ

lτϤλ΢ΣΠͱ͸ ʮߟ͑ํʯͰ͋Γʮࢦ਑ʯ ૬ޓʹܨ͕Εͨʮϓϩηεʯ ܧଓվળΛ຿ΊΔʮਓʑʯ ͔ΒͳΔʮγεςϜʯͰ͋Δz δΣϑϦʔɾϥΠΧʔ z5PZPUBXBZzஶऀ

๛ాتҰ࿠ zਤ໘Λ౪Μͩਓ͸ ਤ໘௨Γʹ৫ΓػΛ࡞Δ ͜ͱ͕Ͱ͖Δ͔΋͠Εͳ͍͕ ࢲͨͪ͸̍೔೔ͱมߋ͠ վྑΛଓ͚͍ͯΔz

5PZPUB8BZ͸ ࣌ؒΛܦͯਐԽ͍ͯ͠Δ

δΣϑϦʔɾϥΠΧʔ z5PZPUBXBZzΑΓ

ϊ΢ϋ΢ ཭৬ͯ͠΋ ϊ΢ϋ΢͸ ஝ੵ͞ΕΔ ϊ΢ϋ΢ ϊ΢ϋ΢ ϊ΢ϋ΢ ϊ΢ϋ΢ ϊ΢ϋ΢ ϊ΢ϋ΢
ϊ΢ϋ΢ ϊ΢ϋ΢ ཭৬ ϊ΢ϋ΢

ͲͷΑ͏ʹ࢝ΊΔ͔ʁ

ॳظͷελʔτΞοϓͰ͸ ܦӦऀʢܦӦਞࣗ਎ʣ͕ ϘτϧωοΫʹͳΔέʔε͕ଟ͍

ॳظͷࠒʢ1.' Ͱ͸ εʔύʔελʔਓࡐͰ͋ͬͨ ܦӦਞʹۀ຿͕ภΔɻ ภͬͨۀ຿ΛҾͬ΃͕ͯ͠ ͲΕ͚ͩ෼ࢄͰ͖Δ͔͕ ੒௕ͷ伴ΛѲΔ

Ұ൪ͷϝϦοτɿ ࣗ෼ͨͪͷ৽ͨͳػձ૑ग़ʹ ܦӦࢿݯΛ഑෼͢Δ͜ͱ͕Ͱ͖Δ

ܦӦਞ͸ ෇ՃՁ஋ͷߴ͍࢓ࣄʹ஫ྗͰ͖Δ

ߟ͑ͯݟ·͠ΐ͏ ࣗ෼ͷۀ຿࢓ࣄΛ ୨Էͯ͠͠ݟ·͠ΐ͏ ʢۓٸੑͱॏཁੑͷ࣠ʣ

ॏཁ ߴ͍ ௿͍ ۓٸੑ ߴ͍ ௿͍

ॏཁ ߴ͍ ௿͍ ۓٸੑ ߴ͍ ௿͍ ۓٸͰ ॏཁͳ͜ͱ

ɾ1.'Λ໨ࢦ͢ ಛʹॳظͷελʔτΞοϓ ɾച্Λ্͛Δ ɾސ٬ରԠ͢ΔʢΫϨʔϜରԠ͢Δʣ ɾϝϯόʔͷෆຬΛฉ͘ ɾίʔϙϨʔτଆۀ຿Λߦ͏ ʢೖग़ۚ؅ཧɺܾࢉରԠɺ࿑຿ରԠͳͲʣ ελʔτΞοϓʹ͓͍ͯ ۓٸͳ͜ͱ

