Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Human and Robot

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for Marcus Castenfors Marcus Castenfors
October 12, 2013
Design
0
60

Human and Robot

Keynote from UX Open, October 2013

Avatar for Marcus Castenfors

Marcus Castenfors

October 12, 2013
Tweet

More Decks by Marcus Castenfors

See All by Marcus Castenfors
Embrace ______________ to stay competitive
Avatar for Marcus Castenfors mcastenfors
0
170
"Design är en lagsport" @ UX Open 2016
Avatar for Marcus Castenfors mcastenfors
1
540
Agil produktutveckling & design
Avatar for Marcus Castenfors mcastenfors
0
260
Design sprints & design är en lagsport
Avatar for Marcus Castenfors mcastenfors
0
150
Design is a team sport
Avatar for Marcus Castenfors mcastenfors
0
3.8k
Innovation at Nordnet
Avatar for Marcus Castenfors mcastenfors
0
180
Lektion 2: En sammanlänkad kundupplevelse
Avatar for Marcus Castenfors mcastenfors
0
120
Lektion 1: Experience Design - Verktyg & metoder
Avatar for Marcus Castenfors mcastenfors
0
410
Why Can't We Be More Like Disneyland?
Avatar for Marcus Castenfors mcastenfors
0
1.3k

Other Decks in Design

See All in Design
アンエシカルデザインの枠組みの提案 -HCD-Netダークパターン研究会活動報告-
Avatar for Yu Morita securecat
0
200
UI/UX & Web Design Portfolio 2025｜Madoka Kumagai
Avatar for Madoka madoka_portfolio
2
130
hicard_credential_202601
Avatar for hicard hicard
0
150
【Designship 2025｜10.11】デザイン組織と事業貢献、その挑戦と結果。
Avatar for payatsun payatsusan213
1
910
OSO2025-マサカリと太陽：伝え方の情報デザイン
Avatar for majimasachi majimasachi
0
680
大きな変化の中で、わたしが向き合ったこと #もがく中堅デザイナー
Avatar for 弁護士ドットコム bengo4com
1
1.4k
AIエージェントが対話的なUIを返す！MCP−UIで変わるユーザ体験
Avatar for daitasu daitasu
1
140
爆速開発でAIプロダクトが40万インプレッションになった話
Avatar for つぶら tsubura
0
160
アクセシビリティ推進を続けられるようにするヒント - Accessibility Conference CHIBA 2025
Avatar for uto usui uto
0
180
AIネイティブスタートアップにおけるプロダクト開発の新常識 / Product Development Tips in AI-Native Startups
Avatar for Jumpei Sakatsu saka2jp
2
930
生成AIの不確実性を価値に変える、「ビズリーチ」の体験設計 / KNOTS2026
Avatar for Visional Engineering ＆ Design visional_engineering_and_design
4
690
【pmconf2025】PdMの頭の中を見える化する体験構造図
Avatar for Shigeyuki Kameda kamechi7222222
1
1.9k

Featured

See All Featured
How to build an LLM SEO readiness audit: a practical framework
Avatar for Nick Samuel nmsamuel
1
640
Chasing Engaging Ingredients in Design
Avatar for Sebastian Deterding codingconduct
0
110
Pawsitive SEO: Lessons from My Dog (and Many Mistakes) on Thriving as a Consultant in the Age of AI
Avatar for David Carrasco davidcarrasco
0
67
How to Build an AI Search Optimization Roadmap - Criteria and Steps to Take #SEOIRL
Avatar for Aleyda Solis aleyda
1
1.9k
Jess Joyce - The Pitfalls of Following Frameworks
Avatar for Tech SEO Connect techseoconnect
PRO
1
66
Connecting the Dots Between Site Speed, User Experience & Your Business [WebExpo 2025]
Avatar for Tammy Everts tammyeverts
11
830
Effective software design: The role of men in debugging patriarchy in IT @ Voxxed Days AMS
Avatar for Kenny Baas-Schwegler baasie
0
230
Building a Modern Day 
E-commerce SEO Strategy
Avatar for Aleyda Solis aleyda
45
8.7k
Balancing Empowerment & Direction
Avatar for Lara Hogan lara
5
890
The SEO Collaboration Effect
Avatar for Kristina Bergwall kristinabergwall1
0
350
Rebuilding a faster, lazier Slack
Avatar for samanthasiow samanthasiow
85
9.4k
Between Models and Reality
Avatar for mayunak mayunak
1
190

Transcript

  1. HELLO! My name is Marcus Castenfors I’m an Experience Designer

    I work at SapientNitro

  2. ARE YOU OVERWHELMED?

  3. 1,800,000+ books on Amazon

  4. 28,000,000+ songs in iTunes

  5. 34,000+ cities on AirBnB

  6. 40,000+ recipes on Allrecipes.com

  7. 90% of all data was generated in the last two

    years http://marciaconner.com/blog/data-on-big-data/ Source:

  8. AAARGH!

  9. WHERE DO I START?

  10. “With so many options to choose from, people find it

    very difficult to choose at all.” BARRY SCHWARTZ
  11. None

  12. CURATED CONTENT

  13. None
  14. None
  15. None

  16. “The solution to making sense of the massive volume is

    a new engaged partnership between humans and machines.” STEVEN ROSENBAUM
  17. None

  18. THANK YOU! Follow me on Twitter @mcastenfors ! or read

    my blog mcastenfors.com