Libraries have jumped on the User Experience bandwagon of late, rethinking our tools and services with a new focus on patron needs. But we still see things differently than our patrons. Where we see discrete services supporting our larger mission, patrons only see a confusing website. Without a holistic view, we spend our time solving the wrong problems.
Fortunately, we have everything we need locked up in data silos. In this presentation, I'll talk about how to get that data out of the dark and make it a powerful tool in reshaping your library's commitment to service.