The underlying problem for most organizations’ websites (and certainly most library websites) is that no one has ever asked why the website exists in the first place. Who is it for? What do we want them to accomplish? Trying to decide if your website is a “success” is useless if you don’t have some idea of what you are trying to do. Simply printing out page views and making a colorful graph isn’t going to tell you anything.
In all organizations, once or twice a week someone stops by the office of the Web Wrangler™ to ask, “can we put this document somewhere on the Web?” The implication is that the person who created it doesn’t know where it should go, so stuffing it into the website seems like the easiest solution. The website then becomes the kitchen junk drawer, or Aunt Mildred’s closet, full of stuff that has no home, but collocated in one place for anyone who needs to find something.
Your website is not a junk drawer. It isn’t Aunt Mildred’s closet. Do you like rifling through your junk drawer? Have you ever found what you’re looking for in Aunt Mildred’s closet? What makes you think your users want to do this?