lۓٸͰ͸ͳ͍͕ ॏཁͳ͜ͱʹ ϑΥʔΧεͤΑz 4UFWFO3$PWFZ ʮͭͷश׳ʯΑΓ

ॏཁ ߴ͍ ௿͍ ۓٸੑ ߴ͍ ௿͍ ۓٸͰͳ͍͕ ॏཁͳ͜ͱ

1.'લ·Ͱ͸ ۀ຿ͷ୨Է͸ ͋·Γҙຯ͕ͳ͍ ཹҙ఺

$90͕ݱ৔ʹߦͬͯ ΠϯαΠτΛݟ͚͍ͭͯ͘ ϋΠλον َϋΠλονʣ Ͱސ٬։ൃΛߦ͏ 1.'Λ໨ࢦ͍ͯ͠Δ࣌ ʹॏཁͳ͜ͱ

,1*ઃఆ ػೳ࢓༷࡞੒ ઃܭ͢Δ ࣮૷ ,1*Λܭଌ ઓུϏδωεϞσϧ ͷݕূ ϩʔυϚοϓࡦఆ Ϗδϣϯࡦఆ 69σβΠϯࡦఆ
ΧελϚʔ֫ಘ ΧελϚʔϑΟʔυόοΫ ΛಘΔ ϩʔυϚοϓݕূ ϩʔϯν 69σβΠϯ࣮૷ ςετ Ϗδϣϯݕূ 7JTJPOBSZ 4USBUFHJFTU )JQTUFS )VTUMFS )BDLFS ελʔτΞοϓͰ͸ɺ໾ׂͷڥքઢΛݫີʹઃ͚ͳ͍ ઓུͷࡦఆ Ϗδωεͷ෼ੳ ΧελϚʔ ΧελϚʔ ͱͷର࿩Λ த৺ʹஔ͘ ໾ׂͷ ڥքઢΛ ݫີʹ ઃ͚ͳ͍ $PQZSJHIU.BTBZVLJ5BEPLPSP"MMSJHIUTSFTFSWFE

՝୊ͷ ൃݟɾݕূ $PQZSJHIU.BTBZVLJ5BEPLPSP"MMSJHIUTSFTFSWFE 4UBSUVQ4DJFODF z$VTUPNFS1SPCMFN'JUͷ εςʔδͰԿʹϑΥʔΧε͠·͔ͨ͠ʁz ϓϩμΫτ
ͷݕূ ϓϩμΫτ ࠷దԽ εέʔϧ རӹ ࠷େԽ ੒ޭͨ͠ελʔτΞοϓ ࣦഊͨ͠ελʔτΞοϓ IUUQTTBNB[POBXTDPNTUBSUVQDPNQBTTQVCMJD4UBSUVQ(FOPNF3FQPSU@8IZ@4UBSUVQT@'BJM@WQEG ੒ޭͨ͠ ελʔτΞοϓ͸ ֶशʹϑΥʔΧεʂ ࣦഊͨ͠ ελʔτΞοϓ͸ ϓϩμΫτ࡞ΓʹϑΥʔΧεʂ

