Your Library Website Stinks and it's Your Fault

Your library website is frustrating your users and sending them into the warm embrace of Google. Why? Because it's not made for them, it's made for librarians. I talk about how libraries can turn things around and build useful, usable websites that adapt to user needs by listening to your users, knowing what your website is for, and getting and using feedback.

Transcript

1. STINKS YOUR LIBRARY WEBSITE & IT’S YOUR FAULT MATTHEW REIDSMA GRAND VALLEY STATE UNIVERSITY
2. #YWSTINKS
3. GO AWAY Totally stolen from John Fink, @adr
4. FOLLOW ALONG http://matthewreidsma.com/ltc2012
5. Photo from Hewlett Packard: http://remmbr.us/ltc1
6. Welcome to OPAC Catalog of Your Local Library You may search for: A > AUTHOR T > TITLE J > JOURNAL B > AUTHOR/TITLE SEARCH S > SUBJECT W > KeyWORD C > LC CALL NO P > Repeat PREVIOUS Search R > RESERVE Lists I > Library INFORMATION O > OTHER Libraries F > Campus/Faculty Information database V > VIEW your circulation record D > DISCONNECT Choose one (A,T,J,B,S,W,C,P,R,I,O,F,V,D)
14. (ANGER)
15. SO WHY DO YOU HAVE A WEBSITE?
16. https://twitter.com/#!/ebellempire/status/172355190232592384
19. FRICTION LIBRARIES ADD
20. FRICTION REDUCE
21. http://www.google.com
22. WHO IS YOUR WEBSITE FOR, ANYWAY?
23. NOT LIBRARIANS
24. (SORRY) LIBRARIANS
25. AUDIENCE FINDING YOUR
26. DREAM SCENARIO
27. 100% OF YOUR PATRONS
28. NEED? WHAT DO USERS
29. EXPERT INTUITION Whitney Hess: http://whitneyhess.com/blog/2012/02/27/don-draper-is-the-antithesis-of-user-experience/
30. EXPERT INTUITION EXPERT LISTENING Whitney Hess: http://whitneyhess.com/blog/2012/02/27/don-draper-is-the-antithesis-of-user-experience/
31. USER RESEARCH
32. LOOP FEEDBACK
33. USABILITY TESTS
34. EVERY MONTH
41. WEB ANALYTICS
42. Google Analytics: http://analytics.google.com
43. Reinvigorate: http://reinvigorate.net
44. Reinvigorate: http://reinvigorate.net
45. https://twitter.com/#!/UXYoda/status/149053341215899648
46. ONLY THAT DO THAT AND
47. UGLY THIS WILL GET
48. https://twitter.com/nzkoz
49. 90% POLITICAL
50. ARE A SYMPTOM BAD LIBRARY WEBSITES http://matthewreidsma.com/articles/15
53. BE NICE
54. BE PATIENT
55. CULTURE UNDERSTAND THE
56. PARTICIPATE GET EVERYONE TO
57. NOT REDESIGN TEST AND ITERATE,
58. COMPROMISE STRATEGIC
59. ASK FORGIVENESS
60. VIGILANCE ETERNAL
61. 10% TECHNICAL
62. BE CONSISTENT
63. GVSU Libraries UI Pattern Lbrary: http://gvsu.edu/library/ui
64. GVSU Libraries UI Pattern Lbrary: http://gvsu.edu/library/ui
65. AND CLEARLY WRITE CONCISELY
66. https://twitter.com/#!/aarron/status/175661412968968192
67. HICK’S LAW
69. 48 LINKS
70. EASY CUTS
71. MISSION STATEMENTS
72. WHEN NEEDED OFFER HELP ONLY
75. QUESTIONS FREQUENTLY ASKED
76. QUESTIONS WE THOUGHT OF
77. IN THE COPY ANSWER QUESTIONS
81. POLICIES COMPLICATED
83. GANGLIA ADMINISTRATIVE
85. LEARN MORE http://matthewreidsma.com/ltc2012
86. reidsmam@gvsu.edu :: @mreidsma matthewreidsma.com :: gvsu.edu/library/labs YOU THANK