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Your Library Website Stinks and it's Your Fault

Your Library Website Stinks and it's Your Fault

Your library website is frustrating your users and sending them into the warm embrace of Google. Why? Because it's not made for them, it's made for librarians. I talk about how libraries can turn things around and build useful, usable websites that adapt to user needs by listening to your users, knowing what your website is for, and getting and using feedback.

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Matthew Reidsma

March 15, 2012
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  1. STINKS YOUR LIBRARY WEBSITE & IT’S YOUR FAULT MATTHEW REIDSMA

    GRAND VALLEY STATE UNIVERSITY
  2. #YWSTINKS

  3. GO AWAY Totally stolen from John Fink, @adr

  4. FOLLOW ALONG http://matthewreidsma.com/ltc2012

  5. Photo from Hewlett Packard: http://remmbr.us/ltc1

  6. Welcome to OPAC Catalog of Your Local Library You may

    search for: A > AUTHOR T > TITLE J > JOURNAL B > AUTHOR/TITLE SEARCH S > SUBJECT W > KeyWORD C > LC CALL NO P > Repeat PREVIOUS Search R > RESERVE Lists I > Library INFORMATION O > OTHER Libraries F > Campus/Faculty Information database V > VIEW your circulation record D > DISCONNECT Choose one (A,T,J,B,S,W,C,P,R,I,O,F,V,D)
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  14. (ANGER)

  15. SO WHY DO YOU HAVE A WEBSITE?

  16. https://twitter.com/#!/ebellempire/status/172355190232592384

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  19. FRICTION LIBRARIES ADD

  20. FRICTION REDUCE

  21. http://www.google.com

  22. WHO IS YOUR WEBSITE FOR, ANYWAY?

  23. NOT LIBRARIANS

  24. (SORRY) LIBRARIANS

  25. AUDIENCE FINDING YOUR

  26. DREAM SCENARIO

  27. 100% OF YOUR PATRONS

  28. NEED? WHAT DO USERS

  29. EXPERT INTUITION Whitney Hess: http://whitneyhess.com/blog/2012/02/27/don-draper-is-the-antithesis-of-user-experience/

  30. EXPERT INTUITION EXPERT LISTENING Whitney Hess: http://whitneyhess.com/blog/2012/02/27/don-draper-is-the-antithesis-of-user-experience/

  31. USER RESEARCH

  32. LOOP FEEDBACK

  33. USABILITY TESTS

  34. EVERY MONTH

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  41. WEB ANALYTICS

  42. Google Analytics: http://analytics.google.com

  43. Reinvigorate: http://reinvigorate.net

  44. Reinvigorate: http://reinvigorate.net

  45. https://twitter.com/#!/UXYoda/status/149053341215899648

  46. ONLY THAT DO THAT AND

  47. UGLY THIS WILL GET

  48. https://twitter.com/nzkoz

  49. 90% POLITICAL

  50. ARE A SYMPTOM BAD LIBRARY WEBSITES http://matthewreidsma.com/articles/15

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  53. BE NICE

  54. BE PATIENT

  55. CULTURE UNDERSTAND THE

  56. PARTICIPATE GET EVERYONE TO

  57. NOT REDESIGN TEST AND ITERATE,

  58. COMPROMISE STRATEGIC

  59. ASK FORGIVENESS

  60. VIGILANCE ETERNAL

  61. 10% TECHNICAL

  62. BE CONSISTENT

  63. GVSU Libraries UI Pattern Lbrary: http://gvsu.edu/library/ui

  64. GVSU Libraries UI Pattern Lbrary: http://gvsu.edu/library/ui

  65. AND CLEARLY WRITE CONCISELY

  66. https://twitter.com/#!/aarron/status/175661412968968192

  67. HICK’S LAW

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  69. 48 LINKS

  70. EASY CUTS

  71. MISSION STATEMENTS

  72. WHEN NEEDED OFFER HELP ONLY

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  75. QUESTIONS FREQUENTLY ASKED

  76. QUESTIONS WE THOUGHT OF

  77. IN THE COPY ANSWER QUESTIONS

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  81. POLICIES COMPLICATED

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  83. GANGLIA ADMINISTRATIVE

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  85. LEARN MORE http://matthewreidsma.com/ltc2012

  86. reidsmam@gvsu.edu :: @mreidsma matthewreidsma.com :: gvsu.edu/library/labs YOU THANK