ॏཁ ߴ͍ ௿͍ ۓٸੑ 1.'Λ ୡ੒͢Δ͜ͱ ௿͍ ۓٸͰ ॏཁͳ͜ͱ 1.'લʣ

ߟ͑ͯݟ·͠ΐ͏ த௕ظతͳࢹ࠲ʹཱͬͨ࣌ ʢத௕ظతʹݟͯɺ ΑΓྑ͍اۀʹͳΔͱ͍͏ࢹ࠲ʣ ࣗ෼͸ɺ΋ͬͱͲ͏͍͏ ࢓ࣄΛ͢Δ΂͖Ͱ͠ΐ͏͔ʁ

ॏཁ ߴ͍ ௿͍ ۓٸੑ ௿͍ ߴ͍ ࠓͷߦಈΛ ୨Էͯ͠͠ΈΔ

ॏཁ ߴ͍ ௿͍ ۓٸੑ ௿͍ ߴ͍ ࢭΊΔ͜ͱ͸ Ͱ͖ͳ͍͔ʁ த௕ظతͳ ੜ࢈ੑΛߴΊΔ
ͨΊͷয఺ ࢓૊ΈԽ΍ ඪ४Խͯ͠ ੜ࢈ੑΛ޲্ Ͱ͖ͳ͍͔ʁ

ߦಈͷ࣭Λݕূͯ͠վળ͢Δ

ͦ΋ͦ΋΋ࣗ෼ͷߟ͍͑ͯΔ ʮۓٸੑʯͱʮॏཁੑʯͷ ఆٛ͸Կ͔ʁ

δϣϋϦͷ૭Λ޿͍͛ͯ͘ ։์ͷ૭ ʢPQFOTFMGʣ ൿີͷ૭ IJEEFOTFMG ໡఺ͷ૭ CMJOETFMG ະ஌ͷ૭ VOLOPXOTFMG ଞਓʹ෼͔͍ͬͯΔ
ଞਓʹ෼͔͍ͬͯͳ͍ ࣗ෼ʹ෼͔͍ͬͯͳ͍ ࣗ෼ʹ෼͔͍ͬͯΔ ஌͍ͬͯΔ ൣғΛ ޿͍͛ͯ͘

Ϛωδϝϯτ $90 ͷ ࢓ࣄ͸ɺνʔϜͷੜ࢈ੑ޲্ͷͨΊʹ ޿͍ࢹ໺ʢ௕͍ࣹఔڑ཭ʣΛ ࣋ͭ͜ͱ

ʮ๩͍͔͠Β෦Լͷҭ੒ʹख͕ճΒͳ͍ʯ ʮ๩͍͔͠Βܗࣜ஌Խɺඪ४ԽͰ͖ͳ͍ʯ ͔Β ʮ๩͍͔͠Βૣ͘෦ԼΛҭ੒͠ͳ͚Ε͹ʯ ʮ๩͍͔͠Βૣ͘ܗࣜ஌Խɺඪ४Խ͠ͳ͚Ε͹ʯ ΁ͱҙࣝΛม͑Δ͜ͱ͕Ͱ͖Δ͔ʁ

ۓٸͰ͸ͳ͍͚Ͳ ॏཁͳ͜ͱ͸ ୹ظతͳ1-͸ᆝଛ͢Δ ͔΋͠Εͳ͍͕ த௕ظతͳऩӹΛ ্͛Δ͜ͱʹد༩͢Δ 5JNF $PQZSJHIU.BTBZVLJ5BEPLPSP"MMSJHIUTSFTFSWFE

