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Marcus Castenfors
October 12, 2013
Design
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Human and Robot
Keynote from UX Open, October 2013
Marcus Castenfors
October 12, 2013
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Transcript
HELLO! My name is Marcus Castenfors I’m an Experience Designer
I work at SapientNitro
ARE YOU OVERWHELMED?
1,800,000+ books on Amazon
28,000,000+ songs in iTunes
34,000+ cities on AirBnB
40,000+ recipes on Allrecipes.com
90% of all data was generated in the last two
years http://marciaconner.com/blog/data-on-big-data/ Source:
AAARGH!
WHERE DO I START?
“With so many options to choose from, people find it
very difficult to choose at all.” BARRY SCHWARTZ
None
CURATED CONTENT
None
None
None
“The solution to making sense of the massive volume is
a new engaged partnership between humans and machines.” STEVEN ROSENBAUM
None
THANK YOU! Follow me on Twitter @mcastenfors ! or read
my blog mcastenfors.com