ۓٸͰ͸ͳ͍͕த௕ظతʹݟͯ ඇৗʹॏཁͳ͜ͱʹ ϑΥʔΧε͢Δ

lۓٸͰ͸ͳ͍͕ॏཁͳ͜ͱʹ ϑΥʔΧεͯ͠ɺۓٸͰॏཁ ͳ͜ͱΛݮΒ͍ͯ͘͜͠ͱ͕ ϚωδϝϯτͷຊචͰ͋Δz 4UFWFO3$PWFZ ʮͭͷश׳ʯΑΓ

ॏཁ ߴ͍ ௿͍ ۓٸੑ ߴ͍ ௿͍ ۓٸੑ͕௿͍͕ ॏཁͳ͜ͱͷ ׆ಈΛ޿͛Δ

୹ظతͳࢹ఺͚ͩͰͳ͘ -POH5FSNͰߟ͑ͯߦ͘ͷ͕ॏཁ l5PZPUB8BZzΑΓ

ۀ຿ͷ࣮ଶΛ ਖ਼֬ʹ೺ѲͰ͖͍ͯΔ͔ʁ

ސ٬͕ٻΊΔ෇ՃՁ஋͸ ͳΜͳͷ͔ʁ ࣗ෼͕ͨͪʮՁ஋͕͋Δʯ ͱࢥ͍ࠐΜͰ͍Δ͕ ʮՁ஋͕͋·Γͳ͍ʯ࢓ࣄ͸ ͳ͍͔ʁΛߟ͑Δ

͜ͷ࢓ࣄ͸ ͋·Γ෇ՃՁ஋͕ͳ͍͔Β ΍Ί·ͤΜ͔ʁ ͦ͏͸ݴͬͯ΋ࠓ·Ͱͷ ܦҢ΋͋Δ͠΍ΊΒΕͳ͍ɺ ͱ͍͏ύλʔϯ͕ଟ͗͢Δ

اۀ Ձ஋ #4 1- Ձ஋ ɾݱࡏͷऩӹੑ ɾ#4ͷ݈શੑʢݱ༬ۚɺआۚʣ ɾݻఆࢿ࢈ͷՁ஋ γεςϜɺઃඋͳͲʣ ελʔτΞοϓͷՁ஋ʢόϦϡΤʔγϣϯʣΛܾΊΔཁૉ
%FGFOTJCJMJUZ "TTFU ڝ߹༏Ґੑ ࢿ࢈ʣ ɾࣗࣾอ༗ςΫϊϩδʔͷलҳ͞ ɾ஌ࡒʢಛڐʣ ɾΤϯδχΞϝϯόʔͷೳྗٕज़ྗ ɾ1SPEVDUͷलҳੑ 5FDIOPMPHZ*1&OHJOFFSJOH ɾ.BSLFU*OTJHIU ɾ%BUBྔ%BUBϞσϧ ɾ%BUB%SJWFOܦӦͷϊ΢ϋ΢γεςϜ %BUB*OTJHIU ɾىۀՈͷۀքݖҖੑ$BQBCJMJUZ4LJMM ɾܦӦೳྗ ɾ.77ͷਁಁ౓ ɾ5FBNϝϯόʔͷ$BQBCJMJUZ ɾϝϯόʔͷΤϯήʔδϝϯτϞνϕʔγϣϯ $VMUVSF5FBN$90 /FUXPSLF⒎FDU #VTJOFTTSFMBUJPOTIJQ"TTFU #SBOE"XBSFOFTT.BSLFUJOH"TTFU 0QFSBUJPOBM&YDFMMFODF ɾόϦϡʔνΣʔϯͷ੒ख़౓ΧελϚʔରԠଆϊ΢ϋ΢ ʢϕετϓϥΫςΟεɺࣄྫɺϚχϡΞϧͳͲʣ ɾόϦϡʔνΣʔϯͷ੒ख़౓ίʔϙϨʔταΠυϊ΢ϋ΢ ʢҙࢥܾఆਝ଎Խͷ࢓૊ΈɺΨόφϯεɺίϯϓϥΠΞϯεͳͲʣ ɾωοτϫʔΫޮՌ ɾϦϨʔγϣϯγοϓΞηοτ ʢސ٬ɺϝσΟΞɺΨόϝϯτɺ౤ࢿՈɺ ϝϯλʔΞυόΠβʔɺαϓϥΠϠʔͳͲʣ ɾ޿ࠂҎ֎ͷސ٬֫ಘνϟωϧ ʢϝσΟΞϦϨʔγϣϯίϛϡχςΟʔ ΠϯϑϧΤϯαʔͳͲʣ ɾ޿ࠂʹΑΔ֫ಘνϟωϧ ɾϒϥϯυೝ஌౓ ɾઓུͷ໌֬͞ ɾઓུͷಠࣗੑ ɾΠϊϕʔγϣϯϞσϧ 4USBUFHZ த௕ظతͳ ࢹ఺Ͱ ରԠ͢Δ

ॏཁ ߴ͍ ௿͍ ۓٸੑ ߴ͍ ௿͍ ํ๏࿦΍ ϝιουΛ ཱ֬ࢿ࢈Խ͢Δ ۀ຿ͷ
ͻΒΓΜͬ΃͕͠ ܗࣜ஌Խ ඪ४Խ ଐਓԽ ഉআ ϝιουͷ ࢿ࢈Խ

࣌ؒ ച্ ૊৫ن໛ 1.' 4DBMF 4DBMF *10

ݟ͑ΔԽલ ͷϦιʔε ݟ͑ΔԽޙ Ϧιʔε ܗࣜ஌Խ ඪ४Խͷ Ϧιʔε ୯७ ۀ຿ બ୒
ۀ຿ ײ֮ ۀ຿ ౤ ೖ Ϧ ι M ε Ξ ΢ τ ϓ ο τ ݟ͑ΔԽલ ͷΞ΢τϓοτ Ξ΢τ ϓοτ ݟ͑ΔԽޙ ͷΞ΢τϓοτ ୯७ۀ຿ બ୒ ۀ຿ ײ֮ ۀ຿ Ξ΢τ ϓοτ ܗࣜ஌Խ ඪ४Խޙ ͷΞ΢τϓοτ ܗࣜ஌Խ ඪ४Խͷ Ϧιʔε ୯७ۀ຿ બ୒ ۀ຿ ײ֮ ۀ຿ Ξ΢τ ϓοτ ܗࣜ஌Խ ඪ४Խޙ ͷΞ΢τϓοτ Ξ΢τ ϓοτ ༨৒ Ϧιʔε ײ֮ ۀ຿ Ξ΢τ ϓοτ ༨৒ Ϧιʔε Ξ΢τ ϓοτ ۀ຿ #MBDL #PY Ξ΢τ ϓοτ #MBDL #PY

ۀ຿ ײ֮ ۀ຿ ౤ ೖ Ϧ ι M ε Ξ ΢ τ ϓ ο τ ݟ͑ΔԽલ ͷΞ΢τϓοτ Ξ΢τ ϓοτ ݟ͑ΔԽޙ ͷΞ΢τϓοτ ୯७ۀ຿ બ୒ ۀ຿ ײ֮ ۀ຿ Ξ΢τ ϓοτ ܗࣜ஌Խ ඪ४Խޙ ͷΞ΢τϓοτ ܗࣜ஌Խ ඪ४Խͷ Ϧιʔε ୯७ۀ຿ બ୒ ۀ຿ ײ֮ ۀ຿ Ξ΢τ ϓοτ ܗࣜ஌Խ ඪ४Խޙ ͷΞ΢τϓοτ Ξ΢τ ϓοτ ༨৒ Ϧιʔε ײ֮ ۀ຿ Ξ΢τ ϓοτ ༨৒ Ϧιʔε Ξ΢τ ϓοτ ۀ຿ #MBDL #PY Ξ΢τ ϓοτ #MBDL #PY ੜ࢈ੑΛ ߴΊ͍ͯ͘ 1.'௚ޙ

ۀ຿ ײ֮ ۀ຿ ౤ ೖ Ϧ ι M ε Ξ ΢ τ ϓ ο τ ݟ͑ΔԽલ ͷΞ΢τϓοτ Ξ΢τ ϓοτ ݟ͑ΔԽޙ ͷΞ΢τϓοτ ୯७ۀ຿ બ୒ ۀ຿ ײ֮ ۀ຿ Ξ΢τ ϓοτ ܗࣜ஌Խ ඪ४Խޙ ͷΞ΢τϓοτ ܗࣜ஌Խ ඪ४Խͷ Ϧιʔε ୯७ۀ຿ બ୒ ۀ຿ ײ֮ ۀ຿ Ξ΢τ ϓοτ ܗࣜ஌Խ ඪ४Խޙ ͷΞ΢τϓοτ Ξ΢τ ϓοτ ༨৒ Ϧιʔε ײ֮ ۀ຿ Ξ΢τ ϓοτ ༨৒ Ϧιʔε Ξ΢τ ϓοτ ੜ࢈ੑɿ࠷௿ ੜ࢈ੑɿ௿ ੜ࢈ੑɿத ੜ࢈ੑɿߴ ۀ຿ #MBDL #PY Ξ΢τ ϓοτ #MBDL #PY

zҒେͳ૊৫z ʹͳΕΔ͔ʁ

֊૚త૊৫ ʢҰൠతͳେاۀʣ ىۀՈͷਫ਼ਆࣗ཯ੑ ن཯ͱ૑଄ੑͷؔ܎ ׭྅త૊৫ Ғେͳ૊৫ ىۀՈత ૊৫ ௿͍ ߴ͍
ن཯ͷจԽ ௿͍ ߴ͍ ਰୀ૊৫ ৽௠୅ँ૊৫ ʢ༏लͳେاۀʣ Ϧʔϯ૊৫ ຌ༱ͳ૊৫ εϞʔϧ Ϗδωεܕ ૊৫ ੜ͖͍ͯΔ ձࣾ ࢮΜͰ͍Δ ձࣾ ෆจ཯Ͱ ن཯ͷͳ͍ձࣾ ʢͩΒ͠ͳ͍ձࣾʣ ํ਑໌֬Ͱ ن཯ͷ͋Δձࣾ ʢϓϩूஂͷձࣾʣ

"NB[PO IUUQTXXXBNB[PODPKQC JF65'OPEF

̔̌ஹԁΛ ௒͑Δ IUUQTXXXHPPHMFDPNTFBSDI RBNB[PO &&#&"&#'&"%DMJFOUpSFGPYC BCTPVSDFMONTTB9WFEBI6,&XJ7#REGD"I6;6,)9:P"9*2@"6*$4H"CJXCJIEQS

ʮ྆ར͖ͷܦӦʯΑΓ

zࣦഊͯ͠خ͍͠͸ͣ΋ͳ͍͕ ؾʹ΋͍ͯ͠ͳ͍ɻ ؾʹ͍ͯ͠Δͷ͸࣮ݧ͠ͳ͘ͳͬͨ Βɺ͋Δ͍͸ࣦഊΛ ड͚ೖΕΒΕͳ͘ͳͬͨΒ ձࣾ͸ऴΘΓͩz ΤϦοΫϦʔεஶ zελʔτΞοϓ΢ΣΠzΑΓ

֊૚త૊৫ ʢҰൠతͳେاۀʣ ىۀՈͷਫ਼ਆࣗ཯ੑ ن཯ͱ૑଄ੑͷؔ܎ ׭྅త૊৫ Ғେͳ૊৫ ىۀՈత ૊৫ ௿͍ ߴ͍
ن཯ͷจԽ ௿͍ ߴ͍ ਰୀ૊৫ ৽௠୅ँ૊৫ ʢ༏लͳେاۀʣ Ϧʔϯ૊৫ ຌ༱ͳ૊৫ εϞʔϧ Ϗδωεܕ ૊৫ ੜ͖͍ͯΔ ձࣾ ࢮΜͰ͍Δ ձࣾ ෆจ཯Ͱ ن཯ͷͳ͍ձࣾ ʢͩΒ͠ͳ͍ձࣾʣ ํ਑໌֬Ͱ ن཯ͷ͋Δձࣾ ʢϓϩूஂͷձࣾʣ Կ΋͠ͳ͍ͱ ૊৫͸ ਰୀ͍ͯ͘͠

ͦ΋ͦ΋ ʮۀ຿ʯ͕ ಺แ͢ΔϦεΫͱ͸

࣌ؒ ച্ ૊৫ن໛ 1.' 4DBMF 4DBMF *10
ܦӦऀґଘ ͷܦӦ ۀ຿աଟ ෆจ཯ ૊৫ϧʔϧ ෆ଍ Ϛωδϝϯτ ͕ະख़Ͱ ۀ຿ߗ௚ Ϛωδϝϯτ ਐԽ՝୊ ۀ຿ͷ ଐਓԽ ڝ߹༏Ґੑͷ ཱ֬Ͱ͖ͳ͍ ্৔ʹ޲͚ͨ ΨόφϯεγεςϜ ͷཱ֬

࣌ؒ ച্ ૊৫ن໛ 1.' 4DBMF 4DBMF *10

ۀ຿͕಺แ͢Δ ϦεΫ͸ͳΜͰ͠ΐ͏͔ʁ

zۀ຿z͕಺แ͢ΔϦεΫ ɾۀ຿͸ංେԽෳࡶԽ͢Δ ɾۀ຿͸ଐਓԽ͢Δ ɾۀ຿͸௠෗Խ͢Δ

૊৫͕େ͖͘ͳΔͱۀ຿͸૿͑ଓ ͚ͯɺ๲ுԽɺෳࡶԽ͍͖ͯ͠ʢ࢓ ࣄͷͨΊͷ࢓ࣄ͕૿͑ಘΔʣ૊৫ ͸׆ྗΛࣦͬͯ͠·͏ ۀ຿͸ංେԽෳࡶԽ͢Δ

૊৫͕খ͍࣌͞͸ ෆจ཯ͰϚωδϝϯτ $90

$90 ಛʹਓΛ௒͑Δ ʢϛυϧϚωδϝϯτʣ ͕Ͱ͖Δͱ ۀ຿ංେͷϦεΫ͕͋Δ

ձࣾΛऑମԽ͢ΔཁҼ ɾ࢓ࣄʹͨΊͷ࢓ࣄ͕૿͑Δ ɾযΓ͔Β͘Δ୹ظతͳࢪࡦ ɾ࢓૊Έͱ෩౔͕ͳ͍ঢ়ଶ ɾࣾ಺ʹຮԆ͢Δຫ৺ɺ͓͝Γ ɾϨΠϠʔԽ͕ਐΉ͜ͱʹΑΔ ɹzେاۀපͷ࢝·Γz

࢓ࣄͷҝͷ࢓ࣄ͕ੜ·Εͯ͘Δ ʢސ٬ʹՁ஋Λੜ·ͳ͍࢓ࣄʣ ɾա৒ͳࠜճ͠ʢࣾ಺Ӧۀʣ ɾա৒ͳࣾ಺ใࠂ ɾա৒ͳ᜛ٞϓϩηε ɾΠϯγσϯτରԠʢύϫϋϥରԠͳͲʣ

୲౰ऀ͸ࣗ෼ʹ͋ͬͨ΍ΓํͰۀ ຿Λߦ͍͍ͨͱߟ͑Δɻࣗ෼ͷ΍ Γํܦݧଇʹݻࣥͯ͠ଐਓԽ͢Δ ۀ຿͸ଐਓԽ͢Δ

ଐਓԽ͢Δͱ ਓ͕ൈ͚Δͱϊ΢ϋ΢ ϦϨʔγϣϯγοϓΞηοτ΋ ൈ͚ͯ͠·͏

ϊ΢ϋ΢ ཭৬͢Δͱ ϊ΢ϋ΢΋ ཭Εͯ͠·͏ ϊ΢ϋ΢ ϊ΢ϋ΢ ϊ΢ϋ΢ ϊ΢ϋ΢ ϊ΢ϋ΢ ϊ΢ϋ΢
ϊ΢ϋ΢ ϊ΢ϋ΢ ཭৬

ࣄۀ ࣄۀ ࣄۀ ࣄۀ ࣄۀ ࣄۀ ඇܧଓ ཭৬ ཭৬ͯ͠͠·͏ ࣄۀΛ
ܧଓͰ͖ͳ͍

ۀ຿͸௠෗Խ͢Δ ֎෦؀ڥ͸ৗʹมԽͯ͠ɺΠϊ ϕʔγϣϯ΋ੜ·ΕΔɻۀ຿͸ ৗʹਐԽ͠ͳ͚Ε͹ͳΒͳ͍

ۀ຿͸ੜ͖෺Ͱ͋Δɻ ֎෦؀ڥมԽʢಛʹސ٬ͷظ଴มԽʣʹ Ԡͯ͡ɺۀ຿Λ࠷ઌ୺ͷঢ়ଶʹ 6QEBUF͢Δඞཁ͕͋Δ

อҭ࢜ͷ਺͕଍Γͣ z଴ػࣇಐz͕ࣾձ໰୊ʹ IUUQTOFXTZBIPPDPKQCZMJOFVFZBNBTIJOJDIJ

อҭ࢜ͷͷ͕࣌ؒ ॻྨରԠʹফ͑Δ IUUQTOFXTZBIPPDPKQCZMJOFVFZBNBTIJOJDIJ

͜Ε·Ͱෛ࠴ -JBCJMJUZ ʹͳΓ͕ͪͩͬͨۀ຿Λ ࠷େͷࢿ࢈෢ثʢ"TTFU8FBQPO ʹ͢Δ

ۀ຿͸̐ͭͷ4Λࢤ޲͢Δ 4MJNɿεϦϜͰޮ཰త 4USPOHɿΠϯύΫτ͋ΓޮՌత 4NBSUɿܗࣜ஌Խ͞ΕεϚʔτ 4QFFEZɿεϐʔσΟʔͰੜ࢈త

ɾ࡞Βͳ͍ ɹҰ౓࡞ͬͨ૊৫͸؆୯ʹ௵ͤͳ͍ɻ͔ͩΒɺ҆қʹ࡞ͬ ͯ͸͍͚ͳ͍ ɾ࢒͞ͳ͍ ɹ໾ׂΛऴ͑ͨ૊৫͸ɺଞͷ෦໳ͱ౷߹ͤ͞Δɻҙຯͷͳ ͘ͳͬͨ૊৫Λ࢒ͯ͠͸͍͚ͳ͍ ɾॏෳͤ͞ͳ͍ ɹࣅͨΑ͏ͳػೳɺۀ຿Λෳ਺ͷ෦໳Ͱߦ͍ͬͯΔέʔε ͕ଟ͍ɻ͜Ε͸ඇޮ཰ʹͳͬͯ͠·͍ɻձࣾͷ౷੍͕ औΕ͍ͯͳ͍͜ͱʹͳΔ
ۀ຿͸̏ͭͷzͳ͍zΛࢤ޲͢Δ

࢓૊Έ ࡞Γ IUUQTTTMFJSQBSUTOFUEPDJS@NBUFSJBM@GPS@pTDBM@ZNQEG

zϚχϡΞϧԽ Ͱ͖ͳ͍͜ͱ͸ͳ͍ɻ উͪଓ͚Δ࢓૊Έ Λ࡞Δ͜ͱ͕Ͱ͖Δ͔ʁz দҪ஧ࡾ zແҹྑ඼͸࢓૊Έׂ͕̕z ΑΓ

zϕετͳ൒ࣗಈԽ ʢ5FDIUPVDI-PXUPVDI z Λ໨ࢦ͢͜ͱ͕Ͱ͖Δ͔ʁ

શ෦ࣗಈԽͯ͠͠·͏ͱ ਓؾʢͻͱ͚ʣ͕ͳ͘ͳͬͯ͠·͍ 69͸ᆝଛͯ͠͠·͏ ϕετͳ ൒ࣗಈͷঢ়ଶΛ ݟۃΊΔͷ͕ॏཁ

zࣗಈԽzͰ͸ͳ͘ χϯϕϯͷ͍ͭͨ zࣗಇԽzΛ໨ࢦͤ େ໺଱Ұ τϤλੜ࢈ํࣜൃҊऀ

ߟ͑ͯݟ·͠ΐ͏ ϕετͳ൒ࣗಈԽ Λ࣮ݱ͍ͯ͠Δ ϓϩμΫτΦϖϨʔγϣϯ ͸͋Γ·͔͢ʁ

スタートアップMBA~オペレーションの極意

スタートアップMBA~オペレーションの極意

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